The Problem with Strategy-Only Focus
Why Shiny Object Syndrome Destroys Your Progress
- Constantly downloading freebies and attending webinars without implementation
- Buying new programs and courses but never taking action on the information
- Information hoarding without practical application
- The critical importance of moving from learning to doing
The Implementation Gap Challenge
- How entrepreneurs get trapped in the learning cycle
- Why having too many strategies without execution leads to overwhelm
- The difference between collecting knowledge and applying it effectively
The Danger of Mindset-Only Approaches
When Positive Thinking Isn’t Enough
- Why mindset without strategy becomes just positive thinking
- The critical need for practical action steps alongside mental preparation
- How to avoid getting stuck in “rose-colored glasses” syndrome
- Understanding that tactical knowledge is essential for real results
The 80/20 Success Formula for Entrepreneurs
The Winning Combination: 80% Mindset + 20% Strategy
- Why successful business owners prioritize mindset development
- How the right mindset enables you to overcome obstacles and setbacks
- The role of strategic knowledge in providing practical implementation paths
- Real-world examples of how top performers blend both elements
Carol’s Personal Marketing Strategy Evolution
- Her proven track record: podcasting since 2009, summits since 2013, book writing since 2017
- How she’s helped nearly 100 entrepreneurs become bestselling authors
- The power of focusing on 3-4 core marketing strategies rather than chasing every new trend
- Why consistency and refinement beat constantly switching tactics
Essential Tactical Knowledge Every Entrepreneur Needs
Beyond Mindset: The Skills That Matter
Critical Business Implementation Skills
- How to set up and manage membership sites effectively
- The best practices for presenting information to avoid overwhelming clients
- Understanding your audience’s learning preferences and consumption habits
- Creating systems that support consistent execution
Carol’s UN Marketing Academy Framework
- Simple strategies that convert marketing efforts into actual revenue
- The importance of having proven systems rather than reinventing approaches
- How to streamline complex processes for easier implementation
- Building sustainable business practices that generate consistent income
The Top Performer’s Approach to Success
What Separates Successful Entrepreneurs from Strugglers
- The confidence to say “I am enough” without needing constant validation through new courses
- Having experience and proven results to back up self-belief
- Understanding when additional learning is beneficial vs. when it’s procrastination
- The balance between continuous improvement and action-taking
Your Strategy and Mindset Assessment Challenge
Take Inventory of Your Current Approach
Evaluate Your Top 3 Marketing Strategies
- Identify which strategies have brought you the most authority, money, and brand expansion
- Analyze what makes these strategies successful for your specific situation
- Document the mindset beliefs that drive you to execute these strategies consistently
Optimize Your Existing Systems
- Find ways to make your proven strategies easier and more streamlined
- Develop systems that allow for consistent execution without constant reinvention
- Create a predictable schedule for implementing your core marketing activities
Plan for Systematic Success
- Design a calendar that incorporates your best strategies on a rotating basis
- Build processes that eliminate the need to “reinvent the wheel” each time
- Establish metrics to track which approaches deliver the best ROI for your business
Key Takeaways for Purpose-Driven Entrepreneurs
The Three Essential Principles
- Mindset without strategy equals positive thinking without results – You need practical action steps to transform good intentions into business growth
- Business success requires 80% mindset and 20% strategy – Your mental game determines whether you’ll persist through challenges, while strategic knowledge provides the roadmap
- Top performers use both elements systematically – The most successful entrepreneurs combine unshakeable self-belief with proven, repeatable business systems
Moving Forward with Confidence
Building Your Success Foundation
- Recognize that you already have enough knowledge to succeed
- Focus on executing what you know rather than constantly learning new approaches
- Develop the mindset that says “I am enough” while continuing to refine your skills
- Create sustainable systems that support long-term business growth
Resources Mentioned
- June Freebie Gala – Curated collection of high-value lead magnets from online coaches and educators (ends June 30th)
- Elementor – Ultimate page building platform for creating conversion-ready websites
- – Carol’s comprehensive training program for purpose-driven entrepreneurs
- “I Am a Money Magnet” – 90-day guided journal for attracting more income (available on Amazon and CSI Corporation)
Next Episode Preview: Join Carol next week for “How to Market Your Business When You Hate Marketing” – discover authentic ways to promote yourself while staying true to your values.
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Support this podcast: https://podcasters.spotify.com/pod/show/unmarketyourbusiness/support
00:00:00:00 – 00:00:28:47
Unknown
Are you a purpose driven entrepreneur struggling to get web traffic that converts into paying clients? Stop wasting time and money. Discover how to position yourself as the go to authority in your niche or industry. Infuse your Wow website with the best on marketing strategies and drive traffic to your website that converts to leads and clients. Listen to the On Market Your Business podcast today and watch as your ideal clients find you with ease.
00:00:28:52 – 00:00:34:05
Unknown
Let’s head into the studio now with our hostess with the Mostess, Carol J. Dunlop.
00:00:34:06 – 00:00:58:32
Unknown
Hey, everyone. What’s up? Is Carol Dunlop, your online wow strategist. I hope you’re doing well. I’m having a little bit of lighting and background showing up issues, so please forgive me on that. Sometimes it just goes crazy. I’ve had a long day today and we’re going to get through this thing. It’s going to be good. So today we are talking about strategies or mindset.
00:00:58:43 – 00:01:29:27
Unknown
Which one works best? Is it better to have the strategy or do you need more of the mindset? We’re going to get into all that today because that’s a relevant question for us purpose driven entrepreneurs, right? So it’s just me today, and hopefully you’ll get a lot out of this, episode and what I have planned for you so that you know, you can figure out if you need to work on your mindset or you need to work on your strategies and what’s going on.
00:01:29:31 – 00:01:56:08
Unknown
But I want to let you know, I think I’ve said this one time for, if not first time, have you joined the zoom freebie gala yet? Maybe. Maybe not. The June Freebie Gala is a curated collection of high value free. And I say free. Free lead magnets from online coaches, course creatives, and educators designed to help you grow, create, and thrive in both your business and personal life.
00:01:56:08 – 00:02:26:00
Unknown
by signing up for this June freebie gala, which is put on by my girl Leticia Leticia Collins, who I’ve been talking about of the Audience Growth Club. She is phenomenal. I love her so much. On signing up for this. You’re going to grow your business with expert led freebies on email marketing and sales pages, audience growth, client onboarding, tech, digital products visibility and content creation, not to mention more stuff.
00:02:26:05 – 00:02:27:16
Unknown
I think she had,
00:02:27:16 – 00:02:32:26
Unknown
you know, did she say 1500 people already have signed up? And she
00:02:32:26 – 00:02:43:55
Unknown
feels like I think she was saying she was going to get 3000 by the end of this. So it ran all the way from June 1st to June 30th. And you can sign up right now by going to see us at
00:02:43:55 – 00:02:49:37
Unknown
corporation.com/freebie gala, freebie gala.
00:02:49:39 – 00:02:52:31
Unknown
Go ahead and get your freebie. Get your
00:02:52:31 – 00:03:15:02
Unknown
lead magnet. And these people have done some awesome stuff with their lead magnets. I should know because I am one of them and I have in their mind lead magnet, which is the web traffic and website traffic answer guide. And that has been growing like gangbusters because last time I looked, and that was probably a week and a half ago, I had 100 people that signed up for it.
00:03:15:04 – 00:04:04:40
Unknown
Get out of here. What? So bundles are the thing. I’m going to cover something on bundles, a little later on, but not now, but bundling, bundling, bundling. So if you want to discover a fresh perspective, support your personal wellbeing. Explore common challenges, budgeting tools, mindset guides, wellness routines, and resources for slower, more intentional living. Plus, you will discover fresh perspectives on all of these with thoughtful contributions from coaches, educators, and creatives across both the B2B and B2C space, offering practical tools and new ideas to move you forward.
00:04:04:45 – 00:04:14:37
Unknown
Now, every gift is completely free to access, but you don’t have a lot of time because this is the 25th. It ends on the 30th. You just sign up, go to the [email protected]
00:04:14:37 – 00:04:29:05
Unknown
or slash freebie gala sign up. You’ll be welcomed. And then you can go and look at all that she has. I don’t know how many freebies are actually there, maybe close to 100 or so, but there’s a lot of stuff that can help you,
00:04:29:05 – 00:04:33:49
Unknown
live your life better, do your business better, be better, all that stuff.
00:04:33:49 – 00:04:35:34
Unknown
So go and get it.
00:04:35:50 – 00:04:37:50
Unknown
It’s tech time.
00:04:37:50 – 00:05:06:51
Unknown
And that technology that I’m talking about today is Elementor. Elementor is the ultimate page building platform for entrepreneurs to create our awesome, wonderful, multifaceted, conversion ready websites. I use it on all my websites and it is amazing. I’ve used, I want to say I’ve used Elementor since 2017, at least at least 2017. It could be now.
00:05:06:53 – 00:05:22:47
Unknown
It’s 2017, so it’s been a long time. I’ve seen them grow and change and offer more things. They even offer a, to help you create stuff right now, but know I’m not sold on it. I think they don’t give you that much. And they they want you to pay a couple of dollars a month. And I’m like, why?
00:05:22:51 – 00:05:45:12
Unknown
I got cloud? And I’ve been using a different back end to using ChatGPT, which has helped me out a lot. And I found that if you use cloud and chat, GPT or use what you got from one and put it into the other one as a prompt, hey, you’re going to get the best of both both worlds because you’ll be able to see get exactly what you want.
00:05:45:12 – 00:06:11:21
Unknown
And that’s exactly what I did for my upcoming bundle that I’m doing in August, which you will hear more about. And it’s all about list building, so you’re going to hear more about that. And, of course it’s going to be free and I’ll tell you all about it, but not today. But if you want to try Elementor out for yourself, you need you like Tyler, that oh, funky website that you got right now.
00:06:11:21 – 00:06:32:27
Unknown
And you are a DIY person and you’re like, I need to do it. Go to elementary. They got all the stuff there. If you go to the pro version, you’ll actually get some kits that you can like templates for your whole site, or just a couple pages or whatever, and you can find it by going to see us at corporation.com for slash Elementor.
00:06:32:32 – 00:06:57:08
Unknown
Now just gonna let you know if you get like burnout tired frustrated, whatever because a website design ain’t your game then come to me. I will definitely help you out and do a beautiful website for you. One of the clients I was on with her, she’s a member of the, Marketing Academy as well. And she said, Carol, you helped me to reimagine what a website could be, and I never even thought it was possible.
00:06:57:08 – 00:07:13:38
Unknown
So that was like, wow, okay. I’m all for that. So now, without any further ado, let’s get to what we are talking about today. And that is strategy or mindset, which works best.
00:07:13:38 – 00:07:38:46
Unknown
What’s holding you back from hitting well on your marketing plan? Fear manager. Imposter syndrome. Frustration that stops now. What if I showed you how to reach your target audience and get them to buy? How to make social media marketing easy. I don’t understand the power of email marketing and how to conquer your fear of putting yourself out there.
00:07:39:00 – 00:08:15:33
Unknown
What if I provided you with simple tools and techniques, easy to implement training that bring you clarity and give you the expertise and the know how to convert marketing into money? Hey there, I’m Carol de Dunlop, the online wild strategist and six time bestselling author. I teach purpose driven entrepreneurs, just like you to convert marketing into money. If you’re a purpose driven entrepreneur who’s ready to stop allowing beer and frustration to keep you stuck and instead embrace clarity, authority, and expert instruction to convert your marketing strategies into money in the bank.
00:08:15:47 – 00:08:46:57
Unknown
Then you need to join the UN Marketing Academy in the Academy. You’ll take a deep dive into the tools, techniques, and training that helped me and my husband have the same. Our successful business. In spite of the 2008 recession, two major health crises, and of course, the pandemic. The Academy is about replacing expensive, frustrating and overwhelming marketing practices with simple, easy to implement marketing resources that get you in front of your target audience and get you paid.
00:08:46:59 – 00:09:10:36
Unknown
This academy is for purpose driven entrepreneurs who crave simple marketing strategies, coaches who need real life trainings to take the overwhelm out of marketing. Small business owners who are ready to conquer their fear of putting themselves out there. Service providers who want to use social media and email marketing effectively. Action takers who are ready to go live without fear.
00:09:10:38 – 00:09:23:06
Unknown
Marketing your business successfully takes work. And marketing without marketing. They don’t know you exist. If you’re ready to convert your marketing into money, you need to join the UN Marketing Academy.
00:09:23:06 – 00:09:29:37
Unknown
Join the UN Marketing Academy today by going to UN marketer business.com/join.
00:09:29:42 – 00:09:49:44
Unknown
Okay, so we are talking about strategies amounts. And exactly what I’m talking about is this is it your mind that controls everything or is it strategies that help you get where you want to be? So I have five points to go over today to help you with that, to help you decide where where are you in this whole strategy mindset game thing?
00:09:49:44 – 00:10:20:02
Unknown
What do you need more of less? What do you need to do? All that good stuff. And the first thing is that if you are strategy focused and not even worrying about your mindset, you may have an issue because you may have that shiny object syndrome. Like maybe you learn a lot of stuff, you go to webinars, you get, you download freebies, you do all kind of stuff that is, maybe you have new a new program, new programs.
00:10:20:02 – 00:10:49:33
Unknown
You’re always buying stuff. Head for new matches. Like I just buy programs all the time. Like why do you ever implement them? Which is the problem? No implementation. You’re learning all this stuff, downloading all this stuff, spending all this money and giving coaches your hard earned money. But you’re not doing anything. You’re not doing anything with the information that you that you have with this new strategy that came out of this new thing that’s popping off, you’re ready to jump on that any second, but it’s not helping you at all.
00:10:49:37 – 00:11:12:27
Unknown
That’s number one. You ain’t even doing it. And number two, you probably forgot it because I am an information hoarder myself, right? So if there’s something new out there or something I want to find out about, or something old, I want to find out more about, download something, or attend a webinar or whatever. And put it in my it’s not even a junk drawer, but it’s it’s on my hard drive and I can go back to it any time.
00:11:12:27 – 00:11:32:29
Unknown
But a lot of times, guess what? I don’t go back to that stuff. I might not even do it. I only stick with the stuff that I know works that I’ve tried, and some new things that, you know, I actually had to venture into and try. And one of those things was bundles and giveaways and, you know, I’m really focused on podcasting summits and writing books.
00:11:32:29 – 00:11:50:27
Unknown
Those are those that’s my jam. My best on marketing strategies. But you got to have some other stuff that the book takes a long for a good time to do, even though you can do it pretty fast if you want. If you want to collaborate with people, it’s going to take you, you know, around 8 to 12 weeks to get it out there.
00:11:50:27 – 00:12:08:45
Unknown
And if you’re working with people, it’s going to be 12 weeks a summit about the same, time frame and then even a podcast to get it up and going and being profitable and really enjoying it. It takes a while to get going with it thing. And a podcast is a low. It’s the long game. You know, you’re out there.
00:12:08:45 – 00:12:34:22
Unknown
I just started getting ready for my podcast. I was right writing top 100, number 33, but they go up and then down depending on your, you know, how many people are listening and stuff. But I was happy with that. 33 yay for me, honey. But that is not a new thing. I’ve been doing podcasts since 2009. I’ve been doing summits since 2013, and I’ve been writing books since 2017.
00:12:34:22 – 00:12:55:49
Unknown
So I’ve been doing this stuff a long time and I just like, I said, edit bundles and giveaways in there and I am loving that. So I will definitely. Those are part of my excuse me on marketing strategies that I’m going to talk about because I look at them as like fillers, fillers in between when I don’t want to spend 3 or 4 months on a book or a podcast or a summit, I can do that.
00:12:55:54 – 00:13:21:28
Unknown
Usually get it done in about six weeks or so, put it out there, give you all some great stuff, and they’re all free, right? But you can still make money off of it. And I will go into that in another time zone. Number one, if you’re strategy, focus number two. And this is important, mindset without strategy is just positive thinking because you’re like oh yeah the rose colored glasses, everything’s good.
00:13:21:28 – 00:13:46:49
Unknown
Everything’s fine. I’m floating around. I’m having the best time of my life. But there’s no practical application. Again, about that implementation thing. The action steps are crucial. Critical can make or break you. So even if you’re doing strategy focus stuff, you got to have the mindset in there. And if you’re more concentrating on mindset without the strategy, it’s not going to help you anyway.
00:13:46:49 – 00:14:11:22
Unknown
So you kind of have to blend them. Which leads me to my next point. 80% of business success comes from having the right mindset. And on my client, apostle Virginia Rucker says that mindset is everything. She’s always said that. She continues to say that and it is right, because that saying and I think it was Winston Churchill that said it, I’m not sure, but I know I’ve heard it a lot.
00:14:11:34 – 00:14:30:47
Unknown
You know, whatever you think I can or I can’t, it’s a trap. If you think you can’t do something, you ain’t gonna be able to do it. If you think you will and you can do something, it’s a done deal. So you gotta have the mindset in there because that’s going to help you, especially in these times. Now when everything’s a struggle and things hard is crazy.
00:14:30:52 – 00:14:46:53
Unknown
There is no, fact check out there for things that are happening. There’s an craziness going on in the world. So if your mindset is weak, you’re not going to be able to do what it is that you want to do and need to do, and then you can be sitting up there like, oh, I don’t have any money.
00:14:47:04 – 00:15:08:07
Unknown
Nobody’s buying for me. And why are they buying? I remember one time a few years ago, a friend of my good friend of mine said, you know, I those people, I go back and they didn’t, and she just forecasted her own future. They didn’t buy because she had to change our mindset to say, yes, they will buy.
00:15:08:13 – 00:15:30:28
Unknown
Yes, I am enough. Yes, I have the right stuff. And yes, they’re gonna love it when they buy it and they’re going to get the results. So if you think about that, then you’re good. So 80% of success comes from the right mindset, but 20% comes from knowing the right strategies. And that’s really what I teach in in my own marketing academy.
00:15:30:28 – 00:15:48:25
Unknown
You know, simple strategies that convert to cash. So you don’t have to think a lot on them. Like I said, even, you know, doing a book is a long game, doing a podcast, well, doing it, but it’s not necessarily a long game, but a podcast is a long book can bring you instantaneous results. So, so can summits. Excuse me.
00:15:48:25 – 00:16:06:33
Unknown
They can bring you instantaneous results, results as well. But you got to know what you’re doing. You know, you can’t just throw some pages like I got a book. You can’t just get on there, start talking and say, hey, it’s a podcast. And you can’t just get a couple of people to talk to. Hey, this is a summit.
00:16:06:37 – 00:16:33:10
Unknown
People want value, and value comes with knowledge, or knowledge comes with that. You are one of them. Breeds other value breeds knowledge. Knowledge breeds value. Your expertise, your authority. Anybody going to be following you around or doing what you say? If they don’t believe in what you say, if they don’t think you know what you’re doing. So 80% the success mindset 20% is the right strategy to put them again, that’s 100%.
00:16:33:10 – 00:16:57:40
Unknown
That means that you’re going to succeed like you never thought you would succeed before. So number four is tactical knowledge. Sometimes mindset is not enough. You got to have some tactical knowledge. As I was telling you about the summoning stuff, you got to know what you’re doing. You got to know not only what you’re doing and how you’re doing it, who you’re doing it with, how it how your audience is going to perceive what you’re giving them, saying to them.
00:16:57:45 – 00:17:20:07
Unknown
And in doing, you got to have all that ready. You gotta know some things about the outcome and the results of what you’re teaching. Can these people do it? And perfect example I’m going to tell you is my own marketing academy. So I’m like 95% finished with the enhancements that I want to put in the academy. But, you know, I went ahead and launched with this last group.
00:17:20:07 – 00:17:49:19
Unknown
I’m so excited. We had our first meeting yesterday, as a matter of fact, that everybody is pumped up and ready to go. So I said to them, you know, I in the beginning, I said, hey, this is a great thing. I’m getting this academy together and I know it’s going to be wonderful when I’m using all these videos that I’ve done since 2015, 16, somewhere around there, over 300 videos, right?
00:17:49:24 – 00:18:16:04
Unknown
And one of the people that was on that, that’s in the academy that was on the call was saying, I was telling her about the assessment that I have that’s almost ready and, momentum, success and all that stuff. Extras. The main thing is the videos. But if you just log in to something and you see 100, 3 or 400 videos and you’re like, which one do I start first?
00:18:16:04 – 00:18:39:39
Unknown
Where do I go? Is there this is one build upon the next. It’s not like a series, right? But there are all the things that you wanted to know about email marketing, live streaming, writing a book, doing a summit, all that stuff, all the marketing things are in there. So I really had to find a way to kind of streamline it, because if you can view somebody or you overwhelm them, they’re not going to do anything.
00:18:39:54 – 00:19:00:23
Unknown
A confused mind says, no. Does nothing, and gets out of there really, really quick. So sometimes that tactical stuff that you have to know, like how to set up, membership, what’s the best way to present this to people so that they can actually have success with it? You got to know those things. You can’t just mindset your way out of it.
00:19:00:23 – 00:19:28:13
Unknown
You got to know some tactical things. And then finally, number five, and I’ve hinted I’ve hinted this a whole the way today. And that is the top performers, the top business people, the top success oriented people, whether it’s in business or in their personal life, they have a mix of these strategies. They mix mindset and with strategy. Their mindset is like, yes, I can do it, I am enough.
00:19:28:13 – 00:19:52:51
Unknown
I don’t need one more certificate or program or anything. I got this and I’m ready. But they have the experience to back them up. Like for me, I can say I don’t really need another program course or coach to go with, but can I use it? Oh yeah, could I benefit from it? Of course. But my mindset is telling me that I am enough right now.
00:19:52:51 – 00:20:15:54
Unknown
If I don’t get another course or another download or another anything, I am good just like I am and I can move forward and succeed as a business. Continue to succeed, right. And you have to have to have to have that in your brain. Because if you don’t, you’re going to fail and you won’t know why you fail, but you will fail.
00:20:15:54 – 00:20:38:03
Unknown
So we want success all the way around. So your mindset, you gotta have it. 80% is a mindset. Because like I said, if you think you can’t, then you ain’t gonna do it. If you think that, oh my gosh, I’m not qualified. I don’t know enough. I need another this or that. Thinking about all that. I’m telling you what right where you are and you are my people.
00:20:38:07 – 00:20:56:18
Unknown
So I know that you’re around my age or or somewhere in that probably 50 and older, because my people are from 50 to 70. I think I got a couple of people that are in their 70s because I’m 63, so I’m not that far behind them. So they are behind me and just haven’t taken all the steps that I have.
00:20:56:18 – 00:21:13:48
Unknown
And they’re making a success in their own way, on their own terms. So everybody that you don’t have to be a carbon copy of what I’m doing. I’m just telling you what I’ve done to have success. And I’m teaching you and showing you what I’ve done. But you have your own way of doing things, and don’t let anybody talk you out of that.
00:21:13:57 – 00:21:36:57
Unknown
Don’t let anybody say, oh, that’s never going to work. I actually had somebody tell me that a very close person to me, when I first started with my, personal training, and I was one of the first people to do online weight loss services and training, you know, it was real cool. We I would, they would sign up, I would get their workouts and stuff together, write them out, and I had the videos to go with it.
00:21:37:12 – 00:22:00:58
Unknown
And then once a week we would meet and talk about their journey, how they’re going. And I remember someone especially telling me that I’ll never work. What do you talk about? Anybody got to tune in and see you working out or whatever? And guess what? I got three clients at first. That first week. Right? So don’t let anybody tell you that you can’t do something, especially when you know you can’t let them bring you down.
00:22:01:03 – 00:22:31:18
Unknown
We’re here to build people up. I’m here to help you build yourself up. So that’s it. You strategy focused only doesn’t work. Mindset focus only doesn’t work because 80% of the successful people in business and in life have a strong mindset and they can’t be turned around. But that that 20%, that is a 20% is the hard work and the experience that they put into it.
00:22:31:22 – 00:22:53:49
Unknown
Now, I have a challenge for you, so I want you to take an inventory of all the strategies that you’ve used to bring success to your business and look them over and pick out the top three, the top three things that have helped you either get more authority, make more money, and expand your brand. Just the ones that you think are great.
00:22:53:49 – 00:23:12:01
Unknown
It doesn’t have to be that they brought in the most money. That would be good. But sometimes it’s like the things that don’t bring in the most money are still good, and they lead you to the other things that bring in money. So the top three strategies that you’ve got, they’re going to bring in money and clients and, increase your expertise and all that.
00:23:12:01 – 00:23:42:43
Unknown
See what they are and look at them, take inventory of that. And then I want you to take inventory of your mindset around these three strategies. What makes them so awesome? What makes you want to do them again and again and again? And what what is it that has made them as successful as they’ve been? And kind of, you know, you can use a notebook or anything to write the stuff out to get you get the things out of your mind because you want to know what you’re dealing with.
00:23:42:43 – 00:24:07:04
Unknown
You have to know it. And then I want you to dive deep into what you’ve been talking about, what these strategies are, how can you make them better? How can you make them? Not necessarily better by adding on to them, just better, easier, easier to do? I’ve found that as I’ve gone through and done like right now, I am a ten time bestselling author, right?
00:24:07:04 – 00:24:36:55
Unknown
And I have almost 100 entrepreneurs that I’ve helped become bestselling authors. So the process right now, even though things are changing, have changed, have adjusted, and stuff like that still work. It is still working, but I found ways to kind of make it a little smoother, easier, easier on me, the people that are coming in, and that is one of the projects that we will be doing in the UN Marketing Academy is creating one of my high value, low content, low content, high value books.
00:24:37:10 – 00:25:02:13
Unknown
And during this next six months, we’re also I’m also going to have them promoting, the summit that is coming up. So they’re going to be in the bundle that I’m doing in August. They’re going to be promoting the summit that I’m going to be doing in November, and that’s going to be pretty much the six months, because if they’re promoting, if they’re part of the bundle, they’re going to be making money, right?
00:25:02:18 – 00:25:23:49
Unknown
And if they’re promoting the summit, they’re going to be making money. Right? So the whole thing is about simple strategies that convert to cash. Yes. So I got them in on a tell them about it. Yes. And they were also happy and excited to like what I get to be a bestselling author. Yes, I could tell on the faces of a couple of them they were like, how are we going to do this?
00:25:23:54 – 00:25:52:19
Unknown
And don’t you worry, honey, I got you. I got you. So I hope that this has helped you. I hope that you have been able to see that it’s not all or nothing is not one thing or the other. It’s a combination. But mindset is definitely very, very important. But knowing your stuff, your experience, what’s good, what’s not, what works, what doesn’t, all of that, and then being able to perfect that.
00:25:52:24 – 00:25:58:26
Unknown
That is the thing. So I hope you got a lot of value out of that.
00:25:58:26 – 00:26:21:32
Unknown
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00:26:21:37 – 00:26:52:05
Unknown
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00:26:52:09 – 00:27:21:14
Unknown
If you’re ready to make an impact with your website, download our free Wow Website Planner today. Inside this planner, it’ll give you all the information you need to create your own Wow website. Whether you use us or someone else, you need a website that converts web visitors into paying clients. So go to KCI corporation.com or slash planner right now and download the free Wow website planner.
00:27:21:56 – 00:27:28:35
Unknown
My client success story for today is Naty Mullings. Yay! I know I
00:27:28:35 – 00:27:46:11
Unknown
am so okay, so a couple times, but this is very special because my business they just gotten married. She’s a great collaboration partner. We’ve got a new collaboration that is coming out. She elevates media and this is the time that we are looking at faith based entrepreneurs in our kingdom.
00:27:46:11 – 00:28:07:27
Unknown
Preneur is they can be both. Kingdom Preneur is faith based entrepreneurs and we’re going to help them elevate their book, podcast or something. You know, I love book podcast on Sunday. So when she came, when Nadine came to me and presented me with this opportunity, I’m like, yeah, girl, let’s go, hey, let’s do it. And I don’t have to do everything and is kind of really going after an audience.
00:28:07:27 – 00:28:29:46
Unknown
That is a small part of who I serve, because I serve not necessarily faith based, but I’m a faith based person. So, you know, game recognize game like recognize like I like that. And the people that I’m in there with, and Nadine and Sabrina and Melissa, they are all they are all strong women of God. So, you know, can’t go wrong, right?
00:28:29:46 – 00:28:52:07
Unknown
Just, pray for us that we can stay straight to the point and do what we need to do so that we can help these Esther’s. And so we’re calling this Esther’s. Rise up and be the force in the kingdom that they need to be. But congratulations, Nadine. I forgot what her new, last name is going to be, but that’s okay.
00:28:52:07 – 00:29:04:07
Unknown
System of this bestie. She is off honeymooning somewhere in the Caribbean, I think so. Have a blast. Be safe, safe travels and we’ll see you when you get back.
00:29:04:07 – 00:29:14:55
Unknown
Hey there. Would you like to be a guest on the Unmask at Your Business podcast? Simple. All you need to do is go to UN market or business.com/podcast.
00:29:14:55 – 00:29:23:52
Unknown
You ready for your spotlight? Be on the lookout. Listen, all you need to do is to be awesome by either being a client or by letting me know you used.
00:29:23:55 – 00:29:36:41
Unknown
Didn’t follow something that I mentioned on a previous episode posted on social. And be sure to tag me at CSR Corporation and use that hashtag. Best UN Marketing strategy.
00:29:36:41 – 00:29:37:37
Unknown
All right, now let’s
00:29:37:37 – 00:30:00:25
Unknown
talk about this challenge a little bit before we get on with anything else. Remember I want you to take inventory of the strategies that you are using and your mindset around them. I want you to sharpen your focus and rerelease them into the world. Only a better, easier version of them. Because I’m sure when you first started doing these strategies, they were hard.
00:30:00:25 – 00:30:20:28
Unknown
You had to understand them, you had to figure out what was going on. But now that you’ve done them a little bit, let’s rerelease them into the world and get a system to back them up so that you can do them easily so that, you know, this month I’m doing this, next month I’m doing that, or in six weeks I’m doing that, or eight or 10 or 12 weeks.
00:30:20:28 – 00:30:40:24
Unknown
What? Let’s give the system. That’s how you become successful and get consistent money in, because you know what you’re doing ahead of time. You don’t have to always reinvent the wheel. You’re ready. You’re ready to go. What is it that they say stay ready so you don’t have to get ready? So my thing is, you know, the stuff in Brooklyn, I don’t have to fix it at all.
00:30:40:28 – 00:31:03:02
Unknown
And to recap on what we’re talking about, number one mindset without strategy is just positive thinking. You need action. I always say the thing that most people don’t do is take action. You can download all the freebies that you want, attend all the webinars classes, pay out all the money for those, courses and all that stuff and coaching.
00:31:03:15 – 00:31:36:37
Unknown
But without taking action and without your mindset being strong, it’s just positive thinking. Positive thinking is not bad, but it needs action. Number two, big success is 80% mindset and 20% strategy. So it’s a mindset is a big part of it, right? It is. It is a great big part of it. But you also got to have the strategies there that you can tweak and change and renew and review and revise and do them better.
00:31:36:42 – 00:31:55:56
Unknown
And then finally, the third point is that top performers, top business professionals, top professionals, you know, the most successful people use both. They use a mixture of mindset and strategy to fuel their success. And I want you to do that as well.
00:31:55:56 – 00:32:05:00
Unknown
Would you like to get free coaching for me? Simple. All you need to do is go to on marketer business.com/podcast.
00:32:05:00 – 00:32:18:36
Unknown
All right. Now y’all need to get this book. And it is I am a money magnet. I know I’ve profiled it before, but can you ever have too much money? Can you ever be doing too much to get money? Allows you to do it a good step.
00:32:18:36 – 00:32:39:55
Unknown
Let’s just put that that allows you to do any good stuff. You’re not harming anybody. You know. Everybody’s coming out on top of everything. Yes, I am a money magnet. It is a 90 day guided journal to help you bring in money. And then every day you can put down record in your journal what you’re doing to make money so that you can go back and look at it and say, oh, this worked.
00:32:40:00 – 00:32:58:59
Unknown
This may be a strategy I’m adding in there, or this may be something that I’m stopping because I don’t need to do it because it ain’t making me money. Right? So go and get I am a money magnet. It is available on cSAC corporation.com and it’s also available on Amazon. So either way you want to get it I got it is there.
00:32:58:59 – 00:33:02:31
Unknown
And you can download the paperback or you can do the e-book.
00:33:02:49 – 00:33:20:33
Unknown
Be sure to join me next week because I’m going to be talking about a subject that was very popular when I put my, list of episodes out and I was like, I’m going to do these which ones you like best. And this one by far was one of the most popular ones, is how to market your business when you hate marketing.
00:33:20:38 – 00:33:42:20
Unknown
Can you relate? Can you relate? I used to hate marketing, but I didn’t understand it. And I think the people that hate marketing now, they don’t understand it. They don’t understand that marketing is just letting people know what you’re doing. That’s really all it is. But I’m going to talk about ways that you can market and be true to yourself.
00:33:42:30 – 00:33:58:25
Unknown
Keep your authenticity, because don’t forget you’re not alone. Most people, most people hate to market, you know, and you you probably hate the market, but you know, you need to do it because without marketing, you don’t sell anything. If you don’t sell anything, you don’t make any money, you don’t make any money. You don’t even have a business.
00:33:58:30 – 00:34:26:05
Unknown
And I could barely call that a hobby. Right. So tune in next week. We will be talking about that. Thanks for watching listening, reading this episode. And the reason I say that is because you can go to the show notes at eMarketer business.com/podcast. See all the episodes are there that are there. And when you get there, you can watch the video, you can listen to the audio, you can read the transcript.
00:34:26:09 – 00:34:56:08
Unknown
So have a way, whatever way that you like to consume your podcast, your learning materials. You can do that. Right. So if this episode has been helpful to you, if it’s like sparked something and you’re like, wow, that was really great or I never thought about that, please consider sharing this with your peeps and also subscribing so you don’t miss one thing.
00:34:56:13 – 00:35:17:16
Unknown
And what I would love you to do if you would please leave a review. I’ll look at that hearts. Leave a review so that you can have other purpose driven entrepreneurs to find this contact and get to take an action, because with that, take an action, nothing happens. Thank you so much and join me again next time. Bye for now.
00:35:17:16 – 00:35:46:02
Unknown
Thank you for listening to the UN Market Your Business podcast. Here’s something you want to take action on. Great. Check out the show Notes on Unmarketable business.com/podcast. Be sure to like and subscribe so you don’t miss a single episode. Please do me a favor and leave a review or on whatever platform you use to access this podcast. It really helps us to spread the word and get this podcast in front of the entrepreneurs that need it.
00:35:46:07 – 00:35:47:28
Unknown
See you next episode!