E|188 DocStressBusters website Launch

In this special episode of the UN-MARKET Your Business podcast, I'm showcasing the brand new website we designed for DrJulee, owner of Doc Stress Busters. Discover the strategic website design process that transformed this functional medicine practitioner into an online authority and learn the exact elements that make websites convert visitors into paying clients.
E188 DocStressBusters website Launch

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Meet DrJulee Hafner: Functional Medicine for the 50+ Generation

DrJulee’s Mission: Helping People Become “Wealthy and Wellness Wise”

  • Functional medicine practitioner specializing in clients over 50
  • Owner of Doc Stress Busters and IR Wellness (physical location in Florida)
  • Focuses on developing personal wellness for the retirement generation
  • Offers both virtual consultations and in-person services
  • Uses red light laser therapy and comprehensive weight loss support

The Problem DrJulee Solves

  • Addresses 50+ years of accumulated stress in the body
  • Combats stubborn weight gain, low energy, and chronic health issues
  • Provides alternatives to the average 14+ medications seniors typically take
  • Educates clients on root causes rather than just treating symptoms

Website Design Strategy: From Pain Points to Solutions

Key Website Elements That Convert

  • Clear value proposition: “Reclaim Your Life, Transform Your Health”
  • Target audience identification: People over 50 seeking wellness alternatives
  • Pain point addressing: Calls out cycle of weight gain, low energy, chronic issues
  • Solution positioning: Functional medicine approach vs. traditional symptom treatment
  • Trust building: Certifications, testimonials, and personal story integration

Strategic Content Sections

  • Stress-free weight loss tips lead magnet (15 reasons why you can’t drop weight)
  • “Why Trust Doc Stress Busters” credibility section
  • Personal story and credentials showcase
  • Clear scheduling and contact options throughout
  • Client portal for ongoing support and resources

Tech Time:

BackWP WordPress Plugin for Website Security

Essential Website Backup Strategy

  • Daily database backups: Protect your content and client information
  • Bi-weekly full website backups: Complete protection including files, photos, graphics
  • Automatic scheduling: Set it and forget it protection
  • Quick restoration: Easily recover from plugin conflicts or site issues
  • Free solution: Available in WordPress repository at no cost

Real-World Example Carol shares how her Elementor plugin was mysteriously deactivated, turning her site into plain text – a perfect example of why consistent backups are crucial for business continuity.

Ultimate List Building Bundle Announcement

Contributing to the Bundle

  • Application deadline: July 25th
  • Free participation: No cost to join or receive gifts
  • Upgrade opportunities: Optional sponsorships for increased visibility
  • Register TODAY:
  • Success track record: Previous Ultimate List Building Summit generated massive engagement

Three Essential Website Effectiveness Principles

1. Identify Your Ideal Client’s Pain Points

  • Know exactly who you serve and what problems they face
  • Understand what keeps them awake at night
  • Speak directly to their specific situation and challenges
  • Show that you understand their unique circumstances

2. Guide Every Page Toward a Decision

  • Each page should have a clear next step (book a call, join email list, download resource)
  • Remove distractions that don’t support your main conversion goal
  • Think of every page as a lead magnet pulling prospects toward action
  • Focus on getting visitors onto your email list for continued nurturing

3. Build Connection Through Proof and Personality

  • Use testimonials and case studies to demonstrate results
  • Show your personality and authentic approach
  • Include your credentials and certifications
  • Provide examples of your work (portfolio, before/after results)
  • Make visitors feel safe saying “yes” to working with you

Client Success Story Spotlight:

Barbara Gentry-Pugh

Transformation Results

  • Combined four separate websites into one cohesive hub
  • Created central location for inspirational messages and blog content
  • Building thriving business preparing to launch spiritual course
  • Consistently receives compliments on website design and functionality
  • Demonstrates long-term client relationship and ongoing success

Upcoming Episode Preview

Next Episode Topic: “The Marketing Mistake That Costs You Clients”

  • Discover why your marketing isn’t converting despite your efforts
  • Learn where your marketing strategy is going wrong
  • Get actionable solutions to start attracting ideal clients immediately

Resources and Links

Call to Action

Ready to create a website that converts visitors into paying clients? Your website should make it ridiculously easy for the right people to say “this is for me.” If your current website isn’t doing that job effectively, it’s time for a strategic upgrade.

Take Action Today:

  1. Download the free Wow Website Planner to map out your conversion strategy
  2. Schedule a Virtual Coffee strategy session to discuss your website goals
  3. Subscribe to the podcast to never miss valuable marketing insights
  4. Leave a review sharing how this episode helped your business

Remember: A great website isn’t about flashy design – it’s about being effective at connecting with your ideal clients and guiding them toward working with you.

Support this podcast: https://podcasters.spotify.com/pod/show/unmarketyourbusiness/support

00:00:00:00 – 00:00:28:47
Unknown
Are you a purpose driven entrepreneur struggling to get web traffic that converts into paying clients? Stop wasting time and money. Discover how to position yourself as the go to authority in your niche or industry. Infuse your Wow website with the best on marketing strategies and drive traffic to your website that converts to leads and clients. Listen to the On Market Your Business podcast today and watch as your ideal clients find you with ease.

00:00:28:52 – 00:00:34:06
Unknown
Let’s head into the studio now with our hostess with the Mostess, Carol J. Dunlop.

00:00:34:06 – 00:01:00:07
Unknown
Hey, everyone. How are you doing? Hey, it’s Carol J. Dunlop. Here you are online. Wow. Strategist and ten time bestselling author. As I said last week, I’m going. That’s going to be 11 really soon, probably beginning of next year. But I’m glad you are here. I’m glad you’re sticking with me. And I just want to say thank you to everyone who listens to this podcast religiously every single week.

00:01:00:11 – 00:01:24:38
Unknown
And thank you for your input, your comments, everything. It means the world to me, really, because when you put yourself out there like this and you know, I look crazy anyway, and I love to have fun. And I wanted this to be a fun info training podcast that would really give you food for thought and strategies and tips and hacks and all that good stuff.

00:01:24:38 – 00:01:45:32
Unknown
And you’re always looking for out of the people that you follow that you, you know, really invest and time in because you invest in time in listening. Whether you listen to one episode, several, whether you binge or whatever. I really appreciate it. And it is really helping the podcast because it was ranked number 11 out of 100 just a couple weeks ago.

00:01:45:32 – 00:01:59:31
Unknown
Isn’t that awesome? Yay! I’m so happy! Okay, today is a very, very special version of this podcast. We’re going to have all the normal stuff and everything, but we’re also going to have doctor Julie Hafner. She goes by Doctor Julie

00:01:59:31 – 00:02:21:08
Unknown
She was talking about the launch of her doc Stress Busters company functional medicine Adventure and website, and we were just in the part where we were getting it done, you know? So now it’s done. It’s launched. It’s, I’m so proud of the site. It is beautiful. It is functional, and it’s already getting our clients.

00:02:21:08 – 00:02:47:18
Unknown
I love it, I think it’s amazing and I know you will too. So we’re going to get into that today in my interview with her. But before we do that, I want to invite you to become a contributor to the Ultimate List Building Bundle. I announced it last episode, and I’ve got some really awesome contributors in there already, some other people who are talking about, I wonder what I can put in this and they’re working on that.

00:02:47:18 – 00:03:17:11
Unknown
So the deadline to actually contribute to applied to be a contributor is July the 25th. Not a long time. You know, I always wait till almost the last minute. I was like, what is the date? And no, I got to get things done. So get your stuff done and get it in there because I want to showcase you because we’re going to have a lot of people have a lot of eyeballs on this ultimate list building bundle, because when I did the Ultimate List Building Summit, we got so much, we got so many eyeballs on that.

00:03:17:11 – 00:03:33:09
Unknown
And it was so popular. Everybody loved it. Everybody was doing notes and stuff. And, you know, that was a live one day summit. This is a bundle and you’re going to have a whole week to go in and get your gifts. And guess what? The gifts are all free. You will have the opportunity to upgrade to a couple things if you want to.

00:03:33:14 – 00:03:43:13
Unknown
That will help you get more out of the bundle. But all of these gifts are free and it’s going to be amazing from what I’ve seen so far. So be sure to

00:03:43:13 – 00:03:58:19
Unknown
join! All you have to do is go to unmarketable business.com/you LBB unmarketable business.com/u LBB there is no cost to participate. There is no cost to get the gifts at all.

00:03:58:34 – 00:04:04:31
Unknown
But there are sponsorships available that’ll give you and get more eyeballs on your stuff

00:04:04:31 – 00:04:18:04
Unknown
that will help you put that out there even more. And just to be saying, you know, we’re all trying to be saying, right, so this will help you to be seen even more. And you can see that on the page. This go to unmarked business.com forward slash.

00:04:18:04 – 00:04:21:57
Unknown
You’ll be the I’m waiting to see you

00:04:21:57 – 00:04:22:51
Unknown
in there right away

00:04:22:51 – 00:04:25:28
Unknown
It is tech time.

00:04:25:28 – 00:04:45:58
Unknown
The technology I’m talking about today is back up a WordPress. It is a plugin that is in the WordPress repository and it’s absolutely free. A lot of free things going on here today, right? I love it, I love it. So back up WordPress allows you to back up your website automatically so you can restore it quickly if something happens.

00:04:46:03 – 00:05:05:45
Unknown
If you’re saying, you know, I’m not worried about the backup stuff, I don’t need to do the backup. You are so wrong. Because if something happens to your website and it goes down because maybe a plugin conflict or something happened, like today, for instance, I went to my I market, a business website and the,

00:05:05:45 – 00:05:08:15
Unknown
layout of the site was just plain.

00:05:08:26 – 00:05:30:40
Unknown
I was like, what is going on? What happened? And some way, shape, form, I don’t know, I did some work on it yesterday, but I didn’t touch any of the main stuff. But my Elementor was turned off and it was just plain Jane site. I’m like, what do I have to, you know, restore it? I didn’t want to because I knew some of the members were in there working on, their

00:05:30:40 – 00:05:36:34
Unknown
the thing that we talked about in the session, getting there there, who, what, where, why and how together.

00:05:36:34 – 00:05:55:53
Unknown
And I didn’t want them to lose anything. I went into the back and guess what? Elementor was turned off. Deactivate it. I don’t know, maybe something bad. Because I cleaned up some plugins yesterday and that could have happened. But sometimes you just never know. If you don’t know, you can go in the back of your site and look at it.

00:05:55:53 – 00:05:57:16
Unknown
You don’t know how to do that.

00:05:57:16 – 00:06:24:06
Unknown
You need backup. WordPress. If you come to your site one day and it’s just a blank white screen and it may or may not have some writing on it, you need to back up to the previous version and let’s see what’s going on. So back at WordPress helps you to do that very quickly, because you can see what I do and what I suggest for my clients to do, because I put them on all of the websites that I build, and that is to back up your database every week.

00:06:24:10 – 00:06:42:14
Unknown
And then backup your not not every week, every day, back up your database every single day because you never know something could just happen. All of a sudden your website’s gone and if you got a backup with that database that was two days ago, or, you know, three weeks ago or whatever, you can put it back up quickly and then to back up the full,

00:06:42:14 – 00:06:48:59
Unknown
website that includes all your files, all your photos, all your graphics, everything, everything, the whole thing.

00:06:49:03 – 00:07:06:17
Unknown
Back that up every two weeks. So backup your database every day and backup your full website every two weeks. You can schedule that in backup WordPress. It’s absolutely free. It’s wonderful. I’ve used it for, I know, ten years at least. It’s been, amazing.

00:07:06:17 – 00:07:15:55
Unknown
All right, so without any further ado, let’s get to the interview with Doctor Julie and preview that wonderful, beautiful site that she has and hear what she has to say about it.

00:07:15:55 – 00:07:18:14
Unknown
I’ll see you on the other side.

00:07:18:14 – 00:07:43:22
Unknown
What’s holding you back from hitting well on your marketing plan? Fear manager. Imposter syndrome. Frustration that stops now. What if I showed you how to reach your target audience and get them to buy? How to make social media marketing easy. I don’t understand the power of email marketing and how to conquer your fear of putting yourself out there.

00:07:43:36 – 00:08:20:09
Unknown
What if I provided you with simple tools and techniques, easy to implement training that bring you clarity and give you the expertise and the know how to convert marketing into money? Hey there, I’m Carol de Dunlop, the online wild strategist and six time bestselling author. I teach purpose driven entrepreneurs, just like you to convert marketing into money. If you’re a purpose driven entrepreneur who’s ready to stop allowing beer and frustration to keep you stuck and instead embrace clarity, authority, and expert instruction to convert your marketing strategies into money in the bank.

00:08:20:23 – 00:08:51:33
Unknown
Then you need to join the UN Marketing Academy in the Academy. You’ll take a deep dive into the tools, techniques, and training that helped me and my husband have the same. Our successful business. In spite of the 2008 recession, two major health crises, and of course, the pandemic. The Academy is about replacing expensive, frustrating and overwhelming marketing practices with simple, easy to implement marketing resources that get you in front of your target audience and get you paid.

00:08:51:35 – 00:09:15:12
Unknown
This academy is for purpose driven entrepreneurs who crave simple marketing strategies, coaches who need real life trainings to take the overwhelm out of marketing. Small business owners who are ready to conquer their fear of putting themselves out there. Service providers who want to use social media and email marketing effectively. Action takers who are ready to go live without fear.

00:09:15:14 – 00:09:27:42
Unknown
Marketing your business successfully takes work. And marketing without marketing. They don’t know you exist. If you’re ready to convert your marketing into money, you need to join the UN Marketing Academy.

00:09:27:42 – 00:09:34:32
Unknown
Join the UN Marketing Academy today by going to UN marketer business.com/join.

00:09:34:32 – 00:10:01:26
Unknown
Hey there everyone. I have my super special client with me, doctor Julie Hafner, and we’re talking about her brand new website, The Stress Busters. So I’m going to first allow Julie to doctor Julie. I need to get used to calling you Doctor Julie on here specially. So I’m going to first let her explain who she is because she’s, you know, she’s a friend of the show as, Wendy, will you just say she’s friend of the show?

00:10:01:26 – 00:10:25:01
Unknown
This is our second time on the podcast, but this time it is to actually premiere her website. So, doctor, you tell us a little bit about you and what you do. All that good stuff. Well, thank you so much, Carol. You are always an inspiration, at least to me, because you know about marketing where, you know, it’s hard for us practitioners to know everything.

00:10:25:01 – 00:10:58:45
Unknown
So I leave it to Carol, as they say, I am Doctor Julie Hafner. I’m a functional medicine practitioner. I own, Doc Stress Busters, where we work with people over 50 to help them and develop their personal wellness. We want them to become wealthy and in their wellness wise ness. A lot of people don’t realize how much they have lost in terms of their knowledge in taking care of themselves and getting themselves healthy.

00:10:58:50 – 00:11:24:14
Unknown
We also do have, I r wellness, which is a actual real life place. You can come visit us in Florida, that is donated to and delegated to, red light laser and weight loss specifically because many people feel like it’s the first step to, developing their health and wellness business. So that’s what we do.

00:11:24:14 – 00:11:45:31
Unknown
And, I needed a website because, I do also do virtual, visits because a lot of people hate going out of the house, especially after, you know, all this pandemic stuff and whatever. And with all my people being a little bit on the mature side, sometimes that makes it saves you a trip out and about.

00:11:45:31 – 00:12:08:34
Unknown
So that’s what we do. And I’m so lucky to be here. So thanks so much, Carol, for having me. Awesome. Thank you for sharing that. I love the wellness. What what did you call it. And the wellness wellness wise. You know, like a healthy wealth, wealthy and wise. It’s wealthy and wellness wise because you can’t be wealthy without your wellness.

00:12:08:38 – 00:12:34:48
Unknown
So that is something that is so true. Health. Health is your wealth and it always will be. Oh, so it’s so good to finally have you. And the website, if done right, are 90% now, no website has ever done 100%. And which means you’re going to get in there. So congratulations on that and getting that together. I know, I know, and I’m so glad to process it is a process.

00:12:34:48 – 00:12:49:38
Unknown
Tell me about it. And I’m so glad that you chose me to do it. I’m glad we could put something together that would actually help you and not harm you in any way, and get people to understand what’s going on. So without any further ado, let’s bring this website.

00:12:49:38 – 00:12:52:36
Unknown
There we go. There it is. There’s the website doc.

00:12:52:37 – 00:13:07:44
Unknown
Stress Busters, scum and in the very beginning of it, it is like reclaim your life, transform your health, reclaim your life. And tell us about your vision for how you wanted the website to

00:13:07:44 – 00:13:14:58
Unknown
come about to look or what you wanted it to do. And I’m going to do a little thing where I just kind of scroll through it a little bit while you’re talking.

00:13:14:59 – 00:13:46:07
Unknown
How about that? Perfect, perfect. The one nice thing about this for me, is that I wanted to use some things, that are so important. Obviously, brand colors, marketing messages, those kind of things are important because, you know, as you, as you communicate with the people that, you know, your target audience, you really want to make sure that you have, identified what they’re looking for, what their what their pain points are, if you will.

00:13:46:18 – 00:14:11:18
Unknown
And in case my people are looking for the next chapter of their lives to not spend all their money on, you know, they’ve saved up for retirement, how their how is their retirement going to be. So we want a doc stress busters to provide them with the tools to help them create lasting wellness. Now. So what does that mean?

00:14:11:23 – 00:14:22:43
Unknown
It means things like making sure that their weight weight is at a proper level, making sure that they take care of themselves. Because, you know, self-care is not selfish.

00:14:22:43 – 00:14:37:32
Unknown
And important. Making sure that they have bioavailable, supplements if they need them, not if they don’t. Also nutritional support because our body runs on three things oxygen, water

00:14:37:32 – 00:14:38:11
Unknown
and

00:14:38:11 – 00:14:39:00
Unknown
nutrition.

00:14:39:00 – 00:15:01:16
Unknown
Some food. What are we doing about that? So this is this is a great site in terms of that because as you can see by the first picture, before she even, you know, gets going on the scrolling part of it, you see somebody that’s like, you know, being being vibrant. And before we knew were when we’re in our ready to retire, we don’t want to be sitting in a wheelchair.

00:15:01:20 – 00:15:19:11
Unknown
We don’t want to be sitting in a, you know, a assisted living or nursing home. We want to be out doing the things that we have planned all of our lives to do. So that’s what I help people do. And I’m like I said, I’m really excited about this because it’s not only functional medicine, but it’s also education.

00:15:19:11 – 00:15:33:42
Unknown
And education is essential to, you know, knowing what to do. I mean, how many times does, you know, does the other medical professionals actually give you suggestions on what you can do to help yourself? That’s what we do at Access busters.com.

00:15:33:42 – 00:15:39:52
Unknown
Yes, and I totally agree with you that there I just love this little graphic. So I’m going to stop here because we have it set up.

00:15:39:52 – 00:16:04:22
Unknown
So it’s only going to come up once. So you won’t keep being bugged by it. But your stress free weight loss tips they can download when you go there, you can download that. And you get 15 reasons why you can’t drop the weight. Now, I know you’re the doc. I used to be a personal trainer, and I used to educate people in this all the time how as we get older, our body starts to store more fat than we used.

00:16:04:33 – 00:16:27:52
Unknown
And that’s because we ain’t moving. We’re not moving around. We’re not doing anything for it. So you kind of, I guess, cater to the people who are not necessarily working out every single day. They may be doing walking or they may be trying to get in walking, but whatever they’re doing is really not working to take that weight off or to sustain that tired of weight.

00:16:27:52 – 00:16:37:00
Unknown
Because and especially as women, I know you have male clients do this because women, once we hit that 40 age it seems like our midsection just go

00:16:37:00 – 00:16:48:51
Unknown
It holds on to everything and we don’t want to let anything go. And then we start getting that. That fat was called the adipose adipose tissue. That’s right. Yeah. Yeah. The visceral fat.

00:16:48:51 – 00:17:06:53
Unknown
Yeah. That’s in the midsection that crowds our organs and stuff. So we got to get rid of that stuff. And a lot of it is caused by stress. And the people that you deal with 50 and over. Just think there’s 50 years of stress resting in your body. And we gotta get it out of there. So doc stress busters I love the title.

00:17:06:53 – 00:17:32:15
Unknown
The title is Docs best. Yeah. And it’s and it’s really good to know too. Oh very wise practitioner who would train me in. Net, which is another technique I use. They say that the issues are in your tissues, so all the things that your body doesn’t process in terms of your stressors is maintained, by, you know, by your, your tissues.

00:17:32:20 – 00:17:53:43
Unknown
And, there’s, there’s a couple other practitioners that, you know, that they say the body keeps score. There is another doctor that he says the body keeps score. The body knows when it’s been traumatized or abused in some way, and it keeps score. It tells you. And this is why you see many people having difficulties with diabetes, weight gain.

00:17:53:43 – 00:18:20:19
Unknown
Whether it’s gut health, it’s, belly fat. It is, you know, any kind of heart conditions, dental conditions, it doesn’t matter. It’s all interconnected. So really important that you address some of that, some of those things. And again, why do you want to do that? Because, you know, like there’s no better time than now. But more importantly is how do you want to retire.

00:18:20:24 – 00:18:40:48
Unknown
That’s that’s the main thing is, you know, and as, Carol, you and I both getting to that er, age where we’re, you know, we’re thinking, hey, eventually I want to and not work, you know, 24 seven anymore as entrepreneurs, you know. Yeah. How do we do that. And, and the other thing I really I do I’ve done a couple of, of programs for entrepreneurs.

00:18:40:48 – 00:19:05:47
Unknown
And one of the things I tell them is you are only so good as your health because I’m going to deal with your company when you are not able to. So you need to address those stressors and those body processes because you want to be running like your company in tip top shape, be in shape. So that’s you know, that’s kind of the whole idea.

00:19:05:47 – 00:19:27:32
Unknown
There. Well, we represent this because you and I work together on this side with the colors. You you have the colors and the, the wording. We came up the wording together. But this is the thing about the website, I always tell people, bring all the pain points, make sure you put the pain points out there so people will know that you know who they are.

00:19:27:32 – 00:19:45:56
Unknown
So this very first thing that we’re talking about transform your health, reclaim your life. And yes, you’re talking to people who are 50 years and older. But when you think about reclaiming your life, you have this picture of this young lady on the left hand side who is like, you know, running down the beach, which is what I’d like to be doing right?

00:19:45:56 – 00:20:08:00
Unknown
The second run and now the big several sargassum that’s out there in Mexico. But we won’t go into that. But it shows that, vitality. She’s she’s actually up and about and this whole thing, the pain point. Are you ready to break free from the cycle of stubborn weight gain, low energy and chronic health issues? And I’m sure most of your people suffer with that.

00:20:08:00 – 00:20:39:13
Unknown
So when they see that, they’re like, yeah, I’m ready to break, break free. And then you know that you’re people being 50 years or older have gone through a lot of like weight loss problems, weight loss programs. Take this pill, take that pill, take this shot. Yeah. And that is why I love this part. And remember, for the average average person, above 60 is on and even in the 70s and 80s is on 14 medications.

00:20:39:18 – 00:21:02:08
Unknown
Yeah. I believe you know, when you when you think about this, we need to we need to offer, you know, our mature citizens. We need to offer them a different path. We really need to work on something that is going to educate and empower them and develop their, you know, their understanding of what was working, keep them wasn’t working.

00:21:02:08 – 00:21:20:03
Unknown
Let’s get rid of that. Let’s try something else, because that’s what functional medicine can do. We look at root causes and reasons why things are happening, not just symptomology. And that’s that’s what people do. Oh, you got a headache. Take an aspirin. No, wait. Let’s find out why you have that headache. Yeah. I mean, is a symptom the root?

00:21:20:08 – 00:21:45:25
Unknown
Yeah. Get to the root. Cause, baby, let’s figure it out. And then, of course, we have an older person here who’s telling you lasting wellness starts here. So she’s saying, you know, it’s here. Look at what I’m doing, this functional medicine approach. And then we go into why should you even trust doc stress busters. And then you have all this personalized care root calls focus sustainable results, comprehensive support.

00:21:45:36 – 00:22:10:37
Unknown
So you are telling people a story. And that’s what I tell my clients all the time. You got to tell a story with your website, offer the pain points in then offer the solutions. And you do that right here. Take that excellent job at it. I like that, you know, if you can look at, you know, website critique wise, I like the fact that it’s actively engaging the people with things, new

00:22:10:37 – 00:22:11:45
Unknown
things to click,

00:22:11:45 – 00:22:17:22
Unknown
things to learn, and they can follow, you know, the rabbit trail wherever they want to

00:22:17:22 – 00:22:17:49
Unknown
follow it.

00:22:17:49 – 00:22:35:08
Unknown
And it’s great because then they can, you know, can learn things on the way. And that’s what I do. I like to educate more than anything else. So that’s really cool. Definitely, definitely. And we’re all about this education that. So now they’re going to meet you and see who is this person that’s telling me to do all this stuff.

00:22:35:08 – 00:22:58:42
Unknown
So your beautiful pictures are there, that cheeky grin that you have and your it talks about your education because, you know, you don’t have to put every single thing that you’ve done in your life and that you’ve gotten in your life, but people want to know what’s going on. And then we have an example of someone, you know, who’s been in the gym lately and has gotten frustrated because their weight won’t go away.

00:22:58:42 – 00:23:19:40
Unknown
Well, you got a solution for that. And you say, I’m not a medical professional. I’ve been where you are. I’ve been in your shoes searching for the answers that will solve my challenges. And then you got this happy, smiling face. And all through the site we’re talking about schedule your session, schedule your session, and then up in the top we have the client portal log.

00:23:19:41 – 00:23:41:19
Unknown
And now what is that client portal log lead to? We’re going to have we’re going to have a lot of different things. We have obviously there’s going to be handouts. We’re going to be adding constantly any handouts. If there is a schedule, webinar or event that we’re going to be doing, we’re going to have those particular links in there.

00:23:41:24 – 00:24:02:02
Unknown
If you’re in the Florida area and you want to come to our wellness where you want to actually meet me personally, they’ll be, to do that as well as in to the contact section. So there’s those kind of things. And in addition, we also have, if I’m not mistaken, we’re also going to be having or if we don’t have, I forgot whether we put it up.

00:24:02:02 – 00:24:02:55
Unknown
Carol. Yeah.

00:24:02:55 – 00:24:29:42
Unknown
Sorry about that. We also are going to be having the, the links to supplements if you want to purchase. Yes. Well, because that’s so important. I use designs for health. Excellent. Bioavailable supplement that we can, you know, we can use, to help get you that, you know, wellness wise. Nice. And, so there’s going to be that in, in the portal also just things to get, you know, get, get in touch with me.

00:24:29:47 – 00:24:51:10
Unknown
I am starting, office hours, every probably every Thursday afternoon. That’s going to be starting soon. I know we’re on. People are, like, on a hiatus vacation. So I haven’t really. You know, you and I need to talk about that is when we’re going to start that. But it’s common. So look for that in the future. I mean it’s always going to be evolving and morphing.

00:24:51:10 – 00:25:01:35
Unknown
And that’s what I like about Carol’s websites that she really works hard at creating. I hate to say this word, holes, little spots or little,

00:25:01:35 – 00:25:20:45
Unknown
these little containers that can be added to in the future. So this is really important because websites don’t stay static and if they do, people don’t look at them anymore. So you’ve got to always have upgrades and changes and different things you want on there, things that work you keep on, things that don’t, or things that aren’t as popular.

00:25:20:45 – 00:25:47:20
Unknown
You take them off or put them in an archive somewhere. So exactly, it’s always evolving. So now we’re at the part where if you want to work with Doctor Julie, you can go through here. I swear this lady looks like Ellen DeGeneres. If she just does, maybe Ellen’s going to come and work with you. You know, I think she’s I think she’s overseas fleeing the country from Canada.

00:25:47:34 – 00:26:12:31
Unknown
You know, from the, Epstein stuff. You know, I think she’s having a little. Yeah, I gotcha, I gotcha. Well, maybe not her, but, you know, I know that the work that you do with people is very important because sometimes it seems as we get older, we don’t get the care or the attention, the whatever, you know, everybody’s concentrated on 30, 30 ish type age people.

00:26:12:31 – 00:26:35:38
Unknown
Nothing wrong with 30 ish age people, you know, but we’ve got a whole wealth of people who are over 50, over 60 going into their 80s living, you know, living to 100 and stuff. So we got a lot of things like right here, you know, specialized services, the largest. Yeah. All this is the largest generation. The baby boomers are, you know, all hitting 65 at this point.

00:26:35:43 – 00:27:03:16
Unknown
The largest generation is, you know, is coming through the through the aging portal. And aging in place is so important. And the other thing is, is that how many practitioners will spend a half hour, 45 minutes, an hour and I have spent I can tell you many times people have questions, people have concerns. Things come out where you, you know, you’re not planning on getting into some, you know, heavy duty discussions.

00:27:03:21 – 00:27:21:28
Unknown
But things come out in these sessions in these consoles that people need to address. And I’m happy to, you know, point them in the right direction or refer them if they need to get them educated or, you know, or treat whatever I can treat. And if I can’t do it, I will send them to someone else that can.

00:27:21:37 – 00:27:45:19
Unknown
So that’s what the website really does help me to, to to, you know, provide that education on the front end so that when they actually do book a call with me or, you know, schedule a zoom call or come into an office, they know that they’re going to be listened to and they’re going to be heard and understood, which is my, you know, my fervent point that I’m so passionate about.

00:27:45:24 – 00:28:09:39
Unknown
Come in, talk to me. We’ll figure it out together. Because you are an active participant in your health. And that’s what this website does. Hopefully, for those of you watching this says, yes, you are. You are enabled and empowered to look at this website and find the things you need, but also connect with me and to find out some more things.

00:28:09:39 – 00:28:31:31
Unknown
So that’s that’s how I, how I look at it. And I think you’ve done a brilliant job, by the way. Well thank you. Thank you so much. And here’s the thing about it. You know, Doctor Julie is not new to the game at all. Health, wellness. She’s done, kind of like speech pathology. Yeah, I’ve had her, but yes, I remember being a therapist.

00:28:31:31 – 00:28:57:22
Unknown
Oh my goodness. I saw a lot of things in my career. Just like we all have. Like, the older you get, the more things you branch out to and learn. You know. Net provider, functional medicine, you know, and I speak to groups. I, you know, I do webinars. I mean, it’s like whatever I need to do to get the word out for, for health and being wellness wise is what I do.

00:28:57:35 – 00:29:16:54
Unknown
So that’s exactly. And talk about education. If you go to the Healthy Wealthy blog, you’ve got a numerous amount of things that you can look at and click into and figure out what’s going on. You can schedule a session with her, but you can also learn some things. That’s fun, but that’s what we want to do. We want to learn.

00:29:16:54 – 00:29:20:07
Unknown
We want to make an informed consumer,

00:29:20:07 – 00:29:42:57
Unknown
choice. Right. And we don’t want to just fly off and do something because we’re known people who are 60 and over are known for, doing crazy things and not doing what they’re supposed to do. And I don’t know why. I don’t know why that is, but sometimes you just get a little light, maybe relaxed and in what you’re thinking about.

00:29:42:57 – 00:30:01:35
Unknown
So here’s an educational stuff for you to go and read about what you need, and then come right back to connect with Doctor Julie and see what’s going on. Because if you go right here to our contact page now, all right, you’ve seen how you can schedule your session, how you can get with her and all that you have.

00:30:01:35 – 00:30:04:08
Unknown
You can send her a message. Send me a message.

00:30:04:08 – 00:30:28:06
Unknown
Yes. And she she will reach out to you. She will help you. And I love the part that you said about, hey, if how many doctors, how many physicians are medical professionals? Spend over ten minutes with you. She’s actually got time where she’s gonna spend with you. Answer your questions and not treat you like you’re stupid or don’t understand plain English or, you know, whatever your language is and stuff.

00:30:28:10 – 00:30:43:30
Unknown
I’ve been there, you know, care. You’ve had that happen to you too, I’m sure. I don’t lie to me like I have to say. Hey, look, I, you know, like, I sort of know about this. I’m a health care provider. Right. All right. And and like they’re saying, get. Here’s the pill. See? You like

00:30:43:30 – 00:30:57:40
Unknown
it’s it’s it’s so crazy when you’re looking for healthy stuff, when you’re looking for wellness alternatives, when you’re like, I don’t want to be going to the doctor every single week or laid up on a stretcher or something like that.

00:30:57:54 – 00:31:18:09
Unknown
What else can I do? And it’s just been in the last I want to say what, like 20 years or so, that we’re even looking at different ways that you can treat getting older because you want to get older, stay healthy and live our best life, not retire or whatever we’ve been doing. And then now we’re in the hospital every day.

00:31:18:20 – 00:31:43:18
Unknown
We don’t we don’t want that. We want to take our health into our hands. And the really important thing is to is everybody does plays the let’s consult Doctor Google and sometimes you can’t mention on there is not the best. I mean look at for example, look at all the natural Munjal for example, Munjal recipes and the natural Ozempic recipes.

00:31:43:23 – 00:32:04:10
Unknown
Are they true? Okay. You know, you need to evaluate that as an informed consumer and someone that, you know. But as a patient advocate, this is what I you know, and if I don’t know, I research it, I find out I learn, you know, I learn things as well. But the most of the people that are younger, they don’t have something.

00:32:04:10 – 00:32:29:19
Unknown
Most of them do not have the same health concerns or bodies different. And they can consult Doctor Google if they want. You know, is that a safe thing to do? I don’t know, you know, and if I really don’t know. Yeah. No, no because because because there’s think about the the amount of information out there overall thousands and thousands of bytes of information are out there.

00:32:29:24 – 00:32:52:43
Unknown
Can you find the right one. And it’s confusing. It’s confusing. One says right. Even even simple things. If you all remember back and connect a long time ago. First it was cook your food on a grill and then it was carcinogenic. Then it was drink. You know, don’t eat fat. Now we can eat fat, don’t eat cholesterol, don’t have anything with cholesterol, don’t have anything.

00:32:52:50 – 00:33:20:48
Unknown
No eggs, no arms. No, I mean eggs. You cannot follow all of that. So, you know, I mean, the rule is all things in moderation. But the important part is, is you have a resource. That’s what websites do they provide. They show that the business is legitimate, that it has a presence, that it also is, you know, around for a reason and that it has contact information.

00:33:20:53 – 00:33:50:51
Unknown
It looks, you know, it looks good. You can read it. You can find the things and, and you don’t have to go to, you know, Doctor Google to find out. I also do have a YouTube channel, which is, doctor Julie Dash. I r so it’s, it talks a little bit about, you know, things that again, I made little videos that are not in here to, just to kind of keep people you know, I kind of keep making videos and making things so that, so that you have that information that you need.

00:33:51:05 – 00:34:12:53
Unknown
And again, Carol’s done a phenomenal job at organizing and putting things in at their proper place and making it look, you know, professional and and pristine that everything looks, you know, color, branding and all those things, all that stuff is there. You know, it’s it’s there and it’s and and just enough, I have to say just enough stuff because especially overwhelmed.

00:34:12:58 – 00:34:38:42
Unknown
Right. Not that’s the thing you get overwhelm from. You go on to website to website. You’re getting information abcdefg and beyond, and then you don’t know what to do with it. But you come to a website and it’s simple. It addresses your pain points, it addresses what you want. It shows you what you can be doing. It gives you a future because a website really needs to hit you where you are right now.

00:34:38:42 – 00:34:56:17
Unknown
This is where you are, right? But the website is saying this is where you could be. So it’s like the gap in between there. It’s showing you, hey, I know where you are now, but if you work with me or read these blogs or come and meet with me, I’m going to help you get to where you need to be.

00:34:56:22 – 00:35:16:16
Unknown
And sometimes people will take that and go, oh, okay, I’m good. I don’t need anything else. Which is, you know, not quite the thing that you want, but it’s fun, right? And then other people will say, I need this right now. How do I get Ahold of you? How do I find out where you are in this? Right there on the website under the contact us.

00:35:16:21 – 00:35:36:35
Unknown
On every page at the bottom, you have her certificates that she’s got that she’s achieved. There are more that are going up. There’s more testimonials that are coming up. You know, my wall can’t. My walls can’t even hold it in the office like I can if I’m going to have I think I have like, what is the 20ft ceilings in my office, in the office.

00:35:36:40 – 00:35:58:07
Unknown
And it’s like, I’m going to be like like the, you know, that whole thing was when they did in Harry Potter where they were nailing up the rules. I’m going to feel like that wall in Harry Potter. Oh my gosh. But that’s a good thing. You know, you’ve gotten somebody who’s, you know, close to around your age depending you know, how old you are but well has experience.

00:35:58:12 – 00:36:22:25
Unknown
Who has experienced who knows what they’re doing. And she also knows which things to tell you to do, like the supplements that you’re supposed to have and the procedures that you’re supposed to do. And in general, you know, and I’ve known Doctor Julie for a couple of years now, and I know that she has your best interests at heart when she tells you to do something, because I’m the same way.

00:36:22:25 – 00:36:26:09
Unknown
I have your best interests at heart when I tell you, hey, your website sucks, let’s get a new one

00:36:26:09 – 00:36:39:24
Unknown
here. Well, we’ll tell you your website sucks, but she did that to me. So I just said, okay, I’m going to fix it. We’re just going to fix it. It’s okay. And we did. We finally got the website. It took us some time, but we were getting it there.

00:36:39:29 – 00:37:02:36
Unknown
But you know, I have to say it wasn’t for lack of trying or for lack of anything. It’s you had to figure out exactly who you were talking to, what they needed from you and what you were able to provide. And I tell you that you did it. I am so proud of you to do it now. It’s a process and the thing is, is, you know, sometimes you need to be beaten over the head with it, and that’s okay.

00:37:02:41 – 00:37:23:42
Unknown
Oh, no, this is not my area of expertise. You have it just like I’ve been a coach, okay? I’ve been communication coach. I’ve been a speaker coach. I’ve been a dissertation coach. I’ve done a lot of different things. As you can tell the point, all of us, you can’t, you can’t. You can only be good in certain amounts of areas.

00:37:23:57 – 00:37:44:53
Unknown
You have to allow the professional person to help you build the right thing for the right reason, at the right time. And that’s that’s the bottom line. You can’t you can’t, you know, and sometimes you can say, well, I can do it myself. It’s not going to be the same. It just isn’t. I mean, unless you’ve been a website developer.

00:37:44:53 – 00:38:02:23
Unknown
Yeah. It’s okay. Different. Yeah. I tried to stay in my lane. I develop websites and do marketing strategies. Right? I don’t do branding. You know, I used to do logos. I don’t do that. I don’t do what Doctor Julie does. I let her handle that because if it’s right, when she was telling me some of the things she was doing, I was like, well, what’s that?

00:38:02:28 – 00:38:22:40
Unknown
What does that do? What do you need that for? And it was very, very educational to find out all these things in these new techniques and programs and all the stuff that’s out there. And it just let me know that, hey, I can still age with Grace, look beautiful and awesome and feel good. So that’s what Doctor Julie brings to you.

00:38:22:45 – 00:38:38:08
Unknown
So Doctor Julie, I’m going to take the website off the screen, bring your face back up on the screen now. So what what are your thoughts now, about your website and what are your plans going forward in helping people?

00:38:38:13 – 00:39:06:55
Unknown
Well, going forward, it’s going to be Carol helped me. Yeah. Like that. Like I see all the time. Like I said, I do want to thank her again. She’s done a phenomenal job. It really it it is a it’s truly what I envisioned it to look like. I mean, in my head, I had a vision of what I wanted it to look like professional, concrete, very simple design, all kinds of fancy stuff.

00:39:06:55 – 00:39:33:37
Unknown
And we can always add bells and whistles later. That’s where she’ll come in again. But as far as where I wanted to go, I want it to become a resource for people looking for solutions. And I want people to feel like they can connect with me. There’s enough information. Contact information. If you don’t see what you want, send me a little note and say, hey, I really want to talk to you about X, Y, or Z.

00:39:33:52 – 00:39:54:09
Unknown
And I’m happy to do that because that’s what builds, you know, good relationships. That’s what helps you become, you know, wellness wise is taking that opportunity to reach out to get the information that you need. And when we do that, we start doing the office hours. Come to the office hours. I can meet you there to start.

00:39:54:14 – 00:40:09:54
Unknown
If you’re in Florida, come to the office. I want to meet you and talk to you. There’s some people, and I’ll tell them if they. You know, if there’s there’s an issue that they’re not addressing before they need to see me, I will send them to the right person or back to the doc or something else. Whatever.

00:40:09:57 – 00:40:32:33
Unknown
Whatever they think you know, other they need. Yeah, whatever. And that’s and that’s the most important part is I’m here to support you, to help you. And I’m one of those practitioners that really cares and really gives a darn, you know, I’ll like whatever, whatever we have to do, I’ll try to make it happen. But you got to work with me, and you got to work together.

00:40:32:33 – 00:40:53:20
Unknown
This is a together thing, not I’m doing this and telling you what to do with my thing going like this. I’m to you. Let’s figure it out together. And. And hugs are optional. You can have a hug at the end. I do this right, I love that, I love that, hugs and all. I love that that you personal wellness.

00:40:53:20 – 00:41:05:11
Unknown
Remember that. Yeah it does a hug a hug gives you gives you energy, satisfaction and fulfillment. It makes you feel good. So, you know, I’m a hugger. I love him to

00:41:05:11 – 00:41:16:07
Unknown
be one. Carol. I know, I know, I had two virtual hugs right now, but I was wondering if we’re going to have that. You know, we’re going to have that in person and was going to have that retreat together so we can do some things.

00:41:16:12 – 00:41:41:04
Unknown
Exactly, exactly. So I want to thank you so much, number one, for choosing me as your web developer, your website designer, take in your dream, your information and putting it together on a website, in a website platform and putting it out there. And then number two, for being happy about it because, you know, you never know once you put that name and like, oh, I just love this.

00:41:41:04 – 00:41:58:05
Unknown
You work so hard and the client goes like that. I have never really had that happen for like a whole website. Maybe some things, you know, need to be changed. But I think, I think God, who is channeling the design work, you know, he channels it through me and I just bring it out. So I’m glad of that.

00:41:58:10 – 00:42:13:00
Unknown
And I just wanted to say again, I’m so very proud of you because I’ve been telling you for a long time, you need to do this. You need to do that. You need this on your website. That and you finally did it. You actually she actually took a break. Got to do it, took a break, went back and got a couple of certs.

00:42:13:04 – 00:42:33:13
Unknown
She got some information, she got some training and she figured out exactly what she wanted to do. And those three things I always talk about who, what and how. And you got it. This website is going to really help your business. And not only that, it’s going to help the people that go to it. The people who, you know, pass by and go, wait a minute.

00:42:33:18 – 00:42:52:00
Unknown
And I hope that this reaches everyone who needs you so that they can come to you and get the get the stuff that they need and stop suffering, stop that pain. I hope that I hope that too. Yeah, I hope that too. And like I said, you got to come. You got to participate. You got to interact and you got it.

00:42:52:00 – 00:43:12:59
Unknown
You got to be part of the solution. So it’s all here for you. Exactly. Well thanks everyone. Thank you doctor Julie, thanks everyone for joining me today for this very special website premiere. Many more to come because I got some other clients in the in the back pocket who are coming out now. So just thank you so much and we’ll see you again next time.

00:43:12:59 – 00:43:36:05
Unknown
Is your website ready for prime time? When your ideal prospects land on your website, do they see the true professional you are? Are they greeted by a site that’s not quite ready for prime time? For 30 years, we help coaches and service providers transform their online presence into powerful, client attractive machines. As a premiere website to Sanders in Atlanta area.

00:43:36:10 – 00:44:06:38
Unknown
We don’t just build websites, we create conversion engines that work for you 24/7. Why choose CSI for your Wow website? We’re experts in authority marketing. We help you convert web visitors into paying clients with our proven UN marketing strategy. We offer complete protection. We’ll work hard to keep your website safe from hackers and accessible to all. And we offer purpose driven results custom designed for coaches and service providers who want to make a real impact.

00:44:06:42 – 00:44:35:55
Unknown
If you’re ready to make an impact with your website, download our free Wow Website Planner today. Inside this planner, it’ll give you all the information you need to create your own Wow website. Whether you use us or someone else, you need a website that converts web visitors into paying clients. So go to KCI corporation.com or slash planner right now and download the free Wow website planner.

00:44:36:11 – 00:45:00:07
Unknown
I hope you enjoyed that. And doesn’t her website just look totally awesome? Even if I do say so myself? I think it’s I think it’s just wonderful and I love what she’s done now. She was with me the whole entire way with the design, the wording, the placement, everything. So it’s not just my design. Here you go. Is our project together?

00:45:00:07 – 00:45:11:58
Unknown
She had the, I guess, the impetus and the brain power for what she wanted. She told me and I translated it into design. I always love that and I always get like so

00:45:11:58 – 00:45:22:59
Unknown
I don’t know, humbled by what I say. I was like, did I do that? Wow. That’s amazing. To break of my, inner circle out there, I guess, you know, I’m a geek at heart, right?

00:45:23:04 – 00:45:49:32
Unknown
So I’m glad you enjoyed it. Now go and go to the website, actually, and see what she has there. She probably has something for you that can help you, because that functional medicine is a key right now, especially us. You know, we’re older, purpose driven entrepreneurs, older, I mean, 45, 50 and up because that’s who am I tell is 50 and up if you’re not yet 50, but you’re hitting there, hey, you still in there?

00:45:49:37 – 00:46:02:21
Unknown
But you know, I’ve got some guys that are 70 something, and I think I have a couple of you about to hit 80, and I am just loving it and I’m so glad they’re with me. I’m so glad they’re here. These ladies are doing awesome stuff. Telling you

00:46:02:21 – 00:46:04:16
Unknown
so. My client success Story

00:46:04:16 – 00:46:04:52
Unknown
spotlight

00:46:04:52 – 00:46:07:30
Unknown
for today is Barbara Gentry.

00:46:07:30 – 00:46:07:55
Unknown
Pew.

00:46:07:55 – 00:46:30:08
Unknown
Now, Barbara came to me several years ago. This was before before the pandemic. So it’s been quite a while that we worked together. She came to me with like four different websites. She had different things on all of them, and she wanted to bring them all together into one. And that’s what we did. We combined it into one beautiful hub where she where her people can go and get her,

00:46:30:08 – 00:46:39:23
Unknown
inspirational messages that she puts out, her blog post that she puts out and can find out all about her and what she does and how she does.

00:46:39:25 – 00:46:59:26
Unknown
She’s got a she’s building a thriving, thriving business right now. She has built and continuing to build a thriving business. And she’s prepping to launch her course, which will bring you closer to God and his will. I love it, I love it, I love it here. Fantastic. She keeps telling me, Carol, I’ve gotten so many compliments on my website and stuff and I love that, right?

00:46:59:26 – 00:47:11:10
Unknown
Because the better I do, the better you do, the better you do. It’s better for me, right? So I don’t even have to say how great I am or anything. My clients say it for me.

00:47:11:10 – 00:47:21:58
Unknown
Hey there. Would you like to be a guest on the Unmask at Your Business podcast? Simple. All you need to do is go to UN market or business.com/podcast.

00:47:21:58 – 00:47:29:25
Unknown
Right. For your spotlight, be on the lookout. All you need to do is be awesome by either being a client or by letting me know you use.

00:47:29:25 – 00:47:42:52
Unknown
Did I followed the advice you heard right here on a previous episode posted on social? And be sure to tag me at KCI Corporation and use that hashtag. Best on marketing strategy.

00:47:42:52 – 00:47:50:57
Unknown
So let’s look back at what Doctor Julie was saying about her website and how it looks now. And you know how happy she is and all that.

00:47:50:57 – 00:48:02:33
Unknown
And the gist of it is, if your website isn’t making it ridiculously easy for the right people to say, this is for me, meaning you are for them, then it’s not doing this job.

00:48:02:33 – 00:48:14:16
Unknown
Doctor Julie’s experience is your reminder. A great website isn’t about flashing. Is all the stuff going this way and that way. All the latest things that you can put in there is about being effective.

00:48:14:16 – 00:48:20:05
Unknown
And what I want you to do is write out what you want from your website, and then give me a call so that we can chat.

00:48:20:05 – 00:48:21:52
Unknown
And you can reach me and get that,

00:48:21:52 – 00:48:44:38
Unknown
then get that chat going. Our strategy session by going to see us at corporation.com/vc which stands for Virtual Coffee. So it’s CSA corporation.com/vc. The other thing you can do is download the Wow website planner. Talk about that all the time and how this came about is that clients were coming to me.

00:48:44:43 – 00:49:00:46
Unknown
You know, I don’t know what to do. I don’t know how what pages I need. I don’t know what to put on these pages. How many pages do you think I should have, you know? No, no, no. So I did a whole planner telling you exactly the pages that you need to have, what you need to put on them so that you could get all that stuff ready before you come to me.

00:49:00:46 – 00:49:23:18
Unknown
So it’s not dragging things out. It is ready to go boom, boom, boom. And we’re done. Right? Websites don’t have to take a long time. Sometimes they can. But you know, we want to make it as fast and effective and efficient as possible. So download the planner I’m going to say it’s a corporation.com/planner. And then schedule your session with me.

00:49:23:18 – 00:49:49:39
Unknown
And let’s go over your website and see how we can create a client converting website for you. And you can do that at CC corporation.com/vc. All right. Now these are three points that we that I want to it reiterate about your website and making it effective. And that number one is identify exactly who you serve and what problem they won’t solve.

00:49:49:43 – 00:50:12:36
Unknown
And then speak to those pain points. What’s a pain point? The pain point is the thing that wake them up in the middle of the night, or won’t even let them go to sleep. So make sure you know that about them. If you know their pain points and you know how to kind of, you know, irritate it a little bit and show the client, the potential client that you know what they’re talking about, what situation they’re in, how you can solve it.

00:50:12:40 – 00:50:41:25
Unknown
That’s all gravy right there. The second thing is every page should guide people toward a decision. Maybe it’s book in a call, join your email list, download a resource. Doesn’t matter. Just remove all the distractions and think about every page as a lead magnet to your client, your potential client actually pulling the plug. And, you know, book on a call with you.

00:50:41:30 – 00:51:03:12
Unknown
Join and getting on your email list. The best thing is for them to get on their email, on your email list. If they don’t buy something right away because they can find out more about you. What you think because your emails that you put out there, and even your blog posts are just like taking a little piece of your brain and giving it to your potential client and say, hey, this is how I work, this is how we’re going to work together.

00:51:03:12 – 00:51:09:01
Unknown
This is what’s going to happen. All that good stuff, right? And then finally, the third thing is use proof

00:51:09:01 – 00:51:12:30
Unknown
personality and presence to build connection.

00:51:12:30 – 00:51:19:32
Unknown
a good website doesn’t just inform, it makes people feel safe saying yes. People are going to say yes to you

00:51:19:32 – 00:51:22:05
Unknown
unless they feel safe, they feel understood.

00:51:22:10 – 00:51:31:29
Unknown
They feel like you can do what you say you’re going to do. They see that you’ve done it before for other people, and they’re happy about it. And what helps even more is

00:51:31:29 – 00:51:42:41
Unknown
if you can have actual examples or demonstrations or in addition to the testimonials, maybe you can show something that you did for them. Like me, I like to show off my portfolio.

00:51:42:41 – 00:51:46:50
Unknown
So I have created these kind of websites. I’ve done this type of thing. So

00:51:46:50 – 00:52:01:49
Unknown
that people know, oh, I could get this, or I could get that, or I could combine this and I can combine that because there’s nothing new under the sun, nothing anywhere is new under the sun. It’s just a reimagining of things. So you want to help your client

00:52:01:49 – 00:52:13:34
Unknown
get the stuff that’s in their brain, out of their brain, and to you in some, form paper, or you’re talking to them or whatever, so that you can create whatever it is.

00:52:13:34 – 00:52:17:46
Unknown
If you’re doing websites, if you’re creating automation strategies,

00:52:17:46 – 00:52:19:13
Unknown
even if you’re doing like,

00:52:19:13 – 00:52:35:46
Unknown
those green smoothies, you’re creating recipes, whatever it is, you gotta know what your client needs. You gotta feel that connection and you really build connections. One person at a time. You’re building relationships when you’re doing when you’re trying to figure out what your client needs, you’re building a relationship.

00:52:35:46 – 00:52:36:20
Unknown
It’s just like,

00:52:36:20 – 00:52:39:27
Unknown
you know, you meet someone on the street. Hi, how are you doing? I’m doing great.

00:52:39:27 – 00:52:43:22
Unknown
And then that’s the end of the conversation. Unless you find something that

00:52:43:22 – 00:52:51:23
Unknown
binds you all together. Maybe you both had, breast cancer. I hate to say that, but, you know, I have breast cancer. I relate to a lot of people who have or

00:52:51:23 – 00:52:53:21
Unknown
maybe I was around the same age.

00:52:53:21 – 00:53:01:40
Unknown
Maybe you’ve been married for the same amount of time. Find something that you can relate with someone on so you can build that connection and keep it going.

00:53:01:40 – 00:53:10:44
Unknown
Would you like to get free coaching for me? Simple. All you need to do is go to on marketer business.com/podcast.

00:53:10:44 – 00:53:28:11
Unknown
All right, it’s time for y’all to get this book. And that book I’m talking about is a 90 day fresh start journal by Pat Lampkin. Pat was the first client of mine to hit number one for her paperback version. Now we hit number one and all the Kindle versions, because that’s really the easiest thing to get bestseller on.

00:53:28:16 – 00:53:52:39
Unknown
The hit bestseller on. But she not only hit bestseller on the Kindle, she hit bestseller on the paperback, and she went to number one. Since then, I’ve had two other clients have gone to number one with that paperback. Oh, it makes me feel so good, right? All that hard work, all that editing, all that keyword search and all that prep and set up, it pays off when you get that, that bestseller and then you get the number one bestseller.

00:53:52:39 – 00:54:10:59
Unknown
Oh, that is amazing, right? So you get to put that moniker and keep that moniker on whatever you do for a long time, because, you know, people really look up to you when you write a book and it gets a bestseller. And then number one, they sell. Don’t let people say that’s vanity metrics. That is a title that you earned, right?

00:54:11:04 – 00:54:13:08
Unknown
And you want to use it and keep it.

00:54:13:13 – 00:54:21:11
Unknown
So let’s do that. Go ahead and get that book. You can find it on Amazon.com. Just look for the 90 day Fresh Start Journal by Pat Lampkin.

00:54:21:11 – 00:54:29:48
Unknown
I want to thank my guest again, Doctor Julie Hafner, for having a wonderful, awesome website. I wonder who did that website. Ooh, that

00:54:29:48 – 00:54:32:47
Unknown
ever coming on and talking about it and sharing her vision with us.

00:54:32:47 – 00:54:59:00
Unknown
That was amazing. So join me next time for the my next episode, which is going to be the marketing mistake that costs you clients and you don’t even know this is going to be good because you are marketing, but you’re not getting anywhere fast. Why is it so in this? In that next episode, I’ll show you how and where your marketing is going wrong and how you can stop it and start the clients rolling in.

00:54:59:23 – 00:55:20:23
Unknown
So if you’ve gotten value from this episode, you’ve learned some things or you made you go, I need to whatever it is and make sure you move forward on something. I’ll stop doing something you’re not supposed to do. Please leave a review. I want to know. I want to know how this say yeah, love, love, love. I want to know how this episode has helped you.

00:55:20:34 – 00:55:51:33
Unknown
And by leaving a review, you can help other purpose driven entrepreneurs who don’t know anything about me. And they come across my podcast and say, what’s this about? And it reads your review, and then they go, listen so we can spread the word and keep us all making that money. Keeping it flowing is wonderful. And please also consider subscribing so you don’t miss one single episode, because I got a lot of good stuff that’s coming up, and we’re about to hit our 200th episode for, so I definitely want you to be part of it.

00:55:51:33 – 00:55:55:07
Unknown
So thank you so much. And that’s all. Bye for now.

00:55:55:08 – 00:56:23:54
Unknown
Thank you for listening to the UN Market Your Business podcast. Here’s something you want to take action on. Great. Check out the show Notes on Unmarketable business.com/podcast. Be sure to like and subscribe so you don’t miss a single episode. Please do me a favor and leave a review or on whatever platform you use to access this podcast. It really helps us to spread the word and get this podcast in front of the entrepreneurs that need it.

00:56:23:59 – 00:56:25:20
Unknown
See you next episode!

The UN-Market Your Business Podcast is available anywhere you listen.

Thank you so much for hanging with me and checking out this episode. Your continued support is very important to me. If this episode proved valuable to you and you want more, make sure to subscribe to the podcast so you don’t miss a single episode!

And while you’re here, why not share this podcast with a friend. You are a very important part of helping me reach more Purpose Driven entrepreneurs, just like yourself. I would be honored if you would Review the podcast and leave a rating. I totally LOVE reading reviews!

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Carol J. Dunlop

Hey, I'm Carol!

I’m known as The Online WOW! Strategist and I’m also a 10X Amazon Best-selling author, influential podcast host, and expert event producer.

I teach Purpose Driven Entrepreneurs just like you, to convert marketing into money using their WOW! Website, along with the Best UN-Marketing Strategy, so they can fund their lifestyle using their business.

My clients hail from cities across the U.S.A., the U.K., Canada, South Africa, New Zealand, and Australia. I’m currently working to promote the Best-Selling books, Influential podcasts, and Expert summits that my clients are creating.

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