00:00:00:00 – 00:00:28:47
Unknown
Are you a purpose driven entrepreneur struggling to get web traffic that converts into paying clients? Stop wasting time and money. Discover how to position yourself as the go to authority in your niche or industry. Infuse your Wow website with the best on marketing strategies and drive traffic to your website that converts to leads and clients. Listen to the On Market Your Business podcast today and watch as your ideal clients find you with ease.

00:00:28:52 – 00:00:34:01
Unknown
Let’s head into the studio now with our hostess with the Mostess, Carol J. Dunlop.

00:00:34:06 – 00:00:51:37
Unknown
Hey, everyone. How you doing? I’m counting Dunlop, your all on strategist and ten time bestselling author. Woo! It’s good to be back. It’s good to be here. It’s good to be alive. Don’t you feel that way? I feel that way. Just. I’m just happy. I’m just happy about life.

00:00:51:37 – 00:01:16:00
Unknown
I’m happy about everything. I’m happy with the businesses. I’m happy where things are going. And I hope you feel the same way. Because today we’re going to conquer and talk about and find some solution for those uncomfortable conversations that you, as a coach, need to have with your people, or you need to have with yourself

00:01:16:05 – 00:01:35:29
Unknown
These conversations are very important. And we always talk about, you know, don’t talk to yourself and you talk to yourself. You’re crazy. And recently, the summit that I’m going to tell you a little bit about, one of my clients, Doctor Alfreda Bradford, said, I always say talking, at least when you talk with yourself, you know that you’re going to have an intelligent conversation.

00:01:35:29 – 00:02:05:45
Unknown
I’m like, yes, child, that is it. That is the funniest thing I’ve ever heard. And it’s so true. So we’re not crazy. We are having intelligent conversations with ourselves because we know us better than us. That’s why we need to have this conversation. If you’re a coach, you need to have it with you people. If you’re a coach and you’re doing any of these things, then you need to have this conversation with yourself so that you can help your business explode to the next level and start staying stuck.

00:02:05:50 – 00:02:28:17
Unknown
Right? So we’re going to get to that in just a moment because it’s just me. There’s no guest today, but I do have some guest coming up in future episodes that you’re going to be so happy about, and it’s all about teaching you how to get more traffic to your website in these roundabout ways. They all come down to getting more traffic to your website, and you’ll see what I mean when we go through these,

00:02:28:22 – 00:02:31:01
Unknown
first of all, and tell you about something special that’s happening

00:02:31:13 – 00:02:46:55
Unknown
the power of your story. Summit Naveen Mullings and I Mullings, formerly Mullings, now Murray, have been saying that myself. We created this summit last year with the power of message, and we’re doing it this year for the same time.

00:02:47:00 – 00:03:08:55
Unknown
The power of your story and how important your story is. We have 24 speakers, and we’re going to be talking about the art of storytelling, how to steward your story, how to share your story, and about how to monetize your story. I’m going to be talking about that. I’m on that date. That is day or how to monetize your story.

00:03:08:55 – 00:03:19:44
Unknown
And then day five is going to be a live panel with as many speakers as we can get from the summit to come out, and we’re going to talk about embodying your story.

00:03:19:48 – 00:03:39:33
Unknown
So this can all be yours. If you go to power of your Story summit.com and go ahead and get your free ticket and go ahead and upgrade. You don’t have to upgrade if you don’t want upgrade, that’s fine. You can take your chances at missing out on some nuggets and that I want you to do that.

00:03:39:33 – 00:03:44:37
Unknown
But it’s it’s all free. We did this for years ago and take advantage of it.

00:03:44:41 – 00:03:47:09
Unknown
All right, it’s tech time.

00:03:47:23 – 00:03:59:04
Unknown
I love this time where we’re sharing technology and things that you probably didn’t even know existed, but now you do. So you can use them and make your life easier, better, do stuff faster, get more production.

00:03:59:07 – 00:04:02:02
Unknown
The tech time thing that I’m talking about today

00:04:02:12 – 00:04:03:46
Unknown
is pretty lights.

00:04:03:46 – 00:04:12:06
Unknown
Have you ever heard of Pretty Lights? I think it’s pretty links.com. Well, what Pretty lights does? You know you’ve heard of the T that L like they call it Bitly or

00:04:12:15 – 00:04:26:25
Unknown
tiny url.com where you put a long URL in there and it’s shortens it down to maybe ten, ten, 15 characters, something like that. You can do exactly the same thing with your own website and not miss out on any branding.

00:04:26:25 – 00:04:54:48
Unknown
So let’s say you have a long, a long URL and I want to use mine as an example. So on market to business.com power of your story summit or slash power of your story summit. That’s a lot. Right. So let’s just bring that down to UN market to business.com/p or y es s. So that’s a whole lot better right.

00:04:54:48 – 00:05:15:18
Unknown
You don’t have all the words. You don’t have all the letters. It’s easy for people to remember. And guess what. It is branding your website. So it takes your website whatever the.com is. And then at the end you can put whatever you want. And it’s really unlimited is based on your website. So you don’t have to worry about, oh, that’s already taken, I can’t use it.

00:05:15:22 – 00:05:33:30
Unknown
And you can, you know, get it down to I like to do 3 to 4 letters or one word or two words because, you know, we’re all busy and we don’t have time to be looking at things and we want to see what it is, know what it is, and keep rolling so we can click on it. So it’s all about getting people to click.

00:05:33:40 – 00:05:52:28
Unknown
And there’s something out there about a Bitly and tiny URL. A lot of people click on it because they don’t know what it is. So they’re going to click on this bitly so they can see, well, you can do the same thing with their own website, use your URL for branding. And then the other part make it short so it won’t be too long all together.

00:05:52:33 – 00:06:14:03
Unknown
So that Pretty Links is free is in the WordPress depository. But you can also upgrade and do some other things like time, your links or something I’ve not done. And I’m still all that free when I’ve had a need to time the stuff and all that. But if I do, I will. So go check it out. Pretty lights.

00:06:14:08 – 00:06:22:22
Unknown
All right. It’s time for us to get into these uncomfortable conversations. Are you ready? Get your pen and paper and join me on the other side.

00:06:22:27 – 00:06:47:26
Unknown
What’s holding you back from hitting well on your marketing plan? Fear manager. Imposter syndrome. Frustration that stops now. What if I showed you how to reach your target audience and get them to buy? How to make social media marketing easy. I don’t understand the power of email marketing and how to conquer your fear of putting yourself out there.

00:06:47:40 – 00:07:24:13
Unknown
What if I provided you with simple tools and techniques, easy to implement training that bring you clarity and give you the expertise and the know how to convert marketing into money? Hey there, I’m Carol de Dunlop, the online wild strategist and six time bestselling author. I teach purpose driven entrepreneurs, just like you to convert marketing into money. If you’re a purpose driven entrepreneur who’s ready to stop allowing beer and frustration to keep you stuck and instead embrace clarity, authority, and expert instruction to convert your marketing strategies into money in the bank.

00:07:24:27 – 00:07:55:37
Unknown
Then you need to join the UN Marketing Academy in the Academy. You’ll take a deep dive into the tools, techniques, and training that helped me and my husband have the same. Our successful business. In spite of the 2008 recession, two major health crises, and of course, the pandemic. The Academy is about replacing expensive, frustrating and overwhelming marketing practices with simple, easy to implement marketing resources that get you in front of your target audience and get you paid.

00:07:55:39 – 00:08:19:16
Unknown
This academy is for purpose driven entrepreneurs who crave simple marketing strategies, coaches who need real life trainings to take the overwhelm out of marketing. Small business owners who are ready to conquer their fear of putting themselves out there. Service providers who want to use social media and email marketing effectively. Action takers who are ready to go live without fear.

00:08:19:18 – 00:08:19:42
Unknown
Marketing

00:08:19:42 – 00:08:20:49
Unknown
business successfully

00:08:20:49 – 00:08:30:53
Unknown
takes work. And marketing without marketing. They don’t know you exist. If you’re ready to convert your marketing into money, you need to join the UN Marketing Academy.

00:08:30:58 – 00:08:37:49
Unknown
Join the UN Marketing Academy today by going to UN marketer business.com/join.

00:08:37:54 – 00:09:01:06
Unknown
Okay, let’s get into this. I have uncomfortable coaching conversations that you need to have with your people or even yourself. If you coaching somebody, tell them about it. If you’re coaching yourself or if you’re thinking about it, do these things that are really going to help you. So we’re not going to avoid this uncomfortability we’re going to jump right in and address it.

00:09:01:11 – 00:09:37:55
Unknown
So the number one uncomfortable conversation that you got to have is content. Your content is not the problem. It’s your offer. So you send out are you creating all this content, blog post, social media post, videos, live streams, all kind of stuff? Putting your things out there and what do you hear? Crickets. Nobody’s buying. Nobody’s saying anything. You may get a couple likes, but you’re not getting any commitments and you’re definitely not getting any sales.

00:09:38:00 – 00:09:56:43
Unknown
Why is that? Well, it’s not. The content is your offer. Your offer is not good or your offer is not compelling. Your offer is not solving the problem. Your offer is not what your people want. So you got to figure out what is it that your people want. In order to do that, you got to go all the way back to the beginning of a three step.

00:09:56:43 – 00:10:21:57
Unknown
For that. Tell everybody they have to do. They have to know who you’re talking to, who is your audience, you know, are they retired business owners who want a new, who want something new to do is a couple who want to travel the world and don’t know how to do it. Is it maybe young moms who are looking for healthy recipes to prepare for their family really fast?

00:10:21:57 – 00:10:40:54
Unknown
Whoever they are, you got to know who they are. And by knowing who you are, who they are, you know what they want. You know what they like. You know how they talk. You know the expressions they use. You know where they hang out online. You know the books they read, the coaches they follow, you know, all this stuff because they’re your audience and you have made it your job to know this.

00:10:40:54 – 00:11:00:53
Unknown
And if you don’t know this stuff, if I ask you anything about your audience and you go, I’m not sure, possibly it could be you don’t know your audience. So you need to get right back to the drawing board and figure out who your people are and who you’re talking to. Then you need to know what is the major problem in their life right now.

00:11:01:04 – 00:11:21:08
Unknown
What is the thing that is keeping them awake at night, or keeping them from even going to sleep or giving them restless sleep? They’re like sitting up in the middle of the night. Oh my God, I gotta solve this problem. This problem is what you solve. And then the final thing is, how are you going to solve the problem and let them know, hey, I have a solution.

00:11:21:08 – 00:11:49:56
Unknown
Come over here. So if your offer doesn’t address the who, it doesn’t answer the what and it doesn’t show people how, then you’re just wasting your time creating this content cause it’s not going to work. Nobody’s gonna like, wow, that is great. Let me go get it. Because if they don’t have that problem or your content doesn’t really spell out what the problem is and how you solve it, they’re not paying attention.

00:11:49:56 – 00:12:20:54
Unknown
This is people rolling to whatever they do. So remember, cut your content is not the problem. It’s your offer. Fix your offer. Make sure that when you put it in it, doesn’t it? The pricing is not the thing is not should I make it cheaper? You most likely need to make it more expensive because your people are looking for something substantial, quality minded, valuable, and they’re looking most of all to solve their problem and to solve a problem.

00:12:20:59 – 00:12:42:37
Unknown
How much will they pay? Now, it’s not about, cheating people or seeing if you can get the most out of people or anything like that is fair market value. What is your time worth for creating this thing, and what do you want people to pay you for putting this out there? That’s what you need to think about and you need to think about it in a problem.

00:12:42:37 – 00:13:15:54
Unknown
Solution. Offer the scope of what’s the problem? This is the solution. Here’s my offering to solve problem solution offer. Get that down. Pay. Know who, who, what and how first and then do the PSR and you will be great. It’ll be all great. Number two, your perfectionism is showing. So I am not a perfectionist. I like to get things done, put it out there, wash, rinse and repeat.

00:13:15:58 – 00:13:44:19
Unknown
See what’s happening, take it back, do a revision on it, put it out there again. But some people I’m not saying you are, but some people are perfectionists. They don’t want anything to leave their office, their computer or whatever. And it’s not perfect. The chat I want, I have to, compare this to Below Deck. You know, that reality show about people, chartering these boats, and it goes to the whole thing about, you know, what they do on the boat and all that.

00:13:44:19 – 00:14:07:52
Unknown
Well, one thing you’ll notice that they do, they’re always cleaning. They’re always cleaning. Everything that toilets, the table, the windows, whatever. They’re cleaning something because they don’t want any smudges, smudges or spots or stains. They want to present a perfect, perfect yacht for these people to get on who are paying all this money to get on them. All right.

00:14:07:52 – 00:14:30:16
Unknown
That’s not there. Doesn’t have to be you. You can be a B student or even a c C that you don’t have to get the A perfection is not required. Information is required. Getting this, getting these people what they want is required. Getting them the results that they need is required. So yeah, they’re all perfectionism out the window.

00:14:30:21 – 00:15:04:28
Unknown
You know you you can only perfect it up to a point. Yes. Proofread. Yes. Catch the spelling errors because that’s a sign of a of an amateur. If you have tons of misspellings, it’s not grammatically correct. The sentences are wrong. All that stuff that you know, that’s amateurish and you can perfected that part. But having every single t cross I dot dotted period show and no, you just have to make sure that what you’re putting out there works.

00:15:04:33 – 00:15:22:24
Unknown
You know, you’re talking about you’re talking to your people who you know what they are. You know what their situation is, right? And you’ve got this offer that you’re putting out there. But it doesn’t have to be perfect. You can take I give you permission right now. You can take it back, you can revise it and you can put it out again.

00:15:22:29 – 00:15:43:51
Unknown
And then you can see what happens. It did you have a a better reaction to it? Did more people buy? Did one person pay for it? Look at that. Look at it that way. What person pay for this? If one were to pay for this, that means that you got something. But if one person and nobody else, it means that you got to fix them.

00:15:43:56 – 00:16:03:22
Unknown
Okay, so people buying it means that your idea is proven, but how you presenting it may not be quite the right thing, because if your people watched videos and you gave them audio banning, or if your people would rather read and you’re sending them to something that they got to be interactive with, they don’t have time or don’t want to do it.

00:16:03:37 – 00:16:22:49
Unknown
That’s all right. So that’s why you got to look at your people, see what who they are, what they want, how you can help them. And you just gotta put it out there. You gotta put your offer out there. So here’s something you can do. I want you to make a list of 50 people who can use whatever your offer is, and just pick one.

00:16:22:49 – 00:16:55:00
Unknown
They opposite. Doesn’t matter if it’s expensive or affordable or whatever. Just pick 1 or 2 offers that you want to sell. And if you have to do something to it, do something in it, or help it or whatever, I want you to be comfortable with whatever the price is. Because the main number one thing that happens if you discount, discount, discount your services, your products, your intellectual property, and people buy it because it’s at a discount or whatever, and then you’re starting to do it, you’re not going to do it well.

00:16:55:15 – 00:17:12:39
Unknown
You’re going to hate doing it as a matter of fact, and you’re not going to give the best part of you. And your client is going to miss that, because they won’t get the best of you. And is it their problem that you decided to discount your offer because it had it? You know, you were like, oh, that will help me sell.

00:17:12:39 – 00:17:27:49
Unknown
That’s not going to help you sell this discounting for discounting sake. It’s not going to help you sell. So I want you to make a list of 50 people who you can sell this product to, product or service, whatever it is. And then I want you to reach out to them and see what they say. 55 zero yes, I said that.

00:17:27:57 – 00:17:55:12
Unknown
Okay. Number three free, free, free is sabotaging your pay to, I am the queen of free. I tell you, I love free stuff. Give me a free, anything. Just about. I will take it. And when I first started in business, I didn’t have that much money to spend. Well, my first business or even my personal training business, which came after CSI.

00:17:55:17 – 00:18:10:49
Unknown
I didn’t have money to spend on it. So it was all about let me get as much free stuff as I can and learn how to do this thing, and I did. But you know what? I found out? Free is not enough. And the reason that free is not enough is what is what I’m going to explain to you in a minute.

00:18:10:49 – 00:18:28:51
Unknown
You gotta pay. You gotta pay or something’s free. You can get so many things free, and then you’ve got to pay for the real deal. Now, those people who are out there making that money, they know that. So they’re going to give you some free stuff that kind of breaks the surface of what they’re trying, the idea that they’re trying to get across to you.

00:18:28:53 – 00:18:57:06
Unknown
Right. So let’s say you got, let’s say, what am I like, lead magnets. Nine ways to get more traffic to your website, right? So I took my podcast and the guests that I invited, and I always ask them, how do you get traffic to your website? And I took nine of those people and took their answers and put it into a freebie that you can get, you can get right now.

00:18:57:11 – 00:19:13:41
Unknown
all right. So it will be the freebie. I’ll have it listed in the show notes for you. But there are nine ways that these people are using to get traffic to their website, and it’s absolutely free. But what is my end game with that?

00:19:13:50 – 00:19:35:35
Unknown
My end game is number one to get people to on my podcast. So I got nine people who are on the podcast, so that’s a better chance of them listening to me because I’m telling them, you can get you can listen to what these people are saying, get more traffic to your website. This is my podcast. Yes. And then I’m promoting the guests as well, the guests who are on the podcast so they get more exposure.

00:19:35:35 – 00:19:52:46
Unknown
So it’s a win win all around. But in the end I want people to be talking in a conversation about websites, and I want that to lead back to me so that they’ll get help. They will come to me to do their website. That’s the end game of it all. I’m giving you free stuff. I’m making this available.

00:19:52:55 – 00:20:19:38
Unknown
But, you know, it’s just I want to get my hurley in. I want lipstick and makeup and stuff, and I want, you know, a house to be in, roof of my head, shoes on my feet and things like that. How do I get that? By selling. By getting people like you to purchase my products or services. But you’re not just going to purchase my products and services unless you’re you’re saying to yourself, oh wow, I need that.

00:20:19:42 – 00:20:39:07
Unknown
The first step shows you that you need this. You want to give them a win, answer one question or give them one solution. And then let’s say you have ten solutions that can really help them there. Like a step thing. You know, you do this when you graduate and you do number two, you graduate, you do number three.

00:20:39:07 – 00:20:55:03
Unknown
And it’s better. Well, give the freebie, give one of those as a freebie. And then the rest of you keep under wraps. I save that for the people who are going to pay. Because if you give everything away for free, who’s going to pay? Right? You know that old saying a long time ago, you know who would pay for the cow?

00:20:55:05 – 00:21:16:48
Unknown
They can get the milk for free. And they were talking about, you know, women and our virtues and all that. But it’s kind of the same principle. If you give everything away, nobody’s going to pay because they’re like, well, I got everything. I don’t need to pay for anything. So you need to you need to tease them. You need to say, hey, this is what you can get by working with me.

00:21:16:57 – 00:21:32:04
Unknown
These are one of this is one of the solutions that you will get for working with me. I have not others, but you got to talk to me and let’s see if they were relevant for you. So you’re putting it in their court. They’re going to come and see if these things are relevant, if it’s going to help them.

00:21:32:15 – 00:21:53:10
Unknown
So it’s making me feel like, oh, let me go try that out. Curiosity. Right. So maybe your free stuff is sabotaging your paid stuff. So if you have something right now that you can take a part of it and make it free, do it. And then if they want more, they can pay for it. If you want money, that’s what you got to do.

00:21:53:15 – 00:22:14:14
Unknown
That’s create appetites and content that will make them come back for more and more and more, and pay you more and more and more. Because the thing is, when somebody needs an answer to solve a solution, a problem that they have, they’re going to pay as much money as they feel they need to pay to get that solution.

00:22:14:18 – 00:22:33:09
Unknown
And I’ve told you about the the rope thing, like you’re climbing up this side of this rock. I don’t know why you would do that, but some people do. They find it fun. I don’t, but they still have it inside of this rock. And you realize, oh my God, my rope has disappeared. I don’t know what. And I’m kind of holding all.

00:22:33:17 – 00:22:52:52
Unknown
And then here comes someone else at the top of that rock or mountain and said, hey, I got a rope for you and your rope, but it’s a better rope. Is any rope? Any rope is good right now. How much would you pay for that rope? How much? So that’s what you gotta look at when you’re doing free stuff versus paid.

00:22:52:57 – 00:23:18:29
Unknown
All right, number four, you have a conversion problem, not a traffic problem. So you’re doing all this stuff and you’re trying to get more traffic to your website. Right. That’s that’s the key. Get traffic, get traffic, get traffic. And somebody out there somewhere is going to tag on my website, stop. And they’re actually gonna buy something. Well, not if you’re not.

00:23:18:29 – 00:23:42:38
Unknown
If your offer isn’t good, not if you don’t know who you’re talking to or what they need or your solution is off or you’re trying to be perfect, none of that’s going to happen. So you’ve been, you know, trying to get this traffic over and over again just to see 00000 over and over and over again. It’s not the traffic is the conversion.

00:23:42:43 – 00:23:59:22
Unknown
Maybe you don’t even have anything that’s got to convert. Then when people come to your website and they, you know, there’s free traffic, hey, there’s a site, it tells me all about the exact thing I want to do. I want to create smoothies. I’ve never done it before. This person has the recipes. Oh, great. And they’re giving away recipes.

00:23:59:22 – 00:24:02:21
Unknown
Oh, awesome.

00:24:02:26 – 00:24:26:50
Unknown
And then nothing. They don’t buy anything. Why? Because you’re not making it compelling enough for them to reach in their virtual wallet and give you that money and pay you. Like I said, people will pay any amount that they deem necessary to get what it is that they want, but they have to want it, and you have to let them know they need this, right?

00:24:26:54 – 00:24:45:44
Unknown
They want this, they need this. They can have it for this price. Because if you aren’t converting the traffic that you already have and you’re trying to get more traffic, it’s just gonna end up in a soupy mess, because all these people are really slow and pass website, stop and look at it for a second to keep on going and going.

00:24:45:48 – 00:24:58:48
Unknown
We don’t want that. We want them to come by your website, start saying, I didn’t even know this here. This is amazing. I need this right here. And reaching that pocket and pull lots of money and buy it from you

00:24:58:53 – 00:25:19:36
Unknown
how do we get past this? So right now, I want you to. This is what you do. I want you to audit your content. And now that you know that whole thing about perfection, you know, is good and done is better than perfect, right? So let’s get it done. Make sure you’re talking to the who, the what the hell.

00:25:19:41 – 00:25:26:32
Unknown
Right. And you’re making sure that this is compelling enough that people want to pay for it,

00:25:26:37 – 00:25:32:19
Unknown
So I want you to audit your content and keep all those things in mind.

00:25:32:24 – 00:25:48:41
Unknown
And you’re trying to get traffic to the traffic that comes to your website to turn into a lead that subscribes to your newsletter. Who then after their being, after they’ve been nurtured, they’re going to become a client.

00:25:48:56 – 00:26:17:31
Unknown
So it’s lead subscriber lead subscriber, client or sometimes a lead client. They don’t even subscribe. They just buy what you have. But you got to make it easy for them to do that. And I want you to create a process that kind of steers them. If you think about a farmer who’s farming like cows and goats, a sheep, they always have to her, then together, right, and get them in kind of a line so that they can direct them.

00:26:17:31 – 00:26:37:41
Unknown
And they do this, you know, keep dogs. The people who are on the horses, I don’t know what they call them who are leading people. You know, they’re out there looking. Go this way, go this way. So that’s what you’re doing on your website, article content, and see what is the path to success, the path to payment that you’ve structured for them.

00:26:37:44 – 00:26:54:49
Unknown
Do you have one? Do you have a sales process? Do you have something on your website where they download it? They do whatever it says. They get an instant win and then they’re like, this is awesome. They’re not going to do anything else till they get another email that says, hey, how did that work out? Are you okay?

00:26:55:01 – 00:27:15:26
Unknown
Hey, why don’t you have a promotion with me? So now they’re on your list. You’re inviting them to have a conversation. They have a conversation with you. It in the conversation, it’s not just you’re sipping coffee or wine or whatever and talking about the data. You’re talking about how you can help them. It’s not the meet and greet.

00:27:15:31 – 00:27:37:41
Unknown
And let’s talk about our life being mommies and grandmas and all that. It’s, hey, how you doing? Thank you for being on my list. What is the issue that you had had it that salt had it. What you download it had it that solve it. What else are you trying to do? And let’s see how I can support you is, you know, it’s a professional conversation.

00:27:37:50 – 00:27:59:35
Unknown
If you want to have a friendship conversation with somebody, tag, go ahead. But if you’re trying to make money, this is the path that you have to go on. Right. And so you got to think about conversions. How is this going to convert from something free to something paid or getting that person that then lead that, traffic that turns into a lead?

00:27:59:42 – 00:28:18:40
Unknown
How do they then how am I going to ensure that they become a subscriber and then become a client? It’s all about the nurturing. It’s all about welcoming them to your website. When they get there, they know they’re in the right place. Why? Because they see and hear things that are familiar. You speak in the language that they speak.

00:28:18:40 – 00:28:40:55
Unknown
I’m not talking about Spanish, English or Portuguese. I’m talking about whatever the language is. If they’re young, loud, you’re speaking the language, say young moms. What you want to hear or the expressions that an older gentleman wants to hear when he’s been a CEO and now he’s looking at starting his own business. What does he want to hear?

00:28:40:55 – 00:28:57:56
Unknown
That’s the language part I’m talking about. As long as you get that stuff right and you know what you’re doing right, because I know you know what you’re doing, and you can present it in a way that people understand it and they can know, oh, if I do this, this is going to happen and I can reach my dreams is why they are in.

00:28:57:56 – 00:29:25:53
Unknown
So audit your content and see are you helping people to go up that ladder with you? You know, they’re starting out at whatever point they’re starting out, when they’re coming to you, but you want to see them increase, get more, more impact, more, whatever it is they’re trying to do, just think about it like a driving instructor. You know, we have all these places that instruct people how to drive, but the people that come in, do they want to really learn how to drive?

00:29:26:08 – 00:29:41:52
Unknown
Yes, I will learn how to drive because I don’t want to be locked up in the house all the time. I want to get out and I want to do stuff. So they’re going to come to this driving place to be taught to drive. And then what happens? They have to get their license and they have to pay for it.

00:29:41:56 – 00:30:03:40
Unknown
That’s how that industry makes money, right? And then if you don’t drive correctly, they take points away or give you points and they eventually take your license away. That’s how they make money. So you’re in the money making marketing business. So how do you get people to convert? So that’s what I want you to do. Look at your content and see how you got to.

00:30:03:49 – 00:30:27:10
Unknown
How does it fit in your strategy, your sales strategy. All right. Number five. Last one. You know prices are insulting. Your expertise. Oh that’s a big one right. Your prices are insulting your expertise. Now I get it. When you first start out and you’re in business for yourself. You’ve been working a job all your life. The job. I call it journey on the road.

00:30:27:14 – 00:30:51:22
Unknown
But just because of the ceiling limit on both jobs, right? You’ve been in a job. You’ve been an employee, and you always knew that you want to be an entrepreneur. Or this could be a do they happen to be an entrepreneur? You get out there and you start working. You start, creating stuff for people to purchase, whether it’s real, you know, physical products or info products or whatever it is, you’re creating this.

00:30:51:27 – 00:31:11:13
Unknown
And when you put it out there, you like, immediately you get imposter syndrome. Who’s going to buy for me? Who’s going to pay this? Who am I to even do this? You are you. You are the person that God has made and put on this earth with a purpose. And whatever it is that you’re selling or doing, that is your purpose.

00:31:11:13 – 00:31:32:25
Unknown
That is what he’s telling you to do. That’s what he put into your life for you to do. So then, you know, since we’re hit with that last syndrome, imposter being an imposter, not good enough, not knowing enough and all that, we’re like, okay, I’m gonna take this six week course and I’m going to sell it for $25.

00:31:32:29 – 00:32:10:56
Unknown
That ought to be great, because $25, everybody will line up to get this course, and you sell zero, And you think, oh, well, I had my who? I had my, what? And I had my how but who’s going to pay $25 for a six week course and expect to get results out of it? And that’s because when you go to Tony Robbins or any of these other big coaches, then they’re charging, you a lot of money for what they’re doing.

00:32:11:01 – 00:32:34:48
Unknown
And, you know, the coaching industry is debatable about, you know, should I charge this money? I’m making up this fee or whatever I mean, you have, what God has put in you to your your spidey senses. Yeah, that doesn’t even sound good enough to be true. And most of the time when a big, huge, name like that is putting something out really cheap, there’s a lot of stuff behind it.

00:32:34:48 – 00:32:52:10
Unknown
Like other stuff you got to buy or this is going to take you forever to do, or this is impossible to do or whatever. And you’re like, well, I’m not like Tony Robbins. I can’t charge $34,000 for this thing, but 25 they should buy and they’re not going to buy it because they don’t trust it. They’re like, how can you be an expert in charge?

00:32:52:10 – 00:33:26:52
Unknown
20 found out because most people know that experts get paid experts authority, people who know their stuff, they get paid. Why? Because they’re experts and authorities in that subject matter. And it’s taken a taking them a while or many courses, many classes degrees. What a just life experience, right? Because if you’re 50 years old right now and you’re just starting out with a new company or a new whatever, and you get that, imposter syndrome on your back, say, oh, who am I?

00:33:26:56 – 00:33:45:09
Unknown
You know, who’s going to pay me this? You know, squash that right now. You’ve got 50 years, or at least, let’s say at least 30 years, at least if you’re 50, you got at least 30 years of experience and doing something. Maybe it’s making a mess of your life. And now you finally decided, I’m going to do this right?

00:33:45:09 – 00:34:01:40
Unknown
And you can tell people, if you’re doing this, this and this going on here, you know, I know some people who’ve been in person before and stuff, they come out, don’t do this. Don’t be like me. Do this. Even if you’ve been in prison, you still got experience. People have been a lot of people out there have not been to prison, thank God.

00:34:01:44 – 00:34:18:40
Unknown
Let me knock on wood. I’ve never met a person I don’t want to go. And I’m not trying to do anything to go. But there are people who have been in circumstances where they’re rightly so. They’ve been imprisoned or wrongly, they’ve been in prison, and now they’re out and they can talk about their experience. What is that worth?

00:34:18:45 – 00:34:43:25
Unknown
What is your story? What are the things that you are doing? What are they worth? They’re worth a lot of people. If you can get them on the right track, or you can help them avoid making a big mistake, or you can help them achieve something that they’ve never thought about. Because I have a summer program that’s going on right now that I launched, two, three, two weeks ago, I think $4,500.

00:34:43:30 – 00:35:04:08
Unknown
And what does it teach you? It teaches you how to create lunch and promote a summit that makes you money. Because I’ve done it. I had this summit that, Nadine and I are doing. We’re already making money on the thing because people are paying for right now, and people are paying for the All-Access upgrade. They pay for sponsorships.

00:35:04:21 – 00:35:31:26
Unknown
And now, once they get in and see the goodness and the awesomeness that speaker speakers, they’re going to pay those speakers for something. You know, the speakers are doing this free. They’ve submitted their gift. But if someone resonates with you, you’re going to go follow them. And you probably say, hey, I need them. And just because they were on that summit and talking about their experience or what they’re doing, someone, some person, some persons are going to go to them and start working with them.

00:35:31:26 – 00:35:56:20
Unknown
I mean, that happened on another summit than I did. The ultimate list building summit, Rwanda, making $25,000 off of that summit through selling the upgrade packages and the clients that came in and the products and services that I saw after. So yes, you can do it. So don’t insult your ex, your expertise with cheap prices. Nobody’s going to buy this.

00:35:56:22 – 00:36:12:50
Unknown
No. Put a price on it and go forward. The market will tell you whatever the market will bear is what you can charge. Right? But you want to be, you know, you want to be godly. You want to be Christian, you know, want to get over on people, but you want to be paid for your work, your experience.

00:36:12:50 – 00:36:41:06
Unknown
If you’ve got a couple of degrees or one degree or you even went through like high school and some college, that’s more a lot of people have done the experience that you have. You can use that to help other people do whatever it is you want to help them to do. So don’t discount your experience at all. And if you do, if you do, do this thing that I was talking to, this six week program and self $25 by the end of the six weeks, you’re going to be crazy.

00:36:41:06 – 00:37:05:37
Unknown
You’re going to be pulling out your hair because you’re going to get people who are 812 and all that. You get everything when you discount stuff for people, they will hold you to it. And their turn at some of them, most of them turn out to be, oh my gosh, why am I dealing with this person? But you did it to yourself because you sold it cheap and it’s worth way more.

00:37:05:42 – 00:37:23:37
Unknown
And those people do it so they and they’re like, well, she sold this cheap. Maybe I can get this right here. Maybe I could do this. They’re going to try it. So don’t do it. I’m going to tell you don’t do it. You don’t want that headache. And I’ve done it before so I know I have discount it.

00:37:23:42 – 00:37:43:55
Unknown
I have, you know, broke off a couple hundred dollars or something and then that’s, that’s kind of the first thing bring back cheaper. No, no, it is what it is. And don’t just because you’re talking to someone and you’re like, well, that’s a lot of money. Well, they can’t afford you. It’s a lot. I really, really want something I’ve seen.

00:37:44:10 – 00:38:04:23
Unknown
Let me tell you this. I’ve seen so many people and Louis Vuitton shoes, those red bottoms think that I’m getting that right. Right. The red bottoms and I Louis Vuitton as a boutique that I don’t have any. But I’ve seen them. You know, forsake their rent, their mortgage, their car payment to get those shoes. So whatever be whatever it is that people really want, they’re going to pay for it.

00:38:04:28 – 00:38:34:02
Unknown
And if they if really, really want to make it as a coach or, purpose driven entrepreneur, you got it. You know, you got to know that you are the bond that com people want you for the information, the advice, the experience, all of that. And they’re willing to pay. And if you are stuck in the people who aren’t willing to pay, get away from them and go to some other people who really are willing to pay.

00:38:34:07 – 00:38:43:23
Unknown
They recognize your authority. They recognize that you’re validated, that you know, you know what it takes to get them to this next level. And they’re going to

00:38:43:28 – 00:38:43:58
Unknown
pay you.

00:38:43:58 – 00:39:04:57
Unknown
All right. That’s all five of those conversations. Let me run it through again. The first one is your content is not the problem. It’s your offer. So fix your offer. Number two, your perfectionism is showing because you’re not even putting the stuff out there, or it’s taking you so long to get it out there because you want it to be perfect and you’re missing out on money.

00:39:05:10 – 00:39:25:05
Unknown
Number three, free is sabotaging your paid stuff a given. Now you’re giving too much stuff away for free. The thing is, you can’t. You really can’t give everything away because it’s taken you, like, 30 years to get this stuff together in your hand. So don’t be trying to give everything away. And you’re kind of doing that in a way.

00:39:25:05 – 00:39:41:52
Unknown
If you’re not charging enough, you’re really undermining your success. Number four, you have a conversion problem, not a traffic problem. If you’re not converting the traffic that you have now, your thing is not to get more traffic is to figure out why.

00:39:41:57 – 00:39:45:08
Unknown
that goes back to the three who what, how?

00:39:45:12 – 00:40:04:56
Unknown
And the final one is your prices are insulting your expertise. Don’t do that. You know, raise your prices right now. Prices right now. And just take a breath that we prices put it out there and just see what you get. You might even get some sales back because you’ve been holding back. And some people, believe it or not, some people are waiting, waiting, waiting for you

00:40:05:01 – 00:40:08:26
Unknown
to come up to their level with the price that they feel

00:40:08:31 – 00:40:09:38
Unknown
is going to help them.

00:40:09:38 – 00:40:16:50
Unknown
Because some people won’t pay, you know, low prices or some nice stuff is cheap on all on it. That’s a challenging price. Let me look at what they got.

00:40:17:03 – 00:40:38:47
Unknown
so all of these five uncomfortable talking conversations are things that you need to have either with yourself or with your people if you want to, if you want them to get more results and they calls you to stop hiding behind the tactic tactics and start making the bold business decisions

00:40:38:57 – 00:40:42:29
Unknown
that will explode your business profits.

00:40:42:34 – 00:40:58:53
Unknown
So by addressing all of these five uncomfortable conversations, you know whether it’s with you, yourself or with your people, you’re going to come back energized and ready to explode those profits in your business.

00:40:58:57 – 00:41:08:21
Unknown
And you can use my simple marketing strategies that convert to cash the things that I’m talking about right now, you know, write a bestselling book hosting an important job podcast,

00:41:08:30 – 00:41:10:05
Unknown
producing an expert summit,

00:41:10:17 – 00:41:29:57
Unknown
email marketing. Make sure you’re nurturing, nurturing them even when you’re putting stuff on social media. The goal is not to just engage everybody in social media is to find your piece, get them to your site so that they can get on your list so that you can nurture them and they can become fliers.

00:41:29:57 – 00:41:38:52
Unknown
That is the name of the game. So if you’re suffering from any of these five things that I’ve been talking about, go back through what I’ve been talking about.

00:41:38:57 – 00:41:45:22
Unknown
you know, get your mind right, get your mindset right, because you can do this. I know that you can.

00:41:45:27 – 00:42:08:10
Unknown
Is your website ready for prime time? When your ideal prospects land on your website, do they see the true professional you are? Are they greeted by a site that’s not quite ready for prime time? For 30 years, we help coaches and service providers transform their online presence into powerful, client attractive machines. As a premiere website to Sanders in Atlanta area.

00:42:08:15 – 00:42:38:43
Unknown
We don’t just build websites, we create conversion engines that work for you 24/7. Why choose CSI for your Wow website? We’re experts in authority marketing. We help you convert web visitors into paying clients with our proven UN marketing strategy. We offer complete protection. We’ll work hard to keep your website safe from hackers and accessible to all. And we offer purpose driven results custom designed for coaches and service providers who want to make a real impact.

00:42:38:47 – 00:43:07:52
Unknown
If you’re ready to make an impact with your website, download our free Wow Website Planner today. Inside this planner, it’ll give you all the information you need to create your own Wow website. Whether you use us or someone else, you need a website that converts web visitors into paying clients. So go to KCI corporation.com or slash planner right now and download the free Wow website planner.

00:43:08:06 – 00:43:24:04
Unknown
Did you enjoy that? Did you learn something? I hope that you did. And I hope that you took notes. If you didn’t, you can always play it again. Right. So I’m glad. I’m glad that you were able to hear that because it needs to be said. Information needs to be out there.

00:43:24:09 – 00:43:29:18
Unknown
All right. My client spotlight for today is Tara L Felton.

00:43:29:27 – 00:43:30:28
Unknown
Tara and I

00:43:30:38 – 00:43:34:03
Unknown
never met until we did the summit together.

00:43:34:08 – 00:43:49:06
Unknown
I asked her to be a speaker and she said yes. We had been trying to connect back and forth. She’s been on my email list for a while, and we had an email situation where she was getting like several duplicates of emails, and we work with that.

00:43:49:06 – 00:44:07:55
Unknown
That’s how I even became aware of her presence. I don’t know when exactly when she got on my list, but we finally got that taken care of. And then I’d asked her for some to do something else, and she couldn’t do it. So now she’s on the summit. Tara calls and make sure you look for her. She is on, I think.

00:44:08:00 – 00:44:30:19
Unknown
I can’t remember which day it is, but she’s talking about her. The scar. Trying to take her own life, but not being successful in that and now being a success on her business. I think that calls for a win and a hand clap and all of that because she was trying to take herself out, but God didn’t let her do it.

00:44:30:32 – 00:44:39:10
Unknown
And now she’s talking to others about mental health issues like that and how we can make space for people

00:44:39:15 – 00:44:42:37
Unknown
and, you know, understand what they’re doing, where they are and all that good stuff.

00:44:42:42 – 00:44:44:20
Unknown
congratulations, Tara.

00:44:44:25 – 00:44:55:04
Unknown
Hey there. Would you like to be a guest on the Unmask at Your Business podcast? Simple. All you need to do is go to UN market or business.com/podcast.

00:44:55:09 – 00:44:57:06
Unknown
All right. Now, my challenge to you

00:44:57:13 – 00:45:02:28
Unknown
is to look over the five uncomfortable conversation points that I brought up.

00:45:02:33 – 00:45:14:10
Unknown
I want you to go through them and see if any of those resonate with you. And if they do, I want you to fix them. So basically, what you’re listening to, I want you to see, does that affect you?

00:45:14:19 – 00:45:35:00
Unknown
Is that something that you’re doing and you don’t want to do it any longer? You ready to make money? Let’s knock them off one at a time. And if you see anything that’s like, oh, that’s me, or oh, I’ve done that. Stop it, fix it, you can do it. And I want you to come out on the other end happy and profitable.

00:45:35:04 – 00:45:56:28
Unknown
So I want to recap. Let’s look back over the three points that I want you to get from this. Number one, avoiding the discussion about what’s working and what’s not working. It’s going to make it worse. So if you just ignore all those five uncomfortable conversations, I just would say, oh, I’m not going to worry about that. It’s just going to get worse.

00:45:56:28 – 00:46:22:45
Unknown
It’s not going to get better until you address it. Number two, done is better than perfect. So stop. You know I can put this out there. It’s not ready. Get the thing done. Give yourself a deadline. Put it out there and then see what the reaction is. And don’t put any kind of feelings on the reactions. Take it back and just see how you can change it, how you can adjust it and then put it out again.

00:46:22:55 – 00:46:44:46
Unknown
The whole thing is to keep moving forward, right? Keep moving forward. And then number three, going through the five five conversations will make your business, your content and your results stronger. So that’s what you got to do. Play it over again.

00:46:44:51 – 00:46:53:32
Unknown
Would you like to get free coaching for me? Simple. All you need to do is go to on marketer business.com/podcast.

00:46:53:37 – 00:47:14:06
Unknown
All right everybody it’s time to get this book. What book am I talking about? Today is the I am a money magnet book. Why not? Because we need money. We’ve been talking about. Money we’ve been talking to has stopped the things that are stopping you from getting money. And this book is going to help you get more money, because every day you are putting into your brain.

00:47:14:10 – 00:47:32:09
Unknown
How did I make money today? Or what am I doing to make money? Because if you don’t think about it, it’s not just going to magically happen unless you win the lottery, but even to win the lottery, you got to enter, right? You got to buy the ticket. So let’s focus on something that we really do have control over.

00:47:32:19 – 00:47:43:34
Unknown
And that is how to make money every single day. And I am a money magnet. Does that for you. You can find it on Amazon and it’s also on our site cSAC corporation.com.

00:47:43:38 – 00:47:51:56
Unknown
So that’s all I have for you today. Thank you so much for sticking around. Next episode I’m going to be talking about non ways to convert traffic into clients.

00:47:51:56 – 00:48:28:08
Unknown
So talk about fixing stuff those uncomfortable conversations. So by the time I come back around next time I’m going to give you non ways to convert traffic into clients. So if you have received value from this episode, if it touched something that you really liked or made you think about something, please consider subscribing so you don’t miss a single moment, maybe even writing a review about the podcast because this will help other purpose driven entrepreneurs just like you, to find this information and get on the right track with their business.

00:48:28:13 – 00:48:50:31
Unknown
Or you can share this with your audience and let them know, hey, the bomb.com, because I know about Carol and her Unmarked Business podcast and you can beat it. But that’s the funny thing. But yeah, that helps me share it kind of go ahead. So thank you for joining me today and I look forward to seeing you next time.

00:48:50:31 – 00:48:51:29
Unknown
Bye for now.

00:48:51:34 – 00:49:20:20
Unknown
Thank you for listening to the UN Market Your Business podcast. Here’s something you want to take action on. Great. Check out the show Notes on Unmarketable business.com/podcast. Be sure to like and subscribe so you don’t miss a single episode. Please do me a favor and leave a review or on whatever platform you use to access this podcast. It really helps us to spread the word and get this podcast in front of the entrepreneurs that need it.

00:49:20:25 – 00:49:21:46
Unknown
See you next episode!