00:00:00:00 – 00:00:28:47
Unknown
Are you a purpose driven entrepreneur struggling to get web traffic that converts into paying clients? Stop wasting time and money. Discover how to position yourself as the go to authority in your niche or industry. Infuse your Wow website with the best on marketing strategies and drive traffic to your website that converts to leads and clients. Listen to the On Market Your Business podcast today and watch as your ideal clients find you with ease.

00:00:28:52 – 00:00:34:06
Unknown
Let’s head into the studio now with our hostess with the Mostess, Carol J. Dunlop.

00:00:34:06 – 00:00:45:51
Unknown
Hey. Hey everyone, it’s Carol J. Dunlop, your online wild strategist and ten time bestselling author. I’ve been busy since the last time we visited each other.

00:00:45:51 – 00:00:54:42
Unknown
Okay, so I’m back. The podcast is back, I resurrected it, I’ve relaunched it. I’ve read whatever you want to say. We are back and we are back in style.

00:00:54:43 – 00:00:55:33
Unknown
How about that?

00:00:55:33 – 00:01:19:43
Unknown
Started I started the Unmasking and Market Your Business podcast in 2017 when I was launching my book of the same name and Market your business ten Ways for Savvy Entrepreneurs to Stand out, Stop struggling, and Start Profiting. So I wanted to make sure that I got the word out that everybody knew what was going on, what they needed to do to make their business a success.

00:01:19:58 – 00:01:32:44
Unknown
So I wrote the book, and in order to market the book, I started a podcast and I also did a summit of all the people. Well, I did a summit and then

00:01:32:44 – 00:01:48:31
Unknown
all the people that I had in the summit, I invited them to be my special guest on the podcast. So it was really symbiotic, I guess, because it all worked together and I kept that podcast going for almost, I want to say almost 200 episodes.

00:01:48:31 – 00:02:11:01
Unknown
I know I hit 100, but it was almost 200 episodes and I was so excited. And then guess what? 2020 happened and it wasn’t a bad thing. It was that I needed to kind of revamp, reinvent, redo some things, rejuvenate and all that. And I started working with this coach. Shout out to Amy Walker, who is a fantastic,

00:02:11:01 – 00:02:13:42
Unknown
business strategies money strategy.

00:02:13:42 – 00:02:31:18
Unknown
Just, dear strategist, I think right now she’s, she’s helping people to get out of their businesses. If you want to, you know, sell it and stuff. I think that’s what she’s doing now. But she was fantastic for me. I got in her cause it was awesome. I met so many awesome people that I am still in contact with today.

00:02:31:23 – 00:02:51:34
Unknown
So anyway, I created a program called the Authority Creators Authority Creators Lab, and to promote that program, she was like, well, why don’t you start a podcast? Because I think she has started doing something similar. And I was like, well, can I just use my On Market Your Business podcast? She was like, no, we want to start something new.

00:02:51:43 – 00:02:57:19
Unknown
We want to get an audience, you know, all this new new stuff and reluctantly I did that

00:02:57:19 – 00:03:13:35
Unknown
and I kept the Authority Authority creator’s podcast going for, I guess, about a year. I still have some episodes that I need to release, and I’m going to release them on this podcast, the On Market Your Business podcast. And

00:03:13:35 – 00:03:15:24
Unknown
is there not going to be in any order?

00:03:15:24 – 00:03:22:05
Unknown
But I do want to get those guests who came in and took the time to record with me. I want to give them their due. Right?

00:03:22:05 – 00:03:33:58
Unknown
So I will be releasing those because it’s some great information in there. They talk, we talked about some great stuff, things that you need to do it, although it was in the middle of the pandemic, which was in itself awesome.

00:03:34:03 – 00:03:55:40
Unknown
I never got to really put, take that podcast to where I really wanted to get with it. Although the program went, phenomenally well, I went from being a, I want to say, a three time best selling author to now a ten time bestselling author. So the program, The Authority Creative Lab and talking about how to,

00:03:55:40 – 00:04:02:11
Unknown
create a bestselling book, start an influential podcast and become an expert summit producer.

00:04:02:19 – 00:04:19:32
Unknown
That went awesome. But the podcast itself, I don’t know, it just it just didn’t hit me the way I thought it would. And and you know how we do when you are not feeling something the way you should be feeling it, you know, you feel in some kind of way or whatever, you just stop doing it. And that’s what I did.

00:04:19:32 – 00:04:46:10
Unknown
I stopped doing it. So I apologize to all those people who came on that I that we had great, you know, great conversation and stuff like that. I am going to put them on here so we can continue that conversation. They can get their exposure and hopefully forgive me for not bring them out sooner. But now the story is that I have revamped reorganize, rework the UN Market Your Business podcast and it is super awesome because it was awesome before, I’m telling you.

00:04:46:17 – 00:04:54:27
Unknown
But now it is just super awesome, right? I can’t wait for you guys to listen to it. So I’m going to

00:04:54:27 – 00:05:08:25
Unknown
actually tell you about the things that I’ve changed, things that I’ve added, all this, all this good, good craziness that I’ve been into. I’m looking at my notes right now because I’m looking like I need to change something.

00:05:08:28 – 00:05:10:09
Unknown
Yeah, I’m not going to change that right now.

00:05:10:09 – 00:05:15:06
Unknown
You know it is. I’m a work in progress. Well, entrepreneur working in progress. So

00:05:15:06 – 00:05:25:54
Unknown
Hey there. Would you like to be a guest on the Unmask at Your Business podcast? Simple. All you need to do is go to UN market or business.com/podcast.

00:05:25:54 – 00:05:45:56
Unknown
why the relaunch? The relaunch is I felt it in my spirit that I needed to do it. You know, God actually gave me a spiritual downloads that put that podcast back on action. Honey, you had it, you know, off the cuff, off the stove, off the range where anyway, you say you’ve been doing that for about four years now.

00:05:46:01 – 00:05:54:09
Unknown
And, you know, God has blessed me so much to meet so many awesome people, to help almost 70 authors become

00:05:54:09 – 00:06:10:58
Unknown
bestselling authors, right? And the program and all of that. And and that the thing is, in the UN market, your business book, the very first chapter is write a bestselling book or write that book is something I, I can’t see it right now.

00:06:10:58 – 00:06:28:24
Unknown
I’m in a new place where all of our stuff is not with me, where it needs to be, but slowly getting there so I can’t remember exactly what’s in it. As far as, the exact wording of chapter one, but I know it’s right is either write a book or write a bestselling book. I can’t remember which one, but what does it matter?

00:06:28:24 – 00:06:55:53
Unknown
It means write a book. Right? So I started with that, and now I’m like, I’m a ten time bestselling author. I’m telling you that. Not to brag, but it’s a sense of accomplishment because in that time of me becoming that ten time bestselling author, like I said, I’ve helped over 70 other authors become bestselling authors, right? Plus, I’ve helped my clients create bestselling books, and I’m just ecstatic about that.

00:06:55:53 – 00:07:00:10
Unknown
Being able to be a part of their best selling journey.

00:07:00:10 – 00:07:15:18
Unknown
So that’s why the relaunch I got some I’ve been working on this for several months. I think I put out something that said, you know, the new, newly relaunched podcast will start in June. Then it was going to start in July. Now. I was like, what the hey, I can’t do this, I can’t, I’m not going to push myself.

00:07:15:18 – 00:07:35:46
Unknown
I want this to be awesome as much as I’m talking about it. And and thinking about it and making notes about it and telling people about it, I wanted to be as awesome as I’m making it sound, so I’m pushing it off till November. So that gave me time to have to breathe, to have to move to Mexico.

00:07:35:51 – 00:07:57:54
Unknown
And and enjoy my husband enjoy our life and celebrate our 30th anniversary. So all of that has come has come to pass. We’re still celebrated I anniversary because I still have 30 30th year. Right. Who you know who doesn’t celebrate their 30th anniversary to a person that they love that they’ve been with for is we’ve actually been together for 31 years.

00:07:58:09 – 00:08:09:32
Unknown
And you know who I love and trust and still talk to, right? I mean, we have have our ups and downs just like everybody. But, you know, we did this doggone thing we picked up and we left the States for reals.

00:08:09:32 – 00:08:23:17
Unknown
And we moved to Mexico for real soon, I’ll let you know. And that ain’t no joke because, visiting a place, vacationing at a place and moving there and living there are totally separate things.

00:08:23:17 – 00:08:35:18
Unknown
But we are happy and awesome. And as a matter of fact, we just got back from a trip to the States to do it to vote. Now, this episode is coming out the week of the elections like we’re

00:08:35:18 – 00:08:44:18
Unknown
if you’re what you’re watching this right now or whenever you’re watching it, this is after the election because the premiere date is November 7th and we vote it.

00:08:44:18 – 00:09:10:39
Unknown
Everybody is voting and determining that Kamala is getting in there on November 5th. Right. So hopefully, prayerfully and I’m just putting it out there that Kamala Harris is our next president of the United States of America. And, Governor Tim Walz is the VP. So we’ll see when this airs, what happens, because it’ll already be recorded. I’m not taking anything back.

00:09:10:43 – 00:09:49:08
Unknown
And this is great. This is great. Okay. So let’s get on to the new stuff that’s happening with this podcast that I’m so excited about. First of all, I’m going to be talking more about the best on marketing strategy. And you might say, Carol, what is the best marketing strategy? Is the three things that I’ve talked about for the last, like 4 or 5 years that have been working best for me to make money, make, create relationships, create influence, and just be able to do what I’m doing and moving to Mexico and living here and working here, taking my business abroad and doing it, like, without, without a hitch.

00:09:49:13 – 00:10:08:18
Unknown
Basically without a hitch. The I’ll lose some hitches in there, but not big enough that I can say it. Oh, my God, I wish I had done it. Now I’m happy and the best on marketing strategy is consists of three things. Number one, write a bestselling book, which is what I did. And another thing about this best, marketing strategy.

00:10:08:18 – 00:10:30:33
Unknown
There are all things that I’ve done, continue to do and will continue to do because they continue to make me money, gain influence, gain followers, all of that stuff. So number one is to write a bestselling book number two is to create an influential podcast, and number three is to become an expert summit producer. So basically you’re writing a book that becomes a bestseller.

00:10:30:44 – 00:10:52:18
Unknown
You’re creating a podcast that influences the thoughts and hearts of the people who listen to it. And you become an expert speaker by holding an expert summit. Right. Virtual summits. I’m not talking about live, in-person summits. I’m talking about virtual. Now, there are people who produced, you know, live in-person summits. Hats off to you. And not at that point yet.

00:10:52:18 – 00:11:09:58
Unknown
I love my virtual thing. So that’s what I’m going with. So we’re going to be talking more about that. I will have individual episodes talking about each one of those things over and over and over. Because the thing is, you, if you hear it once, you’re like, oh, okay, if you hear it twice, you got to sit up and listen.

00:11:09:58 – 00:11:40:20
Unknown
If you hear it third time, the things that you need to do, the things that can happen because you did this, that, and the third, you’re really into it. And I’ve got so much information over these last four years. Well, really since 2017 when I did my very first book and it went to number one international bestseller. So many goodies, so many things I can tell you about that you won’t want to miss any of the episodes, but I will sprinkle them in throughout so that you’ll know, and each time is going to be a piece of the best on marketing strategy.

00:11:40:20 – 00:12:13:15
Unknown
You’ll know what I’m talking about. One of those three things. Number two is tech time. Technology is everywhere, right? And with AI and streaming and social media and all these things that we got to do with technology, we’ve got to keep up with this thing, and we need apps and software to help us do it. So I have a plethora of apps and software that I’ve used throughout the years that are still relevant, right now that I’m going to tell you about the ones that I’m just finding out about the tried and true ones that have been around for a long time and that I’ve been using and benefiting from.

00:12:13:20 – 00:12:30:17
Unknown
I’m going to tell you all about those that tech time piece will be in each episode, except for the special episodes. I’ll get to that in just a second, where it’s going to be a panel of a number of people, and I have two great ones coming up for you to jump in to finish off the year with.

00:12:30:31 – 00:12:53:36
Unknown
But the tech time is just, you know, it’s just going to be a quick little this is, the software you need to use. This is why you need to use it. And this is what I’ve done with it. So it’s going to be in with the regular podcast. The third thing is what’s working right now. Just like I was talking about the best on marketing strategy and how I use the book, podcast and summit hit hit podcast right now, right.

00:12:53:41 – 00:12:56:16
Unknown
So how I use those things to

00:12:56:16 – 00:13:02:49
Unknown
promote my business, to market my business, to get out there in front of the people who want to work with me and pay me for what I do right.

00:13:02:49 – 00:13:12:46
Unknown
So what’s working for me right now? What am I doing besides the apps in the software that I’m using? There are some other things that I am doing or have been doing, like collaboration.

00:13:12:46 – 00:13:35:48
Unknown
I love to collaborate with people. As a matter of fact, I just fit. And you just saw that I we just finished The Power of Your Message virtual summit, which was, amazing. That came out and ran from October the 20th 8th to November the 1st. So we just finished with that. And I have a new workshop that’s coming up called Beyond the Book Launch.

00:13:35:48 – 00:13:43:23
Unknown
So if you’re listening to this right now, I’m thinking that the,

00:13:43:23 – 00:13:57:02
Unknown
the workshop has it hasn’t happened yet, and there will be a link below in the footnotes if it has happened by the time you get this, which I really don’t think that it will. But if it has, I will still put the link to it in the footnotes so you can get the information.

00:13:57:07 – 00:14:16:35
Unknown
All right. So that’s what’s working now. Number four highlights and spotlights I love to highlight my clients. I love to spotlight my clients. I love to see what other people are doing with the knowledge that I’ve bestowed upon them, that they’ve worked with me and, and gone on to do these great things greater than I’ve even thought about doing.

00:14:16:35 – 00:14:22:26
Unknown
So, you know, that’s that’s what a teacher was, a coach, a real coach, a real, authentic person.

00:14:22:26 – 00:14:34:50
Unknown
If they’re helping you, they want to see you do better than they have been doing. So that’s that’s what I’ve been doing. I’m going to highlight those people. I’m going to spotlight them. Some of them are my clients, and some of them are people just like you from the audience.

00:14:35:02 – 00:14:55:06
Unknown
So I’m going to have a be on the lookout b o t l o be on the lookout for some things that I’m going to be talking about. And I’m going to say, if you take advantage of these, what the guests are saying, or some things that I’ve done or things that I’ve said and it’s been beneficial to you, I want you to let me know, either on social media

00:14:55:06 – 00:15:01:51
Unknown
and Instagram or Facebook, or maybe you’re commenting on, on the YouTube, YouTube video or whatever.

00:15:01:51 – 00:15:04:51
Unknown
Just let me know. And you be on the lookout

00:15:04:51 – 00:15:06:48
Unknown
because I may be spotlighting you.

00:15:06:48 – 00:15:15:00
Unknown
on a number five is the Take Action challenge. Now, when I have not these special, panel,

00:15:15:00 – 00:15:34:33
Unknown
special panels of people on the podcast, which, like I said, I have two of them and I’ll tell you about them in a little bit coming up. But when I have just the regular episodes, it’s either me by myself doing a solo episode or I have a guest on, especially if I have a guest and they are coming with some goodies for you.

00:15:34:33 – 00:15:54:32
Unknown
Not only are they going to give you something special, a free gift that’s going to help you do what it is you need to do as an entrepreneur, but they’re also going to issue a challenge to you to help you on this road to becoming the best entrepreneur you could ever be. Right? So look out for that. That is going to be the Take Action challenge.

00:15:54:32 – 00:16:05:59
Unknown
And like I said, if I have a guest out there going to bring the challenge, if it’s just going to be me, then I’m going to bring the challenge. And the challenge will not be almost special. Panels, panel episodes. And I’m telling you about

00:16:05:59 – 00:16:09:34
Unknown
all right. The next one is the special panels.

00:16:09:34 – 00:16:11:13
Unknown
That’s right in the right place.

00:16:11:13 – 00:16:34:28
Unknown
Right. So the special panels are where I’m gathering. My goal is to get at least six, call six people fit on a screen. Really good. Well, five people plus myself or five people plus the guest moderator or the first two. I’ve had guest moderators, and I’ve actually been on the panel myself. The first one that’s coming out next week, you’ll see.

00:16:34:43 – 00:16:55:43
Unknown
And the kick it off is the women of color web designers. And we’re going to be talking about the things that women of color web designers go through, how you can help us do better with your own website, our pit peeves, and how we do how we are in the world. And maybe you thought, oh my God, I didn’t know there are women of color web design.

00:16:55:43 – 00:17:16:36
Unknown
Well, I’m one and if I’m the only one you know, then you need to watch this episode next week and see some others. You’ll see, three others. Three others beside me. Plus, you’ll be able to see my this best thing dating. Well, and she is going to be my guest. My guest host for that special panel and the moderator as well, the second one.

00:17:16:45 – 00:17:34:23
Unknown
And that was already in the can’t thank God I did that. And then and then the second one that’s coming up is, is another special panel about taking your business global. I’m going to be in there because remember I moved to Mexico, but I have some others. I have another person. David’s in Mexico. I have Whitney who’s in Colombia.

00:17:34:37 – 00:17:35:17
Unknown
I have,

00:17:35:17 – 00:18:01:00
Unknown
Susan, who is in Germany, and she’s going to have some very special information about her over an organization that she created to help you to vote from abroad. Now, yes, the election in the states is over. Thank God. Oh, mean you have to watch those commercials anymore. But there’s another election coming out there. Other federal, there’s state, there’s local.

00:18:01:00 – 00:18:22:38
Unknown
And she’ll tell you about which ones you need to be on the lookout for, how you can vote. She’s got a whole system. Susan is amazing. She’s in Germany. And then we have Crystal, who is in Namibia, Africa, on the continent of Africa, Africa in the country, Namibia. And I say it like that because for some reason people think that Africa is a country, Africa is a continent.

00:18:22:52 – 00:18:34:27
Unknown
And it’s three times the size of our country, the United States of America, at least three times, I know that. So we all had a great chat about, you know, our pet peeves about being,

00:18:34:27 – 00:18:44:16
Unknown
a United States citizen living abroad. Wherever we are, you’ll you’ll laugh. You’ll laugh so hard at some of the things we talk about that are very different from what’s going on in the States.

00:18:44:31 – 00:18:56:30
Unknown
But you’ll also get some good knowledge about, you know, the things that we’ve learned and have we’ve how we’ve become better people, better entrepreneurs. So be sure to tune in for that. That will be later on down the line.

00:18:56:30 – 00:19:05:50
Unknown
I think I think it’s going to air in December. So I got the two right now, the women of color web designers and taking your business global special panels.

00:19:05:55 – 00:19:29:34
Unknown
And that panel, that special panel for the overseas taking your business global will be Sabrina Hammonds. She helps people get on the right podcast for their business. And she was an excellent, moderator. You’ll see, we had so much fun. So much fun. Okay, the last two things are going to kind of be spread out throughout the episode.

00:19:29:39 – 00:19:57:02
Unknown
So you can give free coaching and, saying that or, every I think it’s a fourth. I think it’s the fourth, Thursday of the month, and I probably will I’m not going to start this until January. It will be free coaching Thursday. So if you need coaching on a specific subject related to marketing, how to get the word out, how to get your business out there, what you need to do first, next, last, whatever I’m going to invite you on.

00:19:57:02 – 00:20:16:32
Unknown
The show is my very special guest, and we’re gonna do some free coaching for our episode, right? And get you the answers that you need. So if you want to do that, then the link is going to appear below where you can sign up for that. And it’s absolutely free. And plus you get exposure. And plus you’ll be able to see yourself and hear yourself and be awesome, right?

00:20:16:32 – 00:20:46:11
Unknown
So the link will be below for you to do that. And then the other thing is I am accepting guests for this podcast. I want guests who can talk about different things that we go through as entrepreneurs. And just to give you a sampling of what’s coming up inside the next, all through this, this the rest of this year and the beginning of January, remember I told you we’ve got the women of color web designers, which is coming next week.

00:20:46:16 – 00:21:03:35
Unknown
I have Lisa Figgins. She is a person that’s going to teach you how to redeem your time. You won’t want to miss that. And she has given me a new, I guess, saying that I love to say when people say, oh my God, I got so much to do. I can’t get this done right. Honey, you have time and you’ll see what I mean.

00:21:03:35 – 00:21:19:03
Unknown
When she comes on. And then, Thanksgiving is right after that. So I’m going to have a short, sweet message for Thanksgiving. Not a not a lot. I just want us to be thankful for the things that we have and you know what God has allowed us to do. So that’ll be a very,

00:21:19:03 – 00:21:21:32
Unknown
I guess a sweet short message.

00:21:21:36 – 00:21:30:13
Unknown
Yeah, I’ll still call it a podcast episode, but a sweet short message that you can take and, you know, kind of look inside. I’ve got some goodies for you on that one.

00:21:30:13 – 00:21:44:44
Unknown
And then we’ll have, functional medicine expert doctor Julie Hafner is going to come and talk about her new, venture doc Stress Busters, and how she’s going to help you have less stress in your life.

00:21:44:54 – 00:21:48:45
Unknown
Do we all need that? I’m raising my hand. I need that for sure.

00:21:48:45 – 00:21:58:27
Unknown
And then, the the, special is giving a special podcast I told you about taking a business global. And then I’m going to be talking with Shawn Lane. Shawn is a

00:21:58:27 – 00:22:02:53
Unknown
member of a web design group that I’m a member of, and he had posted one time.

00:22:03:03 – 00:22:20:08
Unknown
He had posted it a couple months ago about, you know, he was starting his new YouTube channel, and I watched his initial episode and it was so interesting what he was just talking about life. You talk about life. Life as an entrepreneur, life in general and the ups and downs. I was like, man, we need, I need to get you on this podcast.

00:22:20:08 – 00:22:37:04
Unknown
So we had a very authentic and just wild kind of conversation and about entrepreneur entrepreneurs, the things we go through, how the universe slips up, that slips us, that banana peel. You know, we slip up on it and it’s like, oh my goodness, what is going on? So that was great. You love that.

00:22:37:04 – 00:22:46:08
Unknown
Would you like to get free coaching for me? Simple. All you need to do is go to on marketer business.com/podcast.

00:22:46:08 – 00:22:51:16
Unknown
And then after that I’m going to be talking about remember I was talking about the best on marketing strategy.

00:22:51:16 – 00:23:12:19
Unknown
I’m going to be talking about podcasting, how to turn a podcast, pitfalls into business success. And then I’ll be talking about virtual summits for the win. And then, right at the very beginning of January, we’re going to talk about write that book. It’s time. So I got some great things coming up for you. Great episodes already lined up already in The Who.

00:23:12:24 – 00:23:24:20
Unknown
I’m doing what I said I was going to do. I am taking action and finally getting that out there. So I can’t wait for you to clue into these things. Take advantage of the knowledge that I’m bringing you the the,

00:23:24:20 – 00:23:36:41
Unknown
authority figures that I’m presenting to you and the information that you’re going to get, not just information you can put up in your brain and just for another day, know the information you can take action on.

00:23:36:41 – 00:23:54:34
Unknown
So thank you so much for, you know, kind of in me bearing with me through all of this and being my silent supporter out there because you didn’t know I was doing it, but I’m doing it for you to help you out. So this is Carol J. Dunlap. I’m signing off and I will see you next time.

00:23:54:34 – 00:24:25:01
Unknown
Thank you for listening to the UN Market Your Business podcast. Here’s something you want to take action on. Great. Check out the show Notes on Unmarketable business.com/podcast. Be sure to like and subscribe so you don’t miss a single episode. Please do me a favor and leave a review or on whatever platform you use to access this podcast. It really helps us to spread the word and get this podcast in front of the entrepreneurs that need it.

00:24:25:06 – 00:24:28:06
Unknown
See you next episode!