00:00:00:00 – 00:00:28:47
Unknown
Are you a purpose driven entrepreneur struggling to get web traffic that converts into paying clients? Stop wasting time and money. Discover how to position yourself as the go to authority in your niche or industry. Infuse your Wow website with the best on marketing strategies and drive traffic to your website that converts to leads and clients. Listen to the On Market Your Business podcast today and watch as your ideal clients find you with ease.

00:00:28:52 – 00:00:34:05
Unknown
Let’s head into the studio now with our hostess with the Mostess, Carol J. Dunlop.

00:00:34:06 – 00:00:56:40
Unknown
Hey, hey what’s up everyone? I hope you’re doing great. I am, I feel really good and I want to let you all let you in on a little secret. Once we get past this opening, but I’m Calendar Dunlop, the on wow strategist and the host of this amazing podcast. I guess what we are about to hit 200 episodes.

00:00:56:40 – 00:01:22:19
Unknown
I can’t, I can’t even believe it. This is episode number 185 and so only 15 more to go. Do we hit 200 as amazing? That is really amazing. So the podcast has gone through a lot of, iterations. Well, not a lot, but a couple of different iterations since I started it in 2017, stopped it in 2020 and then brought it back in 2024.

00:01:22:19 – 00:01:48:53
Unknown
So we’ve got a lot to be proud of, so I’m glad you’re here. I’m glad you’re following me for any and subscribed. Hopefully you are subscribed, right. And if you’re not, you need to go ahead and subscribe on whatever platform you listen to because I’m on as many of them as I can get. Because I want to get the word out to as many people as possible about them being able to about you being able to market your business successfully.

00:01:48:53 – 00:01:50:45
Unknown
I had, actually teach

00:01:50:45 – 00:02:05:51
Unknown
simple marketing strategies that convert into cash. Baby, I love it, I love it, I love it. So I’ve got some great stuff to talk about. Today. We’re going to talk about talk about cash. We’re going to talk about how one summit that I did, I’ve done several and made money on all of them.

00:02:05:51 – 00:02:23:25
Unknown
But one particular summit that I did earned me $25,000 annual. And I’ll break it down to you and tell you exactly how it did that, how that came about. So we ready to get into this thing and let me let you in on my secrets right.

00:02:23:25 – 00:02:28:29
Unknown
But before we do that, I have something that I want to, invite you to.

00:02:28:29 – 00:02:42:07
Unknown
There is a summit going on for women of the web. Wow. And, you know, I had I had to get in on this summit, right? Because I am the online wow strategist. So, Emma, I believe her name is Emma Cake.

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Unknown
I hope this I know it’s two of them. I’m hoping it’s not Emma and Kate, but her name is Emma.

00:02:46:58 – 00:02:59:46
Unknown
I know that much. She’s one of the tea mavens, and I’m thinking this WordPress maven, so I’m not sure. My sister’s name is Emma. Right. So it’s. This is meant for us to be

00:02:59:46 – 00:03:06:33
Unknown
so. So anyway, they’re having this. Wow. So I’m. I don’t want to read you a little bit about it. It’s not your everyday kind of event.

00:03:06:33 – 00:03:29:07
Unknown
Nope. It’s a digital gathering designed to empower women just like you in the world of web design. Just like me, where the boys is a rule. The roost. We’re here to celebrate. The trailblazers, connect newbies with seasoned pros and hook you up with some seriously valuable resources and role models to help you build your dream website business. Now, let me say this

00:03:29:07 – 00:03:29:56
Unknown
I know

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Unknown
most of you are a lot of you who I’m talking to do not have your own website business.

00:03:34:39 – 00:03:51:02
Unknown
But here’s the thing I want you to attend this summit because you’re going to get some ideas about how to structure your website, to get paid, to get money, to keep clients coming in, because I’m going to be talking about

00:03:51:02 – 00:03:58:08
Unknown
the five ways that your website is killing your business. And that’s not just for the web dev. Web designers.

00:03:58:08 – 00:04:20:04
Unknown
That’s for anybody who has a website and uses a website to promote their business or uses a website as their hub. So you need to get in on this. Yes, this is focused on web designers, women, web designers. You know, we’re not that big. And plus black women web designers, that’s an even smaller percentage. But I am blessed to be in the, I guess in the room with all these different web standards.

00:04:20:04 – 00:04:40:30
Unknown
And guess what? I’m the only black woman. I’m not the only woman of color, though. I saw another lady who I think she could be, maybe Indian descent or something like that. But I’ll fight. I’ll find out when I get on there. Anyway, the summit is this month, June 18th, through the 2018, 1980, and it’s only three days.

00:04:40:35 – 00:05:04:10
Unknown
And so, you know, I was meant to be on this because guess what? June 18th is? It’s my 31st wedding anniversary. Me and Alan have been there for 31 years, next week when this comes out. So if for nothing at all, I want you to go see a sign up register. And, you know, just support me in this, because 31 years is a long time.

00:05:04:10 – 00:05:23:16
Unknown
Right? And movements the last year for our 30th anniversary. And what are we doing this year? We’re staying in Mexico. We’re actually going to be doing some traveling to some other places. We have Colombia in our sights. We have, Amsterdam and our sites. We have warehouse. I do want to visit Australia, definitely want to visit New Zealand.

00:05:23:31 – 00:05:38:24
Unknown
And I want to visit where my DNA says I’m from, which is the west coast of Africa. So we’re going to be doing some traveling, doing some things. And I’m just excited about what’s going on. So take advantage of this summit is WP

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Unknown
mavens.com WP mavens.co sorry WP maven Scott don’t just leave out the com and just SEO.

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Unknown
And I think I’m pretty sure because they’re with savvy that if you put the.com in there it’ll probably go to them. If they had that

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Unknown
domain name already. So go and do that.

00:05:56:21 – 00:05:58:53
Unknown
It’s tech time.

00:05:58:53 – 00:06:12:45
Unknown
And the technology that I’m promoting today or letting you know about is called Cognito Forms. It is a plugin for WordPress. I don’t do I don’t know if they do anything else, but for WordPress it is amazing.

00:06:12:54 – 00:06:35:10
Unknown
I discovered it probably about five years ago. It has a free and a paid upgrade, but the free does me just fine because I just needed something to, for when people come to the site and they just have general questions where they could go and put in their information. And as you know, we all have to have this contact form on our website because we want people to contact us.

00:06:35:10 – 00:06:55:49
Unknown
Right. But a lot of times the people who contact us are not the clients that we want. It’s the people trying to sell us stuff. So that was a great way for me to push them out to the side and see if I wanted to deal with any of them. So far, I haven’t. It amazes me so much how people don’t look at who they’re reaching out to.

00:06:55:53 – 00:07:17:49
Unknown
I’m a web designer, we’re web design business, and we also do marketing, and I get all this stuff, a website. Like what? What? What do you think? I can’t design websites or whatever. You can design so much better. Me get out of here. So anyway, yeah, there’s just a little pet peeve of Matt, but Cognito Forms is a it’s kind of like, what is that?

00:07:17:49 – 00:07:42:19
Unknown
Gravity forms contact form. Contact form seven. But better kind of upgrade it because you can do what they call branching. Like if they answer this question I want you to show that these answers, if they don’t answer this question, don’t show this at all. I love that part. And that’s all a free thing. It is very easy to, maneuver, manipulate which forms in there and stuff if it’s right into your website.

00:07:42:23 – 00:08:01:41
Unknown
The only thing that I don’t like is that you have to log into it, even inside of your website. You got a lot. You got to make sure you’re locked in. So if I don’t visit it for a while and I’m going there again, I got to log in and then if I want to see what’s happening, I have to log in, not to my website, but to them, which I guess is okay.

00:08:01:46 – 00:08:21:42
Unknown
But for me it’s good. So it’s in the, WordPress depository, Cognito form. So go in there, get it, and save yourself a lot of hassle when you’re trying to do your forms or your website and stuff, because it’s just easy and I love it.

00:08:21:42 – 00:08:46:50
Unknown
What’s holding you back from hitting well on your marketing plan? Fear manager. Imposter syndrome. Frustration that stops now. What if I showed you how to reach your target audience and get them to buy? How to make social media marketing easy. I don’t understand the power of email marketing and how to conquer your fear of putting yourself out there.

00:08:47:04 – 00:09:23:37
Unknown
What if I provided you with simple tools and techniques, easy to implement training that bring you clarity and give you the expertise and the know how to convert marketing into money? Hey there, I’m Carol de Dunlop, the online wild strategist and six time bestselling author. I teach purpose driven entrepreneurs, just like you to convert marketing into money. If you’re a purpose driven entrepreneur who’s ready to stop allowing beer and frustration to keep you stuck and instead embrace clarity, authority, and expert instruction to convert your marketing strategies into money in the bank.

00:09:23:51 – 00:09:55:01
Unknown
Then you need to join the UN Marketing Academy in the Academy. You’ll take a deep dive into the tools, techniques, and training that helped me and my husband have the same. Our successful business. In spite of the 2008 recession, two major health crises, and of course, the pandemic. The Academy is about replacing expensive, frustrating and overwhelming marketing practices with simple, easy to implement marketing resources that get you in front of your target audience and get you paid.

00:09:55:03 – 00:10:18:40
Unknown
This academy is for purpose driven entrepreneurs who crave simple marketing strategies, coaches who need real life trainings to take the overwhelm out of marketing. Small business owners who are ready to conquer their fear of putting themselves out there. Service providers who want to use social media and email marketing effectively. Action takers who are ready to go live without fear.

00:10:18:42 – 00:10:31:10
Unknown
Marketing your business successfully takes work. And marketing without marketing. They don’t know you exist. If you’re ready to convert your marketing into money, you need to join the UN Marketing Academy.

00:10:31:10 – 00:10:37:41
Unknown
Join the UN Marketing Academy today by going to UN marketer business.com/join.

00:10:37:58 – 00:11:05:33
Unknown
Okay, let’s get into what we’re talking about today. And that is the summit that I did with an unconventional summit strategy that generated $25,000 for me. So let me be upfront and transparent. It wasn’t $25,000 in one day. It was over the course of a few weeks, maybe even a couple of months that this happened because different people came in at different times.

00:11:05:33 – 00:11:15:45
Unknown
Yes, I made money on that one day. That was great. And I had some people signed up for different things. So all together was about 25,000. And I will go through and tell you the exact,

00:11:15:45 – 00:11:19:35
Unknown
the exact pieces of it. Oh, I need some coffee. Oh my goodness.

00:11:19:35 – 00:11:23:33
Unknown
I need my logo right there. Right. I haven’t done I haven’t done it yet.

00:11:23:33 – 00:11:35:40
Unknown
I’m I’m so bad with promos, but that’s okay. That is okay. I’m speaking into existence. Goodness, awesomeness, abundance and prosperity. So just imagine my logo is here right?

00:11:35:40 – 00:11:43:42
Unknown
And I’m not going to be putting it in afterwards. This is a blank white cup. All right. So first of all what is a summit? A summit is an event

00:11:43:42 – 00:11:45:59
Unknown
pretty much virtually online.

00:11:45:59 – 00:11:59:31
Unknown
And there are summits that you can go to like businesses, countries even have summits where they get together and they put out all these ideas, have different speakers. And we just took it online at a virtual summit. And the summit has a theme

00:11:59:31 – 00:12:03:35
Unknown
conferences. I’ve done eight summits all together. I’ve done the

00:12:03:35 – 00:12:10:40
Unknown
Authority Marketing Summit, UN market, your Business virtual summit, the Ultimate List Building Summit,

00:12:10:40 – 00:12:19:18
Unknown
online Business Success Summit, and even worked with, I’ve done a couple when I was in personal training and Women’s Weight Loss and Wellness Summit.

00:12:19:18 – 00:12:39:24
Unknown
I think I did 2 or 3 years of that, and I worked with my clients, especially native Mullings of the Native Mullings Marketing Agency, helped her do her summit, where she has run, I think, five times. I believe, and I’ve helped other clients do their summit. So I’m a summit girl, I love summits. Why do I love summits?

00:12:39:38 – 00:12:41:46
Unknown
Because they make you money

00:12:41:46 – 00:12:59:03
Unknown
and they’re free of bids. You don’t have to charge for them at all. As a matter of fact, when I see a summit as charged, I just really turn away from it because one charge you know, there’s just an extra thing you can get. You can make so much money on the back end, you don’t have to charge, and you’re doing a service for the community.

00:12:59:08 – 00:13:20:10
Unknown
If you don’t charge, make it free. Usually the standard way. Standard, I say, and you know, I’m not standard. To do a summit is to do it for like five days straight, three days, five days, ten days. I haven’t seen it longer than that because people get tired of it. They will come back. And then you have 3 to 5 speakers each day and then each.

00:13:20:15 – 00:13:49:28
Unknown
Either the whole day is on for 28 to 48 hours, and then it disappears, or each speaker is available, or her thing, her or his thing. Presentation is available for 24 to 48 hours. Have you run it over multiple days? Plenty of people. And you go and do them recorded and put the recorded versions of that. That was one of the best things you can put the recorded versions up there, which meant you have to do a lot on the front end to get that rolling right,

00:13:49:28 – 00:13:52:45
Unknown
and then you release them and you have a timing mechanism.

00:13:52:45 – 00:14:19:36
Unknown
Maybe the patience disappears. With WordPress you can do a couple of things. And there there are several. There’s a hey summit.com which will actually manage your whole summit. I wasn’t I’m not a fan. I’ve done a summit on there and I’ve been a part of a summit that was on there. It was just okay. Too much moving parts for me and I couldn’t figure out even the hosts themselves couldn’t figure out, you know, when I upload the stuff, where does it go?

00:14:19:36 – 00:14:46:14
Unknown
And it’s great that, I like stuff as simple as you can get it, especially with something as big as a summit, because a summit is a huge undertaking. It really, really is. But it can bring in huge money, right? So like I said, the traditional old way to do it is have it stretched out over several days, have 3 to 5 speakers per day, and then have them either the whole day disappears or the speakers themself.

00:14:46:14 – 00:15:01:30
Unknown
And that’s the way I did the first, I think, 4 or 5 summits that I did when I first learned to do a summit. That’s how I did it. The stuff just disappeared and it was audio, and now we’ve moved to video. And then I think some people are moving back to audio because, you know, everything old is new again.

00:15:01:30 – 00:15:02:20
Unknown
That’s how it works.

00:15:02:20 – 00:15:14:04
Unknown
So I learned a new way to do summits and I’m so I’m sold on it. So happy about it. Sold on it. I learned this from Amy Walker, who was my coach from 20.

00:15:14:04 – 00:15:25:09
Unknown
I want to say it was 2020 to 2021. I worked with her fantastic program. She’s a sales sales, expert, and she really does know how to sell.

00:15:25:21 – 00:15:52:34
Unknown
She really, really, really does know how to sell. So I was like, yes, when I learned this new way of doing a summit. And my new way is to do a one day summit because I was on her summit and totally blown away. We had it was a one day, all day started at I think it was 9 or 10 and we went to like I think hers went to like 6:00, which is way too late for me.

00:15:52:39 – 00:16:11:22
Unknown
5:00 have to cut it out because I’m like Delvin, but you do the interviews one at a time and it’s all live, right? There’s nothing recorded is all live, and you do the interviews back to back. She had her team in the back. Off camera. We get to see them bringing other people to the stage and we have a great time.

00:16:11:22 – 00:16:30:30
Unknown
And we I think she started out using zoom, so. But zoom has some hiccups sometimes when you’re trying to do something like that. So I use StreamYard I love StreamYard, you know I’m broadcasting to StreamYard right now. I love how they’re doing. It’s amazing. So that’s my new way of doing it. And that’s an easy way of doing your summit.

00:16:30:34 – 00:17:01:40
Unknown
Now, it doesn’t take away all of the other moving pieces that are in the summit, you know, fanning the speakers, getting instead of getting the speakers to record their thing and send it to you, or scheduling their interview, which was one of the craziest things, either one of us, to get them to do the interviews and send it into the presentation or whatever, or, getting them to schedule, it was always somebody who didn’t have a thing on time or didn’t do it or had questions or whatever.

00:17:01:45 – 00:17:22:16
Unknown
But with this, I think it cuts a lot of that out because they are live and on stage right there. All they got to do is click this link, show up in the, StreamYard has the I forgot what they call the green room or whatever, and you can see them. I can if I look right down below where I’m broadcasting run, I can see anybody who’s coming in, who I’ve invited,

00:17:22:16 – 00:17:24:07
Unknown
and I can bring them up to the stage.

00:17:24:12 – 00:17:44:43
Unknown
Like when I want to. So I can’t do that on that live event. So it’s better if you have like 1 or 2 people, a part of your team or whatever, who’s going to be in charge of bringing the people up, then you don’t have to worry about it. It’s really cool. So that was amazing. And then because you’re doing all StreamYard is recorded, all of its recorded.

00:17:44:54 – 00:18:01:27
Unknown
And so I like to do mine in blocks like I have, morning fire, afternoon delight. No matter what the subject is, I just have it that way. So that people can know if I go on in the morning, I’m going to get this. I’m if I go on in the afternoon, if I go on a little later, I have mid-morning stuff.

00:18:01:27 – 00:18:27:29
Unknown
So I have them broken down and I do like 4 to 5 interviews at a time. Then we have a little break and that’s that’s what the segments are. And it’s so simple really. It’s so simple. It’s so easy. I am tired at the end, but I’m not only tired, I’m just, enthused. I’m happy, I’m excited. I keep that energy up is wonderful and amazing.

00:18:27:33 – 00:18:37:06
Unknown
So I love it. And the other thing is, I hear these dings all day. Ding ding ding. Like I’m getting paid, which I am getting paid because people are buying the recordings

00:18:37:06 – 00:18:45:23
Unknown
that haven’t even been completed yet, but they’re buying the access to the recordings because they’re like, I don’t want to sit here all day. And I tell them, all right, you don’t have to sit here all day.

00:18:45:23 – 00:19:02:51
Unknown
This speaker coming up, and you may or may not get back because remember, our lab is appointment TV. So if you miss it, it’s gone right by the recording. And you can see all of them and it’s great. It’s a great way to number one make money. Number one. Number one, you’re going to make some money off it.

00:19:03:03 – 00:19:06:23
Unknown
But the money I guess you can put it on the back end because

00:19:06:23 – 00:19:23:21
Unknown
the real number one is your authority that it’s putting out there, and it’s your visibility that you’re putting out there and is your expertise, authority, visibility and expertise. That’s what you’re getting out of this. That’s what people are seeing from us. Like, wow, you put on this thing.

00:19:23:26 – 00:19:47:26
Unknown
You’re in every video, every interview because you’re interviewing people. So they say how you talk, how you act, how you are, how you handle stuff when it doesn’t go right because all the time is something doesn’t come up right of my days later, I got to speak somebody around and they see how you are under pressure. So it’s a great way to introduce yourself to new people, to solidify your awesomeness with your regular folks

00:19:47:26 – 00:19:52:22
Unknown
and just to just to be out there and meet some new, some JD partners and all of it.

00:19:52:22 – 00:19:55:10
Unknown
So I’ll go into that in just a little bit.

00:19:55:42 – 00:20:08:31
Unknown
So I’m sticking to this format. I just really can’t stand that, you know, multiple days, multiple things, you know, have them going off and going. And one day it’s done. And the one day summit,

00:20:08:31 – 00:20:22:19
Unknown
the hard work is really on the back end. Because what I do when I don’t know about anybody else, but what I do is I will break up the recordings for each speaker and send the recording to them.

00:20:22:24 – 00:20:50:30
Unknown
And since the recording itself is kind of it’s broken up into four sections. It’s not it’s not too much because I know what section they were talking in. It’s all the, the, recording, the technical stuff is kind of, not the technical stuff, but the putting everything together packaging it is afterwards. Because if people know they’re not getting this thing right away, it will be like a week or so before they get it, but they’ve already paid for it and they’re ready.

00:20:50:30 – 00:21:09:55
Unknown
And then I make the announcement and then we’re all great. And then I’ve done so. The prep in the beginning, finding the speakers, doing the thing, making sure the speakers are in line with the theme, in line with what I want they know about. And what I want them to do is really cool. I love it, and I’m sticking with it.

00:21:09:55 – 00:21:10:34
Unknown
And

00:21:10:34 – 00:21:21:39
Unknown
you should try it out. And if you want more information about it, just go to CSat corporation.com. Go to my contact page and say Carol, I want more information about this summit. How you did it.

00:21:21:39 – 00:21:29:21
Unknown
And I want to do it too, because it takes a load off of you to do a one day summit instead of doing a five day thing.

00:21:29:21 – 00:21:48:51
Unknown
Just think of the energy. You can say, yeah, you’re going to put out energy before you do this. It doesn’t matter if it’s a five day, three day or whatever, but that one day thing, your energy is all and that one day and then it’s kind of done. And then you just go on with admin stuff and you can have your, VA or whatever, break the videos down.

00:21:48:51 – 00:21:55:00
Unknown
And, you don’t even have to do it anymore. You can go rest. You can go after an Allen are you can go supply their permanent rest,

00:21:55:00 – 00:21:56:08
Unknown
as,

00:21:56:08 – 00:22:07:39
Unknown
versus the five days and where you got to be there all week, waiting on this stuff to go through. You know, it’s just it’s nothing like it. So I’m sticking with that format.

00:22:07:43 – 00:22:25:47
Unknown
And what I’m teaching is that format. Now I will do it, but someone has me go pay me into the summit. I will do the that day recorded and all that stuff. But you know, it’s not it’s not my jam. I don’t like it anymore. So I really, really don’t do it. So let’s get into money. You said Carol, you made some money, right?

00:22:25:47 – 00:22:53:34
Unknown
Yes, I did let me tell you. Let me break this down. So I have the VIP pass or the VIP upgrade or the all access pass. You may have heard it called that. That’s when you’re upgrading and getting that recording. So I sweeten the deal, put in, a program or to got some other things and then this next, because I’ve been on like a summit bundle kick this whole year, learning so many new things.

00:22:53:34 – 00:23:12:46
Unknown
There’s no there is no such thing as you can’t teach the old dog new tricks. And I’m an old dog, but I love some new tricks. And I learned some new tricks about summits. How to make the experience better not only for the speakers, but also for the attendees and for myself. So I’m throwing some more goodies in there.

00:23:12:46 – 00:23:34:40
Unknown
Y’all will see when my next summit comes out. And planning one, actually, for October of this year. So the VIP pass, I only sold the summit for 47 if they got it. During that day that it was recorded, it was $47. If they got it after that, then it was 67. So it’s very affordable, right?

00:23:34:40 – 00:23:36:19
Unknown
The order.

00:23:36:19 – 00:23:44:27
Unknown
But I had an order up on there at that time. The last summit that I did the order was to get into the UN Marketing Academy, and I was, I think I was

00:23:44:27 – 00:23:59:38
Unknown
gave them three months for two for two months. Payment to get three. And then I had a one time offer. Now, y’all may or may not be familiar with this, but a one time offer is is exactly what is this?

00:23:59:42 – 00:24:07:54
Unknown
I’m offering you this. Whatever this is for this one time, and it’s available for this amount of money, and you’re not going to see it again. That’s basically it.

00:24:07:54 – 00:24:24:02
Unknown
So as instead of just heaven. So the summit itself was 47. The order was, I believe, 47 at the time. And this was when I was bringing out the American Academy at first, and the one time offer was 47.

00:24:24:06 – 00:24:45:11
Unknown
So some people just got the recordings. Some people got the recordings in that order, but and a lot of people got the recordings audible and the one time offer. So all together on the VIP pass, I made 5000. Well, so it was ding an all day ding ding ding ding. We were playing the song that ding ding ding.

00:24:45:15 – 00:25:03:17
Unknown
I couldn’t hear now because they were in the back celebrating. My team was in the back celebrating, which includes my awesome husband and my daughter at the time. Not my daughter at the time, but my daughter was there at the time. I got rid of her right now though. Again, I’m kidding. So anyway, that was great. That was great.

00:25:03:17 – 00:25:08:27
Unknown
And she was impressed. Like, wow, mommy. Okay, go ahead and do your thing. And then

00:25:08:27 – 00:25:32:15
Unknown
after the summit was over, people cut people on the summit present. 1 or 2 presenters on this summit contacted me and they wanted me to do coaching with them. Right. And I had a program called, I was like, oh, take action marketing coaching.

00:25:32:15 – 00:25:34:14
Unknown
So I had two people sign up for that.

00:25:34:14 – 00:25:45:54
Unknown
And then I did, three websites. So I had the three websites for 15,000, and then the coaching itself was,

00:25:45:54 – 00:25:52:00
Unknown
well, at 5000 somewhere in there, because it was 2400 apiece, you know, for that program.

00:25:52:00 – 00:25:54:23
Unknown
And then I met

00:25:54:23 – 00:26:07:22
Unknown
JV people who I could do stuff with other programs they wanted me to appear in there, appear on their podcast or live stream or do, collaborative something with them.

00:26:07:27 – 00:26:27:10
Unknown
I got referrals, I got a client referral a couple of flat referrals out of that. And I grew my list, my list that I can’t remember exactly, but I knew I added probably about 200 people, I would say on there, which for some people is really low, for some people has, oh my God, that’s hot, but 200.

00:26:27:20 – 00:26:38:03
Unknown
But I tell you what, this, this, year that I’ve been doing, guessing on summit speaking, doing bundles and giveaways and stuff. I’ve grown my list by

00:26:38:03 – 00:26:41:03
Unknown
probably about 2000 people. What I get out of here?

00:26:41:03 – 00:26:42:14
Unknown
What is it, 2000?

00:26:42:14 – 00:26:49:29
Unknown
Yeah, it’s about 2800 this this year. Now, I did some stuff in the in the past and grew up, but this this year was awesome.

00:26:49:29 – 00:26:59:17
Unknown
And it all has to do with, the audience growth club that I’ve talked about so many times before that I love. And I’m stick with it for a bit because,

00:26:59:17 – 00:27:13:11
Unknown
Tish, I can’t remember her last name. For some reason it’s gone out of my brain. But if you want to find out more about the Audience Growth Club, just go to CSat corporation.com/a

00:27:13:11 – 00:27:26:47
Unknown
a g c CSR corporation.com/ads in the audience Pro growth club with Tish that I can’t remember her last name right at this moment as I have this and my brain goes please I don’t know.

00:27:26:47 – 00:27:30:07
Unknown
So I am so excited

00:27:30:07 – 00:27:44:41
Unknown
about my next summit that will be coming up in, October, that I’ll tell you more about as we get to it, because it’s going to this is going to be different. This is going to be different. They’re a little different than the other summits because I am going to it’s going to be live one day.

00:27:44:41 – 00:27:45:26
Unknown
Same thing

00:27:45:26 – 00:28:09:00
Unknown
is actually going to be a web designer showcase, kind of like the. Wow. So I mean, I was telling you about, but I want to showcase the niches in web design because I know some people who do specific websites like, for speakers or they do websites for people who have certain diseases, and I want to get the word out about it.

00:28:09:05 – 00:28:19:26
Unknown
I even know a couple of designers to to church websites for churches. So I want to get those different niches in there. And as you remember in high school, now, if you’re my age or

00:28:19:26 – 00:28:36:47
Unknown
probably 50 to 64, 45 to 60, then you remember those showcases that we used to go to in school when you were, especially if you were on a committee where you had to get a band, the entertainment, like the one for the dance or the prom or something.

00:28:36:47 – 00:28:55:14
Unknown
You had to go to these bands showcase. They showed you all the bands and then you pick from them. It’s going to be something like this. I want to show each of the designers and their specifics what they do, their niche that they have, and then I want to make we’re going to be interviewing about their they’ll get to show their portfolio and you can choose.

00:28:55:14 – 00:29:18:50
Unknown
You can just kind of pick and choose and it’s going to be free. Right? Of course I’m going to sell the recording. So but I’m also going to add some recordings in there into the upgrade package. People that are web design adjacent, like copywriters, branding people, graphic designers, all, all of those people as well, and also be recordings that will be added to the VIP package.

00:29:18:50 – 00:29:35:40
Unknown
So the VIP bags is going to be fat. Honey is going to be amazing. So I am just starting to wrap my head around how I’m going to do it and what’s going on. And God gave me that spiritual download. It’s time for you to do a summit again, Carol, you have done one since 2022 I believe was the last one.

00:29:35:40 – 00:30:04:46
Unknown
So stay tuned for that. It is going to be, amazing. So now you know about the summit, what it is, how it works, how you do it and all of that. Because that’s I want you to do a summit. Why not? Because the summit is the best way to start a business, to grow your business and to get yourself out there and be visible, start, grow and be visible.

00:30:04:46 – 00:30:19:52
Unknown
A summit will do that for you. You don’t have to do a million of them like my coach used to like for a year. Oh my God, even with that one day thing, that’s a lot to me. That’s a lot. So I started do what I did two, 2 or 3 back to back and I’m like, oh, honey, I can’t do this.

00:30:20:02 – 00:30:32:18
Unknown
I think that’s why I took a three year break, right? Because I need to get my energy back and figure out what I want to do. So for right now, that’s going to be my first one in, in a few years. And then we’ll just go from there and see

00:30:32:18 – 00:30:36:03
Unknown
because I’m I’ll, I’ll because I’m also working out a bundle,

00:30:36:03 – 00:30:41:04
Unknown
the ultimate list building bundle, which will be coming out in August.

00:30:41:19 – 00:30:58:57
Unknown
And I will let you know about that. So I got a bundle. I’ve got a web design, promotion class, webinar masterclass, and I do, and then I have it in the summit. So I got the rest of my year planned out. And guess what? I going make money on all of those things. So y’all just stick with me.

00:30:58:57 – 00:31:03:01
Unknown
I will tell you about it. Just stick with me. It’s going to be great.

00:31:03:01 – 00:31:26:07
Unknown
Is your website ready for prime time? When your ideal prospects land on your website, do they see the true professional you are? Are they greeted by a site that’s not quite ready for prime time? For 30 years, we help coaches and service providers transform their online presence into powerful, client attractive machines. As a premiere website to Sanders in Atlanta area.

00:31:26:12 – 00:31:56:40
Unknown
We don’t just build websites, we create conversion engines that work for you 24/7. Why choose CSI for your Wow website? We’re experts in authority marketing. We help you convert web visitors into paying clients with our proven UN marketing strategy. We offer complete protection. We’ll work hard to keep your website safe from hackers and accessible to all. And we offer purpose driven results custom designed for coaches and service providers who want to make a real impact.

00:31:56:44 – 00:32:25:49
Unknown
If you’re ready to make an impact with your website, download our free Wow Website Planner today. Inside this planner, it’ll give you all the information you need to create your own Wow website. Whether you use us or someone else, you need a website that converts web visitors into paying clients. So go to KCI corporation.com or slash planner right now and download the free Wow website planner.

00:32:26:20 – 00:32:48:52
Unknown
My client success story and spotlight for today is Doctor Alfreda Bradford. Now she is a multiple bestselling author. And with me, because she did, she’s in 2 or 3 of my best selling books. And then she’s done books before, before that, since that. So she’s been doing awesome. She’s a ministry leader

00:32:48:52 – 00:32:52:59
Unknown
and we work together. I met her and I think 2019, we worked together.

00:32:52:59 – 00:32:54:22
Unknown
The,

00:32:54:22 – 00:32:56:58
Unknown
marketing, marketing, coaching.

00:32:56:58 – 00:33:12:16
Unknown
And she’s doing some other things she says she has. I’ve read a afraid of the TV and and that is what the focus is. It’s all about ministry and putting then putting your ministry into practice, being the leader that you know you are.

00:33:12:16 – 00:33:18:40
Unknown
And so when I did this, founding members thing for the Marketing Academy, I knew the exact person I knew.

00:33:18:40 – 00:33:36:01
Unknown
She was one of the people that I that needed to be in there. And she said to me, she’s like, Carol, you know, I’ve known you for a while. I’ve worked with you. I’ve saved all your podcasts. I mean, all your emails, all the emails that you sent from 2019 and that I have saved them. I have a special folder for you.

00:33:36:01 – 00:33:49:48
Unknown
And I go back and look at them and I see what you’re talking about, and it’s like, I was so touched. I was like, really? You save all my emails. I know I do a lot of emails, you know, once a week if you think once or twice a week since 2019, that’s a lot. And she’s saved all of them.

00:33:50:01 – 00:33:56:19
Unknown
She’s I’ve worked with that. Right now. We’re going into into this thing because even if you work with somebody before,

00:33:56:19 – 00:34:07:05
Unknown
you can always work with them again. You can get different stuff. And if they’re evolving, you’re evolving. Right. So she is evolving now. And she was at the point where I can do all these things. I know all this stuff, but what is it that I do?

00:34:07:05 – 00:34:25:17
Unknown
I was like, go get in the, Marketing Academy and let me show you, because we’re going to be doing the group coaching twice it, twice a month. Plus you’ve got the background, all these training videos, as you can see into it anytime. Plus I have this learning path set up for you. So you just answer a few quick questions.

00:34:25:17 – 00:34:45:11
Unknown
Three as a matter of fact. And then we’re going to put you on your learning path. So it lays out the videos that you need to watch and you watch and then go through it. And then it has A levels that we’re going to take you through. So you can go from being unknown to being awesome, from being unseen to being like, oh, I see you again.

00:34:45:16 – 00:35:12:27
Unknown
I’m not making any money too. Oh my God, let me just find a place to put this extra dope. So when I was selling her all of that, she was like, yes, yes. So it was a no brainer for that comment. So doctor to breath welcome. And when we when I talk about her again in six months, when everybody is out there, all the people who have gone through the, marketing academy for six months, I’m doubling down.

00:35:12:27 – 00:35:24:03
Unknown
I told you, I close the membership. It is especially close or. But it’s going to get in until January of 2026 and I open it up. I’m ready for the watershed of awesomeness to come down.

00:35:24:03 – 00:35:34:51
Unknown
Hey there. Would you like to be a guest on the Unmask at Your Business podcast? Simple. All you need to do is go to UN market or business.com/podcast.

00:35:35:28 – 00:35:39:40
Unknown
Ready for your spotlight? Be on the lookout. All you need to do is be awesome

00:35:39:40 – 00:35:44:50
Unknown
by either being a client or by letting me know you use, did, or followed

00:35:44:50 – 00:35:57:29
Unknown
the advice you heard right here on a previous episode posted on social. And be sure to tag me at C at Corporation and use the hashtag Best on marketing strategy.

00:35:57:34 – 00:36:00:21
Unknown
All right, so this is an challenge for you

00:36:00:21 – 00:36:19:29
Unknown
regarding the summit and making some money. Think about the movement that you could start with the summit because you’re going to especially you do my one day thing. You could get up to 30 speakers in your world for one day, and they’re bringing all of their audience in there to your world.

00:36:19:34 – 00:36:27:40
Unknown
And then afterwards, when they’re promoting it, or even promoting it beforehand. People. And it’s all about you, baby. The world

00:36:27:40 – 00:36:41:17
Unknown
is all about you, right? It revolves around you. So the movement that you could start, you know, teach people how to really list, build, teach people how to eat healthy, teach people how to deal with their conditions that they have.

00:36:41:22 – 00:36:57:38
Unknown
And you have speakers around it. All of it. So you could start a movement with your summit that leads to other things. It doesn’t have to be the end all, be all. Yes, you could do a summit and make money, make lots of money, make money that they make money. The following days, weeks and months after that.

00:36:57:38 – 00:37:00:09
Unknown
That’s how I made that 25,000. Right.

00:37:00:09 – 00:37:15:32
Unknown
So just think about what you want to do. Create a theme and then go from there. What is one thing if you could talk about it, if you could just get people to realize, hey, this is going on in the world and I want to help people, whether it is business, wellness, whatever, it doesn’t matter.

00:37:15:46 – 00:37:22:36
Unknown
Create a summit around that and go do it if you need help with it. I am available to help you work this thing out.

00:37:22:36 – 00:37:30:41
Unknown
Right. So I want you to contact me. See is a corporation.com. Go to the contact page and let me know what you’re up to. And we can talk.

00:37:30:41 – 00:37:34:38
Unknown
So I want to recap what we’ve talked about today in the summit.

00:37:34:43 – 00:37:53:57
Unknown
A summit brings you authority and money and visibility as well. So you need to be doing it. What you could do once a year you can do two a year. It could be your big huge event every year. Right. Number two. Yes, the summit is big. It has a lot of moving parts, but you can do it. Don’t let anybody tell you that you can’t.

00:37:53:59 – 00:38:12:24
Unknown
Now you could do all this stuff by yourself. I did, but I did and let me back up. I did have somebody who walked me through the whole summit. Another coach who taught me how to do it did the summit with me. So I got it down pat. Now, yes, you can do it yourself. You can go all you can, you know, piece it together.

00:38:12:24 – 00:38:28:43
Unknown
But why do all this stuff have someone you know? It’s enough for you to have a business. I want to get a movement started. So if an angel laying about doing a summit, don’t try to do it. But you can do it. You can either do it with help, you can do it yourself. It’s going to take you longer, but you can do it.

00:38:28:43 – 00:38:53:42
Unknown
So don’t let anybody tell you that you cannot. And number three, take advantage of all the ways you can earn with the summit, because you can have the peak that not only the VIP pass, but you can have the AP slots, you can have, sponsors that come in, you can sell advertising. Right. So there’s a lot of ways for you to make money, just, you know, around selling them so you don’t have to just sell the records.

00:38:53:42 – 00:38:56:48
Unknown
But even if you just so the recordings.

00:38:56:48 – 00:39:18:00
Unknown
Because on that, some of that I did when I made 20 5KI just so the recordings I had one I had the speakers had to submit a gift, a free gift, so I wouldn’t make a no money off of that. And if you bought the VIP pass, you got one program or something else that I gave with that I can’t remember, but I still make money.

00:39:18:03 – 00:39:31:20
Unknown
But now that I’ve got all these other ways to do it, you know, VIPs, sponsorships, advertising, I’m going to pick and choose and do what I need to do, and I’m still going to make money. And you can do it in.

00:39:31:20 – 00:39:40:24
Unknown
Would you like to get free coaching for me? Simple. All you need to do is go to on marketer business.com/podcast.

00:39:40:24 – 00:39:45:55
Unknown
It’s time to get this book. And that is a 90 day gratitude journal for your business. Oh yes, I

00:39:45:55 – 00:40:07:25
Unknown
showcase this book before, but I just can’t say enough about gratitude because being grateful and having gratitude is reciprocal. Because if you’re grateful for what you have, God is going to bless you with more and you’ll find that more things are just coming at you in a good way, because you’re grateful and you’re showcasing gratitude.

00:40:07:30 – 00:40:14:34
Unknown
So when I did that book, I was like, let’s be grateful for our business because there’s a lot of people out there

00:40:14:34 – 00:40:31:58
Unknown
who really can’t be grateful for their business. They don’t have one downside of business. They’re still entrepreneurs. And nothing wrong with being an entrepreneur. I’m just not that E is entrepreneur and there’s employee. I ain’t that a I’m an entrepreneur and you have to be grateful for being this entrepreneur.

00:40:32:03 – 00:40:55:47
Unknown
And that’s what I do with the, 90 day Gratitude Journal for your business. I’ve got nine other entrepreneurs in there who are also talking about how they’re grateful for their business and why, and it’s really inspiring. And it’s a journal. So it’s a way for you to every day express your gratitude and have that gratitude come back to you over, over and over again.

00:40:55:52 – 00:40:59:39
Unknown
So you can do what it is that God has put you out here to do.

00:40:59:39 – 00:41:14:05
Unknown
So get that book right now you can go to CSR corporation.com. It’s on there. And you can also go to Amazon. It’s on there and you can get the e-book and you can get the paperback. Either one will help you.

00:41:14:05 – 00:41:19:16
Unknown
So that is the information I wanted to provide you today about some.

00:41:19:16 – 00:41:43:59
Unknown
It’s how you can make money with them and why you need to be doing them. Be sure to join me next week for my new episode strategies, strategies or Mindset which works this now I coach about strategies and how to do them the tactics that are associated with them. However, you can’t leave out mindset. It drives everything. So which one works better if I’m coaching?

00:41:44:14 – 00:42:09:21
Unknown
If you’re learning more about mindset and getting that straight, or if you’re learning more about the strategies, we’re going to dive into that in the next episode. So thank you so much for watching. Thank you so much for being here. I really appreciate it. It just makes me feel good that I can get this information out into the world, and people are being receptive to it and taking action on it, because that’s the thing, being receptive and taking action.

00:42:09:26 – 00:42:28:34
Unknown
So thank you so much. If this episode has been valuable to you, please subscribe and I would love for you to submit a review on the platform that you’re watching and on. Or if you’re on the show notes page, just scroll down to the bottom. You can see how easy it is for you to do a review or two, and to subscribe.

00:42:28:34 – 00:42:32:21
Unknown
So thank you very much and I will see you next time. Bye for now.

00:42:32:21 – 00:43:01:07
Unknown
Thank you for listening to the UN Market Your Business podcast. Here’s something you want to take action on. Great. Check out the show Notes on Unmarketable business.com/podcast. Be sure to like and subscribe so you don’t miss a single episode. Please do me a favor and leave a review or on whatever platform you use to access this podcast. It really helps us to spread the word and get this podcast in front of the entrepreneurs that need it.

00:43:01:12 – 00:43:02:33
Unknown
See you next episode!