00:00:00:00 – 00:00:28:47
Unknown
Are you a purpose driven entrepreneur struggling to get web traffic that converts into paying clients? Stop wasting time and money. Discover how to position yourself as the go to authority in your niche or industry. Infuse your Wow website with the best on marketing strategies and drive traffic to your website that converts to leads and clients. Listen to the On Market Your Business podcast today and watch as your ideal clients find you with ease.

00:00:28:52 – 00:00:34:05
Unknown
Let’s head into the studio now with our hostess with the Mostess, Carol J. Dunlop.

00:00:34:06 – 00:00:56:27
Unknown
Hey everyone and welcome to the UN Market Your Business podcast. Your new episode for this week. And just to let you know, there’s no guest is going to be me. And we’re going to be talking about what people are doing on your website. As a matter of fact, we’re going to be talking about what happens to them 10s after they land, do they go deeper or do they open,

00:00:56:27 – 00:00:57:40
Unknown
but about stuff?

00:00:57:42 – 00:01:16:04
Unknown
So the ten second rule is how much time it takes for visitors to bounce away if they aren’t getting what they came there for. So we don’t want visitors to bounce up. We want them to go deeper into your site, find out all about you, subscribe to your list, buy whatever they want to buy and all that good stuff.

00:01:16:04 – 00:01:20:24
Unknown
And I’m going to tell you how to do it today. Okay? So so let’s go.

00:01:20:24 – 00:01:37:59
Unknown
All right. First of all, I am so excited. I’m so excited today because the Ultimate list building bundle is love and ready for you. So, you know, I’ve been talking about this I told you about when I thought about it, when I was creating it, getting it together and all that.

00:01:37:59 – 00:02:05:08
Unknown
Well, it is here. It doesn’t actually premiere until August 25th, but right now, if you go to UN marketer business.com or slash you LBB, you can sign up. You can be one of the first few that sign up because guess what. We’ve got over $1,500 worth of valuable executable implementable marvelous gifts waiting for you.

00:02:05:08 – 00:02:12:15
Unknown
So let me give you a sampling of what is in there. Okay. So number one we have

00:02:12:15 – 00:02:25:56
Unknown
from gate talks to how to craft a compelling case studies and testimonials course. Discover how to implement the four step process for creating compelling case studies and testimonials that sell your products and services.

00:02:25:56 – 00:02:29:08
Unknown
The second one that I’m going to tease you with is thrive.

00:02:29:08 – 00:02:34:07
Unknown
To leave the Health and Wellness Blueprint for Entrepreneurs by Doctor Julie.

00:02:34:07 – 00:02:45:23
Unknown
This strategic, this strategic route calls approach to optimize energy, focus and resilience so you can thrive while leading your business.

00:02:45:23 – 00:02:51:10
Unknown
And then one more for you. Just one more. Because I know you’re like, oh my gosh, that sounds amazing, right?

00:02:51:19 – 00:03:08:01
Unknown
So CSAs build visibility booking system. Your step by step framework for getting booked on podcast summits and stages to strategically increase your visibility. Appear as a guest expert everywhere your ideal clients already are.

00:03:08:01 – 00:03:22:25
Unknown
So what do you think about that? That’s just three of them. We’ve got so many more and so much goodness. It’s hard to say what’s going on because we’re taking care of your health, wellness, your mental ability.

00:03:22:25 – 00:03:51:44
Unknown
We’re taking care of showing you how to podcast, how to start an affiliate program for your business so you can get an army of an affiliates right there with you. And I’m going to be talking some more about that in just a second. So we’re also doing, branding. We’re doing everything that you need to build your list, which also builds your business so you can make more money, get more clients, and live the life that you want.

00:03:51:46 – 00:04:11:15
Unknown
That’s that’s what this thing is all about. This ultimate list building bundle is amazing, and I am so thankful for all the contributors who came into it bringing their gifts. Oh my goodness, they they came with it for real. They are ready and they’re ready for you. So right now if you go to

00:04:11:15 – 00:04:22:34
Unknown
unmarketable business.com/you LBB you can register for this free event that offers paid products for free to you.

00:04:22:47 – 00:04:38:28
Unknown
There’s also some other goodies in there for you that you can get or sign up for whatever. In addition to the free stuff, which is some more free stuff. So, you know, don’t sleep on this. Don’t hesitate, don’t wait. Go there right now

00:04:38:28 – 00:04:40:01
Unknown
and get your gifts. Okay?

00:04:40:27 – 00:04:42:58
Unknown
Is tech time?

00:04:42:58 – 00:05:07:44
Unknown
technology I’m talking about today is WP affiliate. It is a plugin for WordPress that you purchase and install a premium plugin, and you purchase and install on your site. And guess what? Remember I was talking about how to create that army of affiliates you can take, and there is one, gift in in the bundle that talks about your affiliate marketing and how to do it.

00:05:07:47 – 00:05:32:20
Unknown
And then you can come and apply it right here using this plugin. This plugin is amazing. I’ve used it for years. I don’t even know how long, but it’s been a long time that I’ve used it because I’ve just about from the get go, had affiliates who can help me market my business. And that’s what you’re doing when you’re affiliates are an army of people who are out there marketing, promoting and selling your stuff for you and what you do, what do you do for them?

00:05:32:25 – 00:05:49:51
Unknown
You give them a small commission. Now, it depends on the product, the service, whatever they’re doing. But the least amount you’re going to give somebody is prob most likely 20%. But in this online business world, usually if it’s for group coach, you know, some kind of product that’s going to sell a lot and it’s not one on one.

00:05:49:51 – 00:06:00:03
Unknown
Usually it’s 40 to 50%. So I’m giving 50% commission to the contributors once for any sales that they make. So hey,

00:06:00:03 – 00:06:16:17
Unknown
I told you always have people out there promoting. So you want to do that too. You can find WP affiliate by going to KCI corporation.com/wp affiliate. All one word WP affiliate. And you can get it for $49.

00:06:16:22 – 00:06:35:07
Unknown
And I have used that affiliate program over and above what thrive card had. Because you got to pay so much money to get in the right car for real. Right. So this is like a fraction of the cost, but it is a powerhouse. It sets up your own affiliate portal, all that good stuff. So go and check it out.

00:06:35:07 – 00:06:39:42
Unknown
Since the corporation.com/wp affiliate.

00:06:39:42 – 00:06:47:17
Unknown
So I am at the, professional, the expert, the authority, which I am anyway. Yeah. Come on, be real. Be real.

00:06:47:17 – 00:07:02:33
Unknown
But there’s no yesterday. It’s just me and we are talking about. Does your website pass the ten second rule for visitors? And I have something very special for you that I’m going to. It’s kind of like a show and tell, so stick around.

00:07:02:38 – 00:07:05:24
Unknown
I’ll see you on the other side so we can get this going.

00:07:05:24 – 00:07:30:32
Unknown
What’s holding you back from hitting well on your marketing plan? Fear manager. Imposter syndrome. Frustration that stops now. What if I showed you how to reach your target audience and get them to buy? How to make social media marketing easy. I don’t understand the power of email marketing and how to conquer your fear of putting yourself out there.

00:07:30:46 – 00:08:07:19
Unknown
What if I provided you with simple tools and techniques, easy to implement training that bring you clarity and give you the expertise and the know how to convert marketing into money? Hey there, I’m Carol de Dunlop, the online wild strategist and six time bestselling author. I teach purpose driven entrepreneurs, just like you to convert marketing into money. If you’re a purpose driven entrepreneur who’s ready to stop allowing beer and frustration to keep you stuck and instead embrace clarity, authority, and expert instruction to convert your marketing strategies into money in the bank.

00:08:07:33 – 00:08:38:43
Unknown
Then you need to join the UN Marketing Academy in the Academy. You’ll take a deep dive into the tools, techniques, and training that helped me and my husband have the same. Our successful business. In spite of the 2008 recession, two major health crises, and of course, the pandemic. The Academy is about replacing expensive, frustrating and overwhelming marketing practices with simple, easy to implement marketing resources that get you in front of your target audience and get you paid.

00:08:38:45 – 00:09:02:22
Unknown
This academy is for purpose driven entrepreneurs who crave simple marketing strategies, coaches who need real life trainings to take the overwhelm out of marketing. Small business owners who are ready to conquer their fear of putting themselves out there. Service providers who want to use social media and email marketing effectively. Action takers who are ready to go live without fear.

00:09:02:24 – 00:09:14:52
Unknown
Marketing your business successfully takes work. And marketing without marketing. They don’t know you exist. If you’re ready to convert your marketing into money, you need to join the UN Marketing Academy.

00:09:14:52 – 00:09:21:23
Unknown
Join the UN Marketing Academy today by going to UN marketer business.com/join.

00:09:21:23 – 00:09:23:32
Unknown
Okay, everyone, you. Are you ready?

00:09:23:32 – 00:09:43:38
Unknown
I am ready. So the information today comes from this blog post that I did how to speed up your Elementor website or coaches. This has got some humdinger information in it, and I know that you’re going to enjoy it, so let’s get on with it.

00:09:43:38 – 00:09:47:58
Unknown
So first of all, why do you need a fast website anyway?

00:09:47:58 – 00:09:49:08
Unknown
So I’m going to read you something.

00:09:49:08 – 00:10:06:28
Unknown
So today we’re discussing discussing a critical topic that will make you jump for joy. Website loading. Speed. I know, I know, I know, I know, it’s not the most thrilling subject, but trust me, it’s crucial for your website success. So let’s dig into how to speed up your Elementor website coaches.

00:10:06:33 – 00:10:24:17
Unknown
How patient are you when it comes to waiting for our website to load? Our patient are you? If you’re anything like me, you have the patience of a goldfish. That’s fast. Do you know that the average person’s attention span is only eight seconds? That’s right. If your website takes longer than that to load, say goodbye to your visitors.

00:10:24:17 – 00:10:44:11
Unknown
I want you to go and read this for yourself. But we’re talking about optimization. And sometimes people look at me like, what are you talking about? What does optimization mean? So this is Google’s English directory provided by Oxford Language. This is the action of making the best of more effective use of a situation or a resource.

00:10:44:11 – 00:11:00:30
Unknown
So optimizing, you know, making it the best, making it everything that it needs to be. And that’s what we’re talking about. Do it for your website because what is that going to do for you? I just said that people have the attention span of a goldfish, or even less in about eight seconds. And we’re talking about the ten second rule.

00:11:00:30 – 00:11:03:14
Unknown
So I got an extra two seconds in there for you.

00:11:03:14 – 00:11:17:12
Unknown
So Google uses site speed as a ranking factor, a fast website can help improve your SEO rankings, so it’s a win win all around for you to get into your website, get behind the scenes and see what’s going on with it.

00:11:17:12 – 00:11:36:33
Unknown
But why is fast loading so important? Well, aside from avoiding the frustration of watching a loading circle spend spend spend, spend endlessly slow loading speeds hurt your website’s ability to function as your 24/7 sales director. Let’s be real nobody wants to stick around for a website that’s taking longer to load than it does to make a cup of coffee.

00:11:36:40 – 00:11:58:43
Unknown
So if you want to make a killer first impression and keep visitors on your site, it’s time to speed things up. So I’m not going to read this whole blogpost for you, but to you. But I’m going to go through some essential things that you need to know that you can do on your own without me or with me, so you can hire me to audit your website and fix things.

00:11:58:52 – 00:12:19:37
Unknown
Or you can look through this post and do it yourself. You know, our business always comprises of us spending something. We’re either spending time or we’re spending money. So you can do either one of these. I’m going to give you the choice, but I’m going to tell you all about it. So plugins will do the trick in helping you to make your website faster.

00:12:19:41 – 00:12:39:20
Unknown
Now you know I’m a Elementor girl. I love Elementor. So this is where you’re going to open up your website, go into the dashboard. This in the very back when you first, load onto your, WordPress website, you’re in the dashboard, look on the left hand side, and then you’re going to see where your Elementor stuff is.

00:12:39:20 – 00:13:04:51
Unknown
Right? So when you go into Elementor, you want to adjust these performance enhancers to speed up your site. So some elements may be on already. Some may not be, but these are the ones you really need. So lazy background, lazy load background images. You know some websites can take a long time and they have that back the a big like a video or a large picture.

00:13:04:56 – 00:13:26:03
Unknown
Well that’s a no no. So this tools take this tool take some pictures, load make some pictures only when you need them. It does this by incorporating special computer coding that has pictures until the scroller scrolls down to the scroll down the page to what they’re looking for, and then it loads the picture and doesn’t like in a few seconds.

00:13:26:03 – 00:13:46:50
Unknown
Hopefully. And then also click on improved assets. Loading. This makes your website load faster because it only loads the elements that are needed for each page. You know, we got a bunch of things on our page. We’ll make a beautiful and stuff. Well, it just waits until the user actually scrolls down the page to show stuff up. And then we have improved CSS loading.

00:13:46:50 – 00:14:09:46
Unknown
This is the conditional inline CSS as I know it sounds like. Well, but turn it on it real. It will work because it only loads of parts of the website that you actually need while you’re looking at it, CSS at CSS, I forgot what it stands for, but it’s really that the backbone of the website. How it makes everything look, everything’s laid out in a certain place.

00:14:09:46 – 00:14:18:07
Unknown
The text is here, the text size, the color, all of that. And then we have some additional custom breakpoints you want to make sure is,

00:14:18:07 – 00:14:33:01
Unknown
okay is enabled. When you make a website, you want it to look good on all devices like computers, tablets and phones. Breakpoints are like special helpers that make this happen because, you know, a computer screen is this big, pass screen is this big, but a phone screen is only that big.

00:14:33:10 – 00:14:48:17
Unknown
So it kind of looks at things that you have and say, oh, is it’s only going it’s going to this type of screen. So I’ve got to make everything fit on this screen and you can see, a semblance of it if you open your browser,

00:14:48:17 – 00:14:54:40
Unknown
put it on your website, and then you take it and resize the browser till as far as it can go.

00:14:54:40 – 00:15:12:45
Unknown
And that’s going to some simulate what it looks like on the phone and also what it looks like on an iPad or a smaller screen. Of course, you can just always pull it out, look on your phone, but sometimes doing it on the desktop gives you, oh, I didn’t know that. Did that or this went there, that type of stuff.

00:15:12:45 – 00:15:30:26
Unknown
We don’t need all that going on. Some other plugins you want to and these are free. These are free plug ins that you can get now. Elemental Pro is not free, but you need the Pro version in order to do all these things. But you need that anyway because your website is beautiful and this makes it even look better.

00:15:30:31 – 00:15:47:37
Unknown
So this plugin smush it smush is down large images. So needless to say, you do not want large images trying to load on your website. You know that stock picture that you took, that you got off some free stock,

00:15:47:37 – 00:15:58:20
Unknown
stock platform? I can’t even think of any other name right now, but stock images, any of that, you just took that thing and download it and put it up on your site.

00:15:58:20 – 00:16:20:02
Unknown
Don’t do that. Don’t do that. Resize that sucker. But in case you didn’t, smush will keep the same, you know, keep it looking the same. Pretty nifty. But it will crush it down as far as it can go. Kind of like making a zip file, but you’ll be able to see it. So that’s what smush does. We also have WP optimized WP optimizer.

00:16:20:02 – 00:16:42:21
Unknown
I use that on. I use the WP optimized version that’s made by a to host, in which we’re going to talk about in a second because it keeps my website running perfectly smooth, fast, everything I love it. So WP optimize does exactly what it says is optimizes your whole entire website and it has some settings you have to go into.

00:16:42:21 – 00:16:50:18
Unknown
But if you go in there and look at the, the directions, the tutorial, the, you know, support thing, you’ll find out,

00:16:50:18 – 00:17:02:25
Unknown
all right. That’s the first thing you need to need to do about these plugins, right? The plugins and the accessories that you have on your website, you gotta crank them up so that your site can be the best that it can be.

00:17:02:30 – 00:17:30:49
Unknown
Number two thing that you can do to ensure that your website loads when it’s supposed to is to get fast website hosting, and we at CSC use A2 hosting for all of our accounts. We love them. I mean, yes, we host, but they’re our backbone and they are fast and they are wonderful. I love their customer service. Every time I have an issue with any website, I always reach out to them and they always give me an answer.

00:17:30:49 – 00:17:40:39
Unknown
I love them, I love them. So the third thing that you can do is clean up that database. Oh my goodness. When you go in the back of your WordPress, site

00:17:40:39 – 00:17:53:20
Unknown
and you look at and I just did this for a client, I just looked at a client site the other day. Oh my God, I thought I was going to just faint because all the plugins needed updated things were back.

00:17:53:20 – 00:18:11:20
Unknown
You know, several versions really. Her site was screaming come and hack me, come and hack me, come and hack man. You don’t want that. You want to. Number one, back up your database every single day and automatically you can do this with backup WordPress. And then you want to backup your whole entire site, at least every two weeks.

00:18:11:32 – 00:18:31:11
Unknown
That way, if something happens where you go to your website and you see a blue screen or white screen or red screen or whatever in the site is coming up, you can access those backups really quickly and get them loaded onto your site before Google finds out that something happened and you’re down, so you don’t want that. And

00:18:31:11 – 00:18:33:42
Unknown
everybody has these comments, bam!

00:18:33:46 – 00:18:52:01
Unknown
You know, when you put up WordPress, for some reason, it has a flag that goes out, hey, there’s a new WordPress site up. Hey, there’s a person that did this, I did that, and then everybody and their mother’s uncle son’s baby comes to your website and leaves a stupid comment that you don’t even care about. I mean, and it’s not just from the US.

00:18:52:01 – 00:19:15:39
Unknown
It’s all over the world. Russia, Slovakia, wherever. I don’t even know. But what Akismet does is it stops that spam. It actually deletes it before you look at it, and probably about 90% of it. And then the rest of it, you just kind of have to delete it yourself. But there are some settings on your site in the dashboard that let you say, what is it?

00:19:15:39 – 00:19:25:35
Unknown
Get rid of the spam before I see it, that type of stuff. And then you can go in and you can just manually delete some of it. But Akismet does the heavy lifting for you.

00:19:25:35 – 00:19:29:31
Unknown
You can also use this advanced database cleaner. So

00:19:29:31 – 00:19:36:26
Unknown
anybody that owns a WordPress website is like, oh my god, my database. If I do anything, it’s gonna go down, just back it up.

00:19:36:26 – 00:20:09:59
Unknown
And if you do something crazy where your site does go down, use a backup and put it back up there. But the database cleaner will get rid of all those plugins that you you’re not using the plugins that are out of date. The plugins that don’t exist anymore, and the and keep it updated. Plus, sometimes when you delete a plugin it leaves some tables, at least some dust or dirt back there and you can’t even see the advanced database cleanup will get those things like some, rampant table just sitting out there in your database causing errors and stuff.

00:20:09:59 – 00:20:11:45
Unknown
It’ll take care of all of that.

00:20:11:45 – 00:20:25:41
Unknown
So to clean up your database, you want to removed unused or out of date plugins. Backup regularly remove spam comments and remove post revisions, post revisions and stuff. There’s, you know, every time you go in there

00:20:25:41 – 00:20:38:32
Unknown
and you are, you’re blogging, right? And you put the post up, maybe you have to go in there and change something, and then you save it again, and then maybe you have to go change something else or add something to save it again.

00:20:38:32 – 00:20:59:59
Unknown
All that time you’re saving is making a complete revision. Why? Because if you mess up an app, you can go back and get the revision. But oh my goodness, you come to one post and it has 15 or more revisions stored in your database. What is that doing? Clogging up your database, slowing down your site and making Google run away from you?

00:21:00:01 – 00:21:03:08
Unknown
So we can’t have that. So you gotta clean up that database.

00:21:03:08 – 00:21:23:14
Unknown
Excuse me. And I was talking about speed. And there are a couple of different things that you can use. And I’ve got here, you can run a website speed test. You can use a plugin, you can disable plugins one by one and see, you know, is is this thing affecting affecting my speed or not.

00:21:23:19 – 00:21:44:47
Unknown
So this is how website loading speed affects your search engine, right? Why is website loading speed so important? For one thing, it affects your website search engine rankings. That’s right, Google takes into account how quickly your website loads when deciding whether or not to rank you in the search results. And let’s be honest, nobody wants to be on any page of Google other than page one

00:21:44:47 – 00:21:48:22
Unknown
for whatever keyword you’re trying to rank for.

00:21:48:27 – 00:22:12:35
Unknown
What’s that saying? If you want to hide a dead body, put it on page two of Google search results. They say that because nobody goes to page two. I mean, I do. Sometimes I look further, but usually if it’s not in those searches that it brought up in the Serp search engine results page, you ain’t going to where Google and other search engines prioritize websites that look quickly and provide a seamless user experience.

00:22:12:40 – 00:22:33:11
Unknown
When a website takes too long to load, it creates a negative experience for the user, and search engines will be less likely to rank it high in search results. So there you have it. Clean up that database. Get that website running smoothly because Google is watching what they say. Big brother is now Google is now Google.

00:22:33:11 – 00:22:37:57
Unknown
And then finally number five, be mobile friendly.

00:22:37:57 – 00:22:50:27
Unknown
Like all of these things affect how your site loads. You didn’t even think about it, did you? Let’s go back up here to the top for a second. Right. We’ve got these plugins. We’ve got fix in Elementor.

00:22:50:27 – 00:23:00:13
Unknown
You’ve got smush WP optimize Fast hosting, cleaning up your database, the little things that you have to do to it, how many plug in is too many.

00:23:00:17 – 00:23:18:00
Unknown
If your site is running slow, it could be the plugins that are slowing it down. I tell you in this article how you can look around and find it and find out what’s going on. Your mobile speed. You know how, how, how fast can people reach your site, on your phone or other device that you have?

00:23:18:00 – 00:23:43:21
Unknown
And then finally, what mobile friendly, what mobile friendliness got to do? It was mobile friendliness got to do with it. I couldn’t even get that out. According to Tech Guru, that net mobile devices accounted for 49.78% of all web visits in 2022, while desktops made up the remaining 50%. So half the people are looking at your slide from a phone, and the other half

00:23:43:21 – 00:23:48:59
Unknown
basically are looking at your website from their desktop or a tablet or something.

00:23:49:04 – 00:24:12:55
Unknown
Mobile friendliness means that the website is designed and optimized to be easily viewed and used on mobile devices such as smartphones and tablets, and mobile friendly website typically has a responsive design, which means the layout and content of the website adjusts and fits well on the smaller screen or mobile device. No pinching and and grabbing and all that.

00:24:12:55 – 00:24:19:40
Unknown
It just needs to. When when your website comes up, people need to see it for what it is, how it is right there.

00:24:19:40 – 00:24:31:21
Unknown
So there are plenty of things that you can find, investigate, consume, and take action on. In this post. And that’s exactly what I want you to do.

00:24:31:21 – 00:24:48:52
Unknown
Because let’s face it, nobody wants a slow website. Nobody wants to wait around for your website to load. And they’re not going to they’re going to boing bounce off. If you don’t get to them in time, or if they’re not finding the information that they want, and they may not be finding information because your website is so slow, it can even get to it,

00:24:48:52 – 00:24:51:21
Unknown
as this is what I’m saying here.

00:24:51:25 – 00:24:52:03
Unknown
So

00:24:52:03 – 00:24:56:52
Unknown
does your website past that ten second rule or not?

00:24:56:52 – 00:25:12:21
Unknown
So what I want you to do is I want you to go to your website on your desktop first and see how it’s loading. I want you to read the read the blog post, and then go to your website and see how it’s loading. I want you to try to load it on your phone, load it on your tablet and see what happens

00:25:12:21 – 00:25:32:17
Unknown
Just pretend that you are the person who is coming into contact with this website. Your website. The very first time ever you don’t know anything about it at all. Although something just pretends something interested you and you want it to go there. So go on your desktop and pull it up and just see how long does it take to load.

00:25:32:21 – 00:25:50:59
Unknown
Go on your phone. Do the same thing. If you have a tablet or iPad, do the same thing. Get your husband, brother, sister, mother. Get all these people to go on there and see and tell them honestly. Tell them. Tell them to tell you what they honestly feel about, not how pretty excited about how fast. It loads because they know everybody on internet right now.

00:25:51:10 – 00:26:08:32
Unknown
They’re on their phone. I mean, here in Mexico, they’re on their phone all the time. I see the police going down the street in the buggy on the phone. Everybody’s on the phone. So, you know, 49.78 I think it’s more like 60%. The people are on the phone. So if your stuff is loading slow on the phone and on the desktop, you’re in trouble.

00:26:08:32 – 00:26:19:19
Unknown
So that’s why I wanted to do this episode, to give you a heads up. Not only that, to give you some things that you can do to stop it right?

00:26:19:26 – 00:26:26:33
Unknown
So that is your challenge. Look at your site, see how fast it loads. Read this blog post. Take action.

00:26:26:33 – 00:26:49:39
Unknown
Is your website ready for prime time? When your ideal prospects land on your website, do they see the true professional you are? Are they greeted by a site that’s not quite ready for prime time? For 30 years, we help coaches and service providers transform their online presence into powerful, client attractive machines. As a premiere website to Sanders in Atlanta area.

00:26:49:44 – 00:27:20:12
Unknown
We don’t just build websites, we create conversion engines that work for you 24/7. Why choose CSI for your Wow website? We’re experts in authority marketing. We help you convert web visitors into paying clients with our proven UN marketing strategy. We offer complete protection. We’ll work hard to keep your website safe from hackers and accessible to all. And we offer purpose driven results custom designed for coaches and service providers who want to make a real impact.

00:27:20:16 – 00:27:49:21
Unknown
If you’re ready to make an impact with your website, download our free Wow Website Planner today. Inside this planner, it’ll give you all the information you need to create your own Wow website. Whether you use us or someone else, you need a website that converts web visitors into paying clients. So go to KCI corporation.com or slash planner right now and download the free Wow website planner.

00:27:49:21 – 00:27:54:15
Unknown
My client spotlight for today is Carol Roush of harper.com.

00:27:54:15 – 00:28:07:17
Unknown
Now, Carol has been a she’s awesome and amazing because her name is Carol for one. But she’s been a client for a long time. I want to say since like 2016 or something. I originally did two websites for her

00:28:07:17 – 00:28:10:13
Unknown
and we’ve been keeping up with them all the time.

00:28:10:13 – 00:28:11:50
Unknown
She’s always,

00:28:11:50 – 00:28:14:43
Unknown
I think she she’s been a maintenance client of ours.

00:28:14:43 – 00:28:30:20
Unknown
And when we switched so almost a year and a half ago when we switched to the new system that we have security and maintenance, she upgraded and came along with that. But we were never hosting her site because it was always hosted by somebody else. Another company.

00:28:30:25 – 00:28:42:09
Unknown
But we kept having issues every now and then. Not big, huge issues, but something what happened, maybe a plug in interacted the wrong way or something happened and the site would be down. And

00:28:42:09 – 00:28:51:59
Unknown
even though she was on our maintenance program and we knew that the site was going, I should be going down that much, especially not for stuff that wasn’t, you know, big or anything.

00:28:52:04 – 00:29:10:26
Unknown
So I told her finally after the last time, I was like, hey, you need to come on over here, let us host it. And we’re already doing the maintenance on we already know the site so we could host it, and if anything happens, we can take care of it right away because, you know, we are the ones who are hosting it.

00:29:10:31 – 00:29:33:30
Unknown
We have all the files we know what to do. In contrast to we have to talk to the person who handles, ask them what’s going on. They have to look and say, yeah, the report combat, you know, just cuts down all that friction. So she’s here. She’s here. So she is now, the full CSI web maintenance and security program.

00:29:33:35 – 00:29:55:31
Unknown
So her hosting, her security, her maintenance, everything I love it. I love it when it goes like that. And if you are lucky enough to find somebody who can do that, because not all web designers or website agencies host not all, hosting companies design. You know, it’s not a lot of them that combine the services and do them well because we do them all.

00:29:55:31 – 00:29:59:59
Unknown
Well, just let you know. So so happy for Carol Ross.

00:29:59:59 – 00:30:10:47
Unknown
Hey there. Would you like to be a guest on the Unmask at Your Business podcast? Simple. All you need to do is go to UN market or business.com/podcast.

00:30:10:47 – 00:30:31:15
Unknown
Ready for your spotlight. Be on the lookout. All you need to do is be awesome by either being a client or by letting me know that you use, Did, or follow the advice you heard right here on a previous episode posted on social. And be sure to tag me at CSR Corporation and use the hashtag best on Marketing strategy.

00:30:31:15 – 00:30:53:26
Unknown
All right, now, as we, win this episode down and I’m issuing you this challenge. So first of all, I want you to go to the blog that I had up on screen. And if you go to the show notes page for the podcast, the links will be there. But just in case you don’t get there right away, you can go to see us at corporation.com forward slash.

00:30:53:40 – 00:31:15:34
Unknown
Speed up your Elementor website. Elementor website for coaches I know there’s a lot right? Speed up your Elementor website for coaches. And each one of those words has a dash. That’s why I say I just wait for the show notes which will be up, which are up now, and just scroll down and you’ll see where to go to get to that blog post.

00:31:15:49 – 00:31:19:57
Unknown
I want you to go through the posts, and I want you to do what it says to do.

00:31:19:57 – 00:31:28:15
Unknown
Now, if you don’t want to do it yourself, of course you can hire me to do a website audit for your site.

00:31:28:15 – 00:31:32:35
Unknown
Now what I do with the CSS I comprehensive website audit is an

00:31:32:35 – 00:31:37:24
Unknown
eight point deep dive analysis across all your critical website elements.

00:31:37:24 – 00:31:55:08
Unknown
You will receive a prioritized action plan, show on exactly what, what to fix and in what order, and I’ll give you specific recommendations. You can implement immediately, and you’ll get competitive position and insights you won’t find anywhere else.

00:31:55:11 – 00:32:27:32
Unknown
Anywhere else. So let me just run through this. Is your website making these critical mistakes. It has an unclear value proposition. Visitors can immediately understand how you solve their specific problem conversion obstacles, hidden contact info, complicated forms, and unclear next steps. Killing your conversion rates. Poor mobile experience. We just talked about it frustrating mobile users who make up over 60% of web traffic, missing trust elements, lack of social proof credentials, and authority indicators that build confidence.

00:32:27:36 – 00:32:36:34
Unknown
Ineffective calls to action weak are confused CTAs that fail to guide visitors toward becoming clients. Technical issues. Hidden problems

00:32:36:34 – 00:32:50:03
Unknown
causing slow loading times and poor search engine support. Poor search engine visibility and content misalignment. Messaging that doesn’t speak directly to the needs of your ideal clients.

00:32:50:03 – 00:32:55:13
Unknown
So if your website is suffering from any of those, you need to talk to me.

00:32:55:22 – 00:33:07:45
Unknown
The website audit is only $197, and you can get it if you want clients by going to see a site corporation.com or slash website audit.

00:33:07:45 – 00:33:24:07
Unknown
So now let’s recap what we’ve been talking about today. Number one slow loading sites don’t get clients. They get bounces when point number two it takes some effort to make sure your site is loading fast. So put in the time and get the rewards.

00:33:24:07 – 00:33:34:43
Unknown
number three. Cleaning up your database is the best thing you can do to speed up your site. The how is in the blog post that I want you to read, consume and do. Okay.

00:33:34:43 – 00:33:43:47
Unknown
Would you like to get free coaching for me? Simple. All you need to do is go to on marketer business.com/podcast.

00:33:43:47 – 00:33:59:41
Unknown
Now it’s time for you to get this book. She thinks like a CEO. I’ve profiled this before. Yes, but it’s right in alignment with what I’m doing now, because a couple of the coauthors in this book are also in the bundle

00:33:59:41 – 00:34:06:31
Unknown
I just read. I reuse everything, right? Reuse everybody. Right. Because that’s how you do repurpose. Reuse. Really.

00:34:06:36 – 00:34:13:17
Unknown
Imagine. So there are so seven leaders talking about how we move the needle in our business with technology.

00:34:13:17 – 00:34:28:16
Unknown
And this whole thing reminded me that, you know, a couple other people who are in the book are also in the bundle. So I want to get them, give them extra visibility juice, get see things like a CEO and discover how you can move the needle.

00:34:28:21 – 00:34:52:05
Unknown
Move the needle in your business using technologies. And we talk about using technology, and we talk about all different kinds of technology that we use in our business. And originally this book was supposed to come out, I think, in I want to say 2018, but we actually took it over, I produced it, published it, and we did it, and we brought it out.

00:34:52:05 – 00:35:21:22
Unknown
I want to say, in 2023 and all the things that we talk about were relative, were, relevant relative were relevant in 2019. They were still relevant in 2023, and they are still relevant right now. And we kind of, I guess upped our game a little bit in the book. So go and check it out and you can find it on CSA’s website.

00:35:21:22 – 00:35:23:44
Unknown
Or you can go to Amazon. Either way.

00:35:23:44 – 00:35:45:59
Unknown
So thank you so much for tuning in today and being part of this amazing episode. I’m so excited about the bundle. Can you tell? I’m excited. I want you to go and be a part of this because that’s a lot of stuff in there, a lot of courses, a lot of, workbooks, a lot of hands on, a lot of things that are telling you, you’ve been saying, how do I how do I be on my list?

00:35:46:01 – 00:36:05:38
Unknown
What do I need to do? I even have, one, potential client who hasn’t been a client yet who said that you know, she is, you know, wasn’t doing the listing that much. I was like, why you missing out on money? You better get your list together and get out there and start emailing those people, because now money is in the list.

00:36:05:38 – 00:36:23:05
Unknown
If you have a list, you have an audience who you can sell to. If you don’t have a list, you don’t have an audience. You just randomly hoping that somebody will drop by your website or somebody will be on your live. And just by what you say, what? What about when you’re not doing a live? Or what about when you’re not on a podcast?

00:36:23:09 – 00:36:45:01
Unknown
Where are they doing then? You know, how are you connecting with those people who want to work with you? Your list, your list. But in my next episode, I’m going to be talking about something else that we you don’t hear that much about, and that’s marketing burnout. I’m going to provide you with a three step recovery plan. So because we all get burned out on marketing,

00:36:45:01 – 00:36:49:06
Unknown
or we’re approaching burnout with our marketing, but we don’t need the burnout.

00:36:49:11 – 00:37:05:10
Unknown
There’s no reason for us to burnout because our business isn’t going to stop just because we burned out unless we closed it down. And nobody wants that, right? So we got to find ways that we can keep ourselves going. And that’s exactly what I’m going to be talking about on the next episode, so be sure to join me for that.

00:37:05:10 – 00:37:15:09
Unknown
Thank you so much. And if this episode has piqued your interest, been very valuable to you, please consider

00:37:15:09 – 00:37:17:36
Unknown
subscribing so you don’t miss any more.

00:37:17:36 – 00:37:28:20
Unknown
And also writing a review. Because writing a review helps purpose driven entrepreneurs just like you to find this and say, wow, I’ve been missing this, missing out on this stuff, let me get with it.

00:37:28:25 – 00:37:51:09
Unknown
So if you would, that would be great. Either one works for me. Yes, love love love. So, write a review, subscribe, share it with your peeps. Share it with them. Say, I got something interesting that I would like to share with you and do it. So thank you so much for listening your undivided attention and I’ll be back next time.

00:37:51:09 – 00:37:52:12
Unknown
Bye for now.

00:37:52:12 – 00:38:20:58
Unknown
Thank you for listening to the UN Market Your Business podcast. Here’s something you want to take action on. Great. Check out the show Notes on Unmarketable business.com/podcast. Be sure to like and subscribe so you don’t miss a single episode. Please do me a favor and leave a review or on whatever platform you use to access this podcast. It really helps us to spread the word and get this podcast in front of the entrepreneurs that need it.

00:38:21:03 – 00:38:22:24
Unknown
See you next episode!