You can do “All the Things” that people say you need to do to grow your business, only to have struggle, doubt, and dismay creep in occasionally. I’ve learned that the key factors affecting business growth lie within your reach to learn and implement.
One of the main factors that could influence the success of a small business is within you, your mindset.
When I was in the midst of writing my book, UN-Market Your Business: 10 Ways for Savvy Entrepreneurs to Stand Out, Stop Struggling, and Start Profiting, my author coach told me, in no uncertain terms, that I am the expert.
She said that people will buy my book because I’ve made it clear that I am the expert. She also informed me, in no uncertain terms, that I wasn’t coming across as the expert.
In my manuscript, I used words and phrases like “suggest” and “if I were you,” and “probably.”
By themselves, those words and phrases are fine, but when you’re coming from a place of power, you are the one that directs the action and tells the reader, user, or client what to do . . . because You are the expert.
Coming from a place of power, in your words and actions shows off the confidence you have in yourself and what you do.
When you think about the influencers and powerhouse people in your life, I’m almost certain they don’t make suggestions.
They tell you exactly what to do. And they believe that what they’re telling and showing you is the right way to go.
Being powerful isn’t about ruling over someone or leading them down a shady path. It’s about having their best interest in mind and leading them to a place of success with what you teach.
Mindset is EVERYTHING!
As a coach, standing in your power and instructing with confidence is crucial to gaining the trust and respect of your clients.
The first step to standing in your power is to believe in yourself and your abilities as a coach.
Next, you need to recognize the unique skills, talents, and experiences that you bring to the table.
Finally, you must trust that you have the knowledge and expertise to guide your clients to achieve their goals.
It’s also important to have a clear understanding of your coaching philosophy and approach so that you can communicate it confidently to your clients.
Before we go any further, keep in mind that some external factors like cultural, political, and economic conditions are totally out of your control. Which leaves you to rely on YOU, your experiences, and your knowledge of how to move forward as the “thing” that your clients will hang on to.
If you want to lead with confidence, it’s important to create a supportive and empowering environment for your clients. Be cautious that you are also practicing these not so well-known factors that influence business growth as well.
- Actively listen to their concerns and needs
- Ask thoughtful questions
- Provide constructive feedback
- Be clear and concise in your instructions
- Use language that’s easy to understand
- Tailor your content to your clients’ individual learning styles
By setting clear expectations and boundaries, and holding your clients accountable to their commitments, you can help them achieve success. In turn, they will feel empowered in their own growth and development.
Standing in your power and instructing with confidence requires a combination of self-belief, effective communication, and a client-centered approach.
You can’t teach from a place of indecision or confusion, you must stand in your power.
Here’s how to use these 3 powerful business growth factors.
#1: Use Power Words in Your Marketing
I’ve been working with my clients on their USP (Unique Sales Proposition) or elevator speech.
It’s the answer to “what do you do?”
When someone asks you that question, what comes next is EVERYTHING! Your words allow the hearer to either self-select or opt-out of hearing more from you.
That’s OK, because if they opt out mentally, they’re not for you anyway. You only want to work with people who want and need your services.
It’s so easy to say that you “help,” but when you come from a place of power, you realize that you don’t really “help.” Instead you EMPOWER, TEACH, or COACH.
Helping makes you seem as if you’re an assistant or you’re there just in case. In other words, NOT powerful!
However, when you use the words Empower, Coach, or Teach, people will immediately take you more seriously and give you the implied authority that you’ve earned.
When using power words, it’s important to be strategic and intentional in your messaging. You should aim to create a sense of urgency or scarcity, highlighting the benefits or value of your services in a way that makes them seem irresistible to potential clients.
Caution: you should use these words sparingly and in context, avoiding the temptation to overuse them or include them in a way that feels manipulative or insincere. By using power words in a thoughtful and strategic manner, you can create a compelling marketing message that attracts new clients and keeps present ones coming back.
Using power words in your marketing is a highly effective way to attract clients. These are words and phrases that elicit strong emotions and create a sense of urgency or excitement in the reader. These words compel your audience to take action.
Examples of power words include “proven,” “exclusive,” “limited time offer,” “game-changing,” “breakthrough,” and “guaranteed.”
By incorporating these types of words and phrases into your marketing materials, you can capture your audience’s attention and pique their interest in what you have to offer.
#2: Take Action for Business Growth
Bosses take action and in doing so put their power on full display.
Success requires that you put forth effort and Take Action on the factors affecting the success of your business.
Are you a BOSS or refer to yourself as a BOSS? Do you make #BossMoves?
Great! With the BOSS title and aura surrounding you, embrace the fact that you are a leader and do things that leaders do.
Leaders don’t just talk about change, they make it happen!
True leaders understand that change is essential for growth and progress, and they take action to make it happen.
They don’t just talk about change; they actively seek out opportunities to implement it within their business. This requires a willingness to take risks, challenge the status quo, and inspire others to join their efforts.
Effective leaders also have a clear vision for the future and a well-thought-out plan for how to achieve their goals, which they communicate with conviction and passion.
In order to make change happen, leaders must be persistent and resilient in the face of obstacles and setbacks. They recognize that change is not always easy, and that it may require a significant amount of time, resources, and effort to see results.
And yet, the Leaders (Bosses) remain committed to their vision and work tirelessly to overcome any obstacles that may arise. By demonstrating a strong sense of purpose, determination, and perseverance, leaders like you, inspire others to work towards a common goal.
Even when they’re scared, fearful, or unsure, Bosses like you are still in control.
And you know what? They aren’t afraid to admit their shortcomings or failures. They are authentic and truthful and always looking out for their people.
That’s what true BOSSES do. And that’s where their power comes from, being able to admit when they feel powerless, but still keep moving forward. Ultimately, it is the actions of true leaders that drive real change and create a better future for all.
#3: Use Your Leadership Power to Attract Clients
Use your power?? I know that sounds a little WOO-WOO, but it’s totally real and true. People are attracted to power. If you show, in your words and actions that you are indeed a powerful person, people will seek you out to work with you.
Look, being a leader is hard work and most people are don’t want to put forth that much effort. But, they seek out the people who will show them what to do so they can do it as well. And the great thing about that is once they actually believe that they can: they do.
You’ve taught them how to make #BOSSMoves themselves. You’ll still rank high in their eyes, but now they have people looking up to them. It’s a WIN/WIN all around. Teaching your clients #BOSSMOVES that work can be one of the best factors affecting business growth for you and them.
Using your power to attract clients as a Purpose Driven entrepreneur involves developing a strong personal brand and establishing yourself as a trusted authority in your industry.
Begin by identifying your unique skills, strengths, and areas of expertise. Then leverage them to create a compelling brand message that resonates with your target audience.
Whether through social media, content marketing, or networking events, showcase your expertise and add value by sharing insights, tips, and advice that your audience can benefit from.
One of the most important first steps in attracting clients is to build a strong network of contacts and referrals.
You can achieve this by:
- Collaborating with other professionals in your industry
- Seeking out mentorship or coaching from more experienced entrepreneurs
- Actively seeking opportunities to connect with potential clients.
By leveraging your personal and professional connections, you can increase your visibility and reputation within your industry, and establish yourself as a go-to expert for clients seeking your services.
Want to know the best part? Using your power to attract clients requires a combination of confidence, creativity, and strategic thinking, as well as a genuine desire to help others and add value to their lives or businesses.
Are you ready to make your own #BOSSMoves and lead from a place of power?
If you ignore the power you possess inside, it could result in inadvertently embracing factors that hinder business growth.
That Does NOT have to happen. There’s ONE THING you need to do. you’ll need to Be the BOSS and be seen as the Authority in your niche or industry, and grow your business.
