When Fear Holds Your Purpose Hostage

“I was actually challenged with fear. Carol called me for an interview and I was hiding in the bathroom!”

These words from Apostle Lougenia Rucker might surprise anyone who knows her today. As the founder of Game Changer Life Coaching and a powerful presence in faith-based entrepreneurship, Lougenia now commands stages, leads transformative events, and has helped countless individuals step into their God-given purpose.

But in 2017, the thought of going live on camera terrified her.

Many purpose-driven entrepreneurs face this same paralyzing fear. You know you have a powerful message. You know you’re called to serve. But putting yourself out there? That’s where many spiritual leaders and coaches hit a wall.

Lougenia’s journey from bathroom hideouts to international recognition demonstrates what’s possible when you overcome marketing fears with the right guidance and support.

The Transformation Journey

When Apostle Lougenia first connected with Carol Dunlop, founder of the UN-Marketing Academy, she was already an accomplished faith leader and coach. But despite her powerful in-person presence, technology and online marketing presented insurmountable hurdles.

“Carol said ‘I’m going to get you out there’ and she did, even when I was terrified,” Lougenia recalls.

That first interview required multiple calls and messages from Carol. “Lieutenant, where are you?” Carol remembers asking. When Lougenia finally appeared on camera, she was visibly uncomfortable.

Yet, this uncomfortable first step began a transformation that would expand her ministry and business beyond what she could imagine.

Before: The Marketing Challenges

Before working with Carol and joining the UN-Marketing Academy, Apostle Lougenia faced several challenges that might sound familiar:

• Extreme fear of live video and technology that kept her from reaching a broader audience
• Difficulty translating her powerful in-person presence to online platforms
• Limited knowledge about scaling her business beyond local impact
• Lack of confidence in marketing her coaching program effectively
• Team members who didn’t document processes, leaving her unable to repeat successes

These challenges created a ceiling for her impact. Despite having powerful messages and transformative programs, her reach remained limited.

After: The Marketing Breakthrough

Today, Apostle Lougenia’s online presence matches the power of her in-person ministry:

• Facebook Lives, Amazon Lives, YouTube Channel, Masterclasses, Webinars
• Featured in multiple International Publications in Ghana, Kenya & London
• Featured in the 2025 Calendar: Forces for Change: Today’s Purpose Woman
• 4X Best Selling author, including the Visionary Lead Author of the Best-Selling Anthology “Digging Diamonds”
• Transformed her one day signature event into a 3-Day Royal Experience
• Two of her Game-Changer graduates hit the million dollar mark in revenues.

“Now that magazine is going International,” Lougenia shares excitedly. “It’s going over to Ghana, it’s going to Essence magazine…breaking grounds that we never even thought about and planned for.”

How the UN-Marketing Academy Facilitated This Transformation

The UN-Marketing Academy played a crucial role in Lougenia’s marketing transformation. Let’s explore the specific elements that helped her overcome her fears and expand her reach.

1. Simplified Technology Approach

For many purpose-driven entrepreneurs, technology creates the biggest barrier to marketing effectively. The Academy breaks down complex tech into manageable steps.

“The UN-Marketing Academy is simple to navigate,” Lougenia explains. “In each main category, it’s broken down into other components, and I can follow it like one, two, three.”

This step-by-step approach helped Lougenia overcome her technology fears without overwhelm.

2. Comprehensive Marketing Framework

Rather than focusing on trendy tactics, the Academy provides a complete marketing ecosystem that purpose-driven entrepreneurs can adapt to their unique calling.

“Everything that you can imagine that you need is right there at the push of your finger,” says Lougenia. “It’s simple, it’s easy, it’s graceful in terms of cataloging the various topics that you need.”

This comprehensive approach ensures no essential marketing element gets overlooked.

3. Mindset Training

Lougenia’s transformation wasn’t just about marketing tactics—it required a fundamental shift in how she viewed herself and her message.

The Academy’s mindset training helped her recognize her authority and embrace her calling more fully. Now she helps others do the same: “I teach them how to transform but also be willing to get the support and ask for help and humble yourself so that you can receive.”

4. Community Support

The journey from fear to confidence doesn’t happen in isolation. The Academy’s community provides accountability, encouragement, and connection with like-minded entrepreneurs.

“You can take advantage of the community and networking with others,” Lougenia notes. “Masterminding and brainstorming are essential to your success.”

From Personal Transformation to Business Impact

Lougenia’s marketing transformation didn’t just change how she felt about technology—it created tangible business results.

Expanded Reach Beyond Borders

Before embracing marketing, Lougenia’s impact was largely local. Now, her message reaches multiple countries.

“Just this morning…they have a magazine that I’m featured in and it just got published in Kenya,” she shares. This international recognition came directly from implementing consistent online marketing strategies.

Bestseller Success

With guidance from the Academy, Lougenia not only published her own bestselling books but now helps others achieve the same success.

“I just recently featured in a magazine called the Boss Women,” she explains. “Now that magazine is going International…it’s going over to Ghana, it’s going to Essence magazine.”

Legacy Through Her Clients

Perhaps the most significant impact came through her clients’ success. By marketing her Game Changer program effectively, she attracted committed participants who achieved extraordinary results.

“In 2020, I had a game changer to enroll and complete the program. In 2022, crossing over to 2023, she hit a million dollars!”

How Purpose-Driven Entrepreneurs Can Follow This Path

If Lougenia’s journey resonates with you, here’s how you can create similar results with the UN-Marketing Academy:

1. Start With the Marketing Roadmap

The Academy provides a clear starting point through its Marketing Roadmap. This eliminates the overwhelm of figuring out where to begin.

“Carol has made the training segmented so you can find exactly what you are looking for. Or you can go through the categories and explore,” Lougenia explains.

This structured approach prevents the “analysis paralysis” that stops many purpose-driven entrepreneurs from moving forward.

2. Embrace Video Marketing

For Lougenia, live video became the game-changer in her marketing. Despite initial fears, regular video content now forms the cornerstone of her online presence.

The Academy provides specific training on how to get comfortable on camera, what to say, and how to connect authentically with your audience through video.

3. Build Authority Through Multiple Channels

Lougenia didn’t limit herself to one marketing approach. She combined social media, publishing, events, and partnerships to create a powerful authority presence.

The Academy teaches this multi-channel approach while helping you prioritize the channels that align best with your unique gifts and calling.

4. Let Marketing Amplify Your Message (Not Change It)

Many purpose-driven entrepreneurs fear marketing will dilute their message. Lougenia discovered the opposite—effective marketing amplified her authentic voice.

“Your marketing and Carol being a guide in a fun way…helps you engage like in Star Trek: ‘Make it so,'” she shares. “Marketing takes your car out of park and it’s engaged.”

The UN-Marketing Academy Difference

Unlike generic marketing programs, the UN-Marketing Academy is specifically designed for purpose-driven entrepreneurs who want to market with integrity and authenticity.

Comprehensive Yet Simple

The Academy doesn’t just focus on tactics—it provides a complete marketing system:

• Strategic Roadmaps that eliminate confusion about where to start
• Video Training Library covering everything from mindset to technology
• Multiple Learning Formats (video, audio, transcripts) to accommodate different learning styles
• Templates and Workbooks that make implementation straightforward
• Community Support for encouragement and accountability

Spirit-Led Approach

For purpose-driven entrepreneurs, alignment with your calling is essential. The Academy honors this spiritual foundation while providing practical marketing guidance.

“You took the complaints, the pain points, and listened to your clients. You went into your Genius Zone, you went into your prayer closet, you went into your marketing, and you created something that is way beyond anything that we could have thought, imagined, or even think of,” Lougenia shares.

Take the First Step Toward Marketing Confidence

Apostle Lougenia’s journey from hiding in the bathroom to international recognition began with a single uncomfortable step. Her transformation reminds us that marketing fears can be overcome with the right guidance and support.

The UN-Marketing Academy provides that guidance through step-by-step training, comprehensive resources, and a supportive community. Whether you’re just starting your entrepreneurial journey or looking to expand your established ministry or coaching practice, the Academy offers the marketing foundation you need.

As Lougenia puts it: “You don’t have to do someone else’s vision from nine to five…When God gave us gifts, he gave it to us so that we can build our own businesses and enhance the Kingdom.”