00:00:00:00 – 00:00:28:47
Unknown
Are you a purpose driven entrepreneur struggling to get web traffic that converts into paying clients? Stop wasting time and money. Discover how to position yourself as the go to authority in your niche or industry. Infuse your Wow website with the best on marketing strategies and drive traffic to your website that converts to leads and clients. Listen to the On Market Your Business podcast today and watch as your ideal clients find you with ease.

00:00:28:52 – 00:00:34:06
Unknown
Let’s head into the studio now with our hostess with the Mostess, Carol J. Dunlop.

00:00:34:06 – 00:00:57:17
Unknown
Hey, everyone. How you doing? Is. Carol. Love you all. I’m while strategist and ten time Amazon best selling author. How are you? I hope you are doing well and happy and living your best life like I am. It’s good to be back. And, I told you last the last episode that I was having some issues in April, but it’s meh, baby.

00:00:57:22 – 00:01:13:32
Unknown
And I am feeling great and wonderful and blessed to be here, so I hope you are as well. Today. I have a very special guest, Sierra Swayze. Though I love her name and I always say I’m not saying the name right, but I forget to listen to the other things. So I never heard.

00:01:13:32 – 00:01:16:33
Unknown
So have you ever heard of trauma informed consent?

00:01:16:33 – 00:01:19:14
Unknown
I hadn’t until I met Sierra and she

00:01:19:14 – 00:01:38:42
Unknown
taught me what it’s all about. It is a thing. And my guest, Sierra, is an expert in it. And now she’s letting the world know and learn how to do it, right? Right. We met, we were in a group together called Exodus Summit, and it’s all for black women who are looking to move abroad.

00:01:38:47 – 00:02:01:20
Unknown
And she did this video about, it was traumatic and in black women and trauma. And it was so compelling. It was so good. I just kept watching it. And then I would go back and watch it again. And every time I go back and see like 100 people, I watched it a thousand people, 2000. I mean, she did a great job on that video, and I know that there were some extras.

00:02:01:20 – 00:02:22:04
Unknown
And she was talking and I told her I was like, girl, that is, amazing. All right. And so we got to talking. And then she actually asked me to join our board of directors for her company, and she put out the that she created the Sierra Project and then, I was on the board with it was 1 or 2 other people that were on the board.

00:02:22:04 – 00:02:38:02
Unknown
It was great seeing, seeing that whole thing come together and how she was doing. And we were offering our expert angles. I’m not even gonna put out the quotes because I am an expert. We are offering our expertise and advice, our expert advice. And she got it rolling. And then

00:02:38:02 – 00:02:40:41
Unknown
she figured out that it wasn’t serving her like she wanted.

00:02:40:54 – 00:02:47:44
Unknown
So she shut the whole thing, now start a whole new one and asked his blessing. And you’re going to hear that whole story when she comes on.

00:02:47:44 – 00:03:16:14
Unknown
Last episode I told you about the Audience Growth Club. That is, amazing and helped me to add 2000 contacts. Tomorrow is in January and February and it still count. Don’t count because I am still in the club and I’m still using all the information. I’m still, getting established in summit and doing bundles and giveaways, appearing on podcast as they were, and meeting new friends.

00:03:16:25 – 00:03:39:22
Unknown
A couple of them have already had all the podcast here, Rene Padmore and Diandra Jalisa. So it’s working for me. I love it, it is great. And Leticia Collins, who thought this whole thing, what she does, and she comes out and she tells you who’s looking for some speakers, bundle participants,

00:03:39:22 – 00:03:50:06
Unknown
podcast guests. And it was something else, one of the, summit bundle podcasts or some other collaborations that are going on.

00:03:50:06 – 00:04:13:06
Unknown
And maybe guest maybe you want to be a guest speaker inside, maybe an Instagram group or some club or some other thing and get people to know your expertise is that of a paid community. If amazing. She has all these things. I know Rene. It says that the her inside of the group. She said I it’s every time you announce all these things that are going on with this every day, she has them coming out.

00:04:13:11 – 00:04:30:25
Unknown
I look at you like, Inspector Gadget just looking at something that big of, you know, magnifying glass and telling people what’s going on. That’s that feel too. So is amazing. And if you want to be part of this awesomeness and grow your list as well as, you know, just talk about building your email list and getting paid.

00:04:30:25 – 00:04:53:45
Unknown
So this is a great way to do it. 2000 people can’t lie. I’m telling you, all you need to do is go to CSI corporation.com/agc, CSR corporation.com/agc and sign up. She has some very very good prices on that. And it depends on what you want. If you just want you know me to tell you these things are here.

00:04:53:45 – 00:05:11:36
Unknown
If you want to be, if you want to have the training as well. And she has a special like VIP thing, the chick is awesome. I’m telling you, it really is. I love what she did. So go to CSR corporation.com/agc and Sana.

00:05:11:36 – 00:05:13:58
Unknown
Is tech time

00:05:13:58 – 00:05:15:28
Unknown
love. That will take time something.

00:05:15:28 – 00:05:19:58
Unknown
And today’s technology that I’m talking about is Calendly.

00:05:20:03 – 00:05:43:01
Unknown
I’ve heard a lot about Calendly. Oh gosh. It was in in be in like 2015 I believe it was I was tapped to be on this podcast and it was when I was still doing, my personal training. I don’t remember what podcast about, but I have it on the site somewhere and she used Calendly to schedule it.

00:05:43:01 – 00:06:02:34
Unknown
And when I got I was like, it’s amazing and so easy, and I’ve used it ever since, so it’s been a long time. It keeps your meetings in order. It keeps your guests updated so you don’t get no shows. I rarely get those shows. I did actually get one. No show, but this year, couple about a month and a half ago.

00:06:02:39 – 00:06:04:41
Unknown
And when I looked at the,

00:06:04:41 – 00:06:09:42
Unknown
the thing that you had to fill out with the information, I was wondering why they wouldn’t talk to me anyway. It just seemed like,

00:06:09:42 – 00:06:18:10
Unknown
you know, it just, it was us in the Elizabeth, so. And they didn’t show up, so. And I wasn’t even cattle on them showed up, so maybe I manifested it.

00:06:18:10 – 00:06:41:05
Unknown
I don’t know, it. Just like. No, this I don’t work, so it helps keep everyone on track. It’s simple and easy to use and now has automations. And make sure your appointment is yet so you can, it can always like, let people know. And I like to do it this way and to let them know 24 hours ahead, 12 hours ahead, and then one hour.

00:06:41:16 – 00:06:58:42
Unknown
But you’re meeting with me in 24 hours. You’re meeting with me in 12 hours, you’re meeting with me in one hour. And if they go through all that and then don’t show up, we don’t need to talk anyway, because obviously, you know, stuff comes up. Emergencies understand. But if you get all those and you still don’t show is let’s give me some room.

00:06:58:42 – 00:07:00:55
Unknown
Right. We didn’t even need it all.

00:07:00:59 – 00:07:10:26
Unknown
All right, y’all. So without any further ado, go get Calendly and just go to calendar calendly.com. You can sign up for free.

00:07:10:26 – 00:07:17:18
Unknown
And yeah, we’re going to get into our interview with Sierra’s with, you then.

00:07:17:18 – 00:07:42:26
Unknown
What’s holding you back from hitting well on your marketing plan? Fear manager. Imposter syndrome. Frustration that stops now. What if I showed you how to reach your target audience and get them to buy? How to make social media marketing easy. I don’t understand the power of email marketing and how to conquer your fear of putting yourself out there.

00:07:42:40 – 00:08:19:13
Unknown
What if I provided you with simple tools and techniques, easy to implement training that bring you clarity and give you the expertise and the know how to convert marketing into money? Hey there, I’m Carol de Dunlop, the online wild strategist and six time bestselling author. I teach purpose driven entrepreneurs, just like you to convert marketing into money. If you’re a purpose driven entrepreneur who’s ready to stop allowing beer and frustration to keep you stuck and instead embrace clarity, authority, and expert instruction to convert your marketing strategies into money in the bank.

00:08:19:27 – 00:08:50:37
Unknown
Then you need to join the UN Marketing Academy in the Academy. You’ll take a deep dive into the tools, techniques, and training that helped me and my husband have the same. Our successful business. In spite of the 2008 recession, two major health crises, and of course, the pandemic. The Academy is about replacing expensive, frustrating and overwhelming marketing practices with simple, easy to implement marketing resources that get you in front of your target audience and get you paid.

00:08:50:39 – 00:09:14:16
Unknown
This academy is for purpose driven entrepreneurs who crave simple marketing strategies, coaches who need real life trainings to take the overwhelm out of marketing. Small business owners who are ready to conquer their fear of putting themselves out there. Service providers who want to use social media and email marketing effectively. Action takers who are ready to go live without fear.

00:09:14:18 – 00:09:26:46
Unknown
Marketing your business successfully takes work. And marketing without marketing. They don’t know you exist. If you’re ready to convert your marketing into money, you need to join the UN Marketing Academy.

00:09:26:46 – 00:09:33:36
Unknown
Join the UN Marketing Academy today by going to UN marketer business.com/join.

00:09:33:36 – 00:09:51:20
Unknown
Well. Hey, everyone. Welcome back. And I have a. You know, I always say my guests are special because they are. Because they’re here and they’re sharing their stuff with you. So they are special. And today we’re talking with Sierra Jenny. I have to get used to that because I knew about another name, so I think it was just Sierra.

00:09:51:20 – 00:10:14:46
Unknown
So now it’s Sierra Jenny. But I like how that runs. I like your off your tongue, man. So we’re going to be talking about trauma informed marketing. Never heard about it. I mean I can’t say I never heard about it, but I haven’t heard of that exact. Right. So we’re going to dive into this and see what we can do with this trauma informed content as well as trauma informed content.

00:10:14:46 – 00:10:32:52
Unknown
Not necessarily trauma informed marketing. But y’all know what I’m talking about. You know how I get kind of crazy that. But before we hear before we do that, Sarah, would you please tell people about you, you know, who you work with and all that stuff. So you have the floor right now. Hello, everybody. My name is Sierra Janney.

00:10:32:57 – 00:11:02:53
Unknown
I’m actually in the process of pivoting, from Sierra Project Co to the lighter society, which I’m really proud of and excited for. So basically, we’re committed to the liberation of innovators for greater healing, transformation, empathy and resilience. And our mission is to encourage innovators impacted by trauma, grief and loss to reclaim their power and inner spark, so they can emerge stronger, more resilient and lighter.

00:11:02:53 – 00:11:28:07
Unknown
So so that’s the the mission behind the lighter society. And it, you know, was similar to Sierra Project Co, but, I just wanted to emphasize that trauma can be relatable and is relatable to all types of people. And so that’s where that pivot is coming from as well. Before, I was tailoring, the business to women only, and now it’s more open.

00:11:28:11 – 00:11:56:59
Unknown
And I still have little things for women only, but it’s, it’s more open to all now, especially given the climate that we’re. And I think it’s important that we all have support itself a to that we all need support. Right, left center, above below all of that. So I love the lighter society. And I love what you said about, you know, helping others in this time, not just women, but men took us.

00:11:57:08 – 00:12:26:58
Unknown
We can’t leave out our awesome men. But sometimes, you know, we just cater more to one sex or one, type of person or whatever. And yours is still yours is still catering to one type of person. Someone who’s suffering from trauma may not know what to do about this trauma. And girl, don’t we need it now. Every day in social media and whatever, we are seeing all types of trauma induced content, not trauma informed, but trauma induced content.

00:12:27:03 – 00:12:30:12
Unknown
And it’s just like I have to say on social media

00:12:30:12 – 00:12:51:53
Unknown
for so long because it there’s so much stuff going on it and it makes me feel a way is challenging my mental health. And I just read something this morning that Arlington Cemetery had I deleted all references to black, Hispanic, blah blah blah, whoever. If you are other, they deleted references from it and this and that.

00:12:51:57 – 00:13:07:36
Unknown
And so I told my people like, wait a minute, I know that’s a lie. That’s a lie in there somewhere. Let’s see what’s going on. So I knew I wanted to go up and find out about it because you got gotta you got to fact check everything, cause people can just spread anything now. So I did go to Arlington Cemetery.

00:13:07:41 – 00:13:27:32
Unknown
Website. And I think that announcement came out on the 14th. And then on the night of this, on the 19th, they said, hey, this we’re trying to comply with, you know, the executive order of the president, but we have not taken stuff down. We just moved it to another category. But I’m like, what category are you going to move it to?

00:13:27:39 – 00:13:49:48
Unknown
But don’t let me get in on that. But I just wanted to say that is trauma inducing because my brother, may God rest his soul right now, was a, he was a Vietnam. Yeah. He was a Vietnam vet. And, you know, they did great things. Well, he stayed alive. I put it that way. He got it, got all the way through, and he served his country.

00:13:50:00 – 00:14:17:00
Unknown
So how can you, you know, just take people off because of their color or their culture or whatever, which is crazy. And I think that kind of ties into what we’re talking about trauma informed content, right? Yes. And like you said, you can you can say marketing, social media, content, whatever. Similar. Right. So yeah, where they’re at, oh, you know, it’s one.

00:14:17:00 – 00:14:38:40
Unknown
And then there’s, there’s the top of the umbrella. And this is these other times at the bottom of the umbrella. So basically travel for marketing is an approach, that pulls from the trauma informed care, framework of the health care industry. And so, that’s interesting. Yes. That’s that’s your job here. Hold on one second. Hello.

00:14:38:40 – 00:14:58:30
Unknown
One second. For we get deep into that because I want to ask you something else. Because I ask everybody this. And since this is a podcast about getting traffic to your website, and since you have pivoted from your other company to your now new company, you’re in the perfect position to answer this. How do you get traffic to your website?

00:14:58:35 – 00:15:25:19
Unknown
Oh, definitely by word of mouth at the moment. Like, I’m, I’m, telling everybody about the pivot that I’m making. Not only that, but post into social media, using all of those integrations that are available to spread the word. Is a big way that I get traffic to the website. And I haven’t been marketing as much because I’ve been focused on the, the back end of getting everything together.

00:15:25:19 – 00:15:29:16
Unknown
But it definitely is coming. So that’s something to look out for that,

00:15:29:16 – 00:15:47:25
Unknown
yes. Yes, definitely. I had to get that in there because if I didn’t, it would be wrong of me because I’m trying to help others get traffic to their website. And you’ve got a brand new website that you’re trying to get out there and get the name out there, because you already have recognition with the Sierra Echo project.

00:15:47:30 – 00:16:04:08
Unknown
What was it? You’re a project. Yeah, there you go. You’re Danny. Man on is right on. And we got a new thing coming out, so I am proud of you for that. Does it seem easier now to do marketing and stuff like that now that you got this second round thing going on than it did the first time?

00:16:04:22 – 00:16:32:27
Unknown
Definitely. I think that, you know, I’ve been in marketing for a while now, so, working behind the scenes for myself and some others. And so, I know that there’s always this learning curve that you go through when you design content or, or make marketing, available. And so, yes, definitely has gotten easier over time and being able to convey my messages and other people’s messages as well.

00:16:32:27 – 00:16:57:19
Unknown
So yeah, that’s good, that’s good. It’s funny how what we do for a living or in our entrepreneurship or our calling or whatever you want, it helps us. And so I think if we look at we do it whenever we do, you know, whether it’s putting things together, not doing what we’re doing. But that second time that pivot, then we have much more information behind us.

00:16:57:32 – 00:17:22:30
Unknown
And we know we know more of the road that we need to go on rather than just starting from scratch. We’re trying to size up. Yes, definitely. Because at this point it’s like, now you know how to do, leads paid, you know what software to use because software is a huge thing. Like, yeah. And there’s so many options available for all types of, for, for all types of budgets and things like that.

00:17:22:30 – 00:17:44:18
Unknown
So, yes. Yeah. Good, good, good. I just want to get that out there because I know there are people right now who are pivoting, number one, who are starting number two and who are continuing number three. So we want to hit all of y’all because our thing is about getting traffic to your website. Because without that, well, that’s what the marketing is about.

00:17:44:18 – 00:18:05:22
Unknown
Getting traffic to your website. And I like to quiz people about it and see, because sometimes we don’t even think about it. We just see them, their awesomeness. And we know that they have a website, but how do you get traffic to it? So thank you for answering that. Now let’s talk about trauma informed content. And you brought up something about trauma informed care.

00:18:05:22 – 00:18:24:07
Unknown
So tell us how those things kind of go together so we can like think about it in our marketing moving forward. Right. Timing for marketing is actually beginning to gain a lot of traction. Because time spoke to the positive point earlier that social media is becoming chaotic,

00:18:24:07 – 00:18:27:34
Unknown
and also dangerous, if you think about it, too.

00:18:27:38 – 00:19:03:00
Unknown
And trauma informed marketing is not about censorship, but it is about safety. It’s about, making sure that people can trust brands and connect to them in an authentic way as well. So trauma informed marketing borrows from the trauma informed care framework, and the healthcare industry. And so what’s happening is trauma informed care and trauma informed practices are beginning to leach out of the healthcare industry and into other sectors, which is really cool if you think about it, because now people are understanding that trauma is actually,

00:19:03:00 – 00:19:04:29
Unknown
an up epidemic.

00:19:04:29 – 00:19:27:43
Unknown
Excuse me. Right. And so it’s a global thing, you know, this is a global issue. 50% of women have experienced trauma. Or will 60% of men have experienced, experienced trauma or will, and so, this is a serious thing. So of course, naturally it will start to go into other industries as well. So that’s what’s happening.

00:19:27:50 – 00:19:42:30
Unknown
But the cool thing about trauma informed marketing is that it focuses on consumers behavior, purchasing decisions. And this approach acknowledges and respects the potential impact of trauma on an audience.

00:19:42:30 – 00:20:00:50
Unknown
So it prioritizes sensitivity, empathy, inclusivity, and it aims to avoid triggering or retraumatizing individuals, which I’m sure a lot of us who have social media accounts and profiles, we have encountered some some, yeah, difficult content.

00:20:00:55 – 00:20:29:17
Unknown
And, so I also want to talk about the six principles of trauma informed care, which trickle into, trauma informed marketing. So those principles are safety, trust, peer support, collaboration and mutuality, empowerment and voice and choice, cultural, historical and gender issues. And so we borrow from those principles to establish trauma informed marketing principles, which are basically the same.

00:20:29:17 – 00:20:54:24
Unknown
But you just tailor it to, the field of marketing. And like I said, this is at its core, the approach is about promoting safety. It’s about connection and trust, you know, and in turn, that has a positive impact on sales because as marketers, our jobs are to ultimately convert people into, customers and get selves.

00:20:54:24 – 00:21:20:32
Unknown
Right. Right. But I think marketing has historically focus so much on sales, it has forgotten about the people aspect. And for the first time in history, marketing has become about relationship building, right? Right. So that’s why it’s important. And that’s also one of the reasons that, you know, the the approach, the trauma informed marketing approach is gaining traction.

00:21:20:37 – 00:21:41:59
Unknown
I love that. So let’s go back to these principles. So say those principles again I need to write them down. I actually send them to you. So they’re also and they’re also going to be in the freebie that you guys get. So that’s going to be my marketing guide. So so let’s say book trust peer support collaboration and mutuality.

00:21:42:04 – 00:21:48:32
Unknown
Important Parliament voice and choice in cultural, historical and gender issues, which are all important.

00:21:48:32 – 00:22:09:23
Unknown
You know, the purpose of that framework is to set guidelines, for people to build these positive relationships and to take into consideration people that have experienced trauma. Because, again, a lot of people that you’re surrounding yourself with have experienced trauma, because that’s what the the data says.

00:22:09:23 – 00:22:32:22
Unknown
That’s what the stats are, you know, and so when we look at that at that in that way, we understand how important it is to start to, do time inform marketing. Wow. Wow. Okay, so let me unpack this a little bit. So in the health care system. Yeah, there was there and I used to be in the health care system.

00:22:32:22 – 00:22:54:26
Unknown
I wasn’t a, practitioner, but let’s say I worked in this as Northside Hospital in Atlanta, and I was an assistant, believe it or not, I had an actual job. I was an assistant. Do a director, and she was over quality control. And I remember her talking about, I mean, this was several several years ago, probably a decade ago, at least.

00:22:54:31 – 00:23:16:49
Unknown
And she had started to talk about, what they were working on. That’s what her thing, what is the quality? How do we keep the quality? What are we working on? I remember her talking about trauma informed and how they can look at the trauma that the person has so that they weren’t over treatment. So now how do we apply that knowing that people have been through some type of trauma?

00:23:16:53 – 00:23:49:10
Unknown
Just about all of us. You said 60%, right? Yes. Women, 60% for men. And I don’t have the stats at the moment for the LGBTQ plus community, but I know I’m pretty sure it’s a lower quality, maybe even more. So how do we take knowing that there’s trauma in someone’s life and put it into our marketing plan so that we can reach the people that we need to reach and give them something that is, relationship and not like you need to buy this.

00:23:49:10 – 00:24:21:05
Unknown
Now, how do we write? It’s about reprograming that and not only starting from your personal experience and learning about trauma for marketing yourself, but it’s also about just being empathetic, you know, and developing the language to communicate in an empathetic way. Also, I want to speak about the, my little model that created a sense. Okay, out of this, which is basically the triple A model, which is,

00:24:21:05 – 00:24:23:33
Unknown
affirmation of,

00:24:23:33 – 00:24:25:48
Unknown
Sorry. Let me just get my notes to because

00:24:25:48 – 00:24:53:08
Unknown
I can cut whatever out. Yeah, whatever. So, affirmation through empathy. And so that’s the first one. So basically people want to feel supported, you know, and respected and like, brands understand them and understand their needs. So that leads into the accessibility and inclusion. And so, you know, there are not tools out there to take accessibility into account at this point.

00:24:53:13 – 00:25:32:05
Unknown
It’s really simple if you think about it. Like as a person who struggles with my vision, I don’t have my glasses on at the moment. Right. Everybody that my glasses on that I was able to do anything. Oh yeah. Right. Yes. Right. And so just something as simple as that or seemingly simple as that. Right. To, to make a website for example, look, accessible enough for people to, to that have vision issues to see and not feel overwhelmed or stressed, their eyes or whatever the case may be, you know, by using the right color scheme and contrast and colors and things like that.

00:25:32:14 – 00:25:55:33
Unknown
Yeah. And inclusion is simply about enabling people to have tools and resources. You know, they, they actually need to make a purchase if we’re talking about marketing. Right. And, so, yeah, it’s just is is crazy because a side note is like the this degradation of the AI that’s going on is so foolish because people love to highlight the racial component.

00:25:55:33 – 00:26:25:04
Unknown
Right? When it’s really to benefit everybody, you know, and it’s really it’s really small, you know, the racial component. People think for some reason not everybody, not everybody is crazy, but everybody is doing this. I think, why bring it clean like this? Like, like it’s a detergent or something and it’s called take out the stain. You know, DNA estates has a stain on it will always have that stain of slavery no matter what they do, what they say or whatever.

00:26:25:04 – 00:26:56:40
Unknown
Just like Germany will always have that stain, the Holocaust. So there are a lot of things going on and you may try to get rid of, but you can’t because you know how when you sweep something and you put it back where all that dirt come from, where did all that dirt come from? I just swipe it at the door and we just can’t sweep stuff under the rug or out the door or whatever, and think that it’s going to go away because there’s still trauma out there with all the stuff that has happened that is happening and that will happen.

00:26:56:40 – 00:27:31:51
Unknown
So I’m glad that you are showing that there is something going on there. We’re trying to address this thing because I know right now I’m tired. I’m tired of hearing all that stuff about, dei and all the things are trying to do to, you know, take it out of our, our viewpoint or whatever. But now I really think a lot, along with people like you who are helping, we need to understand what is going on, because even the people that are trying to take it away from us, the not us, but just trying to take away or, you know, wipe it away and stuff, they have issues and we still have to understand their

00:27:31:51 – 00:27:52:01
Unknown
issues so that we can come forward with our own stuff and move past that are over that, brush that out of the way. And it’s very hard to do when you’re being challenged mentally all the time by a different thing. So this person saying that, this person saying this, who do we trust? And I love that you put that in there.

00:27:52:13 – 00:28:11:49
Unknown
People want to trust the brands they deal with. I want to know who I’m dealing with. That’s this is the thing. Yes. And that’s what brings me to the last eight. And that model actually, which is authenticity. Right. So consumers are tired of seeing brands, commit to some polls in one minute and then pull back the next a couple months later.

00:28:11:50 – 00:28:22:18
Unknown
You know, we want brands that stand on their word, and we want to see them follow through on the statements they make. You know, because a lot of brands, they actually just make statements,

00:28:22:18 – 00:28:32:07
Unknown
at the time of convenience instead of the need to that statement long term. Right. So we’re tired of that because it does not promote trust, you know, as a consumer.

00:28:32:21 – 00:29:00:46
Unknown
So yeah, that that’s a lot of what the trauma informed marketing approach is about. And like I said, it’s really about avoiding trauma in, re traumatization. So. Right. Yeah. Yes, yes. Because you can easily retraumatize someone by putting some craziness out there thinking that you’re doing well. And one thing that comes to mind so clearly was when they first said that Juneteenth was holiday.

00:29:00:46 – 00:29:18:01
Unknown
I don’t know what they doing this year. But before when Biden was saying they, you know, had Juneteenth and all that, and then who was it? I can’t remember the exact company that came out, but it was a rush of companies coming out and trying to embrace that. Juneteenth, Juneteenth thing. And people are like,

00:29:18:01 – 00:29:38:11
Unknown
getting aware just because you put out some anti mama cupcakes or some a watermelon brandy or something like that, and it was a specific brand that was doing this and just can’t remember it now, but that I think that is evidence or an example of people just, you know, trying to take an idea, make it their own, but make

00:29:38:11 – 00:29:57:23
Unknown
it worse in the process. And really that means that the voices that we’re talking to them didn’t know what they were talking about at all. They just said, and somebody presented that thing and they’re like, oh yeah, that’s wonderful. That’s awesome. We’re going to go with that. So it’s got to be a deeper dive into who you are as a company, as a brand.

00:29:57:37 – 00:30:21:27
Unknown
When you’re trying to reach people and you’re trying to help them sell your service, you got to reach them on that level and know they could be, you know, they they have some kind of trauma going on. How do you tap into that and make them feel better instead of scarring them? Because the whole thing is about knowing, liking, trusting because if people know you, like you, trust you, they will buy from you.

00:30:21:41 – 00:30:41:09
Unknown
And once you break that trust, they going to run away from you. Target and some other people are finding out about that right now. But you know, you got it. You got to keep it going. So how do brands do that? How do we keep this thing going when maybe the very government that we serve is telling us, get rid of the stuff.

00:30:41:10 – 00:31:03:43
Unknown
Oh, don’t do this anymore. How do we do that? As as companies, as small companies. Right. Need to learn doing it. You have to promote it. And, you know, just, continue to build awareness for yourself and for others. Because it has to come from the people that do marketing. It has to come from the small business owners and even the consumers.

00:31:03:48 – 00:31:27:37
Unknown
It’s not one group of people that won’t get touched by this, you know, like everybody has to do their part. And so we have to hold the companies accountable for what they put out. We have to also, lead by example, by not putting content out. That is traumatizing. So it’s like everyone has to do their part for this to really go far.

00:31:27:37 – 00:31:48:30
Unknown
And it is actually taken off because, I’m in a master’s degree program at the moment for trauma and for leadership, and there are scholarly article articles starting to be created so that that tells you that this is getting serious. Right? Because in the world of academia, nothing is serious until there is a scholarly paper behind it.

00:31:48:45 – 00:32:15:45
Unknown
And I have them starting to emerge so that that means that is taking off. And so we just have to do our part, like promote that content should be, trauma informed. And I think one concern that I have about this or one, notion that can crop up is the notion of censorship, you know, on, oh, that’s my First Amendment right to have freedom of speech.

00:32:15:54 – 00:32:49:13
Unknown
But it’s not about censorship. It’s not about that, you know, it’s about keeping people safe. Yeah. Like, for example, with the conflict between, Israel and Palestine, you know, in the images and videos and photographs that were circulated online of, you know, young children that, you know, people should not have to encounter that if they don’t want to, you know, and so, we have to do a better job of making sure that people can be safe.

00:32:49:18 – 00:33:07:18
Unknown
And it’s several different layers to this, you know, but we have to start where we can. And that’s like, I said, holding, each other accountable as we do this work. And I think there is a notion that people don’t care about the, they don’t care about, any sort of inclusion. But that’s not true.

00:33:07:27 – 00:33:49:27
Unknown
A lot of people actually do care about that. Yeah. It’s important. So, I think that’s just one side of the conversation. It’s much deeper, you know? Yeah, it is deeper. And we’re all we’re all in it. We’re in it to win it. We’re in it together. So before we jump into the challenge that you have for people, which I know is going to help them, how can we as a company, as a brand, as a solo entrepreneur or even, you know, mid-sized companies, what is it that we can do to make sure that we are trusted when we put stuff out there and and know that it’s going to be received, or at

00:33:49:27 – 00:34:08:44
Unknown
least know as much as possible that it can be risky, because somebody can always say, well, you traumatize me. And you’re like, no, I didn’t really. Yes, you did, because, you know, they don’t know. So how have you know? How do we walk that tightrope? How how do we do this? Well, the whole point of trauma informed marketing is become is about being coming trauma informed.

00:34:08:44 – 00:34:42:55
Unknown
So that means starting with knowing what trauma is and what it is not. Right. And something that can be traumatizing to someone cannot be traumatizing to another person’s. But that is why we maintain, the perspective to communicate with empathetic language. You know, I, I’m just, you know, it’s a lot of, a lot of brands have social media, but a lot of, brands are not vetting their social media managers for the the responses they make toward their clients and how they respond.

00:34:43:00 – 00:35:25:05
Unknown
I’m appalled by some of the by some of the, like, communication between social media managers or customer service service agents and customers, you know, and how there’s this sense of talking back and how is this biting in the comment section when you’re also right with with a client, with a consumer, with the right customer? Right. That is not trauma informed, you know, and so we had to do a better job of being intentional about who we have managing accounts, who we are employing to to as customer service reps to speak to consumers and clients.

00:35:25:05 – 00:35:46:54
Unknown
You know, so that’s another another part of it is making sure we know what trauma informed means, what that actually means, and what that actually looks like. Yes, definitely. Definitely. So how did how did you help? Let’s say I want to come to you and I want to be part of this, you know, new agey not I don’t know, because that that makes it sound clicky, like, okay, it’s going to be gone.

00:35:46:59 – 00:36:05:12
Unknown
How can, how do you help? If I came to you as an entrepreneur and I say I want to be part of the lighter society, and I want to be informed about trauma, so I don’t put out trauma inducing content. How do you help with that while we actually are in the process of building programs for that?

00:36:05:17 – 00:36:33:11
Unknown
So we’ll be having, a seminar soon on, trauma informed marketing for content creators, influencers, etc.. And so we’re building programs to train people in this area, you know, and so that’s just one way that we will we’ll be able to help. We also, are doing training regarding leadership and, marketing itself, but also grief in the workplace too.

00:36:33:11 – 00:36:57:27
Unknown
So, working on the, lighter leadership lab. So all of those things, you’ll be able to get access to from the lighter leadership. Laugh. Yeah, well, that sounds amazing. Really? That someone and you are the appropriate person to do it. I have I have to tell a story about how we met. So Sierra and I are in a group about, the Exodus summit.

00:36:57:27 – 00:37:15:45
Unknown
About people who want to leave the states. Right. Just get out. And she posted one day that, hey, I put up a new video. Y’all going to check it out. And of course, it was about trauma. You know, it’s about trauma and what went on in your life. And the more I watched the video, the more I was just like, wow, okay.

00:37:15:56 – 00:37:33:07
Unknown
Yeah. And I think when I watched it, it was like 300 views. And the next day it was like a thousand views. And it just kept going up and out and I message tone. I was like, that video is fire, you know? And and you were like, well, you know, I just sat in my kitchen or whatever and did it.

00:37:33:07 – 00:37:52:50
Unknown
I just said it was on. I was like, girl, keep doing it. And the next thing I know, I was like, yeah, I, I got a copy going on here, hey, I’m doing this, I’m doing that. And now you’ve pivoted because I think, I think it’s more so you’re you’ve pivoted because you saw a need that you could fulfill, and it was right up your alley, you know, perfect match.

00:37:52:52 – 00:38:13:29
Unknown
Perfect match. I love it, I love it, and I think I know that this this is happening tapping into you to, you know, come and lead a seminar or something because we definitely need to do that now, let’s get to this challenge. So what is a challenge you have for us that can help us with the trauma informed content?

00:38:13:34 – 00:38:40:59
Unknown
So we won’t be trauma inducing to people anymore? Yeah. So basically the trauma informed marketing guide that I created tell us about the principles, what trauma informed marketing is. And it gives you tips on how to transition into, trauma form marketing because literally anybody can really benefit from it. If you write content, if you’re an author or whatever the case may be, if you write or create content like you can benefit from ensuring that your content is trauma informed.

00:38:41:12 – 00:39:05:40
Unknown
And there’s several examples online how to do this. But the content guide that I created, is for you getting a start in, doing that. So, it lists out the actions you can take to become trauma informed, like, focusing on a visual design of the website or of your, social media profiles, like, and things like that.

00:39:05:40 – 00:39:30:05
Unknown
So, it’s a starting point. And I also want to urge people to like, begin the shift slowly. Like, you don’t have to because it is a conscious, process. You know, it is really about learning. Yeah. Okay. Did I say that the right way? Like, exactly like, like Carol just now, she was like, oh, new age, but it’s this isn’t a new age concept, right?

00:39:30:09 – 00:39:48:18
Unknown
And that’s why I took it back. Right? Right. I take it back. And and so you have to be willing to, to like, adjust and to say, oh, well, maybe I could have said it this way. It’s a process. It really is. And so, yeah, like

00:39:48:18 – 00:39:55:33
Unknown
the the guide is a starting point to introduce you to a trauma informed marketing is all about.

00:39:55:38 – 00:40:19:07
Unknown
The challenge is to create one piece of content that is trauma informed. And so, it could be an email, it can be a newsletter, it could be a piece of content that you make as a post. It can be whatever you want it to be. You have a guideline there to guide you. And then I also would like you to tag us on LinkedIn.

00:40:19:07 – 00:40:41:37
Unknown
Yeah, possible. So tag the letter society or tag trauma informed marketing. Challenge. Okay. Yeah, I like it, I like it, and I want to say one thing. I know y’all just heard this. You know, it’s changed. We’re talking about change. We’re talking about doing something different some way different. And, you know, don’t stress out about it.

00:40:41:43 – 00:40:59:34
Unknown
Don’t trauma. Induce yourself right thinking about how I’m going to, trauma my marketing. Because, you know what? You’re marketing may not be trauma inducing right now. You just may have to tweak a couple of words. Just like I was going to say new Age. I’m like, no, it’s not New Age. You know, it could be as simple as that.

00:40:59:34 – 00:41:20:16
Unknown
And Cierra, thank you so much for that. And I tell people how they can find you online if they want more of this lighter society. Yes. So our website is up. Thank goodness. Finally, it didn’t actually take me that long because I’ve had a lot of practice. Right? Right. Like you were talking about earlier. So you can find us at the Lighter society.com.

00:41:20:21 – 00:41:34:00
Unknown
We’re on Instagram, we’re on LinkedIn, and we’re on TikTok. I also had the Spark and Spice podcast. It has not started yet, but the the social platforms. Yes. Yeah, but then

00:41:34:00 – 00:41:44:48
Unknown
I haven’t created an episode for it as of yet. But it will be launching later this year so you can still follow the, the, the YouTube and the, Spotify account.

00:41:44:48 – 00:42:01:40
Unknown
So you’ll be notified when I do create the first episode. So yeah. And it’s going to be sassy, y’all. Because she is, she is she’s very, very control right now. This chick can get sassy. So I’m hoping that we’re going to see this in the YouTube channel. That’s not a spark right?

00:42:01:40 – 00:42:02:08
Unknown
Yeah.

00:42:02:08 – 00:42:05:31
Unknown
Yeah. I mean honestly, yes.

00:42:05:36 – 00:42:21:50
Unknown
Because change doesn’t come from, you know, if you’re standing against a wall just like, change come when you up and you’re out there and you’re doing things. So if we’re going to make this important on something that we really care about, no matter what people say a lot and stuff, we gotta take a chance. We gotta do it.

00:42:21:50 – 00:42:36:46
Unknown
I know that every time I come out with my podcast, I’m always talking how I think or whatever. I don’t really care. I want people to know, you know? And I thank God it was it was it would have been censored. Yet I don’t want to be censored, but if I am, I will make it through that too.

00:42:36:46 – 00:42:59:51
Unknown
So, you know, just be you, be you. Do your thing. So yeah, this has been amazing and awesome. Thank you so much for joining me today. And tell us, telling us about the Ladder Society and how we can all do better as a community when it comes to trauma, trauma informed consent, trauma informed marketing, how we can reduce the trauma induced and things that we do.

00:42:59:52 – 00:43:02:32
Unknown
Thank you so much for being here. I really appreciate it.

00:43:02:32 – 00:43:05:24
Unknown
Thank you Carol, as always, it was a pleasure.

00:43:05:24 – 00:43:06:02
Unknown
Yeah. Thank.

00:43:06:02 – 00:43:29:08
Unknown
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00:43:29:13 – 00:43:59:41
Unknown
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Unknown
If you’re ready to make an impact with your website, download our free Wow Website Planner today. Inside this planner, it’ll give you all the information you need to create your own Wow website. Whether you use us or someone else, you need a website that converts web visitors into paying clients. So go to KCI corporation.com or slash planner right now and download the free Wow website planner.

00:44:28:58 – 00:44:47:37
Unknown
All right. We’re back. Did you enjoy that? I hope you did. Insincere or something else is awesome, I think is just one of the most amazing young women I’ve ever met. And she is going to go far. Do well. And that trauma informed think that is the ticket right now because a lot of people need it. They don’t even know they need it.

00:44:47:37 – 00:44:49:53
Unknown
But they do need it.

00:44:49:53 – 00:45:02:49
Unknown
My client Success Spotlight for today is Tammy Winston. Yay, Tammy. She is the healthy pet Whisperer is the next level network marketer, and she is

00:45:02:49 – 00:45:16:10
Unknown
revamping her website. Not not a lot. Just a little bit. A little bit of, you know, how you go and you just you and there and take things off and she’s kind of, redoing a little bit of thing we met through.

00:45:16:13 – 00:45:31:46
Unknown
Now she’s a network marketer, so we met through networking several years ago. And then she came to me to do her site. I was so shocked, you know, because most network marketers and they give that website through whatever they’re going through and paying 14 to $20 a month for it,

00:45:31:46 – 00:45:34:36
Unknown
you know, and they don’t want their own website.

00:45:34:36 – 00:45:53:28
Unknown
But she did. She’s different. And she’s a purpose driven entrepreneur, just like me and just like you. So we did her website was like, oh hell, this is awesome. And she’s doing really well with it. But the company that, she was representing that had her healthy pet stuff is kind of doing some little suss things right there.

00:45:53:37 – 00:46:15:43
Unknown
So she is expanding and looking for other resources, other sources, and really beefing up our site. I’m so happy for that because, you know, we all got to pivot right now. We do what was what was here yesterday is gone today. What was one price. Yesterday is a whole other price today with added tariffs on it. Right. So we got to be ready to pivot.

00:46:15:58 – 00:46:23:42
Unknown
And congratulations to Tammy. She is a pivoting queen right now doing her thing and probably will have her own here

00:46:23:42 – 00:46:26:49
Unknown
in an upcoming episode. So you can see for yourself.

00:46:26:49 – 00:46:37:37
Unknown
Hey there. Would you like to be a guest on the Unmask at Your Business podcast? Simple. All you need to do is go to UN market or business.com/podcast.

00:46:37:37 – 00:46:51:37
Unknown
Ready for your spotlight? Be on the lookout! All you need to do is be awesome by either being a client or by letting me know you. You did, or follow the advice you heard right here on a previous episode.

00:46:51:41 – 00:46:58:54
Unknown
Post it on social and be sure to tag me at cSAC Corporation and use the hashtag best on marketing strategy.

00:46:58:54 – 00:47:11:16
Unknown
Now remember what Sierra said in her challenge. She wants you to look over your content into one piece to convert to trauma and form content. Just one piece to be a lead magnet.

00:47:11:16 – 00:47:38:54
Unknown
It could be a blog post, it could be a video, whatever. See how you can convert or add in. Or make sure that you account for trauma informed information content. Right? Do that. Now to recap, there are six principles of trauma informed care that are tailored to marketing. Use that and we went over that. So if you don’t remember what it is, it rewind and go back and listen to

00:47:38:54 – 00:47:47:13
Unknown
the best marketing you can do at a time like this is to focus on relationship marketing and relations ship building.

00:47:47:13 – 00:48:12:55
Unknown
And that’s going to see you through from now until the end of time relationship building and have me for several years, even when I was personal training and I went through a stroke and went through my cancer scare, I had my I had my people right there, my subscribers, not only my family and friends and loved ones, but my subscribers and my followers who really stepped up to help me mentally.

00:48:13:00 – 00:48:32:22
Unknown
I mean, it’s on me. You sent me money, which I desperately needed. Thank you so much for that. And mom sent me a lot of other things and a lot of praise. The majority of people sent me prayers and I definitely use it. So when you build that relationship, you create that relationship. We go to that place here and you get people for a while.

00:48:32:30 – 00:48:48:10
Unknown
And then finally a lot of people have experienced trauma. So we need to be conscious and and empathetic when we market. You know, don’t just say the first craziest thing that comes to your brain. Make sure that you are really thinking about

00:48:48:10 – 00:48:56:11
Unknown
what you’re doing right. You’re really thinking about what you’re saying, and you’re taking into account how you can help these people who are traumatized.

00:48:56:11 – 00:49:05:15
Unknown
Would you like to get free coaching for me? Simple. All you need to do is go to on marketer business.com/podcast.

00:49:05:22 – 00:49:32:10
Unknown
And you need to get this book. Oh my goodness, digging diamonds. These great coauthors shared their trauma filled stories. But the beauty is that because they shared, others are given hope. And there’s quite a bit of stories in there. This book was the, visionary lead author is Doctor Virginia Jane Rucker, who has been my client since around 2015 or so, and she came up with that idea for this book.

00:49:32:10 – 00:49:41:25
Unknown
She was like, these stories have to get out there. People need to see this, hear this. And she did it. The book is beautiful. When you say, now, I did not do the cover. A good friend of mine,

00:49:41:25 – 00:49:42:28
Unknown
Bernie Sloman.

00:49:42:28 – 00:49:44:50
Unknown
she did the cover. She was actually on

00:49:44:50 – 00:49:51:17
Unknown
the I think is episode number 158 or somewhere around. And then where I talk about

00:49:51:17 – 00:49:53:21
Unknown
the other Women of Color website.

00:49:53:26 – 00:50:12:45
Unknown
So she did she does an excellent job with her designs. And so she talks about being God inspired. And, Doctor Rucker is definitely God inspired. So together they did something wonderful. And then they brought me in as part of the team to create the inside layout, put the book together and help we get to bestseller. So what a team we made.

00:50:12:45 – 00:50:25:42
Unknown
And it’s still going strong. So again, I want to thank you. Thank my guest, Theo Spicer, who informed us about trauma informed content, trauma informed marketing. And we are on a girl brand just letting you know.

00:50:25:42 – 00:50:29:38
Unknown
So next week, speaking of Doctor Eugenia J. Rucker,

00:50:29:38 – 00:50:30:49
Unknown
she will be here

00:50:30:49 – 00:50:36:55
Unknown
live and in person talking about unleashing your ultimate game changer.

00:50:36:55 – 00:51:01:48
Unknown
And now, doctor Ginger Rucker joins me to talk about how her game Changer program is changing lives and how she got to this point from such a small start. So if you have been inspired by this episode, you found value. I want you to do two things. Number one, I want you to share it with your friends, family, audience, and number two, I want you to subscribe if you haven’t already.

00:51:01:58 – 00:51:13:54
Unknown
And you, because you don’t want to miss a single, solitary moment because we have this stuff going on here. That’s all I have for you today. Thank you so much for joining me, and I will see you next time.

00:51:13:54 – 00:51:42:40
Unknown
Thank you for listening to the UN Market Your Business podcast. Here’s something you want to take action on. Great. Check out the show Notes on Unmarketable business.com/podcast. Be sure to like and subscribe so you don’t miss a single episode. Please do me a favor and leave a review or on whatever platform you use to access this podcast. It really helps us to spread the word and get this podcast in front of the entrepreneurs that need it.

00:51:42:45 – 00:51:44:06
Unknown
See you next episode!