Spirit-Led Marketing: How Nadine Mullings Built a Global Presence Through Authentic Strategies

Even marketing experts need guidance. Discover how Nadine Mullings expanded her reach to over 36 countries by combining spirituality with strategic marketing through the UN-Marketing Academy.

When Expert Marketers Need Support

Even as a marketing expert myself, I needed guidance to take my business to the next level.

This candid admission from Nadine Mullings might surprise many entrepreneurs. As the founder of the Nadine Mullings Marketing Agency and a respected strategist who teaches women of faith how to market their businesses, Nadine already possessed significant marketing knowledge when she first connected with Carol J. Dunlop.

Yet despite her expertise, Nadine recognized something that many business owners miss: Even experts need guides on their journey.

This insight led to a powerful collaboration that helped Nadine expand her business from local impact to global influence—reaching over 36 countries and touching thousands of lives with her message of spirit-led marketing strategies.

Her story demonstrates an important truth: Marketing success isn’t just about knowing tactics; it’s about implementing them consistently with divine guidance and professional support.

The Strategic Evolution

Nadine’s business already had solid foundations when she connected with Carol and the UN-Marketing Academy. She had established herself as an expert in helping Women of Faith market their businesses through being specific, strategic, and spirit-led strategies.

But she faced the challenge many successful service providers and coaches encounter: How do you scale your impact beyond one-on-one client work?

Before: The Marketing Limitations

Despite her marketing knowledge, Nadine faced several limitations:

Limited scalability with primarily one-on-one client services
Regional rather than global reach for her message
Inconsistent content creation across multiple platforms
Time constraints that prevented implementing everything she knew
Challenges establishing greater authority in a crowded marketplace

These limitations weren’t due to lack of knowledge but rather the common struggles of implementation and strategic focus that affect even the most knowledgeable entrepreneurs.

After: The Marketing Expansion

Today, Nadine’s business operates on a completely different scale:

Her podcast reaches listeners in over 36 countries with more than 1,500 listens
She successfully runs seasonal podcast series with clear themes and objectives
Her annual summits consistently bring new clients and build strategic relationships
She’s published four Amazon bestselling books, enhancing her authority
Her blogging strategy drives consistent traffic to her website
She’s established herself as the go-to expert for spirit-led marketing

“The podcast has allowed me to get traffic to my website, it’s allowed me to reach over 36 countries—I never thought I would say that,” Nadine shares with genuine excitement.

How the UN-Marketing Academy Facilitated This Expansion

What enabled this transformation for someone who already understood marketing fundamentals? The UN-Marketing Academy provided several key elements that bridge the gap between knowledge and implementation.

Structured Implementation Frameworks

Knowing what to do is different from having a structured framework for implementation. The Academy provided Nadine with clear, actionable roadmaps for executing her marketing knowledge.

The way Carol teaches in the Academy makes marketing simple and easy,” Nadine explains. “She takes away the overwhelm of technology and marketing.

This simplified approach helped Nadine move from knowing to doing—the critical step many entrepreneurs struggle with . . . Taking Action.

Technology Simplification

Even marketing experts can find themselves overwhelmed by the constant evolution of marketing technology. The Academy breaks down complex tech processes into manageable steps.

Carol’s guidance on tools, platforms, and systems helped Nadine implement strategies that might otherwise have remained theoretical. This technology support transformed potential into actual results.

Carol has advised me on almost all the technology I use in my business,” Nadine notes. “She puts you at ease by giving you those step-by-step instructions.

Spirit-Led Marketing Methodology

As a woman of faith, Nadine emphasizes the importance of divine guidance in marketing decisions. The Academy’s approach honors this spiritual foundation while providing practical marketing guidance.

“What Carol pointed out is the importance of being spirit-led,” Nadine explains.

“She said God dropped it in her spirit to do this UN-Marketing Power Summit, so here it is today. When we talk about spirit-led marketing strategies, it’s what is God dropping in your mind, what are those ideas and things that He’s telling you, placing on your heart to do.”

This alignment between spiritual guidance and marketing strategy creates authenticity that resonates with audiences—a key factor in Nadine’s expanded reach.

Accountability and Mentorship

Perhaps most importantly, the Academy provided Nadine with accountability and mentorship that propelled her forward. Even experts benefit from having someone push them beyond their comfort zone.

“Carol really pushes me, challenges me to do things outside of my comfort zone,” Nadine admits.

Carol guides and teaches you to do new things in your business so you can reach more people and make a bigger impact.

From Strategic Knowledge to Business Impact

Nadine’s expansion from local expert to global influence didn’t happen overnight. It resulted from consistently implementing three key strategies she learned and refined through the UN-Marketing Academy.

Podcast Power: Content that establishes Authority

The first strategy that transformed Nadine’s business was consistent podcasting with clear seasons and themes.

“One of the things that Carol taught me to do and I’ve been doing for the last three years now is podcasting,” Nadine explains. “Podcasting has been major for my business.”

This strategy enabled Nadine to:

Reach listeners in over 36 countries
Generate over 1,500 listens to her content
Drive consistent traffic to her website
Build relationships with guests
Establish herself as an authority through regular, valuable content

The Academy’s guidance helped Nadine structure her podcast effectively, maintain consistency, and leverage it as a marketing asset rather than just another task on her to-do list.

Summit Strategy: Expert events that start a Movement

The second transformative strategy was implementing annual summits that expanded Nadine’s network and visibility.

“The second thing that’s working marketing-wise in my business is doing an annual Summit,” she shares. “It’s always led by the Holy Spirit—whatever topic God has in my spirit to share for that year is what I create a summit on.”

These summits have become powerful business assets:

Growing her email list with qualified prospects
Building relationships with speakers and guests
Increasing traffic to her website
Attracting new clients who connect with her message
Enhancing her authority in the marketplace

The Academy provided frameworks for planning, promoting, and monetizing these summits effectively—turning what could have been overwhelming events into strategic business assets.

SEO-Driven Blogging: Written Content That Converts

The third key strategy was implementing a consistent, SEO-focused blogging approach that drives organic traffic.

“The third strategy that I want to say is working for my business, which was also guided by Carol, is blogging,” Nadine notes.

Carol taught me like the ins and outs of blogging, really paying attention to SEO and keywords so that you can be seen in the search engines.

This strategic blogging approach has:

Increased her website visibility in search engines
Established her expertise on specific topics
Created valuable resources that serve her audience
Generated passive traffic to her offers
Provided content she can repurpose across platforms

The Academy’s technical guidance on SEO fundamentals transformed Nadine’s blogging from occasional posts to strategic marketing assets.

How Purpose-Driven Entrepreneurs Can Follow This Path

Nadine’s journey offers valuable insights for other purpose-driven entrepreneurs who want to expand their impact without compromising their values. Here’s how you can create similar results with the UN-Marketing Academy:

1. Embrace Audio Content

Podcasting opened global doors for Nadine. The Academy provides specific training on how to start, structure, and grow a podcast that connects with your ideal audience.

Even if you’ve never considered audio content, this approach can transform your reach with less visibility anxiety than video requires.

2. Create Connection Points Through Events

Expert summits create powerful connection points with your audience and industry colleagues. The Academy teaches how to plan and execute these events without overwhelm.

These connection points expand your network exponentially compared to one-on-one outreach.

3. Develop Strategic Written Content

Consistent, SEO-optimized blogging builds a content foundation that works for you 24/7. The Academy provides templates and frameworks that make this process straightforward.

This approach creates marketing assets that continue generating returns long after you create them.

4. Follow Spirit-Led Marketing Principles

As Nadine emphasizes, the most powerful marketing comes from divine inspiration followed by strategic implementation. The Academy helps you discern and execute marketing that aligns with your purpose.

“When it comes to marketing, there’s a thousand and one ways to market your business,” Nadine explains. “But what’s important is being spirit-led.”

The UN-Marketing Academy Difference

What makes the UN-Marketing Academy uniquely suited to help purpose-driven entrepreneurs like Nadine scale their impact?

Expert Guidance Made Accessible

The Academy doesn’t just provide information—it offers expert guidance in an approachable format.

“Carol is very gifted, she’s so patient in explaining things and making it simple and easy,” Nadine shares. “She teaches in a way that makes it easy—she breaks it down for you.”

This approach transforms complex marketing concepts into practical steps anyone can implement.

Organization That Eliminates Overwhelm

Marketing encompasses countless strategies and tactics. The Academy’s organization helps entrepreneurs focus on what matters most right now.

“The way it’s organized, the way it’s set up since she redesigned this whole thing—I think that was a God thing,” Nadine observes. “If you need or have a desire for your marketing to be simple and your marketing to be easy and your marketing to be focused, the UN-Marketing Academy is perfect for that.”

Support That Goes Beyond Content

Perhaps most importantly, the Academy provides ongoing support that helps members implement what they learn.

“When I think of the UN-Marketing Academy, I think of it really as being a partner in your business, a resource, a guide, an instruction to really help you to easily and in a simple way market and promote your business,” Nadine explains.

This partnership approach transforms marketing from a solitary struggle to a supported journey.

Your Marketing Evolution Awaits

Nadine’s journey from local expert to global influence demonstrates what’s possible when you combine marketing knowledge with strategic implementation and divine guidance.

Her transformation didn’t require learning everything from scratch. Instead, it came from:

Finding the right guidance to implement what she already knew
Following a structured approach that eliminated overwhelm
Embracing challenges that pushed her beyond her comfort zone
Maintaining consistency with accountability and support

The UN-Marketing Academy provides these exact elements for purpose-driven entrepreneurs who are ready to expand their impact.

As Nadine puts it: “Marketing is a necessary piece of the pie in order to reach more people and serve more people. Make your marketing easy, make your marketing simple, and really use the resources and tools and guidance of Carol that you get through the UN-Marketing Academy.”