E|189 The Marketing Mistake That’s Costing You Clients

In this episode I reveal the hidden marketing mistake that's sabotaging your client acquisition efforts without you even knowing it - a lack of belief in yourself and your business. Discover how your mindset directly impacts your marketing success and learn five powerful strategies to maintain unwavering confidence that converts prospects into paying clients.
E189 The Marketing Mistake That's Costing You Clients

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Ultimate List Building Bundle Launch

Carol announces her upcoming Ultimate List Building Bundle featuring 20+ products from purpose-driven entrepreneurs, all designed to help you build your email list and grow your business. The bundle includes:

  • List building strategies and tools
  • Health and wellness resources for entrepreneurs
  • Client attraction methods
  • Business growth tactics

Get on the waitlist: Visit CSICorporation.com/planner to download the free website planner and be notified when the bundle launches.

New Plugin!

Carol shares her journey creating a custom order bump and one-time offer plugin for WooCommerce as an affordable alternative to expensive cart solutions like ThriveCart. The plugin allows you to:

  • Add order bumps to increase average order value
  • Create compelling one-time offers after purchase
  • Turn free lead magnets into profitable sales funnels

The Biblical Foundation of Belief in Business

Scripture References That Support Business Confidence

John 20:29 – “Have you believed because you have seen me? Blessed are those who have not seen and yet have believed.”

Hebrews 11:6 – “And without faith it is impossible to please him, for whoever would draw near to God must believe that he exists, and that he rewards those who seek him.”

Matthew 9:22 – The woman with the issue of blood who believed so strongly that just touching Christ’s garment would heal her – and it did.

 

How Lack of Belief Sabotages Your Marketing Success

The Connection Between Mindset and Marketing Results

  • If you don’t believe in your expertise, why should clients believe in you?
  • Internal doubt translates to weak, unconvincing marketing messages
  • Imposter syndrome prevents you from charging what you’re worth
  • Fear of not delivering results keeps you from making bold promises

Common Limiting Beliefs That Cost You Clients

  • “I’m not good enough”
  • “I need more certifications before I can charge premium prices”
  • “Who am I to teach this?”
  • “What if I can’t deliver the results I promise?”

 

Five Strategies to Maintain Unshakeable Business Confidence

1. Document Your Authority Status

Create a written list of 10 reasons why you are the expert and authority in your field. Include:

  • Your experience and background
  • Results you’ve achieved for clients
  • Knowledge and skills you possess
  • Training and education you’ve completed
  • Unique perspectives you bring

Action Step: Type this list and post it where you can see it daily.

2. Create a Success Book

Start a dedicated journal or composition book to record:

  • Positive client feedback and testimonials
  • Success stories from your work together
  • Results clients achieve through your guidance
  • Compliments and recognition you receive

Recent Example: Carol shares how a client messaged her saying “Carol, the Academy is fire!” – these moments need to be captured and remembered.

3. Stay Current in Your Market Space

Maintain your expert status by keeping up with:

  • Industry trends and developments
  • New tools and technologies (like AI chatbots such as DeepSeek)
  • Best practices and emerging strategies
  • What your competitors are doing

Why This Matters: Your clients will look to you for insights on new developments. Stay informed so you can guide them confidently.

4. Pray to Be Better

Incorporate spiritual practices into your business growth:

  • Ask God to make you a better service provider
  • Pray for the right clients to find you
  • Request divine guidance in your business decisions
  • Start your day with meditation or manifestation videos

Carol’s Morning Routine: Listen to meditation or manifestation content before getting out of bed to ease into the day with intention.

5. Take Consistent Action

Put everything into practice by:

  • Writing your authority list and displaying it prominently
  • Starting your success book immediately
  • Staying informed about industry changes
  • Implementing daily spiritual practices
  • Regularly reviewing and updating your offerings

 

The God Factor in Business Confidence

Remember: God Calls the Qualified

  • You wouldn’t be in your current position if you weren’t already qualified
  • God has given you the skills and calling for a reason
  • Trust that you’re exactly where you need to be
  • Stop second-guessing your divine assignment

You Are Just Steps Ahead

Most successful coaches and consultants are only a few steps ahead of their clients. You don’t need to be the ultimate expert – you just need to be further along the path than those you’re helping.

 

Client Success Spotlight: Sabrina Hammonds

Carol shares the success story of client Sabrina Hammonds, who runs a Christian podcast service for women. After launching her redesigned website:

  • Received a discovery call request within 24 hours of going live
  • The focused, targeted approach immediately attracted ideal clients
  • Results happened before any formal launch marketing began

Sabrina will be featured in an upcoming podcast episode to share her full success story.

 

Your Challenge: Build Your Success Book

Immediate Action Required:

  1. Get a composition book or journal dedicated to your business wins
  2. Write down every positive client interaction, testimonial, or result
  3. Use this book when you’re feeling doubtful or experiencing low confidence
  4. Read through your successes to remind yourself of your impact and value

 

Episode Recap: Three Key Takeaways

1. You Are Enough

You have sufficient knowledge, skills, and experience right now. Stop seeking external validation through more courses or certifications. You’re ready to serve your ideal clients today.

2. God Calls the Qualified

Your current position is not an accident. You’ve been divinely positioned to serve specific people with your unique gifts and expertise. Trust the process and your calling.

3. Stay Current and Confident

Maintain your expert status by staying informed about industry trends. When clients ask questions, you need to have answers or know where to find them quickly.

 

Resources and Links

Coming Up Next Episode

“Does Your Website Pass the 10-Second Rule for Visitors?”

Learn whether your website keeps visitors engaged and exploring, or if they’re bouncing off within seconds. Carol will show you exactly what to do to keep visitors on your site longer and convert them into paying clients.

Support this podcast: https://podcasters.spotify.com/pod/show/unmarketyourbusiness/support

00:00:00:00 – 00:00:28:47
Unknown
Are you a purpose driven entrepreneur struggling to get web traffic that converts into paying clients? Stop wasting time and money. Discover how to position yourself as the go to authority in your niche or industry. Infuse your Wow website with the best on marketing strategies and drive traffic to your website that converts to leads and clients. Listen to the On Market Your Business podcast today and watch as your ideal clients find you with ease.

00:00:28:52 – 00:00:34:05
Unknown
Let’s head into the studio now with our hostess with the Mostess, Carol J. Dunlop.

00:00:34:06 – 00:00:47:44
Unknown
Hey, everyone. How are you? I’m Carol J Dunlop. You’re online while strategist and ten time bestselling author. I’m really getting ready to the 11th time because I’m going to do a new book at the beginning of the year.

00:00:47:44 – 00:01:10:56
Unknown
I think I mentioned it before, but I hope you’re doing well on this final day of July and beginning of August. I can’t believe we’re already eight months into the year. How’s your year been going so far? Mine’s been kind of, good. Great. Awesome. And kind of. So a range of emotions, a range of things that’s been happening.

00:01:10:56 – 00:01:29:48
Unknown
But I hope in the end, everything’s really good for you. So I’ve got a great show for you today. We’re going to be talking about belief. And basically it’s going to be the belief in yourself and in your business. Do you know how powerful belief is? Because you’ve always heard that saying, if you believe it, you can achieve it, right?

00:01:29:59 – 00:01:50:44
Unknown
But what happens if you’re not quite there or you were there and now it’s not. It can affect your marketing success and you don’t even know it. It can really stop things from happening that are supposed to happen. And today we’re going to talk about what you can do to combat it, because I’ll show you how to fix marketing and what you can do about it.

00:01:50:57 – 00:01:56:15
Unknown
And I got some tips from for you and you’re really going to love it. I know.

00:01:56:26 – 00:02:23:34
Unknown
Guess what? I am so excited because my Ultimate List building bundle is about ready to be birthed out into the, the stratosphere, the world, everything. So I had this idea. I know that y’all have, I’ve been talking about the audience growth club for a long time. You know, I started it at the beginning of this year, and I’m gonna I’m going to be continuing it because I love it so much.

00:02:23:34 – 00:02:47:52
Unknown
And Tish is amazing. She’s, Leticia. Leticia Le Tissier or Leticia Collins is the one who created it. What a great idea. And how what awesomeness she has brought to us. And it’s all about helping you and to get out there into the world. In the world of bundles and giveaways and podcasts and summits and being a guest or creating out.

00:02:47:57 – 00:03:15:06
Unknown
So I have created several bundle type things in my business lifetime. I’ve created several summits that summits for my clients, have created several podcast and, you know, ten time author bestselling authors. I’ve done that, but I never did bundles the way that she does them or the world of bundles. I never even knew it all existed like that.

00:03:15:06 – 00:03:41:18
Unknown
I’d heard about bundles and giveaways, but I just I delved into it just a little bit. I mean, just a teeny teeny weeny bit. But when I got into the audience growth club, and if you want to get into the Audience Growth Club, you can get there by going to CSR corporation.com/a g c CSR corporation.com/agc. And you can go in there and find out all the greatness that I’m talking about.

00:03:41:23 – 00:04:04:05
Unknown
But I had never done bundles like the people that she has on there doing them. I mean with upgrades and everybody’s contributing and just all around amazing. And I said, you know, I got to get in on this thing. I got to do it. So I had been stalking around for a long time, and now my bundle is about to premiere.

00:04:04:05 – 00:04:31:22
Unknown
Actually, you’ll probably see it next week. It’s got, they’re going to be about 20 products in there. So I have these lovely, awesome. Purpose driven entrepreneurs who are coming into the bundle to showcase their products and services and information about helping you. Yes, you build your list. That’s what it’s all about. It is called the Ultimate List Building Bundle.

00:04:31:34 – 00:05:01:41
Unknown
So everything in there is helping you to build your list and build your business and make more money, expand your brand, more impact, all that great stuff that, you know, we talk about all the time. Even get some of my peeps in there who are talking about health and wellness, because if you’re not healthy or you’re, you know, down in the dumps and stuff, you’re not going to really be into it to get the people in and to service them like you need to.

00:05:01:41 – 00:05:24:40
Unknown
So health is in there. Health and wellness. The different types of strategies for you to use in getting people into your business, being aware of your business and opening their purse or wallet or whatever it is that they can so they can pay you pull out their credit card or whatever, because that’s the whole thing about this.

00:05:24:42 – 00:05:45:40
Unknown
We are helping you all to get more clients, make more money, have bigger impact. All that great stuff, right? And I can’t wait for it to premiere. Now, if you are not on my list, if you have not subscribed to the list, guess what? You’re gonna miss out. You really gonna miss out? Because you all know is there?

00:05:45:40 – 00:05:47:40
Unknown
You won’t know us out. So do me a favor

00:05:47:40 – 00:06:08:34
Unknown
right now. Go to KCI corporation.com/planner. Now when you go to planner and get that free planner that I have for you, that’s going to help you build a website that is going to not only attract more people to you, but help you to secure more people that come to your website.

00:06:08:34 – 00:06:18:37
Unknown
It shows you all the pages you need, what you need to do, and all that good stuff is absolutely free. So I want you to go there, download it, and when you do, you’ll be on my list and you will

00:06:18:37 – 00:06:24:15
Unknown
be alerted when the bundle comes out. Right. So oh, it’s exciting.

00:06:24:15 – 00:06:26:25
Unknown
It’s tech time.

00:06:26:25 – 00:06:29:47
Unknown
The technology that I’m talking about today is brand new.

00:06:29:49 – 00:06:57:05
Unknown
Hasn’t been out here before. It’s never premiered and I created it. How about that? Something new. So let me tell you a little story about it. You know that we’re basically all the entrepreneurs out there, including yourself, are not entrepreneurs. Whatever you’re selling, you don’t sell that stuff. What do you do? You’re a marketer. You are marketing your business because that no one markets your business.

00:06:57:05 – 00:07:14:15
Unknown
Nobody knows your business around. They’re not aware of you, and they certainly are not going to buy from you. And if they don’t do that, you don’t make any money. So you got an expensive hobby. Sorry. One of the kings of, marketing in the cart division is drive cart. And I actually am an affiliate of Thrive Cart.

00:07:14:28 – 00:07:38:24
Unknown
I love Thrive Cart. I think they’re amazing and awesome. And they do so many things. That problem they do dang expensive. I’m just like, I cannot give you this money now. Yes, I’ve been talking about them for a while. I wanted to, you know, be a client or customer of Thrive Cart. I was for a while, and then, that didn’t work out.

00:07:38:24 – 00:07:56:44
Unknown
So I was like, I’m going to get it back. I know why, I might even tell my husband. But then this year, they changed everything. It seems like everybody is changing. Everybody’s pivoting, you know, southwest, the one forever that says, you know, banks will offer it no more. They charge you for every bag. You even think about bringing it on there.

00:07:56:44 – 00:08:15:49
Unknown
So Golf Cart did a similar thing. Whereas, I mean, they were expensive anyway. You know, it was almost $1,000, but it was lifetime and you never had to pay anything else. And they gave you all these great, things that they did, you know, they had helps you to do Audubon’s, one time orders, all of that good stuff.

00:08:15:58 – 00:08:42:34
Unknown
But they decided, oh, we’re not, we’re not, charging enough money for this. So they lower the initial fee to 495. But then you got to pay $495 a year. What what what? I am not that. Is this too much? That’s too much for solopreneurs like us. Like me to be paying $495 a year to a program that isn’t even sitting on my website.

00:08:42:34 – 00:09:13:13
Unknown
It’s over there somewhere, and I got a link to it and all of that. So I was like, no. And one day I was thinking, you know, I think I could create something similar, not exactly the same, but similar and do what I need to do. And I did it. I created a plug in and it’s specifically what it does is allows you to create an order book with your WooCommerce cart, and it allows you to do a one time offer.

00:09:13:17 – 00:09:35:13
Unknown
So if you don’t know what to order, but this is when you go to it, you know, you’re looking around at something and you’re like, oh, I’m going to buy this. You got to buy it. And in the corner it says, hey, get this for only whatever, $10, $20. Add this to your order. That’s an order. But because they bought it from originally, you were only going to span maybe free, nothing to maybe $5.

00:09:35:13 – 00:09:55:57
Unknown
And now you’ve got this little thing you can add on to bump the price up. That’s what an order bump is. Then when you say, okay, I want the order up or you decide not to get it, either one, you click to submit. And then there’s this wait, hold on a second. There’s this offer for you right now, and it’s only available right now.

00:09:56:10 – 00:10:20:26
Unknown
That is called a one time offer or Oto. So if you ever hear one time offer Oto, that’s what it is. It shows you a product that you can add to your add to your cart. There’s usually a significant discount of what that product would be normally, and you add it to your account for whatever the charges. So like, usually if it’s $300, you’re going to offer it for $97, right?

00:10:20:31 – 00:10:47:04
Unknown
So somebody that came to your site and and these words sounds so familiar. I know I’ve been talking about it before. Somebody that came to your site for something free, they could walk away paying like 100 and something dollars, right? $300. Isn’t that cool? So I created this plugin. I’ve been testing it. Running it. Today is not working like I thought it would.

00:10:47:04 – 00:11:05:39
Unknown
And I think it’s got something to do with, the cash version on my website, so I’m a little, like, tensed. You see, I’m a forehead right here. A little like dance then. But I’ve been testing, running it and all of that. And it’s it’s about 98% complete and I plan on releasing it in the next couple weeks.

00:11:05:44 – 00:11:29:38
Unknown
So fingers crossed. And I’m praying, please God, let this thing work. And it has been working. I have been testing it, but today is just feeling crazy. And like I said, I think it’s a cash thing, but it worked. It has been working, it has been adding to our order, but it has been an one time offer and I am not going to premiere it until it’s working, but it should be working in the next couple of weeks.

00:11:29:38 – 00:11:48:16
Unknown
Right about the time that the bundle is premiere. So just watch out for that. So excited about it. And I’m going to be looking for some people to test it at a big old discount on this thing, because I want people to test it and see how it’s going going on. So I’ll tell you more about that as we move forward.

00:11:48:16 – 00:11:56:41
Unknown
But I am so excited and, you know, I’ve never published, a plugin before. So this is going to be big. It’s going to be big.

00:11:56:41 – 00:12:21:49
Unknown
What’s holding you back from hitting well on your marketing plan? Fear manager. Imposter syndrome. Frustration that stops now. What if I showed you how to reach your target audience and get them to buy? How to make social media marketing easy. I don’t understand the power of email marketing and how to conquer your fear of putting yourself out there.

00:12:22:03 – 00:12:58:36
Unknown
What if I provided you with simple tools and techniques, easy to implement training that bring you clarity and give you the expertise and the know how to convert marketing into money? Hey there, I’m Carol de Dunlop, the online wild strategist and six time bestselling author. I teach purpose driven entrepreneurs, just like you to convert marketing into money. If you’re a purpose driven entrepreneur who’s ready to stop allowing beer and frustration to keep you stuck and instead embrace clarity, authority, and expert instruction to convert your marketing strategies into money in the bank.

00:12:58:50 – 00:13:30:00
Unknown
Then you need to join the UN Marketing Academy in the Academy. You’ll take a deep dive into the tools, techniques, and training that helped me and my husband have the same. Our successful business. In spite of the 2008 recession, two major health crises, and of course, the pandemic. The Academy is about replacing expensive, frustrating and overwhelming marketing practices with simple, easy to implement marketing resources that get you in front of your target audience and get you paid.

00:13:30:02 – 00:13:53:39
Unknown
This academy is for purpose driven entrepreneurs who crave simple marketing strategies, coaches who need real life trainings to take the overwhelm out of marketing. Small business owners who are ready to conquer their fear of putting themselves out there. Service providers who want to use social media and email marketing effectively. Action takers who are ready to go live without fear.

00:13:53:41 – 00:14:06:09
Unknown
Marketing your business successfully takes work. And marketing without marketing. They don’t know you exist. If you’re ready to convert your marketing into money, you need to join the UN Marketing Academy.

00:14:06:09 – 00:14:12:40
Unknown
Join the UN Marketing Academy today by going to UN marketer business.com/join.

00:14:12:40 – 00:14:31:37
Unknown
All right. So today there is no guest. It is me. I know you’ve been seeing me for a while. Me only. But, you know, a lot of things have been going on with people with live with myself, you know, family emergency, health emergency, all kind of stuff has been going on. So, you know, you got me for a minute, but I will be having a couple of guests.

00:14:31:37 – 00:14:54:09
Unknown
Come on. And I’m waiting for their episode to come up, so just stay tuned. But today we’re going to talk about the marketing mistake that calls you clients. And you don’t even know that you’re doing it, or that it exists or anything. And what is that? That is belief. The belief in yourself, the belief in your business, the belief that you are enough, that you don’t need anything else.

00:14:54:14 – 00:15:07:05
Unknown
And you may say, oh yeah, what are you talking about? What are you talking about? Belief. Well, for this episode, we are going back to the Bible, right? Because y’all know I’m a God fearing Christian, right?

00:15:07:10 – 00:15:25:26
Unknown
And you know, I love the Lord Jesus Christ. He is my Savior. I pray to God all the time. And I tell you, when God showed up and showed out for us as we travel back to the States and came back to Mexico, got here safe and sound, showed up in in, in our health, in our family’s health.

00:15:25:26 – 00:15:51:47
Unknown
When they hit this, emergency that went on. So. Yes. Yes. And I am not, ashamed of Christianity. I’m not ashamed to call myself a Christian because I am. So I wanted to turn to the Bible today to give you some evidence. What I’m talking about. Believe so this one scripture John 2029. Have you believed because you have seen me?

00:15:51:52 – 00:16:16:44
Unknown
Blessed are those who have not seen and yet have believed. And I’m going to explain how all this works into our belief about our business and stuff. And then Hebrews 1116 says, and without faith it is impossible to please him for whoever would draw near to God must believe that he exists, and that he rewards those who seek him believe.

00:16:16:49 – 00:16:37:14
Unknown
You know, if I didn’t believe in God, I don’t even know if I could even stay on this earth because I just feel like there’s nothing. And then finally, Matthew nine 2322, I’m not going to read the whole thing. I know y’all have. We studied this in Bible schools as we were a little bit. It’s something’s right. And this was about the woman who had the issue of blood.

00:16:37:19 – 00:17:04:01
Unknown
She knew that if she just touched the hem of Christ’s garment, she would be healed. And when he felt her touch and he was like, he didn’t turn and say, what are you doing? He was like, oh, you’re healed. He knew. He knew what was going on. So all these, these three things and I just read you these three scripture references are talking about belief and how people believe so wholeheartedly, so hard that they know that woman.

00:17:04:13 – 00:17:22:33
Unknown
She just went through everything, just a touch the hem of his garment. She didn’t come talk to him. And that just touched the hem of his garment. And she knew if she just touched him that she would be healed. And she was. So my point is, is that you have to believe like that. You have to believe in you like that.

00:17:22:38 – 00:17:42:44
Unknown
You have to believe in your business like that. You have to believe that what you’re talking about actually works, and that what you’re putting out there is, you know, the bee’s knees that the everything. Because if you don’t believe it, who’s gonna believe it, right? Who’s going to come to you and say, do whatever it is that you do, and they don’t believe you can do it.

00:17:42:53 – 00:18:11:59
Unknown
Nobody’s gonna pay you for that. And even if you say you believe that you are the bee’s knees or the bomb.com or whatever, but in your brain, you’re not really believing that that’s what I’m talking about. How that lack of belief in what you’re doing, who you are, what your business is, how the results that you get. It just makes your marketing like worthless because you’re marketing and telling people, hey, I can do this, I can do that.

00:18:12:07 – 00:18:29:36
Unknown
This is going to happen. But you don’t even believe it yourself, you know? And I have witnessed that with some, some of my peeps that I’ve been that I’ve collaborated with and I’ve been in business with, that I’ve known for quite a while. You know, I had one who said, you know, I don’t know why I’m emailing them suckers.

00:18:29:36 – 00:18:49:06
Unknown
They ain’t gonna do. And I was like, you’re exactly right. They’re not gonna do anything. First of all, you call them suckers. And second thing is, you don’t even believe that if they bought what you’re saying, that they should buy that it’s going to work. How does that work? That’s not belief. That’s not leaning on God. That’s not the faith that he put in us, that he brought us up.

00:18:49:06 – 00:19:13:26
Unknown
And come on now. So I am going to help you, because if you’ve struggled with your belief in you, in your business and the results that you get, I’m here to help you get past that, because I’m telling you right now, it’s it’s not like an anomaly, like it never happens. Like you just like, create this thing, you put it out and you’re like, oh, this is awesome.

00:19:13:28 – 00:19:28:58
Unknown
And it’s going to work just like I’m doing with this plug in. I know it’s going to work. I believe it’s going to work. I know I’m going to make it work, and I will not put it out there before it does work like it’s supposed to, but I believe it. I believe with all my heart. I’ve seen it.

00:19:28:58 – 00:19:56:46
Unknown
I’ve seen the examples of it working. I know it does what it says, but there’s always some little thing that you’re feeling that you’re not good enough, you don’t know enough, you don’t have enough certifications. And well, they pay for this. And if they pay for this, will I be able to deliver to them? That’s that’s those syndromes you need to get rid of because you need to stop stressing and get over it.

00:19:56:50 – 00:20:22:39
Unknown
Because guess what? God qualifies. God calls the qualified. He doesn’t qualify the calls. He the called. He calls the qualified. If he didn’t qualify you, you wouldn’t be doing what you doing. You me saying what you’re saying, you wouldn’t be believing like you believe right now that this thing is going to work, that is going to get the results that you say because you’ve been doing it right.

00:20:22:44 – 00:20:38:58
Unknown
Because I always say to people, most of the time when you’re a coach or when you’re out front, the leader, you are just a couple of steps ahead of the people that you’re teaching, that you’re showing, that you’re helping, that you’re educated. Just a couple steps. If they were a couple steps more, they’d be right where you are.

00:20:38:58 – 00:21:01:46
Unknown
And I know that, you know, a lot of people who are right where you are right now and those who have seemingly surpassed you and gone on to do other things you didn’t even think about. And you’re like, how did they do that? The belief in themselves, that’s how that’s how they do that. So that’s the first thing most women entrepreneurs think, you know, not good enough.

00:21:01:51 – 00:21:19:50
Unknown
You know, I need to do some. They’ll just stop that thinking right now. Stinking thinking, stop it. You don’t need anything else. You don’t need to take another course. You don’t need nothing. You can go out there right now as you are, and tell people what you do, and they’re going to pay for it. If you believe that what you’re saying is true.

00:21:19:55 – 00:21:40:08
Unknown
And like I said, also, God has put you in this position because you’re already qualified and he put you in this called position like, okay, you ready? You did your thing. You ready, you ready? Let’s do it. Let’s do it. Because he knows you can. He put you out there? He has a confidence it God has a confidence in you.

00:21:40:13 – 00:22:05:50
Unknown
Why are you questioning. Why are you saying, well, maybe I need to go back and get another degree or another certification, or maybe I need a study under somebody. Ain’t nobody trying to hear that stuff. You are. You are fine just like you are. And then number three, the third thing that you need to put into your belief system is you’ve prepped, you’ve learned, you’ve studied and practiced.

00:22:05:54 – 00:22:34:17
Unknown
You are ready. You are ready for whatever comes at you, and you are ready to tackle it, and you are ready to succeed. So let’s talk about how do you stay ready. That’s the thing. Sometimes you know, we all have this up and down and up and down, good and bad. You know, we have these this harvest that comes in and then the harvest is gone and then we’re working and then we’re like, oh, we get a big, you know, is a free fall.

00:22:34:17 – 00:22:57:12
Unknown
A big thing happens, and then it doesn’t happen anymore. And we’re like, oh, miss Roller coaster, let’s talk about staying ready, because even when it’s down, even when the sales aren’t coming in, the people aren’t calling, the phones not ringing, the emails aren’t coming in. You still have to believe because it doesn’t stop. Because when you stop, everything stops.

00:22:57:26 – 00:23:15:01
Unknown
Remember I talked to a couple episodes ago about when you stop your marketing because you’re so busy with all these clients, it takes about three months to get Rebecca or for it to run out. And now you got to start the marketing back up. And there’s a vicious cycle, so we don’t want to do that cycle. We want to stay ready all the time.

00:23:15:01 – 00:23:44:54
Unknown
So I got let’s see five things for you. And I know that if you follow these, you’re going to be able to stay ready at all times. First thing, remember that you are the expert and the authority. Remember that you are the expert. You are the authority and now I want you to solidify that in your brain by listing out ten reasons why you are the expert in the authority.

00:23:44:54 – 00:24:01:51
Unknown
And when you list out those ten reasons, and I mean you can think about them. You can do them fast with over ten reasons why you are the authority. I want you to go into your computer and if you write them out by hand, don’t you type mad because you got to be able to read them because Lord have mercy.

00:24:01:51 – 00:24:29:07
Unknown
If you were to look at my handwriting, sometimes I can’t even read my head, right? So type it out and put it on the wall in front of you. This is why you are the expert. You are the authority. I want you to do that today. After you finish, listen to this. Second thing is, every time a client says something really awesome to you about how you are, how y’all work together, or they get some kind of result that is the result of you all working together.

00:24:29:18 – 00:24:55:20
Unknown
I want you to put it into a success book, create a success book, or go buy a composition book or make your own success book. And it doesn’t even matter. I want it together, the pages glued together or whatever. So a composition book or some kind of a journal. So you can just write things down, and then you can open up and look at it and read the good things that you’ve done for a client.

00:24:55:20 – 00:25:14:56
Unknown
I mean, just the other day, just the other day, a client messaged me about the UN Marketing Academy and she just said, Carol, the Academy is fire. I was like, I started to say, well, why are you thinking that? No, no, no, no. I just took it as a thank you. I’m glad you feel that way. And like a pat on the back.

00:25:14:56 – 00:25:43:26
Unknown
Oh, it’s so awesome, right? My academy is fire. I know that because I am an expert and an authority. The one who created an academy, so I know, but for a member to actually reach out to me and say that, that was just totally awesome, I’m telling you. All right. So we’ve got you’re going to make the you go list of ten reasons why you are the expert in the authority, and you’re going to type it up or, and put it somewhere so you can look at it.

00:25:43:38 – 00:26:04:56
Unknown
And then number two, you’re going to create a success book so that every time you get, you know, some, client tells you something good, you get a result for a client or something good happens. You can put it in that book. And then when you feel or not like, you know, less than or whatever, you can go look at that book and then you come away like, oh my God, it wasn’t okay.

00:26:04:56 – 00:26:26:46
Unknown
Number three, you need to stay up to date on your market space. What’s going on? What’s trending? What are people doing now? What new things are happening, going on, coming to fruition that you need to know about? Why? Because you are the expert in the authority and they’re going to be looking to you. They’re going to be saying, hey, what’s this new thing that’s going on about something, something, something.

00:26:26:50 – 00:26:45:28
Unknown
And you can’t look at them and go, You know, I mean, you can for a second, but you got to know some stuff about it. For instance, did you know there’s a new I mean, there’s several chat bots, but there’s a new one out that is taking the world by storm deep seek. I have not tried it, but, you know, I’m comfortable with Claude that I and ChatGPT.

00:26:45:41 – 00:27:06:43
Unknown
But if someone talks about deep seek, I can just, you know, say that. But I also know about chat bots and stuff. I know about all the marketing strategies. Well, not all of them, but most of the marketing strategies. And I know about the ones that have tried that work. And I know when somebody is talking junk to me and I’m like, oh, please don’t waste your time on that stuff.

00:27:06:48 – 00:27:26:29
Unknown
You have to be that. You have to know that. So you got to stay up to date, you know, read, look at YouTube videos to talk to others who are who are in your circle. Some people who are out of your circle, you know, just keep yourself up to date. Number four. This is very important. You need to pray to be better.

00:27:26:34 – 00:27:51:16
Unknown
Yes, we say that we’re Christians. I profess that I am a Christian, and I do pray sometimes that a little prayer, Lord, help me can help you so much, but sometimes you need a constant to try that prayer. Sometimes you need us to study and pray. You know, sometimes you really need to just meditate and pray or like I have some, manifestation videos that I listen to.

00:27:51:16 – 00:28:13:10
Unknown
And sometimes when I get up in the morning, I don’t know if you know this or not. This, this is about your health stuff. So when you first wake up in the morning, don’t just shoot straight out of bed and start doing all you got to do. Because as you get older, your balance may be off or you’re going from lying flat to just being nice, standing up straight and you could, you know, get dizzy or, you know, just do yourself a favor.

00:28:13:15 – 00:28:35:50
Unknown
Take it easy with your body. You only got one temple. You only got one body. We don’t know about people being reincarnated. We don’t know about hell or heaven. Nobody has witnessed this stuff and come back to tell us, hey, hell is like this and heaven is like this. All we have is what the Bible has told us about what the next steps are in our life cycle or whatever it is.

00:28:35:50 – 00:28:56:59
Unknown
And we all know that we’re going to die at some point. Let’s live as long as we can live. Let’s live our best life ever. So in saying all that, when you wake up in the morning, take a little time. Be be easy with yourself. And one thing that I love to do is to turn on a manifestation video or some kind of meditation and listen to that before I even get out of bed.

00:28:57:14 – 00:29:21:25
Unknown
I have my headphones right up on. There’s a shelf up there above our bed. I have headphones there. I have my phone ready. All I have to do is reach up with the hip. Also find the video I want to meditate with, meditate on. You know, it’s not something that I’m actively engaged in. It is really helping me to stay calm and ease into the day.

00:29:21:30 – 00:29:37:47
Unknown
Now, when I was young, you know, younger several years ago and I haven’t done this, what about how about 15 years and I still use an alarm clock, I haven’t I know it’s been at least 15 years that I’ve used sets. I’ve used an alarm clock. And remember that thing like that and just go. I would just scare me to death.

00:29:37:47 – 00:29:57:05
Unknown
Your poor heart is jumping around. Why subject yourself to that? If you take care of yourself, eat the way you supposed to eat. Do the things that you’re supposed to do. Your natural circadian circadian rhythm will wake you up when you’re supposed to be up, and we’ll let you know when you’re sleepy. You’ll feel sleepy. Go to sleep.

00:29:57:10 – 00:30:18:55
Unknown
Don’t be trying to stay up all night. What? What you going to do? So that’s just a little tip for you. But pray to be better. Pray to God that you are a better provider, service provider, coach, product creator, content creator, whatever it is, pray that you’re better and pray for God to bring the people to you that you can help.

00:30:18:55 – 00:30:38:31
Unknown
Because, for my bundle, I prayed to God and I said, God, send me the people who need to be in this bundle, who will do great being in this bundle, and they will help others to build their list and their business by being in this bundle. That is what I pray for. And lo and behold, God did it.

00:30:38:38 – 00:31:04:26
Unknown
And I have, what is it? We have like 20 gifts that we’re putting in there from the participants and stuff. We have a swag bag. So it’s amazing. And, you know, if you want something, pray for it. A close mouth doesn’t get that. And God says you have that because you ask not. So whatever it is you want, ask for it and believe that it’s going to happen, that God is going to do it for you.

00:31:04:26 – 00:31:15:55
Unknown
Okay. So number five, the last one. And this is something that I say all the time, and I know you’ve heard me say that. Take action. I’ve told you all the things that you need to do now.

00:31:15:55 – 00:31:37:31
Unknown
You need to start doing. And you need to take action. You need to do things. You need to write those ten reasons down. And you need to take them out and put them up somewhere that you can look all the time. You need to create that success book and write those good things in it so that when you’re feeling down, depressed, or the phone’s not ringing, the emails aren’t coming in that you could go there, look in that book and look at the things that people have said.

00:31:37:39 – 00:31:57:19
Unknown
We’ve got testimonials all over our website about how we’ve helped people, and it helps me sometimes when I just go and look at those things that we have done for people and what they’ve said. It makes me feel better instantaneously. And I do stay up to date on what’s happening in my in my market space, in marketing and online marketing, in AI.

00:31:57:19 – 00:32:17:47
Unknown
And I’m curious about the things that are going on good, the bad and the ugly and the best stuff. And I always am praying through the day, in the night, whatever for God to make me better at what I’m doing so that I can help my clients to be better. Because there’s nothing better for me than to see someone that I’ve been working with.

00:32:17:51 – 00:32:43:01
Unknown
Like a website is something, and their reaction is, oh my God, like Sabrina, I’m hoping that we’ll be able to play that for you when she comes up, because that was her reaction when I first showed her the draft and other things that I’ve done. The, the summers that I’ve created, the podcasts, even the episodes of the podcast that I’ve created and for people to look at and go, oh my God, that’s so awesome.

00:32:43:06 – 00:33:05:24
Unknown
What? So taking action, that is the that is the final step. That is number five. Take action and do what it is that you need to do. Do you need to look at your products? Maybe your products aren’t selling or the marketing isn’t working because your products aren’t that good or they are old out of date. They don’t work anymore.

00:33:05:24 – 00:33:27:21
Unknown
They work for another generation, not this generation. Look at your stuff. Honestly, you want to say, you know, sometimes you say, well, my marketing isn’t working and nobody’s calling me or whatever, but you’re not looking deep inside. Are your products really the mom.com? You say that you are. You believe that you are, but is the extension of you your business?

00:33:27:21 – 00:33:37:28
Unknown
Is it the bomb.com? If it’s not, make it that way because it’s yours. You need to do that right?

00:33:37:33 – 00:33:58:45
Unknown
So I’ve given you all the steps that you need to keep you from that depression and anxiety, that low space that I’m not good enough space that I need to get another certification space. Now, sometimes you do need to get another certification or, you know, some more education or whatever, but most of the time you do not. You are good enough.

00:33:58:49 – 00:34:11:00
Unknown
You are good enough. God has created you. God has called you. God has put you in that position because you are good enough. And I know you are. And I know that you can do this.

00:34:11:00 – 00:34:34:06
Unknown
Is your website ready for prime time? When your ideal prospects land on your website, do they see the true professional you are? Are they greeted by a site that’s not quite ready for prime time? For 30 years, we help coaches and service providers transform their online presence into powerful, client attractive machines. As a premiere website to Sanders in Atlanta area.

00:34:34:11 – 00:35:04:39
Unknown
We don’t just build websites, we create conversion engines that work for you 24/7. Why choose CSI for your Wow website? We’re experts in authority marketing. We help you convert web visitors into paying clients with our proven UN marketing strategy. We offer complete protection. We’ll work hard to keep your website safe from hackers and accessible to all. And we offer purpose driven results custom designed for coaches and service providers who want to make a real impact.

00:35:04:43 – 00:35:33:48
Unknown
If you’re ready to make an impact with your website, download our free Wow Website Planner today. Inside this planner, it’ll give you all the information you need to create your own Wow website. Whether you use us or someone else, you need a website that converts web visitors into paying clients. So go to KCI corporation.com or slash planner right now and download the free Wow website planner.

00:35:33:57 – 00:35:57:15
Unknown
My client success story for today is Sabrina Hammonds. Now, I’ve told you about her. I’ve talked about her. I think I might have spotlighted her before. When we first started on a website, but she is going to be on the podcast in a couple more episodes, and we are going to be sharing that amazing, awesome, brand spanking new website that we worked on together.

00:35:57:15 – 00:36:13:38
Unknown
Got it going. And how about this? We launched it right. Launched the the new site. And it wasn’t it was not a it was a new redesign from scratch site but not a but she already had a site up and we just really changed it. We made it so much better. We made it more focused. We make it.

00:36:13:40 – 00:36:37:26
Unknown
We made it like, hey, this is for the people who want to do, who want to use her service, which is a Christian podcast and service, and that’s who it’s made for women, mainly women. And so she called me like, I think it was a day after launch. Carol, somebody just get on discovery, call with me. And I forgot that the site had just gone live.

00:36:37:31 – 00:37:00:54
Unknown
It had just gone live like a day, right? And already she was getting, people to come in and do her discovery call. Right? We hadn’t even gone through the launch thing yet, and people were already doing it. I was like, well, I guess that means it’s working, right? So the brain is going to be on the show in a couple of weeks, and you get to meet her and see how awesome she is.

00:37:00:59 – 00:37:18:13
Unknown
And you may have seen her already. She was on an episode I did. She actually hosted it in October when I did the living abroad thing. And she was great. So get ready. We can’t wait because she’s going to be here and it’s going to be awesome.

00:37:18:13 – 00:37:29:01
Unknown
Hey there. Would you like to be a guest on the Unmask at Your Business podcast? Simple. All you need to do is go to UN market or business.com/podcast.

00:37:29:07 – 00:37:49:25
Unknown
Ready for your spotlight? Be on the lookout. All you need to do is be awesome by either being a client or by letting me know you use data. Follow the advice you heard right here on a previous episode posted on social, and be sure to tag me at CSR Corporation and use the hashtag Best on Marketing strategy.

00:37:49:25 – 00:37:51:16
Unknown
All right, I have a challenge for you.

00:37:51:21 – 00:38:14:04
Unknown
I told you that you you are enough. You don’t need anything else, but I am challenging you right now to solidify your belief in yourself and your business. Remember I said, I want you to start that success book so that each time you get good news from a client or they get a result that was a result from working with you, you write that in the book, and then you can read it.

00:38:14:04 – 00:38:39:26
Unknown
When you start feeling like you aren’t enough or you’re feeling low or whatever your belief is in question, the success book is what you need to do, so you can just send it right where you can grab it and put some goodness into your life, into your soul. Now, as we as we recap the episode, the first thing I want you to know and to ingrain in your soul is that you are enough.

00:38:39:28 – 00:39:04:20
Unknown
You know enough. There is no doubt about it. Period. In the story. Period in the story number two, remember God. God calls the qualified and you’re it. You were already qualified. He called you. He put you in this position. You are it. Do it. And finally, number three, stay up to date and current on what’s going on in your market space because you are the expert and the authority.

00:39:04:29 – 00:39:20:38
Unknown
And when people ask you questions, you got to know the answer. And if you don’t know the answer, you can just say, wow, I hadn’t even heard that. Let me go check it out and then come back to them and said, hey, I check that out. And what I found is this, and you do your spiel on it because they’re going to be looking to you for the information.

00:39:20:38 – 00:39:27:01
Unknown
If you don’t know the information, guess what they’re going to do? Go to somebody else. And we do not want that at all. Do we?

00:39:27:01 – 00:39:36:05
Unknown
Would you like to get free coaching for me? Simple. All you need to do is go to on marketer business.com/podcast.

00:39:36:05 – 00:39:54:53
Unknown
Hey y’all, it’s time to get this book. And guess what book it is? It is a 90 day gratitude journal for your business. Isn’t this episode perfect for that? I told you to create a success book. Nothing better than getting this book the 90 Day Gratitude Journal for your business. It is the best book for you right now.

00:39:55:08 – 00:40:17:36
Unknown
It enhances your belief in yourself and your business every single day. Believe me, confidence is king. And when you start thinking about how grateful you are for your business, how grateful you are that God blessed you with this business, allowed you to keep doing this business, and allowed you to excel in this business that just makes your confidence go up.

00:40:17:47 – 00:40:42:59
Unknown
That makes you brighter in the eyes of everyone you come across. So go ahead and get this book. This can be your success book because you’re writing about how grateful you are for your business every day. And there are ten coauthors in there, including myself. And we’re talking about how grateful we are for our business. So get that book right now and you can find it on Amazon.

00:40:43:11 – 00:40:47:17
Unknown
Or you can go to CSat corporation.com/gratitude.

00:40:47:17 – 00:41:14:08
Unknown
I hope that this episode has helped you to believe more in yourself, and know that you are enough now, in the next episode, be sure to tune in and if you haven’t subscribed, you need to go ahead and do that because you don’t want to miss a thing. I got some great stuff coming up for you, and in addition to all the episodes that I’ve already done, but on the next episode we’re going to be talking about, does your website pass the ten second rule for visitors?

00:41:14:13 – 00:41:40:13
Unknown
Meaning when visitors come to your site, do they explore more about your site and go deeper, or do they just boing bounce off because ain’t nothing there for them? So I’m going to show you what to do to keep them on your site and turn them into paying clients. Thank you so much for joining me today. It’s been my honor and a pleasure and I thank God for putting this information in my head so that I can share it with you.

00:41:40:17 – 00:42:09:20
Unknown
And, yes. Subscribe. And you can also write a review for the podcast because it helps others to know how awesome this podcast is and how much you got out of it. So they’re going to follow suit. You know, I’m believing in this podcast. I know this podcast is the.com, so help me to let others know. Thank you so much for joining me today and I will see you again next time.

00:42:09:20 – 00:42:10:49
Unknown
Bye for now.

00:42:10:49 – 00:42:39:35
Unknown
Thank you for listening to the UN Market Your Business podcast. Here’s something you want to take action on. Great. Check out the show Notes on Unmarketable business.com/podcast. Be sure to like and subscribe so you don’t miss a single episode. Please do me a favor and leave a review or on whatever platform you use to access this podcast. It really helps us to spread the word and get this podcast in front of the entrepreneurs that need it.

00:42:39:40 – 00:42:41:01
Unknown
See you next episode!

The UN-Market Your Business Podcast is available anywhere you listen.

Thank you so much for hanging with me and checking out this episode. Your continued support is very important to me. If this episode proved valuable to you and you want more, make sure to subscribe to the podcast so you don’t miss a single episode!

And while you’re here, why not share this podcast with a friend. You are a very important part of helping me reach more Purpose Driven entrepreneurs, just like yourself. I would be honored if you would Review the podcast and leave a rating. I totally LOVE reading reviews!

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Carol J. Dunlop

Hey, I'm Carol!

I’m known as The Online WOW! Strategist and I’m also a 10X Amazon Best-selling author, influential podcast host, and expert event producer.

I teach Purpose Driven Entrepreneurs just like you, to convert marketing into money using their WOW! Website, along with the Best UN-Marketing Strategy, so they can fund their lifestyle using their business.

My clients hail from cities across the U.S.A., the U.K., Canada, South Africa, New Zealand, and Australia. I’m currently working to promote the Best-Selling books, Influential podcasts, and Expert summits that my clients are creating.

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