Overcoming Business Slowdowns: 10 Strategies for Purpose-Driven Entrepreneurs
The Reality of Business Ebbs and Flows
Carol begins by acknowledging that business isn’t always on an upswing. Sometimes you experience downturns, and that’s normal for every entrepreneur.
- Business cycles are natural: Every entrepreneur experiences times when business slows down
- Mental health matters: Carol emphasizes protecting your mental health during challenging times
- Gratitude is essential: Be grateful even for slip-ups and slowdowns as they contain valuable lessons
10 Strategies to Overcome Business Slowdowns
1. Take Inventory
- Assess what you’ve created and what you’re currently selling
- Review your entire “wheelhouse” of offerings
- Examine programs or courses you’ve started but haven’t finished
- Look for “gold” in projects you’ve put aside
2. Get Armed with Fiyah
- Ensure you’re passionate and enthusiastic about what you do
- Your energy directly impacts client attraction
- Customers need to see your authentic excitement
- Lack of enthusiasm will reflect in your business results
3. Let Positivity Reign
- Potential clients seek positivity when looking for solutions
- No one wants to work with a “Debbie Downer”
- Your positive energy helps build trust with prospects
- Clients need to feel your confidence in helping them
4. Forget Imposter Syndrome
- Stop feeling you need another certification or degree
- You are enough exactly as you are
- Remember: “You can’t believe what you think” ~Amy Porterfield
- Take action despite self-doubt
5. Revamp, Redo, Rejuvenate
- Ensure your products and services are still viable for the market
- Update outdated examples or references
- Maintain awareness of market trends and customer needs
- Make necessary tweaks to stay relevant
6. Get Still
- Find quiet time to listen to your inner voice and to God
- Step away from the noise and opinions of others
- Create space for clarity and divine guidance
- Allow yourself to be receptive to new inspiration
7. Reintroduce Yourself
- Consistently remind your audience what you do
- People only listen when they need what you offer
- Use blogs, social media, and direct outreach to stay visible
- Don’t assume people remember what you do
8. Journal
- Write regularly to process thoughts and gain clarity
- Use journaling to track what’s working and what isn’t
- Consider structured journals like “I Am a Money Magnet”
- Pen-to-paper has special power for manifesting
9. Refocus
- Examine your entire business from morning to night
- Ensure you’re getting proper rest and taking care of yourself
- Put on the “full armor of entrepreneurship”
- Be prepared and focused to serve your clients well
10. Create a Plan
- “Failing to plan is planning to fail”
- Create specific, actionable steps
- Include timeframes, resources needed, and benchmarks
- Revisit and adjust your plan as needed
Important Reminder: Market Consistently
Carol emphasizes that you must market your business continuously. When you stop marketing, you’ll see a decline in business 3-6 months later. Build marketing into your daily routine, even if it’s just small consistent actions.
Resources Mentioned
- StreamYard: Carol uses this for podcast recording
- Free networking event on March 19th at 2pm
- Yoast SEO: WordPress plugin to help with website optimization
- I Am a Money Magnet Journal: 90-day money journaling guide
- Online training program for purpose-driven entrepreneurs
- WOW! Website Planner: Free website creation resource
Client Spotlight
Melissa Hinton of The Hinton Agency – Virtual assistant services “on fire and on steroids.” Carol celebrates Melissa’s journey to becoming a three-time bestselling author.
Call to Action
- Take ONE action from the ten strategies today
- Leave a review for the podcast
- Subscribe so you don’t miss future episodes
- Share with fellow entrepreneurs who need this message
Next Episode
Carol will be joined by DeAndra Jalis to discuss “The Power of Pivoting” – when and how to completely change direction in your business.
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Support this podcast: https://podcasters.spotify.com/pod/show/unmarketyourbusiness/support
00:00:00:00 – 00:00:28:47
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Are you a purpose driven entrepreneur struggling to get web traffic that converts into paying clients? Stop wasting time and money. Discover how to position yourself as the go to authority in your niche or industry. Infuse your Wow website with the best on marketing strategies and drive traffic to your website that converts to leads and clients. Listen to the On Market Your Business podcast today and watch as your ideal clients find you with ease.
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Let’s head into the studio now with our hostess with the Mostess, Carol J. Dunlop.
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Hey, everyone. So good to have you here. I’m Carol Dunlop, the online wild strategist, and you are inside another awesome episode of the Unmarketable Business podcast. I hope you’re doing well, and I hope you are ready, because we’re tackling a subject that not a lot of people talk about, but I’m sure a lot of purpose driven entrepreneurs like you feel like we need to talk about or, you know, are going through the feelings anyway.
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So I want to say real quick, I came on StreamYard because that’s the system that I use to record my podcast, and they got some new things up here called scenes. I was just like blown away. I don’t even know what to do with it. I’m going to play around with it and you may see you most likely will see some stuff like that coming up.
00:01:21:55 – 00:01:41:43
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So but I just want to let you know that if you’re not a StreamYard user yet, you need to be. And guess what? You can get a free account. All you have to do is go to KCI corporation.com/streamyard. You can sign up for your free account. And the free account is amazing. Now that is not my tech time thing for today.
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But that is amazing. And it was just inspired by some new stuff you know how you get inspired by new things that happen in your life and you just can’t keep it to yourself? That’s how I am. So today, what are we talking about? So we’re talking about how in life and in business, things are not always great all the time.
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Things are not always on the upswing. Sometimes they’re on the downswing. And I’m not going to mention too much about the economy
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in the States right now or what’s going on, because I’m protecting my mental health and protecting my mental health means I’m not talking about it right now because I get out early because it makes me crazy.
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But some of those things isn’t it to right the economy, the you know, how people are, how you believe people are perceiving you, how things are going in your business, if they’re slowing down, if they’re speeding up, whatever. We all have these times, and I want to take take time for this episode to say be grateful. Be grateful for the slip ups, the slow downs and the scars because you can get so much awesomeness out of it if you really allow it.
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Instead of just like, oh, you know, my business isn’t well, I’m not making money or whatever. That’s not going to help anybody. So
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we need to stop doing that. And we need to start looking up, prepping for success and doing some of the things that I’m going to talk about in just a bit.
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So but first of all, guess what?
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It is almost spring time. This is the very beginning of March. And
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during spring time there’s new stuff coming up. We want to revisit, we want to rejuvenate, we get ourselves back together, and I’ve got the perfect thing for you. It is the UN Marketing Spring Mixer and that is sponsored by Creative Services International, is going to be happening Wednesday, March 19th at 2 p.m..
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We’re going to have some prizes. We’re going to talk about some marketing. We’re going to get to know each other. We’re going to this is something for like minded individuals. So calling on all of you purpose driven entrepreneurs to come have a sit down and let’s meet some other purpose driven entrepreneurs and let’s see what’s happening in everybody’s side of the world, side of the business.
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All of that. Let’s get some prizes. Let’s have some fun. So if you go to UN marketing business.com or slash spring mixer, you can sign up, you can register. There is no cost. It is completely free. I did the first one I think it was last year I can’t remember. Is it the last? It had to be Christmas or it wasn’t this past Christmas because we’re here in Mexico.
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I didn’t get nothing like that done because we were just like getting acquainted with
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all of our great stuff that we’re doing. So I did it the year before the,
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holiday mixer. It was fantastic. We have great time. So let’s do the spring mixer. Do the same thing again. Go to unlock at your business.com/spring mixer. You will probably hear more about it and we’re going to have a good time.
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It is
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tax.
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the technology piece and I want to talk about today is a super awesome software as a free add a paid version and it’s called Yoast y o a s t like gross. But Yoast and what else does is get you found it, get your blog found and get your site found if you follow the things that it talks about.
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Now, I know I did a couple of different, videos about it in my own marketing academy and how it works and stuff, but basically it just helps you get found it. You install it from the WordPress depository
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and then you just use it. It seems seamlessly operates in kind of it on the back end. You do have to do a couple things.
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It has these little red and green lights that shows you, hey, you’ve covered all the SEO stuff that you need to do or and that’s green or red. You haven’t covered enough or sometimes you can look at it and after you use it for a while, you can get a feel of it so you don’t have to. I never look at the lights, really, you know, but it helps you because it create.
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You can create a slug. You know how you are. Permalink I should say in WordPress speak, when you go to a browser and you enter in a URL and you want to go to somebody’s blog and you know the exact address of the URL, like my company.com or slash. Not just blog, but this specific, blog post. Then you put in, you know, hearts.
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So whatever the name of the thing is, that’s called the slug. And the slug is usually where you reserve your, keyword that people are going to be
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using to search for or whatever you’re doing. So all of this will make more sense when you log in to your website, your WordPress website, go to the back, look up the Yoast and install it and just go through what it says.
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Go through the steps to set it up. All that is great. I’ve been using it for several years now. I love how it does and it just helps you get found. So it’s there and it helps you. Also with, page SEO, like I said, the slug at the top helping you out with the,
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the conversion oriented title,
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putting some keywords inside the post itself.
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And it just kind of guides. You just read it and do it. It really, really helps.
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Today there is not a GIF. It’s just me know y’all are loving me, right?
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So I love this time when I can come and share with you thoughts and messages and things that come up because I go through the same things that y’all do. I get slow downs and styles and slip ups. Forget to do something. Forget that, you know, whatever.
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I have to make extra, extra kind of things happen because the money isn’t coming out, or the money isn’t right, or the money is, or where it’s supposed to be, or there’s money coming and flies and saying, oh, I’m going to pay. But, you know, all that happens, or maybe your latest launch flopped or the thing you thought was going to be your a ticket to or whatever didn’t happen.
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It’s okay. Take a deep breath.
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Sigh. It’s okay. It happens to everybody because your business is just been a long. It’s been a long doing this thing until it’s not. And something happens to throw it off track. And now it seems like it’s kind of stalled out. It’s not working the way it should. Maybe you feel like nobody knows you’re around.
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You’re the best kept secret again once you got out of that. But I’ve got some things that we can do that are going to help you, and we’re going to get right into them.
00:08:30:31 – 00:08:55:39
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What’s holding you back from hitting well on your marketing plan? Fear manager. Imposter syndrome. Frustration that stops now. What if I showed you how to reach your target audience and get them to buy? How to make social media marketing easy. I don’t understand the power of email marketing and how to conquer your fear of putting yourself out there.
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What if I provided you with simple tools and techniques, easy to implement training that bring you clarity and give you the expertise and the know how to convert marketing into money? Hey there, I’m Carol de Dunlop, the online wild strategist and six time bestselling author. I teach purpose driven entrepreneurs, just like you to convert marketing into money. If you’re a purpose driven entrepreneur who’s ready to stop allowing beer and frustration to keep you stuck and instead embrace clarity, authority, and expert instruction to convert your marketing strategies into money in the bank.
00:09:32:40 – 00:10:03:50
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Then you need to join the UN Marketing Academy in the Academy. You’ll take a deep dive into the tools, techniques, and training that helped me and my husband have the same. Our successful business. In spite of the 2008 recession, two major health crises, and of course, the pandemic. The Academy is about replacing expensive, frustrating and overwhelming marketing practices with simple, easy to implement marketing resources that get you in front of your target audience and get you paid.
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This academy is for purpose driven entrepreneurs who crave simple marketing strategies, coaches who need real life trainings to take the overwhelm out of marketing. Small business owners who are ready to conquer their fear of putting themselves out there. Service providers who want to use social media and email marketing effectively. Action takers who are ready to go live without fear.
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Marketing your business successfully takes work. And marketing without marketing. They don’t know you exist. If you’re ready to convert your marketing into money, you need to join the UN Marketing Academy.
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Join the UN Marketing Academy today by going to UN marketer business.com/join.
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So I have ten steps that you can follow when your business, you feel like it slipping backwards for a little bit, not making the money you want. It’s not just nothing’s happening that you want. So here are ten things that you can do to get your mind set where it needs to be. Set it get you all the right track and start making that money again.
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And there’s one thing I wanted to let you know. And I’ve been through this as well. I was told this by a coach and it is for real.
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You need to market your business all the time.
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Like all the time. Like, don’t stop. I mean, it doesn’t have to be something you’re doing every single minute, but you got to be doing something that is getting you in front of your people at all times.
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Blog post, podcast. And so it’s just like what I’m doing now, talking to other people, getting the word out, getting yourself in front of your ideal audience. Because what happens the minute that you’re going along doing all your marketing, everything’s great. Your business is running long, right? But what if you start, what about when you start, you know, something that you get sick or you can’t do this or whatever.
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You got a couple of months like that where you just like, no, marketing’s happening here. And you know what happens in about 3 to 6 months, your business is going to be going the same way. Nothing is happening here because you got to keep marketing. It doesn’t mean you have to market 24 seven every minute, every second. But you gotta do something just about every day.
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One little thing that you call somebody talks. People get on a podcast, do your podcast, do a blog, something, build it into your day. Because if you don’t, the more you don’t do it, it spreads out the time that you’re not going to be able to take advantage of goodness and awesomeness, right? So that’s what we want. So I just want to say that forward with the that there are that number one,
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I want you to take inventory.
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Take inventory of what you’ve created, what you’re selling, what’s in your wheelhouse.
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What do you have in your wheelhouse? What are you what are the the programs, the courses and things you’ve been thinking about there, over there on a on a shelf somewhere. And maybe they’re in a composition book like this because I, I like this because I use composition books to write all the stuff that I love. Writing with pen and paper.
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Pen to paper is authority, and it helps me so much. So take inventory of all the stuff that you that you have, what have you put out, what are you waiting to put out? What do you need to finish? Because sometimes the gold is over there and that and that thing, this piled up on the corner and you haven’t been touching it.
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And there’s a perfect program product or whatever there that you need to put out there because your people are waiting on it.
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Number two, are you armed?
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What I mean by that is are you aren’t armed with fire, not firepower, as in, you know, the gun control stuff, but fire in your heart, in your soul and ready to go and do this doggone thing. Are you slippin along saying, oh, man, this is the definite job I don’t want to be doing? If you’re feeling like that, it is reflecting in your business.
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And that’s why you’re not getting clients. That’s why you’re not making money. Because you aren’t happy, you aren’t ready. You are armed. You are on fire. You got to be on fire. Because guess what? You’re meeting these people out here who are skeptical of what you’re doing, wondering if it’s going to help them. And they know that they need results.
00:14:18:34 – 00:14:31:22
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So they’re out there searching for something, whether they know exactly what’s happening or not, and they run up on you and you’ve got to be, hey, I got you. I got you, I’m ready for you. I’m going to help you. They can’t run up on you. And you’re like,
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you want something from me? What’s up now? You got to be on fire.
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So are you armed with the fire that you need? Number three.
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Let positivity reign. As I just said before, when people are looking for you, for help, for you specifically, they want to know they can trust you. They want to know that you know what you’re doing and that you’re going to be able to help them. So no one wants a Debbie Downer or a miss laying on the floor not doing anything.
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They want to see positive energy. They want to know and feel. They want to feel in their soul, in their body and everything. That you are the one. They’ve not made a mistake at all. They are on the right track to success and you’re going to help them.
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Number four forget about imposter syndrome,
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honey. You don’t need to study another thing to get another certificate to go back to school, to do anything, to back to sit on another webinar and nothing. You are good just like you are. And you have to know that imposter syndrome just beats you down and says you’re not enough. You don’t know enough.
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Who do you think you are? Wow. Or people don’t listen to that stuff. Don’t listen to that.
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Well, all the quote that I heard from,
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my coach,
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Josh Hall,
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he got it from.
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Amy Porterfield, who said,
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you can’t believe what you think
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your brain is telling you. You’re not good enough. Nobody’s gonna listen to you. But you know, you are good enough. And I’m telling you, you are good enough. Go ahead and take those reins. Go ahead and do it. Make that call. Write that blog post, send that email, whatever it is.
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Get in front of the people who want to work with you and tell them why is a great, awesome idea to work with you. That’s what you gotta do. We don’t have time for impostor syndrome.
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In my web designer pro group, there was a, there’s a guy in there named Ben, and he just released the reins of, employee ship and went into entrepreneurship.
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He had been working on it for a long time, and he finally was able to do it a couple months ago and become the entrepreneur he knew he always wanted to be. So we were chatting back and forth in the community thread and I told him I was like, Ben, do you realize that everyone that comes in this community from now on will always know you as the entrepreneur, or who’s working his own business and making money, and they will never know you for the person.
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You were an employee trying to become an entrepreneur, he was like, well, so you think about that. You are worthy of all the awesomeness that needs to come your way. And just because things are going a little slow right now, they aren’t going exactly like you want them to. You can turn this around. There’s no imposters here at all.
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Number five, I have to look at my notes. So this is revamp, redo, rejuvenate. Now as you take inventory of all the things that you’ve got, the sale could be selling, used to sell, but need to resell and stuff.
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Make sure that your products and services are still viable for the market
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I do that all the time.
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Unknown
I mean, I wrote, I wrote the best seller, like number one international bestselling book, I Market Your Business ten Ways for Savvy Entrepreneurs to Stand Out. Stop struggling, and Start Profiting. In 2017, I took ten ways that I was making my business profitable, making my business successful, and put them into a book and said, this is how you can do it too.
00:18:00:46 – 00:18:04:59
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And guess what? All ten of those ways, those strategies
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are still viable right now. As a matter of fact, if you when you log in to the UN Marketing Academy, you’ll see all the strategies there in their own section of videos that I’ve done to support them. And you’ll see all the library videos. So all the guys, about 300 videos and the UN Marketing Academy, you will see them as well.
00:18:25:10 – 00:18:46:27
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How I break down each thing that you need to do in your marketing of your business. And I just take it apart and talk about the little minutia, things that you don’t think about, the mindset, stuff that you need to have, the tools, the programs, the procedures, the processes, all that stuff, taking it one at a time in each video.
00:18:46:27 – 00:18:48:21
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So it’s really easy for you to
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grab hold of with your mind, understand, and you need to do all that. You need to make sure that what you’re teaching right now, what you’re getting ready to produce, or what you are producing or have put out there is still viable. Of course, everything isn’t 100% viable. All my strategies are still viable, but they worked.
00:19:05:49 – 00:19:29:16
Unknown
They’ve been tweaked a little bit because I think I’m talking there about video, and I mentioned periscope, who uses periscope? Nobody, because periscope is not around anymore. You know what I’m saying? So you gotta look and pivot. But just because parent scope isn’t around. And that was our first like live video thing that we were doing. There’s lots of other things you could do Instagram lab, YouTube lab.
00:19:29:35 – 00:19:46:34
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Just about all the social media channels have live versions. Are you go live on your website. You don’t have to wait for a certain app to do it. You can do it right now. So I was talking about that in 2017, and now look how awesome it is and how big it is and how bad it is in 2025.
00:19:46:38 – 00:20:02:45
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So make sure you take that inventory and make sure you have your finger on the pulse of what people want, because that could be part of what’s slowing you down or what stalling you out or was not quite working. Maybe you took your finger off just a little bit, and we want to put it back on and.
00:20:02:56 – 00:20:06:07
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Number six and this is the big one, get stale.
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Unknown
So right now everyone is running around crazy. They’re talking about the economy, the president, the administration, all this stuff. They don’t know what to do. And they hear all this stomach, all this stuff coming from different sources, from all the legacy media, from the new media, from blogs, from what it was some from Substack, whatever, wherever, whomever you can think of wanting to say something is saying something or doing something.
00:20:37:27 – 00:20:41:19
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Giving an opinion is just noisy out there. So you,
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in order for you to be successful and get over the slump, or this style of this, you know, money coming in, right? You need to get stale, you need to get quiet. And I always like to say that I do like and I’m hoping that I get it right.
00:20:57:33 – 00:21:19:53
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I always get these two prophets mixed up, Elijah and Elisha. I think it was Elijah the God talk and let me know if it’s not, if I’m on there not talking about the right prophet. He told them to go and rest, sit under the tree, take some, you know, take a load off right, get quiet, sit there and kind of meditate and get your brain together.
00:21:19:58 – 00:21:23:10
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And that’s what he did. And when he finished his nap,
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finished whatever he was eating and coming himself. Now he was ready. He was ready for the fight. So that’s what you got to do. Get quiet, get somewhere that no one’s going to bother you. Even if you got to go to the bathroom
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or the closet, shut the door and settle yourself.
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Get quiet. Because the only time that you can really hear what God is telling you is when you’re quiet, because there’s so much noise coming in from everywhere. Everybody’s got an opinion, everybody’s got a thing that they’re doing,
00:21:49:39 – 00:22:06:09
Unknown
you have to get quiet and you have to open your ears, open your heart, open your soul, and allow God to come in and tell you exactly what he wants you to do, where he wants you to do it, how he wants you to move forward.
00:22:06:11 – 00:22:24:02
Unknown
Because he will tell you. He tells me that all the time. That that sounds crazy, right? I’ll talk to God all the time, but I do. I do talk to God all the time. I get quiet a lot in this time frame. This is kind of what sparked this episode. I had to get quiet because things are kind of go and willy nilly a little bit.
00:22:24:07 – 00:22:34:20
Unknown
I mean, not in a bad way, but then you kind of dip, you just notice, like, wait a minute and let’s reevaluate. Let’s rejuvenate. Some things I got going on. And that’s what prompted this.
00:22:34:30 – 00:22:37:15
Unknown
Number seven is to reintroduce yourself.
00:22:37:15 – 00:22:38:14
Unknown
Now, I know
00:22:38:14 – 00:22:51:21
Unknown
because you have purpose driven entrepreneur just like me, that you tell your audience all the time what you do. I do this, I take care of this. I help you do this. You tell them to your blue in the face. You keep saying it all the time what it is you do it.
00:22:51:25 – 00:23:12:12
Unknown
And yet a good number of you people have no idea what you did. And if they see you, on social media or in a webinar or something, and you’re saying, hey, I do, you know, I peel potatoes or whatever, they’re like, oh my God, I never knew you people. Tater tot been peeling potatoes for 25 years then, you know.
00:23:12:16 – 00:23:34:03
Unknown
No they don’t. People only listen to you when they need something, when they’re in need of something, that’s what they’re listening for. That’s what they’re trying to hear. They’re trying to hear what they’re in need of. And so they’re looking for people just like you, purpose driven entrepreneurs, just like you, who are shouting to the rooftops and telling people what’s going on.
00:23:34:10 – 00:24:10:39
Unknown
So reintroduce yourself. You got a blog. Talk about yourself in that blog. Say you know, something that your audience can relate to. So they so they relate to you and the situation and like, oh wow, if we are on this level, I want to find out more about you. Do it on social media, put it out in, you know, if you’re doing a live stream or something, do not hesitate to continue to tell people what you’re doing, but also reintroduce yourself so that you know you know that they know what you do, where you are, how you help all of this.
00:24:10:39 – 00:24:26:22
Unknown
You got to keep saying it. Don’t get blue in the face with it. Just keep saying it because the right person, when they hear it, they’re going to come straight to you and you don’t want to not say it. And then the right person who could have been your client just passes you by because you want to say anything.
00:24:26:27 – 00:24:27:45
Unknown
Reintroduce yourself.
00:24:27:45 – 00:24:54:05
Unknown
Number eight is journaling. Journaling is one of the things that I love to do. As a matter of fact, I’m in the middle of I make more money. In March challenge that I talked about last episode, so I’m going to leave the link for that episode in this show notes here, because my other coach and person who taught me all about webinars and all that, Rob Schultz of Profit Seduction, came on and he was talking about I.
00:24:54:05 – 00:24:56:56
Unknown
How to get to help make money for you.
00:24:56:56 – 00:25:15:11
Unknown
And I was like, wow, I got an idea, and I want to help others make money because I myself make money. And so I came up with a make more money challenge. Very simple. You don’t have to register for anything about this challenge. Just go listen to that episode and it will tell you exactly what you need to do.
00:25:15:11 – 00:25:31:05
Unknown
There’s no money. One thing you may want to do in this purchase the I am a money magnet journal. Yeah, and that’s only $6 and that. Come on, you can do that. And what that does is you journal every day about how what you’re doing to make money.
00:25:31:05 – 00:25:34:11
Unknown
So we just started yesterday. So this is day two.
00:25:34:11 – 00:25:35:39
Unknown
So you still have time. Well
00:25:35:39 – 00:25:54:46
Unknown
start it Tuesday. So when you hear this on Thursday you feel like three days. But it’s that time we have time to make money right. Yes we do. And I’ve been I’ve been journaling every day today. It’s kind of hard not to mess up right one day and then two. Yes, make it 3 or 4 and keep going.
00:25:54:50 – 00:26:12:31
Unknown
Because the more you concentrate on it, the more you think about it, and not in a bad way, but in a good way. Your brain starts to explode. You start doing those other things. I was talking about taking inventory and making sure you’re getting the word out. Are your things viable? But people still want them, don’t need them.
00:26:12:36 – 00:26:33:13
Unknown
You know, you got to take inventory of all that and think about it, because we’re entrepreneurs, we don’t have the the privilege of just sitting around waiting on that check, because if we did, we’d be an employee. And no employee sits around and waits on a check. They’re working. Right? So even though we’re entrepreneurs and we’re working as well, we’re just not doing what the employees are doing.
00:26:33:13 – 00:26:50:17
Unknown
There’s places for everyone. And I want to say this as well, if you’re out there and you just have been laid off or lost a job or whatever, these things will help you. These ten things that I’m talking about, they will help you as well, because you have got to get sooner. You have got to listen to God.
00:26:50:17 – 00:27:08:37
Unknown
You’ve got to look at your skills and what you can do. And who knows, you may even become an entrepreneur. But there’s a place for all of us. So anyway, Journal, Journal every day it will help you get rid of the craziness that’s in your head that you thought you couldn’t get rid of. And you know you need to get rid of out of your brain.
00:27:08:42 – 00:27:26:19
Unknown
So journaling really helps you. And like I said, pen to paper. We don’t have to, you know, if you have to do it online or do it on the computer, that’s fine. But pen to paper always works is so and so. I don’t know. It’s so good. Good for your your soul and everything.
00:27:26:19 – 00:27:28:35
Unknown
Number nine is to refocus.
00:27:28:35 – 00:27:51:39
Unknown
You’re going to take this time to look at everything that you’re doing from the beginning of the day. When you get up in the morning, how you act in, you know, throughout the day, what are you doing for lunch, maybe dinner and then going to sleep at night. You’re going to look at everything because when you’re an entrepreneur, everything matters.
00:27:51:47 – 00:28:09:36
Unknown
Everything is connected to everything. If you have a bad sleep and you know employees as well. But I’m talking to entrepreneurs, we if you didn’t get good sleep at night, you got to be, you know, not quite into it all day and you got to be oh, what did I say? You got to have that fire. It’s hard to have that fire when your coals are, like, burning out right?
00:28:09:41 – 00:28:11:04
Unknown
You got to get good sleep.
00:28:11:04 – 00:28:31:43
Unknown
You have to get restful sleep. And there are so many apps, like I have my Apple Watch on, I have my iPhone. And if you are an Android person, there’s, I think it’s in Samsung Health or whatever. Take inventory of what’s going on in your body, in your mind, because you got to be ready.
00:28:31:45 – 00:28:58:09
Unknown
Just like I always say, you have to put on the full armor of God when you’re out there fighting in the streets, fighting against evil and craziness that’s going on, you have to have the full armor of entrepreneurship on you. And that includes being happy, being on fire, knowing what you’re selling. You’re focused, you’re set. There’s no imposter syndrome.
00:28:58:09 – 00:29:05:24
Unknown
You know exactly what you got to do and you’re ready to do it. Those are two things. Know what you got to do. And then being ready, you gotta do that.
00:29:05:24 – 00:29:08:08
Unknown
that’s how you’re going to get yourself over this hump.
00:29:08:14 – 00:29:28:22
Unknown
And that is to refocus your efforts to make sure that you’re doing the very best thing that you can do to help people get to the very best thing that they need to do. So you got to take care of yourself first. You know, when we’re in the plane and stuff and they’re like, okay, have the oxygen masks drop down, who do you put the mask on first yourself?
00:29:28:27 – 00:29:40:13
Unknown
You are the face of your company, your organization, your brand. So you have to put the oxygen mask out sometimes. Keep it on for yourself until you’re okay. And then you can help others.
00:29:40:13 – 00:29:44:47
Unknown
All right. This final one. This is the best that flowers. It starts.
00:29:44:47 – 00:29:46:11
Unknown
Create a plan.
00:29:46:11 – 00:29:50:23
Unknown
So now you’ve looked at everything you’ve been doing. You’ve looked inside yourself.
00:29:50:23 – 00:30:01:39
Unknown
You’ve gotten still. You know what God wants you to do. You know how you need to do it now. You need to create a plan. Because not creating a plan means you’re going to fail.
00:30:01:39 – 00:30:04:49
Unknown
Failing to plan is planning to fail.
00:30:04:49 – 00:30:25:55
Unknown
It’s not. Planning for success is planning to fail. So let’s create that plan. What are you going to do next? What are you going to do first? When are you going to do it? Who is going to help you? Do you need any help? All that you know, all that thing I was telling you about in the corner over there that you need to pick up when you go and do that, right.
00:30:26:01 – 00:30:36:52
Unknown
How long are you going to give it? We need a plan. We all need plans because we want to know what’s ahead for us, what what else we need to think about doing, and we need to do it.
00:30:36:52 – 00:30:53:26
Unknown
There you go. There are ten ways I’m going to go over with you very quickly, so that we make sure you got all of it. The first one is to take inventory. What do you what are you selling? What are you creating? What is it doing? The second one is, are you armed? Are you armed with the firepower that you need?
00:30:53:26 – 00:31:11:49
Unknown
The goodness, the awesomeness? When you meet somebody, can they see? Can they see that? Number three, the positivity rate. You’ve always got to be positive. There’s no room for negative nellies around here. Number four forget about the imposter syndrome. You’re good enough. You know enough. You are ready. So let’s go do it.
00:31:11:49 – 00:31:15:25
Unknown
And then number five. Revamp. Redo.
00:31:15:32 – 00:31:34:42
Unknown
Rejuvenate. So maybe you got to revamp some things. Maybe you got to take some things down. Oh, guess what happened today. I have been struggling with this one thing on our website that wouldn’t work. It was unlink for some reason. It wouldn’t. It just wouldn’t do it. Every time I try to try to link it would say,
00:31:34:42 – 00:31:38:37
Unknown
access denied or some craziness.
00:31:38:41 – 00:31:59:00
Unknown
And I it’s just been, pestering me, bothering me for like weeks. And I had to step away because sometimes, you know, we have to step away. I took that time to to refocus and just really let it alone. I didn’t even bother with it. And so then I came back today. How about that being worked? I don’t know, little tweaks and it works.
00:31:59:00 – 00:32:18:13
Unknown
So sometimes that’s what you gotta do, especially when you have installs and slowdowns. Things don’t work. And things like sell it. You got to do that stuff. All right, number six is my favorite. It’s a get still, get still get quiet. Get in a bathroom a closet wherever. Be to yourself. Talk to God and have him talk to you.
00:32:18:17 – 00:32:21:15
Unknown
He’s talking all the time. We’re just not listening. Sometimes.
00:32:21:15 – 00:32:28:50
Unknown
But even though we’re not listening, or we say we can’t hear or there’s too much noise, he’s still talking. So when you get quiet, you’ll hear it.
00:32:28:50 – 00:32:39:47
Unknown
Number seven, remember to reintroduce yourself to your audience. Social media, blog post, whatever. You know, just calling somebody. Hey, Sally, you know, we talked several months ago. How do you do it?
00:32:39:47 – 00:32:54:08
Unknown
I’ve got a client right now that just made me think of that, that I need to call up because she was ready and raring to go with some changes on a website. And then the last time we talked, she wasn’t able to do it. So I need to call her right now. That could be money that is waiting for me.
00:32:54:13 – 00:33:03:19
Unknown
Boom. Right there. All I gotta do is make the call if something like that happened to be you. I told you, we’re all in. It’s. We’re all in this together. We go through the same things.
00:33:03:19 – 00:33:10:45
Unknown
All right. Number eight is to journal. I love journaling, I’ve written several of them. Several of them have gotten best seller and stuff.
00:33:10:45 – 00:33:24:20
Unknown
But journaling, even if you don’t have a job, just get some paper and start writing. You will be surprised at how much it helps you write. But, a journal is dedicated to whatever. Or just get some paper, just journal, write some things down.
00:33:24:20 – 00:33:29:55
Unknown
And then number nine is to refocus. Maybe you’re doing too much of this. Not enough of that.
00:33:30:07 – 00:33:49:31
Unknown
So maybe you just need to refocus yourself. And then number ten make sure you have a plan. Create a plan. Look at your old plan. Does that plan work? Know. Get rid of it. Take the pieces out that you need and move for it. So there you have ten strategies to help you get over a slip up, slow downs and stalls.
00:33:49:35 – 00:33:52:54
Unknown
So you can move forward in success.
00:33:52:54 – 00:34:11:34
Unknown
I hope that that helped you. And those ten things. If you. If you wrote them down. Yeah, maybe if you didn’t. The show notes are where you need to go to figure out what you need to do first, next, whatever. And just do them. You don’t have to do them all at once. One day. Maybe it’s going to take a week, a couple of days.
00:34:11:34 – 00:34:18:11
Unknown
It just depends. But you always have them so you can get things done and so you can jump back on that success road.
00:34:18:11 – 00:34:41:17
Unknown
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00:34:41:22 – 00:35:11:50
Unknown
We don’t just build websites, we create conversion engines that work for you 24/7. Why choose CSI for your Wow website? We’re experts in authority marketing. We help you convert web visitors into paying clients with our proven UN marketing strategy. We offer complete protection. We’ll work hard to keep your website safe from hackers and accessible to all. And we offer purpose driven results custom designed for coaches and service providers who want to make a real impact.
00:35:11:54 – 00:35:40:59
Unknown
If you’re ready to make an impact with your website, download our free Wow Website Planner today. Inside this planner, it’ll give you all the information you need to create your own Wow website. Whether you use us or someone else, you need a website that converts web visitors into paying clients. So go to KCI corporation.com or slash planner right now and download the free Wow website planner.
00:35:40:59 – 00:35:44:52
Unknown
The client spotlight today is Melissa Hinton.
00:35:44:52 – 00:36:00:07
Unknown
I met Melissa several years ago because she does a lot of VA work for my business bestie Nate Mullings, and because I knew Nadine, I’ve seen Melissa around long a lot, a lot and talk to her.
00:36:00:07 – 00:36:07:59
Unknown
We’ve been in programs together and all this. So I think a three years ago, I think three years ago, she came into my
00:36:07:59 – 00:36:09:45
Unknown
book,
00:36:09:45 – 00:36:25:09
Unknown
Entrepreneur, purpose Driven entrepreneurs, daily prayer Journal coach that God told her to do it. And she came in. I was so happy. And I was shocked because, you know, how you know, someone in, you know, may not say something them about buying a product or whatever.
00:36:25:16 – 00:36:30:43
Unknown
And I was so glad that she did. I was so happy to get to know her on that level. And then she came into another book
00:36:30:43 – 00:36:34:30
Unknown
mom, nurse. So she came in there and I know there was one.
00:36:34:30 – 00:36:57:29
Unknown
Oh, oh. And then the other one was she came in to Nadine’s book as a coauthor. So she is at least I think she’s four. But she is at least a three time bestselling author right now. And she runs a company is called The Hinton Agency. And just think about, virtual assistant on fire on steroids. That is her company.
00:36:57:29 – 00:37:15:22
Unknown
That is what she does. She makes it easy for you to be an entrepreneur and not have to worry about all this automation, email marketing, social media stuff. She handles all of that for you. I’m so happy to know her. And congratulations, Melissa.
00:37:15:22 – 00:37:26:10
Unknown
Hey there. Would you like to be a guest on the Unmask at Your Business podcast? Simple. All you need to do is go to UN market or business.com/podcast.
00:37:26:10 – 00:37:28:51
Unknown
The challenge that I have for you
00:37:28:51 – 00:37:30:35
Unknown
is to
00:37:30:35 – 00:37:32:09
Unknown
look at those ten steps
00:37:32:09 – 00:37:41:25
Unknown
that I gave to you, and I want you to pick out the one step that you’re going to do today.
00:37:41:30 – 00:37:43:25
Unknown
Just one. One of those ten doesn’t matter.
00:37:43:25 – 00:37:50:07
Unknown
One, because you have to start taking action. Nothing happens until you take action. Nothing happens until you do something.
00:37:50:07 – 00:37:59:36
Unknown
pick one one of those ten and do it today. I don’t care when you’re listening to this, if it’s the end of the day, beginning the day, the middle of the day, it doesn’t matter.
00:37:59:36 – 00:38:02:51
Unknown
So pick one of those ten and just do it.
00:38:02:51 – 00:38:07:12
Unknown
So let’s recap what we’ve been talking about today and how
00:38:07:12 – 00:38:10:26
Unknown
you’re inspired. You’re ready right. You’re on fire.
00:38:10:26 – 00:38:15:01
Unknown
So realize all this is part of being an entrepreneur.
00:38:15:01 – 00:38:23:32
Unknown
The good times a bad times up sales slow start as fast as the craziness is all part of being an entrepreneur.
00:38:23:37 – 00:38:46:20
Unknown
And instead of thinking about how bad things are, how this isn’t going right, let’s think of some good stuff and how we can help ourselves to do better. Because if we help ourselves to do better, people are watching and they will say, oh, what? What happened with you, is, you know, positivity, being on fire, all that’s contagious.
00:38:46:20 – 00:38:58:27
Unknown
So they’re going to want some of it. Right. So we got to be ready. And then the third thing is I know that you can and will get through this and you’re going to come out on top
00:38:58:27 – 00:39:08:38
Unknown
because I’ve done it many times. I know several times that, you know, I’ve been over in the closet or gone to the bathroom and then in the back
00:39:08:38 – 00:39:11:27
Unknown
trying to figure out what’s going on.
00:39:11:32 – 00:39:36:24
Unknown
Why is this not selling? Why are people that come into me, all the things that you’re thinking about, you know, the tears and the upset and the snapping at people, it doesn’t do any good. I mean, yes, go, go good. Go get a good cry. Do that. Go get a good cry. Then I want you to step back into the ring and pick another of those ten things that you need to do.
00:39:36:24 – 00:39:53:13
Unknown
And sometimes you need to do one thing over and over and over again. Like that getting stale. I had a, client, a man. I was telling her about it, and she said, well, I am still I don’t hear God talking to me now. Like, well, you ain’t still enough, because when you can still know God, you will hear God’s Word talking to you.
00:39:53:13 – 00:40:02:17
Unknown
Would you like to get free coaching for me? Simple. All you need to do is go to on marketer business.com/podcast.
00:40:02:17 – 00:40:15:46
Unknown
In conjunction with what I’ve been talking about, you need to get this book. I am a money magnet, and I think that I showcased it last episode. But that’s okay, because I am a money magnet.
00:40:15:46 – 00:40:28:40
Unknown
It’s part of the make more money in March challenge. And so we can say it again right. It’s a 90 day journal about how each day you’re talking about how you’re
00:40:28:40 – 00:40:30:56
Unknown
creating money in your business.
00:40:30:56 – 00:40:32:05
Unknown
So you need to get it.
00:40:32:05 – 00:40:50:29
Unknown
Is easy and simple. It just has one prop. Well, every five days it’s going to go through, you get kind of like a catch up, like the last five days. Put that what you grateful for in your business. But every day is going to prompt you to take action. Now, we just talked about ten things you could do.
00:40:50:40 – 00:40:53:45
Unknown
Maybe you could even do. You know, one action a day.
00:40:53:45 – 00:41:13:30
Unknown
So I’m doing it myself. I have done it many, many times and I’m going to do it many times over. Cause entrepreneurship never stops until you either die. You say, I don’t want to, do this business anymore, or I’m going back to be an employee. So, hey, let’s I’m going to be an entrepreneur.
00:41:13:30 – 00:41:31:52
Unknown
Hopefully God takes me off this earth because I love it so very much. So go ahead and get this book. I am a money magnet. You can go to see us at corporation.com/and and book and get your copy and start journaling money into your bank in your pocket.
00:41:31:52 – 00:41:34:59
Unknown
All right. Now next episode is going to be awesome.
00:41:34:59 – 00:41:38:17
Unknown
I’m going to be joined by Deandra,
00:41:38:17 – 00:41:39:27
Unknown
Julie’s.
00:41:39:27 – 00:41:41:18
Unknown
The and I were talking about
00:41:41:18 – 00:41:49:55
Unknown
how the power of pivoting. Now, I just talked about, you know, you need to go back and re use these ten things because, you know, business isn’t
00:41:49:55 – 00:41:57:29
Unknown
what you want it to be. What about when you need to pivot? What about when you need to totally flip it on its hand and do something else?
00:41:57:33 – 00:42:14:05
Unknown
Because those when you start doing those ten things, it’s going to tell you, hey, I’m continuing on this, right? I’m just doing it better. Or I need to add some things and spice it up a little bit, or I need to pivot all the way around and do something else. And that is that is exactly what Deandra and I’m hope.
00:42:14:05 – 00:42:34:33
Unknown
I hope I’m saying her name right, because I asked of several times, and for some reason it’s not sticking in my brain. I want to say Deandra or Deandra. So, Deandra, please forgive me if I’m messing it up. My brain is not holding it. It’s holding it for some reason. But we’re talking about the power of pivoting, so do not miss that episode.
00:42:34:38 – 00:42:54:35
Unknown
That’s all I have for you today. Thank you so much for joining me. If you have found value in this episode, if it helped you at all, will you please help me to spread the word by leaving a review? You can do that at the bottom of the show notes page or you can share it with your friends, family, audience, whoever needs to hear it.
00:42:54:40 – 00:43:09:21
Unknown
And or you can subscribe so you don’t miss a single episode. Whatever you plan to do, I’m all for it. So thank you so much for joining me and make sure you back here again. Same bat time, same bat channel next week. Bye for now.
00:43:09:21 – 00:43:38:07
Unknown
Thank you for listening to the UN Market Your Business podcast. Here’s something you want to take action on. Great. Check out the show Notes on Unmarketable business.com/podcast. Be sure to like and subscribe so you don’t miss a single episode. Please do me a favor and leave a review or on whatever platform you use to access this podcast. It really helps us to spread the word and get this podcast in front of the entrepreneurs that need it.
00:43:38:12 – 00:43:39:33
Unknown
See you next episode!