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Why Converting Web Traffic Matters More Than Getting More Traffic

Stop Chasing More Visitors Until You Fix Your Conversion System

Many entrepreneurs obsess over driving more traffic to their websites, thinking that more visitors automatically equals more clients. The harsh reality? If your website isn’t converting current visitors, getting more traffic won’t solve your problem—it will just waste more of your marketing budget.

Key Insight: Your website is the hub of your marketing strategy. Everything you do—social media posts, podcast appearances, email marketing, speaking engagements—should drive people to your website where a proven conversion system turns them into paying clients.

The Real Problem: Most entrepreneurs have a conversion problem, not a traffic problem. Before you spend another dollar on ads or invest more time in social media, you need to create a clear path from website visitor to paying client.

Strategy #1: Optimize Your Website for Search Engines

Make It Easy for Google to Find You and Show You to Ideal Clients

Search engine optimization isn’t about gaming the system—it’s about making it easy for search engines to understand what you offer and match you with people searching for your services.

Critical SEO Elements for Client Conversion:

• Use strategic keywords: Identify the exact words and phrases your ideal clients use when searching for solutions to their problems. These aren’t industry jargon—they’re the natural language your clients speak.
• Optimize your titles: Every page title, blog post headline, and content section should include relevant keywords that help both search engines and human visitors understand what you’re offering.
• Don’t forget alt text: When uploading images to your website, always add descriptive alt text. This serves two crucial purposes: it helps people with disabilities access your content through screen readers, and it tells search engines what your images are about, improving your overall SEO.

Action Step: Audit every page on your website right now. Are your keywords present in titles, headings, body content, and image alt text? If not, start optimizing today.

Resource: Visit the CSR Corporation blog for comprehensive articles about keyword research, selection, and implementation strategies that actually work.

Strategy #2: Address the WHO, WHAT, and WHY Throughout Your Website

Speak Directly to Your Ideal Client’s Urgent Problem

Your website visitors need to know immediately that they’re in the right place. The way you accomplish this is by clearly addressing three critical questions on every page, in every piece of content:

The WHO-WHAT-WHY Framework:

WHO is your audience?

• Who specifically do you serve?
• Can you describe your ideal client in detail—including the books they read, the coaches they follow, where they hang out online, and the expressions they use?
• If you can’t describe your ideal client this specifically, you don’t know your audience well enough to convert them

WHAT is their major problem?

• What issue keeps them awake at night or gives them restless sleep?
• What problem makes them sit up at 2am thinking “Oh my God, I have to solve this”?
• Note: Generic problems like “lack of clarity” don’t keep anyone up at night—they have bigger, more urgent concerns
• Example: During the recent government shutdown, people worried about whether they could fly safely, not about abstract business concepts

WHY are you doing this?

• Why are you uniquely positioned to help them solve this problem?
• What’s your motivation for serving this particular audience?
• How will solving this problem transform their life or business?

Implementation Strategy: Sprinkle the WHO, WHAT, and WHY throughout all your content. Your graphics, text, videos, and audio should all reinforce these three elements, creating a consistent message that your ideal clients recognize immediately.

Strategy #3: Be Interesting—Guest Everywhere Your Ideal Clients Hang Out

Position Yourself as an Authority Through Strategic Guest Appearances

One of the most powerful ways to drive qualified traffic to your website is to be everywhere your ideal clients are looking for solutions. When you guest on other people’s platforms, you’re borrowing their credibility and getting introduced to audiences who already trust the host.

Where to Guest for Maximum Client Conversion:

• Podcasts: Share your expertise on shows your ideal clients listen to
• Live streams: Appear on Facebook Live, LinkedIn Live, or YouTube Live shows in your industry
• Blog posts: Write guest articles for popular blogs your target audience reads
• Virtual summits: Participate in multi-speaker online events focused on your niche
• Bundles: Contribute resources to bundle offerings that attract your ideal clients

Why Guesting Works:

When you have conversations on someone else’s podcast or platform, they’re lending you their authority and introducing you to their audience. Their listeners already trust the host, and that trust transfers to you as their featured guest.

Strategy #4: Use Pretty Links Instead of Bitly to Brand Every URL

Keep Your Domain Name Visible and Build Brand Recognition

When you share links on social media, in emails, or during podcast interviews, you have a choice: promote your own brand or promote Bitly’s brand. Pretty Links gives you the power to create short, memorable URLs using your own domain name.

How It Works: Pretty Links is a free WordPress plugin (with a pro upgrade available) that lets you create short URLs that redirect to longer destination URLs. You maintain complete control, and you keep your branding front and center.

Find it: Visit PrettyLinks.com or search for “Pretty Links” in your WordPress plugin directory.

Strategy #5: Be Creative—Host Your Own Events and Promotions

Don’t Just Guest—Create Your Own Platforms That Attract Clients

While guesting on other people’s platforms is powerful, you also need to create your own events that position you as the authority and bring people directly to you.

Types of Events That Convert Website Traffic to Clients:

• Challenges: Multi-day interactive experiences where participants achieve a specific outcome
• Virtual summits: Multi-speaker events you host, featuring experts who attract their audiences to your platform
• Bundles: Curated collections of resources from multiple contributors
• Books: Collaborative books where you’re the author or compiler
• Podcasts: Your own show that consistently delivers value and drives listeners to your offers
• Workshops: Live or recorded training events that showcase your expertise

Why Creating Your Own Events Matters:

If nobody is talking about you, that’s a problem. When you create your own events and promotions, you give people something to talk about, share, and promote. Your guests will promote your summit to their audiences. Your challenge participants will share their progress on social media. Your collaborators will drive their followers to your platform.

My Example: The Black Friday Giveaway—instead of discounting services, I’m giving away 5 complete marketing toolkits (worth over $1,000) absolutely free. This creates buzz, gives enormous value, and positions her as generous and helpful while building her email list.

Strategy #6: Be Welcoming—Create Opportunities for Collaboration

Make Your Website a Hub for Guest Content and Cross-Promotion

Being welcoming isn’t just about being nice—it’s a strategic decision to expand your reach by featuring others on your platform while they promote you to their audiences.

Ways to Be Welcoming on Your Website:

Guest blog posts:

• Invite experts to contribute articles to your blog
• They promote the post to their audience, driving new traffic to your site
• You get quality content without creating it all yourself

Podcast guests:

• Feature interesting people who serve your ideal clients
• They share the episode with their followers, expanding your reach
• You build relationships with potential collaborators and referral partners

Collaborative projects:

• Co-create resources, courses, or events with complementary service providers
• Pool your audiences for mutual benefit
• Create something better together than either of you could alone

Website promotion:

• Showcase your collaborators, guests, and partners prominently
• Make them look good, and they’ll return the favor

Strategy #7: Take Action and Tell Your Audience What You’re Doing

Visibility Requires Consistent Action and Communication

Taking action is the foundation of every successful marketing strategy. But taking action in private doesn’t help you attract clients—you need to tell your audience what you’re doing.

Types of Action That Build Momentum:

Be everywhere:

• Guest on other people’s podcasts, summits, and live streams
• Host your own events and promotions
• Create content consistently across multiple platforms
• Show up so often that people think, “She’s everywhere!”

Announce your plans:

• Tell your audience what you’re working on before it launches
• Build anticipation for upcoming events, products, or services
• Example: Carol announced her Black Friday giveaway weeks in advance, creating excitement

Share your journey:

• Let people behind the scenes of your business
• Share what’s working and what you’re learning from failures
• Make your audience feel like insiders who are part of your journey

Action Without Announcement Doesn’t Convert:

You might be doing amazing things, but if your ideal clients don’t know about it, you’re missing opportunities. Don’t assume people are watching your every move—tell them explicitly what you’re up to.

Strategy #8: Showcase Your Clients with Testimonials and Success Stories

Let Your Happy Clients Sell Your Services for You

Your satisfied clients are your best marketing asset. When you showcase their success prominently on your website, you give potential clients proof that your services deliver real results.

Where to Showcase Client Success:

Testimonials:

• Feature specific, detailed testimonials that describe the transformation clients experienced
• Include the client’s name, photo, and business (with permission)
• Place testimonials strategically on your homepage, sales pages, and service pages

Case studies:

• Write detailed blog posts about how you helped a specific client solve a problem
• Walk through the challenge, your solution, and the measurable results
• Use real numbers and specific outcomes whenever possible

Client spotlight features:

• Dedicate blog posts, social media posts, or podcast episodes to featuring client success
• Interview clients about their journey and results
• Let them tell their story in their own words

Social media shares:

• Post about client wins regularly
• Tag clients and celebrate their achievements publicly
• Create a culture of mutual celebration and support

Critical Rule: Only Speak Positively:

Never, ever talk negatively about your clients—even the difficult ones. Even if a client never hears your negative comments, the energy you put out into the universe affects your business. Negative thoughts lead to negative results.

Instead, focus on gratitude: “Thank God this person came to me because she couldn’t do this without me, and I helped her. Now look at her—she doesn’t even need me anymore because she’s grown so much!” This energy of abundance and celebration attracts more great clients.

Strategy #9: Share Your Knowledge Generously and Consistently

Demonstrate Your Expertise Without Holding Back

Many entrepreneurs fear that if they share too much knowledge for free, nobody will pay them. The opposite is true—when you share generously, you demonstrate your expertise and build trust that converts to paying clients.

What to Share:

Your unique frameworks and methodologies:

• Explain the systems you use to get clients results
• Walk people through your signature process
• Don’t worry about someone “stealing” your methods—implementation is where the value lies

Behind-the-scenes insights:

• Share what’s working in your business and what isn’t
• Talk about your struggles alongside your successes
• Make your content relatable and real, not just highlight reels

Industry knowledge and trends:

• Position yourself as someone who stays current in your field
• Share insights, predictions, and analysis
• Become the go-to resource for information in your niche

Your personal story and journey:

• Share your testimony, struggles, and transformations
• Tell the stories others think “nobody cares about”—many people are going through exactly what you experienced
• Your unique perspective and experience are valuable teaching tools

A Closed Mouth Doesn’t Get Fed:

If you don’t speak up about what you know and what you offer, potential clients will never find you. Stop worrying about being a braggart and start sharing your value consistently.

The Balance: Share enough that people see your expertise and want to work with you, but don’t drone on endlessly. Nobody likes someone who only talks about themselves—but they do want to hear about your successes, your lessons learned, and how you can help them.

Special Announcement: 5 Days of Gifts Giveaway

Over $1,000 in Marketing Resources Absolutely Free

This Black Friday, I’m doing something completely different. Instead of selling, I’m giving—5 complete marketing toolkits, one per day, absolutely FREE.

What You’ll Get:

• Templates that save you hours of work
• Trainings on proven marketing strategies
• Systems you can implement immediately
• Strategies that convert to cash with less effort

Total Value: Over $1,000 in marketing resources

Your Investment: Zero dollars (unless you want to upgrade for even more)

How to Access: Get on my email list at CSICorporation.com/planner to get your FREE WOW! Website Planner and also to receive notifications when the event starts.

While everyone else is selling during Black Friday weekend, I’m giving incredible value that helps purpose-driven entrepreneurs market better, sell more, and get THAT MONEY.

Tech Time:

Canva for Quick, Professional Graphics

Create Stunning Visual Content Without Being a Designer

What Canva Does:

Canva is a graphic design platform that makes professional-quality design accessible to everyone, even if you have zero design experience.

Why Carol Loves Canva:

• Speed: Create graphics in minutes instead of hours
• Templates: Thousands of pre-designed templates for social media posts, presentations, flyers, and more
• Ease of use: Intuitive drag-and-drop interface
• Professional results: Your graphics look polished and on-brand
• Free version available: Get started without spending money

Pricing:

• Free version: Access to many templates and graphics
• Pro version: $12-15/month (yearly or monthly billing)
• Worth every penny for the time saved and professional results

My Journey with Canva:

Initially skeptical, I thought, “I’m a graphic designer—I don’t need Canva!” However, I converted when collaborators used it for a book project. Now I use it for everything because it’s faster than traditional design software sometimes.

Get Started: Visit Canva.com and sign up for a free account today.

Client Spotlight:

Robert McRae

Who He Is: Robert McRae came to Carol through the Power of Your Story Summit, introduced by one of the speakers.

Robert has been an active, engaged member of the community, participating in conversations about his projects and upcoming book. What makes him special? He replies to emails and makes me smile every time, with his engagement and enthusiasm.

Robert is currently working on a new book and actively building his business.

Congratulations to Robert McCray for being an awesome part of the UN-Marketing Nation!

Get this book!

Purpose Driven Entrepreneurs Daily Prayer Journal

Integrate Faith and Business Through Daily Prayer Practice

We can’t have too many prayers or too many ways to incorporate prayer into our daily lives and businesses. This journal provides a structured way to bring God into your entrepreneurial journey every single day.

What’s Inside:

Daily prayer prompts:

• Specific questions to guide your prayers
• Space to write your prayers so you remember them
• Reflection areas for journaling your thoughts

Relationship tracking:

• Assess how your relationship with God is growing
• Track how you’re incorporating prayer into business decisions
• Document answered prayers and ongoing requests

Prayer list feature:

• Write down names of people who ask for prayer
• Never forget who you promised to pray for
• Keep track of ongoing prayer needs

Daily scripture:

• Fresh Scripture verse each day
• Space to reflect on how it applies to your life
• Opportunity to meditate on God’s Word

Business goals section:

• Connect your business objectives with your faith
• Pray specifically over your business goals
• See how God works in your entrepreneurial journey

Where to Get It: Available on Amazon or at CSICorporation.com in the “Work with Us” section.

Free Download:

9 Ways to Stop Hackers from Taking Your Website Down

Protect Your Website So Clients Can Always Find You

The best conversion strategy in the world doesn’t work if hackers take your website down. Protect your online presence with Carol’s free guide featuring nine proven strategies to keep your WordPress website secure.

What You’ll Learn:

• Essential security plugins and settings
• How to prevent malware infections
• Ways to stop spammers from clogging your site
• Backup strategies that save you if disaster strikes
• Security best practices every website owner needs

Why This Matters: If potential clients can’t access your website because it’s been hacked, you’re losing money every minute it’s down. Prevention is always cheaper and easier than recovery.

Download Now: Visit CSICorporation.com, click on Resources, and download the guide absolutely free.

Get Your FREE Planner: Visit CSICorporation.com/planner to download immediately.

Your Action Challenge: Choose Two Strategies to Implement This Week

Don’t Just Learn—Take Action on What You’ve Heard Today

You now have nine powerful strategies to convert web traffic into paying clients. But information without implementation doesn’t change your business or your bank account.

Your Challenge:

1. Review all nine strategies from this episode
2. Choose TWO that resonate most with your current business needs
3. Implement those two strategies fully this week
4. Next week, choose two more strategies to implement
5. Continue until you’ve implemented all nine strategies

Why Two at a Time?

Trying to do everything at once leads to overwhelm and nothing getting done. By focusing on just two strategies per week, you’ll actually complete them and see results.

The Three Most Important Strategies to Start With:

#1 – Optimize your website for search:

• Gets you and your business found by ideal clients
• Foundation for everything else

#2 – Guest on podcasts, summits, and live streams:

• Positions you as an authority
• Brings new eyeballs to your website and offers

#3 – Take action and tell your audience:

• Nothing happens without action
• Visibility requires both doing and announcing

Remember: You and your bottom line will thank you when you implement these strategies consistently.

Coming Next Episode:

How Your Image Affects Client Attraction

Special Guest Valencia Holland, The Style Educator

In the next episode, Carol welcomes Valencia Holland, known as The Style Educator, for a deep dive into how your image affects everything in your business—including your ability to attract and convert clients.

Don’t Miss This Episode!

Additional Resources Mentioned in This Episode

• Black Friday Marketing Toolkit Giveaway: Join email list at CSICorporation.com/planner
• Be a Podcast Guest:
• UN-Marketing Academy:

—

Support this podcast: https://podcasters.spotify.com/pod/show/unmarketyourbusiness/support

Read the Transcript

00:00:00:00 – 00:00:28:47
Unknown
Are you a purpose driven entrepreneur struggling to get web traffic that converts into paying clients? Stop wasting time and money. Discover how to position yourself as the go to authority in your niche or industry. Infuse your Wow website with the best on marketing strategies and drive traffic to your website that converts to leads and clients. Listen to the On Market Your Business podcast today and watch as your ideal clients find you with ease.

00:00:28:52 – 00:00:34:01
Unknown
Let’s head into the studio now with our hostess with the Mostess, Carol J. Dunlop.

00:00:34:06 – 00:00:59:56
Unknown
Hey, everybody. What’s up? Ben the ninos, me Amigas and amigos. There are no Spanish in there. You know, I’ve been learning. Might as well live in here, right? I hope everybody is great and wonderful. And counting down the holidays. Thank God the government is back open. We can feel free to move about the cabin. I know a lot of people are happy about that, but that’s a good thing.

00:01:00:01 – 00:01:33:08
Unknown
Today I am your hostess with the mostest, Carol J. Dunlop. I am known as the Old World Strategist, and I am a ten time Amazon bestselling author. And what that you may not know is I’ve helped nearly 100 purpose driven entrepreneurs to also become bestselling authors. I’m very proud of that. Then I would be that I could be a part of their bestselling journey.

00:01:33:13 – 00:02:06:11
Unknown
That’s amazing. So we’ve been talking a lot about marketing. Marketing coaches, the conversations you need to have and all of that. And I wanted to make sure that we did not leave out our website because our website is the hub of our marketing strategy is where everything starts and goes on and all of that. So today we’re going to be talking about, rather addressing how to convert your web traffic into paying clients.

00:02:06:11 – 00:02:30:37
Unknown
I got nine ways for you to do it, and you’re going to stick around for all those nine ways because it is really going to help you. Especially now we’re close to Thanksgiving only what a week and a half or so, something like two weeks and two weeks. There will be Thanksgiving. We’ll be eating like kings and queens, and then we go straight into Christmas, and then straight into January.

00:02:30:37 – 00:02:56:44
Unknown
So is is coming up on a busy, busy time. And I wanted to make sure that you are prepared for that. So guess what I’m doing? I’m doing something different for Black Friday this year. While everyone else is selling, I am giving. I’m actually giving you five complete marketing toolkits, absolutely free. And that is going to be right when Black Friday hits.

00:02:56:59 – 00:03:25:22
Unknown
Now each day has a theme, and each day you will get one valuable gift. There’s templates, there’s trainings, there’s strategies, and there are systems to help you market better, sell more. And, things that will affect your bottom line. The total value of the gifts that I am giving you this Black Friday weekend extravaganza is over $1,000. And guess what?

00:03:25:22 – 00:03:49:14
Unknown
Your investment is zero. Unless you want to upgrade and get some stuff, which I will have for you. If you want to go deeper, get some more things. But you know all those gifts are going to be yours for free. So stay tuned. You’re going to hear more about it and I will be putting out some information. If you are not on my email list right now, because that’s where most of it’s going to be coming from, you need to get on there.

00:03:49:14 – 00:04:02:08
Unknown
And if you go to see us at corporation.com/planner, you can jump on the email list and at the same time download your free, well, website planner. Lots of free stuff going on right?

00:04:02:13 – 00:04:05:43
Unknown
Okay. When it is tech time,

00:04:05:47 – 00:04:22:22
Unknown
The technology I’m talking about today for tech time is Canva. I’m pretty sure I’ve talked about it before. Song. It’s praises and all of that. But I want to be sure that you are using Canva. Have you used before? Have you wondered what it’s about?

00:04:22:26 – 00:04:47:37
Unknown
Well, I learned about it. I don’t know, 20 it’s been a while. It’s been a while ago, over five years ago, and I don’t even know when they started. But to me it was like, hey, I’m a graphic designer, I don’t need Canva. And then, I got involved with, two ladies and we were doing the right books, a sell now program, and one or both of them I can’t remember.

00:04:47:42 – 00:05:08:53
Unknown
Loved Canva and used it for just about all of our graphics, you know, including me. I was doing graphics and stuff and she was using it. I’m like, let me check this thing out. So I checked it out and I really liked it. Kept on the free for a long time. The paid version is only between 12 and $15, depending on if you go yearly or monthly, and it’s worth every single penny.

00:05:08:53 – 00:05:10:14
Unknown
I want to let you know.

00:05:10:19 – 00:05:30:31
Unknown
Canva has been my go to graphic creation software. When I want something quick or when I want something, and just a little bit more than what I can do on some of the, the graphic design programs that I use. I mean, of course I use Adobe. I can do anything I want, but Canva just lets me do it really, really free.

00:05:30:38 – 00:05:47:24
Unknown
I mean, a really, really fast. And a lot of the things I do a free. So even if you’re on the free version, you still get a lot. You just don’t get all of the graphics. Some of them are free or not whatever. And I don’t know because I love using it. I use it for everything and it really helps me.

00:05:47:37 – 00:05:52:07
Unknown
So go and get Canva, go to canva.com and sign up.

00:05:52:12 – 00:06:10:25
Unknown
All right. Today, as I said before, I’ve got something really good for you. Nine Ways to Convert Web Traffic into not only clients, but paying clients. And you say, well, Carol, on our clients paying, you know, sometimes you got and they don’t pay. But we think some paying loyal clients for you, so stay tuned.

00:06:10:25 – 00:06:12:09
Unknown
That’s on the other side.

00:06:12:14 – 00:06:37:13
Unknown
What’s holding you back from hitting well on your marketing plan? Fear manager. Imposter syndrome. Frustration that stops now. What if I showed you how to reach your target audience and get them to buy? How to make social media marketing easy. I don’t understand the power of email marketing and how to conquer your fear of putting yourself out there.

00:06:37:27 – 00:07:14:00
Unknown
What if I provided you with simple tools and techniques, easy to implement training that bring you clarity and give you the expertise and the know how to convert marketing into money? Hey there, I’m Carol de Dunlop, the online wild strategist and six time bestselling author. I teach purpose driven entrepreneurs, just like you to convert marketing into money. If you’re a purpose driven entrepreneur who’s ready to stop allowing beer and frustration to keep you stuck and instead embrace clarity, authority, and expert instruction to convert your marketing strategies into money in the bank.

00:07:14:14 – 00:07:45:24
Unknown
Then you need to join the UN Marketing Academy in the Academy. You’ll take a deep dive into the tools, techniques, and training that helped me and my husband have the same. Our successful business. In spite of the 2008 recession, two major health crises, and of course, the pandemic. The Academy is about replacing expensive, frustrating and overwhelming marketing practices with simple, easy to implement marketing resources that get you in front of your target audience and get you paid.

00:07:45:26 – 00:08:09:03
Unknown
This academy is for purpose driven entrepreneurs who crave simple marketing strategies, coaches who need real life trainings to take the overwhelm out of marketing. Small business owners who are ready to conquer their fear of putting themselves out there. Service providers who want to use social media and email marketing effectively. Action takers who are ready to go live without fear.

00:08:09:05 – 00:08:09:29
Unknown
Marketing

00:08:09:29 – 00:08:10:36
Unknown
business successfully

00:08:10:36 – 00:08:20:40
Unknown
takes work. And marketing without marketing. They don’t know you exist. If you’re ready to convert your marketing into money, you need to join the UN Marketing Academy.

00:08:20:45 – 00:08:27:16
Unknown
Join the UN Marketing Academy today by going to UN marketer business.com/join.

00:08:27:29 – 00:08:50:41
Unknown
Okay. You ready? You got your pen and pencil or your laptop, notebook, iPad, whatever it is that you can take notes on because you’re going to need to take notes because this is going to help you by the end of this nine ways, you’re going to have a perfect website, a perfect attraction system, marketing system, and you’re going to be welcoming in some clients on a regular basis.

00:08:50:46 – 00:09:10:02
Unknown
Who wants to do that? Me, me, me. I hear everybody say a ni. Okay, here we go. All right. Number one is to optimize your website for search. And what that means is you want to be on the in the middle of the street of the internet street saying, hey, I am over here, come over here and see what I have.

00:09:10:02 – 00:09:25:13
Unknown
Come and enjoy everything. You know, how they how they do when they’re on the side of the street or in the circus or something else. I forgot what they call them. Not. They’re not promoters. I forgot what they call them, but trying to get you in there, and certainly on these Mexican streets, when you’re going down Fifth Avenue, everybody.

00:09:25:13 – 00:09:46:27
Unknown
And then mamas and mothers, brothers, husbands, cousin is out there trying to get you to get into, their shop and come and shop with them. So basically optimizing your site for search let you know that, hey, Google, come over here and show people what I have. You need to make sure you’re using your keywords. What are your keywords?

00:09:46:41 – 00:10:12:49
Unknown
They those are the words that when people hear them, they think about you. Right? It could be a key one keyword. It’s going to be more than one a keyword phrase. A keyword phrase is going to be 2 or 3 different keywords that kind of make up a sentence, you know? So get those keywords together. I think I have if you go to the blog on CSR Corporation, there’s tons of articles about keywords and how to do them.

00:10:12:49 – 00:10:38:55
Unknown
So go do that. The other thing you want to do is optimize your titles. You’re putting your keywords in your titles for your blog post, even on your pages, sections of content and text that’s on your pages. You want to make sure that you have keywords sprinkled all throughout there, but then it makes sense because remember, you’re writing for people, you’re not writing for bots, and then sometimes you’re writing for people and for bots because Google has a bots, it’s going to search your site.

00:10:38:58 – 00:10:41:21
Unknown
And one thing that people leave out and that’s the

00:10:41:21 – 00:10:55:54
Unknown
Alt text is the image that you put into the area that says alt text when you’re uploading an image. And the reason that you’re doing that is because people with disabilities and regular people,

00:10:55:58 – 00:11:07:51
Unknown
but especially people with disabilities, can’t the website can’t, they can’t understand the search engines. Don’t know what a, image is right now, and they help them, but it doesn’t know what an image is.

00:11:07:58 – 00:11:33:05
Unknown
So if you put that descriptive text into the alt text for each image you upload, I mean, in each image it just name the thing, it will help with people with disabilities and it will help with Google knowing what’s going on on your page. Right? So get your alt images together, make sure you’re using your keywords and sprinkle that stuff there.

00:11:33:05 – 00:11:53:37
Unknown
All your titles are your content. Number two, you need to make sure that you address on your website the who, the what, and the why in all of your content, in your graphics, in your text, in your videos, in your audios, whatever the who, what and why is who is your audience? Who do you serve? What is their major problem?

00:11:53:42 – 00:12:13:26
Unknown
In other words, what’s keeping them up at night or keeping them from getting any sleep at night? Because this problem is bothering them. And I want to let you know it’s not clarity. Clarity is not keeping anybody up at night because they got other things to worry about. You know, up until today, people were worrying about is government going to reopen?

00:12:13:26 – 00:12:37:44
Unknown
Can I fly, can I fly safely and that type of stuff? So now we can say, yes, I think that we can. We’re getting back on track anyway. And then you need to know your why and why you’re doing this. So you need to know who are you talking to, what the biggest problem is and why you’re doing this.

00:12:37:44 – 00:12:59:07
Unknown
You’re doing this to help them do what? Make better smoothies, get, better recipes, market better in their life. You need to know those things and sprinkle it throughout all your content, all your content needs to lead to the same conclusion. I know who I’m talking to. I know what the problem is, and I know what my why is, and I know what their why is for.

00:12:59:07 – 00:13:47:56
Unknown
Come here. Okay. Number three is to be interesting. And how do you do that? By guesting I want you to guest on podcasts live streams, blog posts, summits and even bundles. You can be a participant in a bundle. What does that do that shows that you know that you’re at the bomb.com and you’re showing everybody, and you’re being interesting with your stories and all the things that you’re talking about and you’re promoting at the same time, when you’re having a conversation with someone on their podcast, they’re lending you their platform so that you can come and talk about the things that you want to talk about that’s going to help their audience be better

00:13:47:56 – 00:14:17:40
Unknown
at whatever it is they’re trying to do. So be interesting, you know, create your podcast, pitch your story, all of this stuff so that people will look at you and say, oh, I want you on my site, I want you on my live. I want you on my to guest on my podcast. So be an interesting person and do some things and then tell people about it, that you’re doing stuff so that your audience can follow you and do these different things that you’re doing, and you can get new people to say, oh my gosh, I never even knew she existed.

00:14:17:49 – 00:14:41:17
Unknown
Oh, this is awesome. All right. Number four is to use pretty links instead of Bitly or a tiny URL. The reason I say that is when you use pretty links, you can download it as a plugin that’s free in to your website, and you will brand your your links with your website at the same time that you’re shortening them.

00:14:41:22 – 00:15:05:51
Unknown
So my site, my two sites on market Your business.com and CSI corporation.com. When I have events and products, I want to get down to the least amount of characters that I can, including my domain name. And I always want my domain name out there with bitly b r t that ly or tiny url.com. Who are you advertising? You’re advertising Bitly and tiny URL.

00:15:05:56 – 00:15:36:19
Unknown
Let’s advertise our own stuff. Let’s brand our own things and market your business.com/whatever this this, coaching program, this event is whatever I try to use, like, 1 or 2 words or maybe even just letters, because I want people to know this site is holding this stuff, and I want you to come here. And usually, they say that people will, click on Bitly links faster than the regular link because they want to know what it is.

00:15:36:19 – 00:15:54:48
Unknown
Well, you can still maintain that mystery. Just put your make sure your site is up there. Well, it does with pretty links. And make sure your site, your whole you are showing. And then you can adjust that in part and you don’t really have to worry about, oh my gosh, this stuff is taken. Have you ever went into a bitly and try to get some.

00:15:54:48 – 00:16:05:40
Unknown
Oh that’s taken, that’s taken. That’s like you have to worry about that with pretty links, unless you’ve already created another pretty link for that particular thing. So use them. It’s free. They do have an upgrade, but they’re really good.

00:16:05:40 – 00:16:08:38
Unknown
right. The next one and number six is be welcoming.

00:16:08:44 – 00:16:20:29
Unknown
Be welcoming to guest posts guests on your on your podcast. Collaborating with people, being part of other things

00:16:20:34 – 00:16:39:28
Unknown
you can promote on your website. And that’s why we go back to be interesting. Right? So if you’re going to be interesting and get out there and guest on podcast summits, labs and all of that thing, I want you to be welcoming when you’re doing it, and I want you to be welcoming on your site.

00:16:39:30 – 00:17:09:01
Unknown
Make everybody feel like, okay, you’re welcome. You are a welcome person. I’ve been looking for you, especially if you know, there, know your who, your what and why. Then you can welcome them in knowing their language. And I’m not talking about Spanish or English. I’m talking about the language that they speak in their industry or what they’re doing, or if you if they’re part of your industry, you know that they know these terms and you talk to them like, I know I know what you’re going through.

00:17:09:01 – 00:17:30:55
Unknown
I know that you stay up at night listening to this because you’re trying not to think about that. Put yourself in their shoes. Be welcoming. Be accommodating to your guests. Okay. Next one is take action. And by take action, I mean to do something. You know, like I said, you need to be out there guesting. You need to be our lives.

00:17:31:04 – 00:17:49:19
Unknown
You need to be probably do on your own lives. You need to be doing your own podcast guest, no podcasts, whatever that people just need to see you everywhere and they need to think, oh my gosh, she’s everywhere. She’s doing all this stuff, all these different things because it gets you noticed. Then when you’re noticed, they’re like, oh, and she’s speaking my language too.

00:17:49:23 – 00:17:52:15
Unknown
She knows what I need and she’s going to help me with this.

00:17:52:15 – 00:18:14:05
Unknown
So that’s why you need to take action. And you need to tell your audience that you’re taking action. You need to tell your audience what you did. Just like I’m telling you now. Two a little bit over two weeks before Black Friday. Here’s that I’m doing this five days ago, gifts for you. And I’m giving you over $1,000 in gifts.

00:18:14:10 – 00:18:32:52
Unknown
Right. So you can be on the lookout for that. You’re like, you’re not even going to tell your nose. I’m like, no, I don’t need that. Everybody need some great gifts. That’s going to help them market their business better with less effort and more results, don’t you? All that I know that you do.

00:18:32:57 – 00:19:00:17
Unknown
Number eight is to showcase your client. You got some clients. Tell everybody about them. This is part of the Take Action showcase your clients on your website with testimonials, with case studies, with blog posts. Just talk about them. Talk about how awesome they are, how good they are, how they’ve done what you told them to do, or how they took something that you said to do and they turned it into something else fabulous that you never even thought about.

00:19:00:22 – 00:19:25:44
Unknown
Talk about it. Talk about your clients in a good way all the time. And this is one. Thank you. You do not talk bad about your people, and you may go through things in your head and you may think, whatever, but do not let that stuff pass your lips and come out of your mouth. Because if you think bad about them or talk bad about them, they’re not going to patronize you, even if they never knew that you spoke.

00:19:25:49 – 00:19:50:50
Unknown
Because we are in the universe and we get all these radio waves and vibes and all of this stuff, and you’ve got to keep those good vibes going. You got put out good vibes, you got to keep good vibes. You gotta reflect good vibes. Because if you reflect goodness and awesomeness, then you’re going to naturally attract. The universe is going to naturally bring you more goodness and awesomeness and gratefulness and be grateful for your clients.

00:19:50:55 – 00:20:11:10
Unknown
That’s why you’re showcasing them. Like, thank God this person came to me because she couldn’t do this without me and I helped her. And now look her. She doesn’t even need me anymore. Maybe they’ve outgrown you. That’s fine. Just get some more people at that level. It’ll be okay. The universe will keep all bring it to you. And finally, number nine, share your knowledge.

00:20:11:14 – 00:20:28:46
Unknown
That kind of goes without saying, but share your knowledge about what you do. Don’t be afraid to speak up. Don’t be afraid to toot your horn. Don’t be afraid to talk about what you’ve done, what you’re going to do, the good and the bad, the slow and the fast. Whatever. Tell everyone about it. Tell them all about it.

00:20:28:50 – 00:20:51:16
Unknown
Because the more you talk about you, your struggles, your goodness, your testimonials, all the things that you’re doing, the more people are going to listen. Now don’t be drawn and on and on and on. Nobody likes a braggart, but you need to be telling people because a close mouth does not get fed. So open your mouth, talk about what you’re doing, share it.

00:20:51:20 – 00:21:16:05
Unknown
Get it out there. So let’s go over these nine ways again. Number one is to optimize your website for search. Google is searching for great content to give to their, the people that come up and use them. Google being in the search engines, they want good stuff. So optimize your stuff for search and say, hey, I’m over here, remember to tell people blah blah blah.

00:21:16:13 – 00:21:34:43
Unknown
Number two, make sure you address the who, the what, and the why. Who are you talking to? What is the biggest problem and what is your why for doing this? So you can communicate that to them. And connect is all about connections and making relationships. And make your relationships work for both of y’all. Okay, the third one is to be interesting.

00:21:34:50 – 00:21:55:05
Unknown
So what have you done in your life? What’s your story? What’s your testimony? What are the things you’ve gone through? Tell everybody about it. Guest. Guest speaking. You can speak at a, summit speak on podcast last week. Wherever you can tell it, tell it, tell it, tell it and don’t start. Tell it. Tell the whole story. Tell a true story.

00:21:55:20 – 00:22:31:40
Unknown
Tell the things that you didn’t think anybody would think was important. Because a lot of people out there are going through stuff just like you. The next one use pretty links instead of Bitly. Remember, we’re all about branding. Well, about marketing. We’re all about converting this web traffic into clients. And that is a great way to do it, because when you post on social or put things out there and podcast and stuff like that, your link is going to start with whatever are you are, you are ill is and then end with whatever descriptor that you’re going to use for that program or freebie thing you’re doing.

00:22:31:41 – 00:22:58:55
Unknown
Your podcast, whatever. Right? The next one is to be creative, you need to, really do your own events. And I think I might have skipped this before, even though I was going down the list. I might have skipped it. Be creative. Do your own events. Don’t just guest on other people’s events. Do your own challenges. Bundle summits, books, podcast, do your own stuff and put that out there.

00:22:58:59 – 00:23:24:40
Unknown
Because if nobody is talking about you, that’s not a good thing. We need people to be talking about what you done and what you’re doing, what you’re going to do, put it out there. Which brings me to this point. Then I have a new book that is going to be coming out. I’m going to start working on it at the beginning of the year, and it’s all about women who are in the perfect position to soar and be great.

00:23:24:40 – 00:23:43:33
Unknown
I’ll tell you more about it as we go on. But you know, as you’re talking about putting your stuff out there, I just thought I’d let you know. Yes, I did, I did skip that, didn’t it? All right. The next I’m glad I went over. And the next one is be welcoming to guests. Promote them via your website.

00:23:43:38 – 00:24:05:39
Unknown
You know, when you’re guesting on stuff, make sure that you let your people know that you’re guesting so that you’re saying, hey, I’m a great guest because I will promote your stuff because they’re getting some out of it, and you, you are getting something out of it. Number seven is to take action, tell your audience what you’re doing, just like I did the five Days of Gifts, I got a new book that I’m going to be working on in the beginning of the year.

00:24:05:46 – 00:24:30:11
Unknown
Now y’all know, and you’ll be watching out for it as I get closer to it and bring more information out there. Number eight is to showcase your clients. You know, everyone loves to be the subject of great talk. They’ve done something good. So use that to showcase your clients and tell them all the awesomeness that they’re doing. You never know how.

00:24:30:11 – 00:24:47:53
Unknown
You never know who’s looking at you, right? Who’s watching, and then finally share your knowledge. Don’t be scared to share your knowledge about what you’re doing, because that’s how you’re going to get clients. You’re making relationships with them. You’re helping them. It’s going to be great.

00:24:48:01 – 00:25:00:31
Unknown
Now, the best way to convert clients is to keep your site up and running so that they can find your website, browse it, figure out what they need, and start paying you.

00:25:00:43 – 00:25:02:09
Unknown
How do you accomplish this?

00:25:02:14 – 00:25:17:16
Unknown
By keeping hackers at bay, keeping them away from your website so you don’t have to worry about them. And you can download our non ways to stop hackers, spammers and malware infections from taking your WordPress website down.

00:25:17:27 – 00:25:33:40
Unknown
And you can find that by going to see us at corporation.com and click on the Freebies Resources section. And you can download that download that absolutely free. So go do it right now. As a matter of fact.

00:25:33:45 – 00:25:56:28
Unknown
Is your website ready for prime time? When your ideal prospects land on your website, do they see the true professional you are? Are they greeted by a site that’s not quite ready for prime time? For 30 years, we help coaches and service providers transform their online presence into powerful, client attractive machines. As a premiere website to Sanders in Atlanta area.

00:25:56:33 – 00:26:27:01
Unknown
We don’t just build websites, we create conversion engines that work for you 24/7. Why choose CSI for your Wow website? We’re experts in authority marketing. We help you convert web visitors into paying clients with our proven UN marketing strategy. We offer complete protection. We’ll work hard to keep your website safe from hackers and accessible to all. And we offer purpose driven results custom designed for coaches and service providers who want to make a real impact.

00:26:27:05 – 00:26:56:10
Unknown
If you’re ready to make an impact with your website, download our free Wow Website Planner today. Inside this planner, it’ll give you all the information you need to create your own Wow website. Whether you use us or someone else, you need a website that converts web visitors into paying clients. So go to KCI corporation.com or slash planner right now and download the free Wow website planner.

00:26:56:10 – 00:27:16:22
Unknown
Did you enjoy that? I hope you did. And I hope that you’re going to take these things to heart, and you’re going to do them because these nine ways will end up getting you more clients and making you more money and helping you get more confidence so you can kind of wash, rinse, repeat and do them all again.

00:27:16:27 – 00:27:19:57
Unknown
My client success story for today is Robert

00:27:20:01 – 00:27:20:39
Unknown
McCray.

00:27:20:43 – 00:27:28:54
Unknown
Thank you so much, Robert, for being a part of my universe. He came to me by way of the Power of Your Story summit. I think he was a

00:27:29:02 – 00:27:31:14
Unknown
a guest from one one of the speakers,

00:27:31:20 – 00:27:42:28
Unknown
and we’ve been an awesome communication about his projects and stuff. He’s got a new book coming out that he is working on, and I’ve enjoyed the conversation so much with Robert.

00:27:42:28 – 00:27:53:38
Unknown
He replies to my emails and makes me smile every time. So thank you so much, Robert McCray for being part of my tribe.

00:27:53:43 – 00:28:04:11
Unknown
Hey there. Would you like to be a guest on the Unmask at Your Business podcast? Simple. All you need to do is go to UN market or business.com/podcast.

00:28:04:16 – 00:28:26:25
Unknown
Ready for your spotlight? Be on the lookout. All you need to do is be awesome by either being a client or by letting me know you did, or follow the advice you heard right here on a previous episode posted on social. And be sure to tag me at CSR Corporation and use the hashtag hashtag. Best UN Marketing strategy.

00:28:26:30 – 00:28:28:30
Unknown
Looking to spotlight you?

00:28:28:35 – 00:28:50:55
Unknown
We went through the non ways to convert web traffic into paying clients. And this is my challenge that I have for you I want you to choose two ways. Two of those nine that you’re going to tackle this week. And then each week I want you to do two more until you get them all done, because you and your bottom line will thank me.

00:28:51:00 – 00:28:58:04
Unknown
Now let’s recap what we’re talking about. Number one, optimizing your website gets you and your business found.

00:28:58:08 – 00:28:58:45
Unknown
That’s it.

00:28:58:49 – 00:29:18:12
Unknown
It gets you and your business. So make sure that you optimize. Number two guessing is marketing. Whether it’s summits, podcasts, lives or blogs is getting new eyeballs on you and what you do. So get out there and start guessing.

00:29:18:17 – 00:29:37:20
Unknown
And the final one, take an action is the key to getting things done without taking action. None of this stuff gets done. I just told you nine things that you need to do. My challenge is for you to do them, take action and do them so without taking action, nothing happens. So we can’t let that happen, right? So get out there and take some action.

00:29:37:20 – 00:29:38:19
Unknown
Now.

00:29:38:24 – 00:29:47:05
Unknown
Would you like to get free coaching for me? Simple. All you need to do is go to on marketer business.com/podcast.

00:29:47:10 – 00:29:52:31
Unknown
Y’all know what time it is. It’s time to get this book. And the book that I’m talking about today is.

00:29:52:42 – 00:30:05:13
Unknown
purpose driven entrepreneurs daily prayer journal. We can’t have too many prayers or ways to incorporate prayer into our daily lives and business. And that’s exactly what this book does for you.

00:30:05:17 – 00:30:13:11
Unknown
It prompts you to think about how your relationship with God is, how your relationship is used in prayer.

00:30:13:16 – 00:30:29:36
Unknown
Because there’s a place in there for you to put your daily prayers for you to pray. If you’re wanting to pray about someone, you can put their name down, because a lot of times, you know, someone will say, pray for me or whatever. And then when we get to the point where we’re praying, we forget. So you can write their names down.

00:30:29:41 – 00:30:42:53
Unknown
There’s a daily scripture, and there’s a place for you to put down what you think about the Scripture or how it hits you. And there’s business goals. So a business goals for you to write in there. So it’s a lot of things. So the

00:30:43:06 – 00:30:53:10
Unknown
Purpose Driven Entrepreneurs Daily Prayer Journal is definitely for you. Because like I said, we can’t have too many prayers or too many ways to incorporate prayer into our lives.

00:30:53:10 – 00:31:05:12
Unknown
So go ahead and get it. You can find it on Amazon. Or you can go to my site, see us at corporation.com into the shop section and you can find it there into the store section and you can find it there.

00:31:05:16 – 00:31:22:57
Unknown
So that’s all I have for you today. Thank you so much for joining me, Joy. Be sure to join me next time because I’m going to have a very special guest, Valencia Holland, the style educator, and she’s going to join me to talk about how your image affects everything and why it’s so important for helping you to get clients.

00:31:22:57 – 00:31:44:47
Unknown
We go into a deep discussion about image and what it’s all about, what she does, and you don’t want to miss this. So if this episode has been valuable to you, are you found that tidbit or something that’s going to help you? I would love it if you would. Number one, subscribe so you don’t miss any issue that I put out there at all.

00:31:44:56 – 00:31:59:22
Unknown
And the other thing is, I would love you to leave a review because that helps others to find this podcast and to experience the awesomeness that I bring back. So thank you very much again and I will see you next time. Bye for now.

00:31:59:31 – 00:32:28:17
Unknown
Thank you for listening to the UN Market Your Business podcast. Here’s something you want to take action on. Great. Check out the show Notes on Unmarketable business.com/podcast. Be sure to like and subscribe so you don’t miss a single episode. Please do me a favor and leave a review or on whatever platform you use to access this podcast. It really helps us to spread the word and get this podcast in front of the entrepreneurs that need it.

00:32:28:22 – 00:32:29:43
Unknown
See you next episode!