E|192 All About the Bundle

In this episode I'm giving you the behind-the-scenes secrets for creating and monetizing the Ultimate List Building Bundle. Discover how I turned a free bundle into multiple revenue streams while building awareness and growing my email list with engaged subscribers.
E192 All about the Bundle

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My Bundle Creation Strategy for Entrepreneurs

I’m breaking down my complete bundle creation process, from initial planning to launch execution. I explain how I developed the Ultimate List Building Bundle concept after learning from the Audience Growth Club training and transformed it into my newest marketing strategy alongside bestselling books, influential podcasts, and expert summits.

Key Strategy Elements:

  • Targeted my ideal audience of purpose-driven entrepreneurs struggling to convert marketing into money
  • Created over $1,500 in free value with contributions from 20+ business owners
  • Built the entire bundle landing page using Elementor for professional presentation
  • Established clear contributor guidelines with minimum gift values and application processes

How to Monetize Free Bundles Through Strategic Upgrades

The episode reveals multiple monetization methods that generated revenue from a “free” bundle offering.

Revenue Stream Breakdown:

  • Sponsorships: Secured three bundle sponsors at $97 and $297 price points by approaching contributors first
  • Bundle Booster #1 ($9): Includes extended access, List Building Secrets from the Pros ebook, and logbook tracker
  • Bundle Booster #2 ($37): The Ultimate List Building Swag Bag with $500 worth of additional gifts
  • Service Sales: Generated new client for custom bundle creation services

The 6-8 Week Bundle Timeline That Converts Visitors to Buyers

This is my proven timeline for successful bundle execution, emphasizing the importance of strategic planning and contributor management.

Phase-by-Phase Breakdown:

  • Weeks 1-4: Contributor recruitment through Google Forms applications and networking
  • Week 5: Contributor selection and gift alignment verification
  • Week 6: Gift collection through dedicated contributor forms with all required assets
  • Weeks 7-8: Testing, landing page creation, and launch preparation with contingency planning

Bundle Benefits:

  • Creates awareness without requiring live presentations or camera time
  • Facilitates collaboration with new industry connections (one-third of contributors were new contacts)
  • Builds email list through combined contributor reach of 30,000+ potential subscribers
  • Provides social proof and authority positioning in your niche

Technical Tools and Resources for Bundle Success

I also showcase the specific tools and platforms that made my bundle creation and management possible.

Essential Bundle Tech Stack:

  • Elementor: Landing page creation and design
  • Google Forms: Contributor applications and asset collection
  • Active Campaign: Email automation and list management
  • Canva: Banner and graphic design
  • StreamYard: Content creation and promotion

Featured Contributors and Gifts:

  • Gabe Cox – Craft Compelling Case Studies and Testimonials ($75 value)
  • Dr. Julie Hafner – Thrive to Lead Health and Wellness Blueprint ($97 value)
  • Selena P. Teams – 10X Publishing Network Quick Start Guide
  • Plus 20+ additional contributors with courses, planners, toolkits, and strategic guides

Links and Resources

  • Ultimate List Building Bundle – Get access to $1,500+ in free marketing resources. Upgrade for: Extended access, bonus ebook, and swag bag add-ons
  • – Carol’s signature marketing training program
  • CSI Website Security – Website maintenance and protection services

Call to Action

Ready to create your own profitable bundle? Register for before it expires on August 31st and see firsthand how successful bundles are structured. Then contact Carol to discuss creating a custom bundle for your business that builds your list and generates multiple revenue streams simultaneously.

Subscribe to the UN-MARKET Your Business podcast and leave a review to stay updated on marketing strategies that convert into money.

Next episode: “Nine Ways to Protect Your Website from Hackers.”

Support this podcast: https://podcasters.spotify.com/pod/show/unmarketyourbusiness/support

00:00:00:00 – 00:00:28:47
Unknown
Are you a purpose driven entrepreneur struggling to get web traffic that converts into paying clients? Stop wasting time and money. Discover how to position yourself as the go to authority in your niche or industry. Infuse your Wow website with the best on marketing strategies and drive traffic to your website that converts to leads and clients. Listen to the On Market Your Business podcast today and watch as your ideal clients find you with ease.

00:00:28:52 – 00:00:34:05
Unknown
Let’s head into the studio now with our hostess with the Mostess, Carol J. Dunlop.

00:00:34:06 – 00:00:52:54
Unknown
Hey, everyone. How are you? I’m Carol Dunlop, your online wow strategist and ten time bestselling author. I wouldn’t say that in a while. I don’t think maybe I have. I’m just on cloud now. Cloud nine. Cloud nine today. Because.

00:00:52:54 – 00:01:03:48
Unknown
It’s all about the bundle. There’s no guest today. It’s just me. And I’m telling you more, explaining more, revealing more about the,

00:01:03:48 – 00:01:06:22
Unknown
oh, about my bundle, which is

00:01:06:22 – 00:01:08:56
Unknown
the ultimate list building bundle.

00:01:09:10 – 00:01:11:36
Unknown
Yay! It is love.

00:01:11:36 – 00:01:33:27
Unknown
Now I just I’m a sucker for sales. And they just did this in StreamYard AdSense and I’m like, oh my gosh, they’ve got some crazy ones in there. Like a gunshot. Nobody wants a gunshot. We don’t need any more guns, right? But anyway, I’m happy, I’m excited. And today is a special episode because it’s going to be all about the bundle, the contributors, what’s in the bundle?

00:01:33:40 – 00:01:42:20
Unknown
And I’m going to give you some behind the scenes stuff about how I created the bundle and how I’m making money from that bundle, baby. So let’s get rolling.

00:01:42:20 – 00:01:58:53
Unknown
Guess what the promo is for today? Guess what I’m pushing today is the bundle. It’s the ultimate list building bundle. Woo hoo hoo hoo! So what I’m going to do is I’m going to share my screen, and I’m going to tell you more

00:01:58:53 – 00:02:03:38
Unknown
about the bundle as we look at the screen.

00:02:03:38 – 00:02:06:16
Unknown
So hold on one second while I

00:02:06:16 – 00:02:14:05
Unknown
get that up. Yes yes yes. There we go. It sounds great right now. I’m so excited about this. Tell you.

00:02:14:05 – 00:02:26:35
Unknown
All right, so let me give you a little bit of backstory about the bundle before we go into all of it. And and just so you know, it says and it stops on the 30th is actually going to the 31st.

00:02:26:35 – 00:02:44:09
Unknown
So Sunday night, 11:59 p.m., is when the bundle will go away and really not come back. Yeah, not in this form anyway. But before before we do that,

00:02:44:09 – 00:02:53:23
Unknown
and let me tell you behind a little bit of behind the scenes. So I may have said this already, and even if I have, it is okay. Even if I have, it’s okay.

00:02:53:28 – 00:03:13:10
Unknown
So, I’ve done a couple of different bundles, kind of like this. I had the book pillows at night and I said book palooza, where I advertise all the, other books that are in. There were 99 cent, of course, they were, you know, virtual books and stuff. And then I’ve done the ultimate marketing toolkit, which was another bundle.

00:03:13:10 – 00:03:45:31
Unknown
But and then I think I did one other thing because it was like 3 or 4 of them up there, but nothing, nothing, nothing like this at all have I ever done because I got this idea for doing this from the Audience Growth Club. You know, I’ve been telling you about the audience growth club and, and Tish and how awesome she is and how just every single day she is bringing us new opportunities where we can guest on podcast, be a part of bundles, and be speakers and summits and some other things that she got go on.

00:03:45:31 – 00:04:03:50
Unknown
Plus she’s training you on this whole stuff. So she had a training about a bundle because she was, you know, putting so many of them out there. She was like, let me just train y’all if you want. If you want to do a bundle, let me show you how to do it. Training was amazing, right? And then she did one for summits and then she did another.

00:04:03:52 – 00:04:22:06
Unknown
She doesn’t do training every month. And then she did one showing how to maximize your efforts from summits and bundles and stuff. I was all into that where she dropped them. I was like, right there. And really, because she showed me something brand new, you know, old dog can learn new tricks.

00:04:22:06 – 00:04:44:07
Unknown
And I am so impressed with the bundle ability and the bundle nation, I guess that I have added it to my best, marketing strategies because my best, marketing strategy was write a bestselling book, host, an influential podcast, and create, bestselling, not bestselling.

00:04:44:08 – 00:04:46:49
Unknown
Sorry, a in an expert summit,

00:04:46:49 – 00:05:01:46
Unknown
produce an expert summit. And and get my words right. I’m so excited about this thing. So now is going to be bundle mania. That is the very first thing. And this is what I came up with. This is what I understand. This is what God is telling me that I needed to do.

00:05:01:46 – 00:05:23:13
Unknown
Right? So the bundle creates awareness. You don’t have to be on camera doing anything. You don’t even have to be on life. You don’t be on nothing. All you need to do is put this thing together, get a bunch of people, I want to say contributors who can contribute something to this bundle. Build it up. Boom boom, boom, boom, boom.

00:05:23:13 – 00:05:49:12
Unknown
Have a lot, you know, a lot of gifts. I would say a good bundle is anywhere from ten to maybe 50 gifts, because you’re doing them all for free. You’re giving them away for free. The people who are contributing the bundles, the creators, the other business owners, and entrepreneurs. And you can do this even if you’re not an entrepreneur or, well, I don’t know if you want to do this if you’re not an entrepreneur, if you want to make some money, you need to do this right.

00:05:49:26 – 00:05:57:21
Unknown
And you I know you’re saying, well, how can I make money from my free fondo? Well, I’m going to tell you all that in just a little bit, but let me set the stage up for you

00:05:57:21 – 00:06:06:59
Unknown
so everybody contributes a gift and you tell them what the minimum pricing is for the gift. It could be $97. It could be $10, it could be $5.

00:06:06:59 – 00:06:19:12
Unknown
It could be a, you know, $1,000, depending on who who your audience is, because you really need the key in on your audience or it’s not going to work the way that it needs to work. Understand me.

00:06:19:12 – 00:06:28:52
Unknown
So you get them to all contribute the gifts you display to guests. And as you’re doing all the work, you’re, contacting the contributors.

00:06:28:56 – 00:06:43:02
Unknown
You are getting, you know, corralling them together so they can give so they can put the gifts in and you arrange it so pretty and all of that, and then you boom, present it out to the people and tell them what’s up.

00:06:43:02 – 00:06:47:55
Unknown
And then that it’s free and they need to come in and get it. And then that’s what they do.

00:06:47:55 – 00:06:58:30
Unknown
They come in and get it. But hold on a minute. Where’s where’s the pay part? Carol, you said I can make money. Yes you can. You can have sponsors. Wow. What?

00:06:58:30 – 00:07:09:40
Unknown
Yes, you can have sponsors in your barn. And the first time it was in January when I, when I joined the audience growth Club and these people were there, and I was like, whoa, this is exactly what I had prayed for.

00:07:09:40 – 00:07:26:12
Unknown
Because I prayed to God. I was like, God, I need to get my message out. I need to get in front of more people, more engaged people, because I, I had the list that I had was kind of one. They wasn’t really, you know, it paid me some attention. Every now and then they wouldn’t say too much or react to stuff.

00:07:26:12 – 00:07:43:06
Unknown
I mean, I still made money from them, but it wasn’t the engagement that I really, really wanted. And I wanted the engagement because when you have engagement, you’re building their relationship. You build a relationship. People are reliant on you. And when people are aligned on you, they trust you, right? And when they trust you, guess what they also do?

00:07:43:06 – 00:07:58:58
Unknown
They buy from you. As long as you got good products, you’re a stand up person. You do what you say you’re going to do and they get the results that you’re telling them. You know, all those are caveats, but if you do that, they’re going to continue to buy from you. So you have sponsors. I never had sponsors in any of my events.

00:07:59:03 – 00:08:22:09
Unknown
Never even thought about it. Well, I thought about it a couple times, but it always seemed so daunting right off the sponsors and then one of my really, good colleague friends, coaches, someone that I talked to a lot, doctor Laura Amos, she has, attended her sponsor sales secret workshop that she did.

00:08:22:09 – 00:08:26:31
Unknown
And I think this was in, I want to say, 2017 or 2018.

00:08:26:43 – 00:08:42:46
Unknown
And I did get sponsors on my podcast at that at that time. And I was like, okay, this is good. But it was so hard and I just felt like I needed to put a lot of work into getting the sponsors. And she has made her business is all about getting sponsorships in any event or anything that she does.

00:08:42:46 – 00:09:08:58
Unknown
She’s always got sponsors, so she’s built that up over the years and I have neglected that piece. I really did until now. So you know how you get that, imposter syndrome? I’m not. And, who’s going to buy you know, pay for a sponsorship to me on this bundle thing? But against that, I just stuff that down aisles, like, I ain’t got time to be dealing with that right there.

00:09:08:58 – 00:09:29:20
Unknown
I got time to get out there because what is my main goal? My main goal is to get a bigger audience, grow a bigger list, engage list now so that when I put stuff out there, they’re at least looking at it and thinking about it, and they’re going to buy it eventually, right? Because that’s that’s what we got to have buying people.

00:09:29:31 – 00:09:40:22
Unknown
You know, we have people that are sitting on a rock and we’re sin and stuff and we’re paying for all this. We’re paying for to email them, we’re paying to connect with them and all of that. So I was on my mission.

00:09:40:22 – 00:09:47:42
Unknown
So I against my, imposter syndrome effect and banks out, you know who’s going to buy this from you?

00:09:47:42 – 00:09:59:10
Unknown
Who’s gonna know? I went ahead and did it. And when I put it out, put it out there to the contributors. I got the contributors first. And then I approached them about sponsor because they’re in the bundle, you know,

00:09:59:10 – 00:10:03:01
Unknown
they said, oh yeah. So I had three sponsors. What’s

00:10:03:01 – 00:10:05:42
Unknown
next? Where’s my plug in?

00:10:05:47 – 00:10:28:31
Unknown
Yes, yes, yes, I got three sponsors. That is amazing. That is so amazing. So, what contributed to me getting those sponsors? We’re going to talk about that in a minute. But first I wanted to talk about the major player in the game. Getting this bundle to look and perform like it is. And that is

00:10:28:31 – 00:10:31:07
Unknown
my tech time.

00:10:31:24 – 00:11:09:28
Unknown
That’s Elementor. Elementor is the one that I’m showcasing today. And then we’re going to go and look at that page again, and I’ll show you how beautiful Elementor allowed me to present this bundle to people. Right. I’ve had a great response. People are signing up. I’ve had about a thousand people look at the bundle, and some of them have actually registered, you know, 5000 traffic, thousand people who have traffic, pass a bundle, come to my store and looked in, and some of them have actually stopped and looked and and others have actually stopped, went in and bought stuff,

00:11:09:28 – 00:11:11:51
Unknown
making money off a bundle.

00:11:11:53 – 00:11:19:23
Unknown
We’re going to get into all of that in a second. But I want to talk about Elementor right now. So let me bring that up on

00:11:19:23 – 00:11:21:37
Unknown
the thing here and show you.

00:11:21:37 – 00:11:38:07
Unknown
Okay. So this is my beautiful page with all the bundle stuff. And I want to let you know I created this banner in Canva. I used to not use Canva that much. And then it just has become my go to creation thing. I love it.

00:11:38:07 – 00:11:41:12
Unknown
So here’s the page. There I am.

00:11:41:12 – 00:11:43:26
Unknown
Hey, the bundle host is here.

00:11:43:26 – 00:12:09:04
Unknown
And then here are my sponsors. I did, I told them that they would be featured contributors on the main landing page. And here they are Gabe Cox of Red Hot Mindset. Her contribution is craft compelling case studies and testimonials. And then we have Doctor Julie’s. Doctor Julie Hafner is her. Her gift is thrive to lead the health and wellness blueprint for entrepreneurs.

00:12:09:04 – 00:12:29:41
Unknown
Y’all need to go and all this is free y’all. Gamecocks. This thing usually sells for 75. Julie’s usually sells for 97. And then, my last sponsor, Celina P teams the ten x publishing Network is a quick start guide to profitable publishing relationships. So,

00:12:29:41 – 00:12:34:03
Unknown
Celina and I have worked together for a good while now. She’s a member of the academy.

00:12:34:10 – 00:12:41:24
Unknown
So is Doctor Jewish, is a member of the r un marketing academy. So, you know, y’all just go up there and get this thing

00:12:41:38 – 00:13:08:32
Unknown
Okay. You’ll see the link at the bottom of the screen where you can register for the bundle. Now like I said, I created this whole thing with Elementor I love it. Elementor is amazing. And then I put some special gifts in there. Brought to you by Sears. I, I have the CSC visibility booking system. It shows you how to get booked on podcast summits and live streams, all kind of stuff I have.

00:13:08:32 – 00:13:32:43
Unknown
The CSS is better. This book bundle three of my best selling books plus a planner. You have to get the Wow website planner. So the Unmarketable Business book, which was and are a number one international best selling book, she Thinks Like a CEO, also a bestselling book. And the 90 day Gratitude Journal for Your Business, also a bestselling book.

00:13:32:43 – 00:13:54:35
Unknown
All those are in a bundle that you can get. And all these, things that I call these gifts that I contributed are priced at $97. They are not on the, I just actually created all of this. I’ve been meaning to do it, and I hadn’t done it. And this these gifts right here are going to set your business on fire.

00:13:54:35 – 00:14:05:03
Unknown
I’m telling you, the webinar in a box for sure. This webinar in a box toolkit gives you every single thing you’re going to need. It tells you how to plan from.

00:14:05:03 – 00:14:22:10
Unknown
I think it’s six weeks out. It gives you the emails that you need to send, that when you need to send the emails out. It even has a way for you to evaluate how the webinar did and what what do you think for the future, how the testing is.

00:14:22:10 – 00:14:51:18
Unknown
It’s amazing. Everything you ever to know about putting on a webinar and making it profitable is right here in this little kit, right here, this this workbook. And then the final workbook is CSAs Traffic Event Traffic Generator. And it tells you how when you’re getting, summits and podcasts, lasering all these things, how you can actually get traffic from them and how you can turn that traffic into clients.

00:14:51:29 – 00:15:03:36
Unknown
So like I said, that’s like $400 worth of stuff right there and it’s all free. And I created the whole thing in Elementor. So I’m going down a little bit more. So

00:15:03:36 – 00:15:13:44
Unknown
and it tells you about the bundle here. Isn’t this is amazing. We have some movement going on here. And then of course at the bottom you have the registration piece.

00:15:13:44 – 00:15:19:25
Unknown
And then I actually did some frequently asked questions because people have questions.

00:15:19:25 – 00:15:27:46
Unknown
I’m telling you people have questions. So you need to give, the gift, the link on the screen right now. Go there and get your bundle.

00:15:27:46 – 00:15:48:45
Unknown
Okay. So now that you’ve seen what my tech time thing can do and how much I love it, and I’ve given you some behind the scenes stuff, we are going to get into the nitty gritty of how to put this thing together, why you should do it as well, and how it’s going to blow up your business.

00:15:48:45 – 00:16:13:53
Unknown
What’s holding you back from hitting well on your marketing plan? Fear manager. Imposter syndrome. Frustration that stops now. What if I showed you how to reach your target audience and get them to buy? How to make social media marketing easy. I don’t understand the power of email marketing and how to conquer your fear of putting yourself out there.

00:16:14:07 – 00:16:50:40
Unknown
What if I provided you with simple tools and techniques, easy to implement training that bring you clarity and give you the expertise and the know how to convert marketing into money? Hey there, I’m Carol de Dunlop, the online wild strategist and six time bestselling author. I teach purpose driven entrepreneurs, just like you to convert marketing into money. If you’re a purpose driven entrepreneur who’s ready to stop allowing beer and frustration to keep you stuck and instead embrace clarity, authority, and expert instruction to convert your marketing strategies into money in the bank.

00:16:50:54 – 00:17:22:04
Unknown
Then you need to join the UN Marketing Academy in the Academy. You’ll take a deep dive into the tools, techniques, and training that helped me and my husband have the same. Our successful business. In spite of the 2008 recession, two major health crises, and of course, the pandemic. The Academy is about replacing expensive, frustrating and overwhelming marketing practices with simple, easy to implement marketing resources that get you in front of your target audience and get you paid.

00:17:22:06 – 00:17:45:43
Unknown
This academy is for purpose driven entrepreneurs who crave simple marketing strategies, coaches who need real life trainings to take the overwhelm out of marketing. Small business owners who are ready to conquer their fear of putting themselves out there. Service providers who want to use social media and email marketing effectively. Action takers who are ready to go live without fear.

00:17:45:45 – 00:17:46:09
Unknown
Marketing

00:17:46:09 – 00:17:47:16
Unknown
business successfully

00:17:47:16 – 00:17:57:25
Unknown
takes work. And marketing without marketing. They don’t know you exist. If you’re ready to convert your marketing into money, you need to join the UN Marketing Academy.

00:17:57:25 – 00:18:03:56
Unknown
Join the UN Marketing Academy today by going to UN marketer business.com/join.

00:18:04:30 – 00:18:05:39
Unknown
Okay, so now

00:18:05:39 – 00:18:29:02
Unknown
let’s get behind the scenes. Let’s let’s not really get into this thing about the bundle. The bundle idea, the bundle you’re going to do, the bundle you need to do, even if you never thought about do I need to do a bundle? Yes. Yes, you need to do, bundle number one. But a bundle is for awareness and letting people know, hey, I’m here, I’m here and look you.

00:18:29:02 – 00:18:30:41
Unknown
I come bearing gifts.

00:18:30:41 – 00:18:46:50
Unknown
Don’t you love people that come bearing gifts? They’re giving you something before they even asking for anything. So that’s exactly what a bundle does. You can give people gifts. Expensive gifts. And it doesn’t even matter if is a gift, even if it was free. But these are all free things that will help them.

00:18:46:55 – 00:19:06:57
Unknown
So the psychology behind it is that I created this bundle with my people in mind. I know that my people want to convert marketing into money. They are tired of just wasting money on doing just all kinds of stuff. They’re supposed to be out there, supposed to make you money. They make money. They just, you know, doing stuff, doing stuff.

00:19:06:57 – 00:19:13:42
Unknown
But this bundle thing is going to make you money if, if, if and this big if you strategically plan it

00:19:13:42 – 00:19:23:09
Unknown
so that the people who need to get this bundle come in and get it. So first of all, you know, I always say this, you gotta know who you talk to, you know, are you talking to

00:19:23:09 – 00:19:26:58
Unknown
executives who are starting over in their life?

00:19:27:02 – 00:19:51:25
Unknown
Are you talking to people who want to get in shape for the first time in their life? Maybe the over 40 generation? Are you talking to, you know, young moms who have a family and who are looking to feed their family affordably. So whoever you’re talking to, you gotta know what they need. I know the my people. Like I said, you you are my people because you’re listening.

00:19:51:29 – 00:20:14:57
Unknown
Want to convert, need to convert their marketing and their money because they’re tired of just throwing money, their own money, throw money, not getting anything back. So I did this summit. I think it was in 2022, 2021, somewhere like that. Colby called the ultimate list building summit, and it was over popular, right? Everybody loved it. They got so much.

00:20:14:57 – 00:20:17:57
Unknown
I think I had, 23,

00:20:17:57 – 00:20:41:57
Unknown
23, guest speakers on there. And they were each talking about different ways that you can build your list and get out there and make money from your audience. Right. So as a matter of fact, the ultimate list building summit is in the swag bag as an upgrade in the bundle. Yes, yes yes yes, I’m telling you.

00:20:42:02 – 00:20:42:43
Unknown
So

00:20:42:43 – 00:20:47:03
Unknown
that’s one of the things I’ll go over the other stuff that’s in there in a bit.

00:20:47:03 – 00:21:15:11
Unknown
Okay. So what, you have the ones you know, who that you’re working with. And that should be the people that you’re targeting in your business. It could be a subset of the people that you’re targeting in your business. If I wanted to do a summit on how to do a summit, that’s another thing. Or a bundle on how to do a summit or a bundle on how to use podcasting or a bundle on authority marketing, which I will be doing in, January.

00:21:15:16 – 00:21:34:57
Unknown
So, you know, but it’s still targeted at the same people who come into my business. I know what they want, I know what I know what y’all want, I know what y’all need, and I know what I need to give you. And you love free things. Who doesn’t love free stuff? I love free stuff. And we love free stuff that just doesn’t suck up our hard drive.

00:21:35:04 – 00:21:39:25
Unknown
We love free stuff that’s going to get us somewhere. Do something for us. Right?

00:21:39:25 – 00:21:54:49
Unknown
All right. Then the second thing you need to do is figure out when you got to do this bundle. You need about 6 to 8 weeks to actually pull it off, because this is going to take you time. Number one, you’re going to have to have about 3 or 4 weeks where you’re trying to get contributors, and you got to go all over the place to find them.

00:21:54:49 – 00:22:15:28
Unknown
You know, your people that you know, friends of friends of people that you know, any programs that you’re in, any, forums or whatever, you are putting yourself out there and say, hey, I got this bundle. I’m looking for contributors. You can apply. You need to have an application, and I use Google Forms for that because it’s easy, easy to set up.

00:22:15:33 – 00:22:33:29
Unknown
Everybody can, can use it. They know about Google form. So you put the application out there, an application, it calls it, you know, their name, their email address. What gift would you like to put in there and have them put a link to the gift that they’re thinking about putting in there, because you want to look at it and make sure it aligns.

00:22:33:29 – 00:22:53:39
Unknown
Everything has to align in the right place, in the right way. Are you going to throw your bundle off and you’re not going to get the results that you want? So then you know, that’s about like four weeks or so. So then after everybody has put in their, application and then you go through the applications and you sort them out and you say, hey, I like this one.

00:22:53:44 – 00:23:09:45
Unknown
You know, maybe this work, I had a couple people who really couldn’t think of something that they wanted to put in and had to create it. And we work together and I help them create whatever it was. You know, sometimes it’s just questions. Sometimes they could, you know, they could. How are you like, do this for me or something.

00:23:09:45 – 00:23:25:36
Unknown
But most of the time it’s just questions. A lot of a lot of the people that you go after are going to have stuff already ready. Some people have things that they were thinking about doing, but they didn’t get to do it. And then some people are like, totally lost and totally lost and do you want to try to help?

00:23:25:36 – 00:23:44:46
Unknown
But sometimes you can’t. And you’re like, next time. I had one lady who really wanted to get in there, but life just got in there and she broke her leg or something. It was so crazy. And she was like, right now I’m just hurting. I was like, don’t worry about it. There’ll be other opportunities. So those are people, you know, you put on your radar to contact them again.

00:23:44:51 – 00:24:03:42
Unknown
So then you have all your contributor lineup and then you then you tell them they know from the beginning when you first put it out there, when they’re supposed to have stuff, you know, you’re going to turn this into me, are your gift and all of that. And you have a contributor application, a contributor form. Yeah. Application form and a contributor form.

00:24:03:42 – 00:24:20:21
Unknown
The application form is for the people who are applying to be in the bundle. And then the contributor form is for the people who actually are in the bundle. I had people that were saying did not fill out this form already. I was like, no, you did not. You feel that something like it, but not the same because this is actually your stuff.

00:24:20:21 – 00:24:45:40
Unknown
I want everything that has to do with the gifts that you are submitting. You know, the name. The league, doesn’t have a coupon. Oh, all of this that’s on that list. And then when I also presented them with was a chance to show their expertise and building their audience was I’ll tell you about that in a little bit because we created this book and I’m going to tell you about it and how you can get it right.

00:24:45:40 – 00:24:48:29
Unknown
And then it’s it’s premiere day.

00:24:48:29 – 00:25:02:09
Unknown
You set it live, you go, and you expect some hiccups. I’ve had some hiccups. I’ve had people like, I forgot to put the link on one of the emails, and I had several people like Carol. I can’t find the gifts, okay? I was like, oh my goodness, I didn’t put the link on there.

00:25:02:09 – 00:25:24:21
Unknown
So I had to send out another email with the link. I use active campaigns already have my automations going, so I had to go back and put one in there. This is the link and it’s been going pretty smooth ever since then. Like I said, people are buying and all of that, so let’s so now your thing is live and you are like waiting for you know, you’re making sure there are no hiccups.

00:25:24:21 – 00:25:45:47
Unknown
You’re answering questions, emails, whatever. And you’re still promoting because a bundle is not like a summit. It’s going to go a long week. You miss it, you miss a couple of days or whatever, and then you like have to upgrade. So you can get these things in a bundle. It’s the same all week from Monday through Friday. Same thing is just said people need to go in there and get their gifts.

00:25:45:47 – 00:26:03:50
Unknown
that’s, you know, that’s what I’ve been doing. Making sure everybody can go in and get their stuff is already I already tested everything. When I tell you I tested everything, I tested everything all the gifts, all the links, all of this, all of that. Make sure I didn’t have a credit. They weren’t trying to, ask you for a credit card because everything’s supposed to be free and easy.

00:26:03:50 – 00:26:04:43
Unknown
Click the link,

00:26:04:43 – 00:26:20:49
Unknown
put an email and, email a name in there, and you download the thing. That’s the way it’s supposed to happen, right? So you might want to say why you made me think a why would I do this? Participate in a bundle. What am I getting out of it? You are.

00:26:20:49 – 00:26:28:47
Unknown
You’re getting awareness. You’re getting people to your list that you might not have done otherwise.

00:26:28:47 – 00:26:51:33
Unknown
Because I have, like, we have, like, over 20, contributors. So all of us together, our email and I added it up and it was like 30. That is like there’s a reach of like 30,000 people who could potentially come to the bundle, go buy my little store and then come in and buy. Right. So that’s what you get.

00:26:51:33 – 00:27:07:07
Unknown
You get exposure. You get the opportunity to collaborate with others that you may not have met because I would say at least a third of the people that are in my bundle I’ve never met before. I just put out the application they applied and like, oh, this is great.

00:27:07:07 – 00:27:12:09
Unknown
So now I’m getting to the money part. Let’s let’s go to the money part, baby.

00:27:12:16 – 00:27:14:57
Unknown
And I wanted to share something with you

00:27:14:57 – 00:27:34:14
Unknown
yes. Yes, this is it. This is the one I want. So if you look on the screen and I totally suggest that if you’re listening to me audio that you go to on market business.com/podcast and look at the video because, it’s on the show notes page.

00:27:34:14 – 00:27:36:28
Unknown
I have always have a video. I have the audio

00:27:36:28 – 00:27:57:14
Unknown
and I have, the trend, the transcript. But you want to look at the video so you can see all this stuff. Right. So right now one of the, one of the upgrades was to get it extra time. So these people who got the bundle boost or number one get extra time to get their gifts.

00:27:57:19 – 00:28:02:26
Unknown
So normally if you didn’t, if you just go to the thing and, you know, go to the bundle page,

00:28:02:26 – 00:28:22:20
Unknown
it will end on, Sunday, like I said. But if you get bundle booster number one, which includes extended time, you get an extra two weeks to claim your gifts. And so then for the bundle booster number one, you also get the list builders logbook tracker.

00:28:22:30 – 00:28:41:44
Unknown
And guess what that is? I found this from researching and talk to my coach and all that stuff. So the logbook tracker, as you can see it on the screen, what it does, it shows you the gift. Who who created the gift, the name of the contributor, the name of what the gift is. It tells what the gift is it.

00:28:41:44 – 00:28:52:25
Unknown
And it also allows you to put the, And it has a link. Now, this one on the screen doesn’t show the link, but it actually has the link. So you can click it and go to it. How many times

00:28:52:25 – 00:28:53:30
Unknown
have you

00:28:53:30 – 00:29:03:53
Unknown
participated in a bundle or some other thing where you got a download, you know, like summits and stuff, where you got to download all this stuff and you download, then you can’t figure out what, what did I do with it?

00:29:03:53 – 00:29:18:37
Unknown
Where was it they who is this from? Who did I get this thing from? You don’t know anything. So with this long tracker, you can actually figure out I got this. Oh, that’s a picture. That’s when I want it. Oh, this is who did it. Oh, here’s the link. And if there’s logging information, you can put it there.

00:29:18:46 – 00:29:28:02
Unknown
You can even rate the gift and see is this even worth my time? Should I even have gotten it? How relevant is it? So all that stuff happens,

00:29:28:02 – 00:29:42:24
Unknown
with that log tracker. The other thing that you get is the list building secrets from the pros. We will talk about that a little bit more. And of course my bundle is sponsored by the UN Market Your Business podcast.

00:29:42:24 – 00:29:48:26
Unknown
And you can have any sponsors you want. I want to sponsor my stuff, showcase me and what I’m doing.

00:29:48:26 – 00:30:00:36
Unknown
And then the other upgrade that I have is bundle booster number two. And that is the swag bag. The swag bag is another $500 worth of gifts that are also there.

00:30:00:36 – 00:30:23:49
Unknown
Not in the bundle, but they’re an upgrade to the bundle and the contributors are those. And they range all the way from 90, $25, $97, $27, all kind of great things that are here. E-learning and micro Memberships course I have my bestselling author masterclass in there. Doctor Diana moy Mitchell put in her, choose Joy Bible study.

00:30:23:49 – 00:30:26:37
Unknown
Now look at this 8080 prompts

00:30:26:37 – 00:30:28:17
Unknown
for podcasters.

00:30:28:17 – 00:30:46:45
Unknown
And here’s the summit. I’ll tell you about the ultimate list building summit is in there. Normally sells for $97, but you can get it for only $37. So if you get bundle booster number two is only $37, but you get $500 worth of gifts. And if you get bundle booster number one, guess what?

00:30:46:45 – 00:30:53:28
Unknown
It is only $9. Hello nine bucks, nine bucks and you get that.

00:30:53:28 – 00:31:14:16
Unknown
when do people come? They look at the bundle and I have it advertised on the, down in the gift mall as what I call it, the gift mall. The gift mall has all the gifts there, plus it has where they can upgrade. Then it has what what I’m showcasing my podcast, my CSI business,

00:31:14:16 – 00:31:22:39
Unknown
and the Academy has all that stuff so you can showcase anything you want really, because you’re going to be your own sponsor unless you’re going to get other sponsors.

00:31:22:39 – 00:31:35:43
Unknown
So I had to sponsor types. One was $97, one was 297. And each of you know, you got so much for 97. And then the 297 was all in the 97 plus more stuff.

00:31:35:43 – 00:31:43:30
Unknown
And then I’m selling the upgrades, the $9 bundle booster with the the book. The book was so cool to do

00:31:43:30 – 00:31:45:38
Unknown
because I didn’t have to do a whole lot.

00:31:45:40 – 00:32:08:41
Unknown
All I did was ask the contributors, what is your best list building strategy? Put it in here and inside that book is there a link to their website, their name, their social media stuff and their advice? So now they’re getting extra visibility because that’s what it’s about. The bundle is about giving visibility to others in a group setting.

00:32:08:41 – 00:32:33:51
Unknown
All these things, I know it sounds kind of overwhelming. It has, but it’s not really. It’s really a brilliant event that you can put out there and have people go through and it’s free. You’re giving gifts, right? But you’re going to get something out of it because I got sponsors and people are buying upgrades and even, oh, wait, wait, wait, I have to get my sounds on this one, y’all.

00:32:33:51 – 00:32:36:36
Unknown
Excuse me for a second. Drum roll.

00:32:36:36 – 00:32:38:14
Unknown
I got a new client.

00:32:38:14 – 00:32:38:52
Unknown
It’s

00:32:38:52 – 00:32:52:24
Unknown
one of the ladies who is in the bundle, so I’ll be doing the bundle like. Carol. I’m so impressed. This is amazing. Wow. Can you do one for me? I was like, oh, yes, I can. So she we talked yesterday and sealed the deal. So

00:32:52:24 – 00:33:10:21
Unknown
Her bundle will be coming out very soon. I think we’re looking at November right before Black Friday and stuff. Strategic. Strategic. You know, you have this bundle before Black Friday, getting them prepped, getting them prepped and ready so that when you bring out your offer for Black Friday, they’re already ready and they’re going to jump on it.

00:33:10:26 – 00:33:11:01
Unknown
Right?

00:33:11:01 – 00:33:28:46
Unknown
it’s been amazing. It’s been awesome. It’s been wonderful. And I think that you need to do a bundle as well. If you want information on how you can get your bundle rocking and rolling and making some money, then you need to contact me because we can do this together.

00:33:28:46 – 00:33:51:52
Unknown
Is your website ready for prime time? When your ideal prospects land on your website, do they see the true professional you are? Are they greeted by a site that’s not quite ready for prime time? For 30 years, we help coaches and service providers transform their online presence into powerful, client attractive machines. As a premiere website to Sanders in Atlanta area.

00:33:51:57 – 00:34:22:25
Unknown
We don’t just build websites, we create conversion engines that work for you 24/7. Why choose CSI for your Wow website? We’re experts in authority marketing. We help you convert web visitors into paying clients with our proven UN marketing strategy. We offer complete protection. We’ll work hard to keep your website safe from hackers and accessible to all. And we offer purpose driven results custom designed for coaches and service providers who want to make a real impact.

00:34:22:29 – 00:34:51:34
Unknown
If you’re ready to make an impact with your website, download our free Wow Website Planner today. Inside this planner, it’ll give you all the information you need to create your own Wow website. Whether you use us or someone else, you need a website that converts web visitors into paying clients. So go to KCI corporation.com or slash planner right now and download the free Wow website planner.

00:34:51:34 – 00:35:11:17
Unknown
my client success story for today is all of the contributors to the bundle. Let me show you. Let me show you these awesome, awesome people. So this is actually the gift mail page when you log in, this is what you get. So this you’ll see this is what, CSS I contributed here.

00:35:11:17 – 00:35:53:02
Unknown
My beautiful awesome sponsors Gabe Cox with craft compelling case studies and testimonials. Doctor Julie with so I believe the Health and wellness blueprint for entrepreneurs and the Celina teens A10x publishing network. And then here are the two upgrades that you could possibly get. The bonus booster number one, which includes extended access for two weeks, the list building secrets from the pros, and then the list builders logbook tracker, and then of course, the ultimate list building swag bag that has 500 more $500 more worth more gifts there.

00:35:53:06 – 00:36:12:34
Unknown
All right. So let’s look at these gifts that my awesome contributors have contributed to. The bundle. So as Esther Mooney you I hope I’m saying that right after this. Maria. So you contributed the Sustainable Profit Planning Board. Melissa figgins

00:36:12:34 – 00:36:15:58
Unknown
contributed the impactful day planner.

00:36:15:58 – 00:36:23:07
Unknown
And then, another member of the academy, Victoria Berrie, contributed the brand and voice mini guide.

00:36:23:07 – 00:36:35:29
Unknown
And then here is my buddy, Doctor Laura Almonds with the sponsor Sale Secrets e-book and toolkit. Y’all got to get that because she will teach you definitely how to be how to get some sponsors and you just got to work it.

00:36:35:29 – 00:36:42:47
Unknown
And then we have Alisa Galactic Gallery create your killer podcast trailer. I’m in on that right now.

00:36:42:47 – 00:37:14:06
Unknown
I mean, all of these things, since I checked the mindset them so they’re they’re wonderful, they’re awesome. And then here’s another member of the academy, Sabrina Hammonds. She did clear, bold, uncompromising your message clarity, God. And then Doctor Tiana Conti who is also a member of the Academy. The revolutionary self-care kit secrets for Soul power success. And then my dear friend, long time friend, I’m telling you and colleague and person to crown your shoulder.

00:37:14:11 – 00:37:41:39
Unknown
Let woods Mullins contributed the vibe, anxiety and stress bundle. And of course, I have some information about CSI. You got to keep your website protected. You can click there to learn about our maintenance program, website security and maintenance program. Here is Rene Padmore now she’s actually I think she’s in Barbados or the Bahamas one or the other, but she uses the URL so it comes out to about $36.

00:37:41:44 – 00:37:45:16
Unknown
But she’s unlocking your unique genius.

00:37:45:16 – 00:37:52:30
Unknown
Sarah Trimble has the affiliate program, launch affiliate program, launch toolkit,

00:37:52:30 – 00:38:03:57
Unknown
and then down the price. You have known for a long time and we just reconnected. She is putting out email marketing for profits. And she has said that, you know, people are saying email marketing is dead and I know it’s not dead.

00:38:03:57 – 00:38:13:04
Unknown
So I totally am in line with her. And then I have Doctor to Jerry Bracken’s The Vibe, Anxiety and Stress Bundle.

00:38:13:04 – 00:38:22:24
Unknown
You know, I saw something that I need to change here, but I guess I glad I did and I need to change that. It is not the vibe, anxiety and stress, but

00:38:22:24 – 00:38:25:05
Unknown
it is the leadership loop. I’m sorry for that.

00:38:25:05 – 00:38:30:23
Unknown
Look, I, I told you I checked everything, but that one escaped me. But I’m going to

00:38:30:23 – 00:38:45:01
Unknown
And then we have the Purpose driven Entrepreneurs Daily Prayer Journal. Phil. In addition, now I have two things in here. The Purpose Driven Entrepreneurs Daily Prayer Journal fill in edition, and the I am a money magnet. Phil. In addition, you can’t get these anywhere.

00:38:45:10 – 00:38:57:39
Unknown
You can’t get these fill in editions PDFs where you can actually fill in information. They’re only available here, or you can buy them. Well, you can’t even buy them. Just I hold the thing to them.

00:38:57:39 – 00:39:15:20
Unknown
And then Doctor Reverend Alfie once contributed Jesus the entrepreneur quickstart God and Doctor Diana McCoy. Mitchell. He knows education everywhere. I got a bunch of doctors here how to unlock and check unshakable joy six steps to thrive when life feels out of control.

00:39:15:20 – 00:39:37:00
Unknown
We all need that. And then of course, I have my signature UN Marketing Academy. You can join now. And then I actually included some stuff that’s not really in the bundle, but these are the things that I use. Elementor already showcase that StreamYard. You’re seeing that now. Printful is a company where you can do like the promo stuff, t shirts and pens or whatever you want,

00:39:37:00 – 00:39:39:54
Unknown
and you can sell it through your own website and you get paid right away.

00:39:39:54 – 00:39:47:54
Unknown
You have to wait 90 days and then WP affiliate. WP affiliate allows me to create, allows me and you to create an affiliate,

00:39:47:54 – 00:40:01:17
Unknown
army of affiliates so that they can get out and serve you. So all these gifts are available actually until August the 31st. I changed that right after, right after launch. I haven’t changed it here.

00:40:01:22 – 00:40:12:53
Unknown
So there you go. I’ve showcased the bundle and I found something I gotta change. I’m gonna change it now. So if people download it, they they get the right thing. You just didn’t have the right, header on it. So those are my

00:40:12:53 – 00:40:19:07
Unknown
contributor spotlights and then. Amazing. All that stuff is, is just amazing.

00:40:19:07 – 00:40:29:55
Unknown
Hey there. Would you like to be a guest on the Unmask at Your Business podcast? Simple. All you need to do is go to UN market or business.com/podcast.

00:40:30:08 – 00:40:49:45
Unknown
Ready for your spotlight? Be on the lookout. All you need to do is be awesome by either being a client or by letting me know you used, did, or follow the advice you heard right here on previous episode posting on social. And be sure to tag me at CSR Corporation and use the hashtag best on marketing strategy.

00:40:50:15 – 00:41:09:43
Unknown
Well, we’re going to talk about the challenge and then we’re going to recap what I’ve been talking about. All right. The challenge is for you I challenge you to create a bundle. Challenge you to get over your fears. Stop thinking that you know, you need to know more, do more. Whatever. Put that bundle together, put it out there and make yourself some money.

00:41:09:43 – 00:41:26:26
Unknown
I’m telling you now we want to talk about. Let’s talk about the three things that are really important about the bundle thing. A bundle creates number one a bundle create awareness. It creates awareness for you. And you’re giving gifts to people who doesn’t want gifts. Number two,

00:41:26:26 – 00:41:47:19
Unknown
you can meet and collaborate with so many different people. Like I said, a third of the people and maybe even more of the people who are in the in the bundle contributors in the book, I don’t even I’ve never met, I’ve never met, and I’m so happy to have met them now, because we’re going to be doing some things together, because I see these women are on fire,

00:41:47:19 – 00:42:07:03
Unknown
for real. And then the third thing is you can make money several ways during this bundle. You can sell upgrades, you can sell sponsorship, you can get clients from doing stuff. The thing is, when people look at you doing stuff, they’re like, how did you do that? How did you know? Oh, I, I can teach you. I can show you, I can do it for you.

00:42:07:07 – 00:42:19:44
Unknown
So you can DIY it. Create a course. This is how I do a bundle. You can do it with them or you can do it for them any way you like. You can always do it.

00:42:19:44 – 00:42:28:48
Unknown
Would you like to get free coaching for me? Simple. All you need to do is go to on marketer business.com/podcast.

00:42:28:48 – 00:42:47:29
Unknown
Okay. Now you need to get this book. And it is the ultimate list. It’s from the ultimate list building bundle and it’s list building and secrets from the pros. Remember I told you that all I really did was ask the contributors, do you want to be in this premium e-book?

00:42:47:42 – 00:42:57:50
Unknown
They said yes, and I said, all you need to do is just let me know what is your best list? Building strategy is in the book. So we have I want to say 15.

00:42:57:50 – 00:43:06:13
Unknown
I think it’s 15 people who are 15 pros who are in there who are telling you what their best list building strategy is. You can’t.

00:43:06:18 – 00:43:23:22
Unknown
It’s amazing, right? You can’t just walk with them. Like, what was your best list building strategy? They’re telling you they’re telling your secrets. Some of them are longer than others. Some are more intense than others. But you get to know and you can connect with them because their website is on their their social media is on there. So you can actually connect with them.

00:43:23:27 – 00:43:45:43
Unknown
And guess what? You can only get this book if you buy the bundle upgrade, right. The bundle booster number one. That’s with the book. The, book is and the bundle booster upgrade is only $9. And what else do you get? You get that log tracker that I was telling you about. You get an extended two weeks. I think it’s every bit worth the nine bucks that you’re going to pay for that book.

00:43:46:08 – 00:44:02:07
Unknown
So I want to thank you for being here. I want to thank you for listening to me expose the bundle, doing the behind the scenes, behind the scenes secrets of the bundle. And one thing you can do for me is go and get the bundle right now.

00:44:02:07 – 00:44:23:00
Unknown
all right. The link is on the screen right here. Go ahead and sign up to get the bundle and get all those gifts as $1,500 in value with the gifts just in the free bundle. And then when you upgrade to at lease number one, the bundle booster number one, you get the e-book, the log tracker, and the extended time two weeks.

00:44:23:05 – 00:44:43:31
Unknown
Because you know when all rush and stuff, two weeks to claim your gifts. And then if you also get I’ve gotta tell you is if you also get if you want to get the combined bundle boosters like number one and number two, the swag bag and everything, it’s only $42, right? You save $4, you get everything, you get two weeks extra.

00:44:43:36 – 00:44:44:55
Unknown
So go and do it.

00:44:44:55 – 00:45:01:57
Unknown
So that’s all I have for you today. Thank you so much for joining me, for being here for listen to my secrets about the bundle, how I did everything. I’m so excited. You can see it right? Am is amazing. Is an amazing feeling to number one, get it done. And number two, to be paid for your efforts.

00:45:02:02 – 00:45:23:36
Unknown
And getting all this free stuff done. But the thing is, what people are paying for, they are getting the value for it. And I love that. I don’t mind you don’t my paying for value do. I don’t mind paying for value. They’re getting a lot of value. So thank you so much. And if this episode has been valuable to you, I would love it if you would leave a review

00:45:23:36 – 00:45:27:21
Unknown
or an if you would subscribe.

00:45:27:25 – 00:45:48:13
Unknown
It’s going to be great. I got some other great stuff coming out. I’ve got some great, episodes that I’m planning on showcasing, so you don’t want to miss anything. So go ahead and subscribe. Please leave that review and the next episode is going to be nine ways to protect Your Website from hackers. All right. That’s all I have for you now.

00:45:48:13 – 00:45:50:35
Unknown
Thanks. So let’s see you next ten.

00:45:50:35 – 00:46:19:21
Unknown
Thank you for listening to the UN Market Your Business podcast. Here’s something you want to take action on. Great. Check out the show Notes on Unmarketable business.com/podcast. Be sure to like and subscribe so you don’t miss a single episode. Please do me a favor and leave a review or on whatever platform you use to access this podcast. It really helps us to spread the word and get this podcast in front of the entrepreneurs that need it.

00:46:19:26 – 00:46:20:47
Unknown
See you next episode!

The UN-Market Your Business Podcast is available anywhere you listen.

Thank you so much for hanging with me and checking out this episode. Your continued support is very important to me. If this episode proved valuable to you and you want more, make sure to subscribe to the podcast so you don’t miss a single episode!

And while you’re here, why not share this podcast with a friend. You are a very important part of helping me reach more Purpose Driven entrepreneurs, just like yourself. I would be honored if you would Review the podcast and leave a rating. I totally LOVE reading reviews!

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Carol J. Dunlop

Hey, I'm Carol!

I’m known as The Online WOW! Strategist and I’m also a 10X Amazon Best-selling author, influential podcast host, and expert event producer.

I teach Purpose Driven Entrepreneurs just like you, to convert marketing into money using their WOW! Website, along with the Best UN-Marketing Strategy, so they can fund their lifestyle using their business.

My clients hail from cities across the U.S.A., the U.K., Canada, South Africa, New Zealand, and Australia. I’m currently working to promote the Best-Selling books, Influential podcasts, and Expert summits that my clients are creating.

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