00:00:00:00 – 00:00:28:47
Unknown
Are you a purpose driven entrepreneur struggling to get web traffic that converts into paying clients? Stop wasting time and money. Discover how to position yourself as the go to authority in your niche or industry. Infuse your Wow website with the best on marketing strategies and drive traffic to your website that converts to leads and clients. Listen to the On Market Your Business podcast today and watch as your ideal clients find you with ease.

00:00:28:52 – 00:00:34:05
Unknown
Let’s head into the studio now with our hostess with the Mostess, Carol J. Dunlop.

00:00:34:06 – 00:00:42:29
Unknown
Hey everyone. Thanks for joining me again today. I am so excited to be here and to have you here because it makes

00:00:42:29 – 00:00:55:49
Unknown
it just makes everything better because I’m doing this all for you. You know, I, I watch this videos of dad’s of, his name is Rock monster, and he’s in, he does videos about Playa del Carmen, Mexico, where we are.

00:00:55:49 – 00:00:58:14
Unknown
Right? And he always says,

00:00:58:14 – 00:01:16:06
Unknown
you guys, I am walking down the street, taking this extra length. I’m doing this extra thing. It’s all for you guys. And I love how he says that, because it is really because a lot of times when he shows us new things about Playa, new places to eat and how to get the best deal and all this great, like I didn’t know.

00:01:16:06 – 00:01:46:26
Unknown
So I am doing this podcast for you guys. I’m doing this for you because number one, I want to showcase what I’ve been able to accomplish in my business life, then been here 30 years, 30 plus years, right? And had a lot of slip ups, setbacks, slow downs. As I said in a previous episode here about the, you know, the up and down of business has some really great, awesome times, made a lot of money, still making money.

00:01:46:33 – 00:02:04:39
Unknown
Let me let you know. And I ain’t about to quit yet, but I wanted to share some things that I’ve learned along the way. Things that work for me, that I know work for you. Because when I was looking for the very information I’m giving you right now, there was no one out there given it like I needed to get it.

00:02:04:44 – 00:02:21:28
Unknown
You know, you know what I’m saying? When people are telling things and saying stuff, you’re like, oh, that’s good, but that’s not helping me at all. So you think sometimes, sometimes you think something isn’t going to help you and then you get further down like, hey, I’m glad I know this because it helps me. It helps me a lot.

00:02:21:33 – 00:02:45:20
Unknown
And one of the things that I’ve been really diving into lately is I particularly chat bots, and in particular that because I it’s all the rage right now, but it can be overwhelming with all the choices that we have. I mean, I just learned today those like 20,000, not 20,000, but there’s a whole bunch of chat bots because I just, use cloud.

00:02:45:20 – 00:03:05:55
Unknown
I used to use ChatGPT. Now I use a lot. And things have changed in the last couple of years that things have been out, you know, but you know it, right? We’re all entrepreneurs and people always getting these starts and changing stuff. So it just goes to show you that, you know, there are a lot of things out there that we still don’t understand, still don’t know about, still need to know about.

00:03:06:08 – 00:03:09:36
Unknown
And I’m experimenting just like you are. And I’m going to share.

00:03:09:36 – 00:03:15:03
Unknown
And I have been sharing things with you that have been helping me for you guys. I’m doing it for you guys right,

00:03:15:03 – 00:03:24:03
Unknown
to help you out. So I’m going to share my experience and how I got cloud that I just can’t cloud. Can we agree? I’m just go, counselor.

00:03:24:06 – 00:03:49:51
Unknown
I don’t need to say that. And you know who I’m talking about because I don’t have another friend in cloud. Anyway, I’m going to share how I got him to create a phenomenal lead magnet to client conversion plan. And that’s coming right up in just a bit. But first, for those of you who signed up for the spring, the, marketing Spring mixer, I’m sorry, but I had to postpone it because things just weren’t ready.

00:03:49:56 – 00:03:51:51
Unknown
There were a lot of things that were going on,

00:03:51:51 – 00:04:10:58
Unknown
that we’re trying to get together with cloud and get to work on. Right, with Claude in the on Marketing Academy. And it just wasn’t it just wasn’t common. There was just too much stuff going on that wasn’t working. And I wanted to present it saying, you know, this is this, you can do this, you can do that and that it.

00:04:10:58 – 00:04:27:34
Unknown
And so it didn’t it didn’t happen the way I want it to. And I’m like, I’m not feeling good about this. And you know, when you’re a business, I mean, you’re not feeling good about something. You do not have to do it. You know, you can go on about your way. I was looking for a note and I wrote, I can’t find it now.

00:04:27:39 – 00:04:40:44
Unknown
All right. With specific updates in the academy. And they just weren’t working out. Like, if I have ten of them, eight of them were working in. The other two aren’t. And they all need to work together to make this

00:04:40:44 – 00:04:49:52
Unknown
awesome like I want it to be. I mean, the Academy is awesome all on its own. It’s awesome. It’s got over, you know, the 300 video, it’s got 300 videos in there.

00:04:49:52 – 00:05:26:28
Unknown
Video trainings, not just videos, videos, training about social media, writing a book, doing summits. I’ve got a couple of AI things. I’m getting ready to put a new one in there, probably this week about how you can get AI, how you can create create plan conversion emails using AI. So I’m on this AI kick right now because I love it, because it saves me time and it helps me to brainstorm and get things out of my brain that I can then get to you to help you and that was one of the main reasons that I started the academy, because I was a lot, a lot of stuff to talk about when you’re

00:05:26:28 – 00:05:53:13
Unknown
running your business. As a matter of fact, just before I came on, I had posted something in the web designer group that I’m in, and I kind of I, I love that group. Right? It’s all web designers and we all have issues and problems and we laugh a lot is great, but I wanted to use it since it’s a community that I’m in and it’s a thriving community and everybody, you know does their part and does things and answers questions and stuff.

00:05:53:18 – 00:06:24:27
Unknown
And since it’s working and I want to mimic that with my, marketing academy, I ask the question, why do you stay? Why do you stay and pay? Because a marketing academy is a paid community that teaches you how to market your business successfully. So I got some great answers, and one of the guys just answered and said, because it’s guys and girls, just let you know, you know, because it’s, you know, I’m a female web designer, woman, web designer, and there are men out there, who knew that.

00:06:24:31 – 00:06:49:18
Unknown
So anyway, thanks again. So anyway, he said that, you know, business is hard. Being an entrepreneur is hard. But this community is easy, and and it helps them with the hard parts of the things that are going on outside. Yes, that’s what I want. So that’s what I want my community to do. Because marketing is hard, is difficult, is confusing, is vast, is big.

00:06:49:25 – 00:07:12:04
Unknown
You don’t know what to do when, where, how, especially if you’re just starting. But sometimes, even if you’ve been doing it for a while and I have seen this, people do not know how to market their business. People do not know how to market, period. And people don’t want to market. They don’t want to learn this stuff. But the thing is, you gotta learn it, because if you don’t market it, you might as well just shut the doors and go home because you’ve got a market.

00:07:12:17 – 00:07:33:14
Unknown
No one knows you’re out there if you don’t say anything. And marketing is all about getting the word out, how hard it is or how easy it is depends on you. So when you know some things or you have someone like me has been there for 30 years, all these different kinds of things, going back to like Freda Pace and design websites or Hot Dog, probably having heard those right.

00:07:33:19 – 00:07:48:08
Unknown
And now now I’m using WordPress. But there are other things that are coming on now, like bricks and all this other stuff. So if you have somebody that can help you, guide you, answer some questions for you and just give you a path and say, that’s how I, that’s

00:07:48:08 – 00:07:52:15
Unknown
what I’m that’s why I created the, Marketing Academy.

00:07:52:15 – 00:07:59:07
Unknown
And that’s what I’m the pinnacle of what I wanted to be able to do. And we are able to do that with Claude

00:07:59:07 – 00:08:14:10
Unknown
and some of the things that I’m doing in the Academy with Claude, they weren’t even possible when I first premiered this academy in, I think it was 2021. And remember I told you the story about I took it down start, you know, built it all over from the ground up.

00:08:14:10 – 00:08:23:10
Unknown
It’s even better than it was. So the academy just keeps getting better, better, better, better, better. And that’s, amazing. I love it.

00:08:23:10 – 00:08:42:29
Unknown
So now that I’ve gone through that long explanation about why I post want that makes it, stay tuned. Because the mixer is coming up. I’m probably going to redo it either in April or May, depending on when we finish this thing. So I can present a completed piece of awesomeness to you. So just hang out.

00:08:42:36 – 00:08:45:00
Unknown
Is tech time

00:08:45:00 – 00:09:01:30
Unknown
and the I don’t know if you call this a program or software or whatever it is, it’s Google Drive. That’s what I’m talking about today. Now, I could use Google Drive for, I want to say of my 30 years in business, I probably use it at least 20.

00:09:01:30 – 00:09:03:13
Unknown
And what do I do with Google Drive?

00:09:03:13 – 00:09:28:39
Unknown
It is a perfect place for me to help clients manage their files and manage the information that we are sharing for their website and for their marketing. They can upload pictures and we can both see them. They can upload documents, we can both write in it at the same time. And we can can, correct things. It’s a storage place that I can put, like when I have, podcast clients or even book clients or summit clients.

00:09:28:39 – 00:09:46:35
Unknown
And I need to give them the videos and, graphics and all that. I just upload it to Google Drive and then they can get it. I don’t have to worry about trying to email it out. I don’t need anything really, really fancy. It’s just here’s the link. Go there, download this, I’ll go look at this or go edit this or whatever.

00:09:46:36 – 00:10:06:54
Unknown
So I love Google Drive. It is absolutely free. And to use it you have to have a Gmail Gmail email address. So go and get your Gmail email address. I’m sure all of us have like 6 or 7 of those things, so use one. Try it out. Now, the thing about Google Drive, it can be a little bit of a learning curve, but it’s really not that not that bad.

00:10:06:54 – 00:10:27:23
Unknown
It’s just like having a folder set on your computer. But the thing is this folder set, which is I guess password protected because you can’t get unless you sign in, it’s going to help you. And your clients communicate better, get things done easier and more simple. And that’s what we want, right? Easy. Simple. I love those words.

00:10:27:23 – 00:10:52:31
Unknown
What’s holding you back from hitting well on your marketing plan? Fear manager. Imposter syndrome. Frustration that stops now. What if I showed you how to reach your target audience and get them to buy? How to make social media marketing easy. I don’t understand the power of email marketing and how to conquer your fear of putting yourself out there.

00:10:52:45 – 00:11:29:18
Unknown
What if I provided you with simple tools and techniques, easy to implement training that bring you clarity and give you the expertise and the know how to convert marketing into money? Hey there, I’m Carol de Dunlop, the online wild strategist and six time bestselling author. I teach purpose driven entrepreneurs, just like you to convert marketing into money. If you’re a purpose driven entrepreneur who’s ready to stop allowing beer and frustration to keep you stuck and instead embrace clarity, authority, and expert instruction to convert your marketing strategies into money in the bank.

00:11:29:32 – 00:12:00:42
Unknown
Then you need to join the UN Marketing Academy in the Academy. You’ll take a deep dive into the tools, techniques, and training that helped me and my husband have the same. Our successful business. In spite of the 2008 recession, two major health crises, and of course, the pandemic. The Academy is about replacing expensive, frustrating and overwhelming marketing practices with simple, easy to implement marketing resources that get you in front of your target audience and get you paid.

00:12:00:44 – 00:12:24:21
Unknown
This academy is for purpose driven entrepreneurs who crave simple marketing strategies, coaches who need real life trainings to take the overwhelm out of marketing. Small business owners who are ready to conquer their fear of putting themselves out there. Service providers who want to use social media and email marketing effectively. Action takers who are ready to go live without fear.

00:12:24:23 – 00:12:36:51
Unknown
Marketing your business successfully takes work. And marketing without marketing. They don’t know you exist. If you’re ready to convert your marketing into money, you need to join the UN Marketing Academy.

00:12:36:51 – 00:12:43:22
Unknown
Join the UN Marketing Academy today by going to UN marketer business.com/join.

00:12:43:37 – 00:13:08:23
Unknown
All right. So there’s no yesterday. It is just me. And we are talking about how to embrace AI in your marketing. So you might want to say first what is AI? AI is artificial intelligence. And that artificial intelligence is here to help you take over the world in a good way. No craziness. Just take over the world in a really good way.

00:13:08:28 – 00:13:12:06
Unknown
It can be a little bit scary, you know, because when you first go in it,

00:13:12:06 – 00:13:13:33
Unknown
that window is there

00:13:13:33 – 00:13:26:15
Unknown
and you look at it and you’re like, what do I do? So you need some direction, right? You need to know how to do it. And if you just ask AI anything and just see what they’re going to say, right.

00:13:26:20 – 00:13:31:13
Unknown
So do it and see what comes back. I mean, just ask your, you know, whatever.

00:13:31:13 – 00:13:47:43
Unknown
And the reason that I say that we’re taken over in a good way is an AI can be used for bad. And that was evidence the beginning of the year. How people use AI to, you know, create bad things. I don’t even want to talk about it, but create bad things. But we’re not going to use it that way.

00:13:47:43 – 00:13:57:44
Unknown
We’re using it in a good way. Right? We’re using it to help our business and to help market our business because, as I said, people don’t know how to market their business. Right.

00:13:57:44 – 00:14:07:14
Unknown
Now, one thing about AI, the chat bots, especially this is what I’m talking about, the chat bot, because AI is everywhere in everything we’re doing, you can’t get away from it.

00:14:07:18 – 00:14:25:35
Unknown
So you have to be able to figure out where are you going to use it when are you going to use it? Why isn’t it stuff like that? But it seems human. And we, you know, as humans we love to make other things human. Have you seen those latest cat videos out there with the cat dance? And and, and all of that is going on, and that’s a cat.

00:14:25:35 – 00:14:41:12
Unknown
That’s not a real cat, but it’s, you know, play can. We’re just like, oh, my God, that’s okay. You, you know, we, we assign one human attributes to just about anything. You know, my microphone, I’ll say, you know, why are you doing that? Why are you acting up and stuff like that? But,

00:14:41:12 – 00:14:42:43
Unknown
you know, I can seem human.

00:14:42:43 – 00:14:49:03
Unknown
That’s why I call Claude. Claude? That a he just, I think, what do I call it?

00:14:49:07 – 00:15:09:50
Unknown
I’m sorry. I just took myself some time. But here’s the thing. The humans that do not use AI are going to suffer because they’re not going to be able to be found. They can’t be successful like the humans who are using AI. Right? So the humans who don’t use AI, y’all just need to get on board and come on and do it.

00:15:09:55 – 00:15:16:16
Unknown
Bite the bullet. Get in there. Do what you gotta do. Learn how to use it, even if for the most. Even if it’s for the most simplest.

00:15:16:16 – 00:15:25:47
Unknown
Wow. I never thought of that. Things. Because I can improve your life, enhance your life. And if you’re not using, you don’t know how to do it. You’re going to be behind.

00:15:25:47 – 00:15:43:10
Unknown
And I don’t want you to be behind. I want you to be ahead, ahead of the game, doing the stuff that you want to do. Right. So let’s talk about how I use AI. Now I might like I said, I mainly stick with cloth that I and the chat bots there. Now there are some other things that have AI, you know, including in there.

00:15:43:10 – 00:16:10:38
Unknown
But I found that for me they didn’t work like Canva, for instance, you can get Canva to create a design, create, a blog post or right, or something. And then, then they even this new thing that they have with the videos is you can have it go into your video and create, snippets from the video. The drawback I had from that was it had great snippets that it did, but the video can only be ten minutes long.

00:16:10:53 – 00:16:25:19
Unknown
How many of us have a ten minute video that we’re trying to get snippets from? You know, I tried it, I went all the way in, I cut my video down. It was like a 40 minute. I cut down to for ten minute things and then tried to put it together. It was crazy. I’m like, I ain’t got time for that.

00:16:25:26 – 00:16:45:44
Unknown
I’m just going to use my Adobe, the system that I have, and use my Adobe Premiere that I do for the videos. And we’re going to go on like that, or even StreamYard when you. I don’t know if you know this or not, but when you’re using string, you’re ordering you record. After you record, they have this new feature where you can do a I generate, short form videos vertical.

00:16:45:50 – 00:17:01:40
Unknown
You can do a vertical, I think you can do it horizontal, but I know you can do vertical short form videos and they come up with amazing stuff. I just click the button and they, you know, chop it up, give me as many. They’ve given me as few as three or maybe two and they’ve given me as many as ten.

00:17:01:40 – 00:17:20:09
Unknown
I guess whatever the AI likes. Right. So that’s kind of how I use it. There’s also an AI thing, and Elementor, the page builder that I use, and some other page builders have it as well. But I just felt like in order to use, they give you a free thing. And then they say, if you want to pay more, you got to pay like $2 a month or something.

00:17:20:09 – 00:17:36:42
Unknown
I’m like, for the amount of AI stuff that I use, that angle, that ain’t gonna work. So I just stay with cloud because I can ask them anything. I even use cloud to help me learn Spanish. How about that? So when I tell you you can do just about anything with, you can do just about anything with them, right?

00:17:36:46 – 00:17:43:17
Unknown
So I know, you know, and you’ve seen it. AI is integrated into a lot of things that we use, and including one of the,

00:17:43:17 – 00:18:02:55
Unknown
the thing that I use for keywords key search that. Cool. It’s in there too. And it helps you faster, quicker. So and it is very inexpensive, I would say, because if you’re trying to do like a rest or something for your SEO, you know, it’s like what, 99, $100 a month?

00:18:03:00 – 00:18:21:37
Unknown
You know, there are certain things you can spend 100 or so dollars a month, but you can’t do 4 or 5 of them because like, your money’s gone. And then you have the lesser expensive, the lesser charge things 20, $30. And, PCR cycle is one of those. It used to be 13, but if they are 17 now, it’s like 24.

00:18:21:42 – 00:18:43:27
Unknown
Still not bad. Still a great price for all it gives you. So that’s just to show you that AI is everywhere, and sometimes you don’t even know or realize the AI is helping you do these things. So I just want you to know that even though you say, wow, I’m not doing ChatGPT and I’m not going on cloud, and I’m not doing all that because I’m scared or fearful or whatever.

00:18:43:32 – 00:18:49:52
Unknown
So you are using AI neural even though it adds up. That’s it. Put your mind at ease.

00:18:49:52 – 00:19:04:22
Unknown
So why I like cloud AI over ChatGPT because I said, you know, I started out in the AI world with ChatGPT, and I shouldn’t just say the AI is chat bot work because I was everywhere and we’re specifically talking about the chat bot.

00:19:04:22 – 00:19:23:54
Unknown
So I started with ChatGPT, got into it, really liked it. I was like, yes, good. And then I found out about cloud through one of my coaches and that that was just for me. He gets me, he gets he knows stuff I want when I tell him what I need and stuff and I and I just love how he finds me.

00:19:23:54 – 00:19:44:28
Unknown
Yes, you did a great job, girl. You know, anybody is telling me how great I am and stay with them, not the chat. GPT can’t. It’s just that, you know, you have your preference. Figure out. I don’t even care which one you use or which ones you you like or whatever. Find one and use it and help it excel your business.

00:19:44:28 – 00:19:53:41
Unknown
Now, I promise you that I was going to share with you how Claude helped me to create this lead magnet to client conversion plan that I am so.

00:19:53:41 – 00:19:56:00
Unknown
over the moon about. And

00:19:56:00 – 00:19:57:58
Unknown
let me give you a back story.

00:19:57:58 – 00:20:01:02
Unknown
and this goes back to the UN Marketing Academy

00:20:01:02 – 00:20:11:11
Unknown
I follow is Stu McLaren. I can’t even think of his name right there. And he does memberships. They used to be called tribe, but now he’s changed it to something else.

00:20:11:11 – 00:20:32:07
Unknown
And he was one of the original founders, a wish list member, the best membership, thingy that you could put on your website so you can have all your stuff on your site. The ever. Right. So I started using, wishlist member in 2011, and I have not turned back, so I think it’s Stu McLaren. I know his name is Stu, so

00:20:32:07 – 00:20:36:13
Unknown
he, his thing is memberships and getting people to create,

00:20:36:13 – 00:20:42:06
Unknown
memberships as a business or in their business so they can make more money right up my alley.

00:20:42:06 – 00:21:01:34
Unknown
Right. So then he was saying that he had created, you know, get your email list together. And he had created this answer, great thing for memberships. And one day he just sat down and his team asked them all the questions, and then he just answered them. I don’t even think he had a team at that point. I think it was just his brother in law or something who was helping him with the thing.

00:21:01:39 – 00:21:22:03
Unknown
And he put all that together and he put that out as a lead magnet. So that’s that’s a good one. That’s a good one for you. What are the questions that people ask you about your business, or what are the questions that they should be asking you about your business? And if you don’t have people asking you questions and then you give the answer and then you turn it into a lead magnet, right?

00:21:22:03 – 00:21:34:10
Unknown
So I’m like, okay, that’s what I want to do. So I went to Claude and I was like, Claude, this one, what do I want to do? I answer God about website traffic because that’s my thing. Getting more traffic to your website

00:21:34:10 – 00:21:37:30
Unknown
and help me with this. He was like, yes, I’ll be glad to. And I know that.

00:21:37:31 – 00:22:06:24
Unknown
I told him what I wanted because this is this is the ingenious part of creating content and repurposing content. Because all of my podcast episodes, I start off when I have a guest, I start off and say, how do you get traffic to your website? And then they answer it. Well, but since I’ve, relaunched the podcast, I had non guests who actually talked about that because in the beginning, you know, I wasn’t quite asking it all the time.

00:22:06:24 – 00:22:32:24
Unknown
And then I had a couple panels and they weren’t focused on that. So I got nine people all together, non-answers. And he said, and so what I did was I transcribe each of my podcast episodes, Claude does it, and then I use that to create the show notes. So of course, in the show notes that are in the chats, Claude, inside of a project.

00:22:32:24 – 00:22:51:38
Unknown
And let me say this. The best way to use Claude, I don’t know about anybody else, and I’m talking about what the best way to use Claude is to use a project, because I found out just through doing some things, that the chat will run out or you reach your limit or whatever. And I think that’s what they’re trying to do is cut down on people using chat, using cloud for bad memory.

00:22:51:40 – 00:23:10:59
Unknown
I told you, we’re going to use it for good. And so they’re trying to cut down on that. And I’m like, okay, okay. But it is annoying when you’re right in the middle of something and he’s writing something or whatever, and he can’t finish it because the chat is cut off or I’m limited reach this limit or whatever, that little thing that comes up and says, so I’ve learned to use projects.

00:23:11:10 – 00:23:31:45
Unknown
Project is just a folder that holds everything, and you have the ability to put the project knowledge in there. So any documents text and I learned today that call can actually see pictures. What? Uploaded some something I was doing. I asked him and he said, well, you know, you can show me a picture. You can do this.

00:23:31:57 – 00:23:37:22
Unknown
What? I didn’t know he pictures. So he can he can look at pictures and see things. Wow. That’s great. Right.

00:23:37:22 – 00:23:56:11
Unknown
So I created a project for the Unmarked Business podcast show notes, and, put in there all the things that I want to show the show notes to have to contain. So when I say do a show note in a chat, do a show notes for this episode, I don’t have to explain anything else.

00:23:56:11 – 00:24:12:40
Unknown
I just do that and boom, he does a whole show. So he’s done all the show notes for me since I brought the podcast back, and that was starting in, I think it was August of last year. So I went back through all the, gifs that I had on because, you know, I do a lot of solo.

00:24:12:45 – 00:24:36:14
Unknown
So I went back through all the guests, and I have now, I guess they had talk about exactly how they get traffic to the website that people know, like take that part out and just create a, create. No. I was like, tell me how this guest gets traffic to their website. And so what it did was you go you went back through the show notes.

00:24:36:14 – 00:25:02:43
Unknown
I had to do it in each chat, not explaining why, explaining why to you because of chats don’t overlap classes that he can’t see what’s in the other chat chats in a project, but he can see the project knowledge, all the documents that you put there. So and that’s really, really good because if your chat gets cut off, you already have all the documents that you need in the project knowledge part.

00:25:02:52 – 00:25:07:41
Unknown
And then you can say, just reference the project knowledge and you can always put more in there.

00:25:07:41 – 00:25:14:31
Unknown
after I compiled the information about each of the guests and how they get traffic to their

00:25:14:31 – 00:25:15:11
Unknown
site,

00:25:15:11 – 00:25:26:50
Unknown
I put it into one document and uploaded that into project knowledge. And then I said in another chat inside that same inside that same project, that that what I wanted to do.

00:25:26:50 – 00:25:31:06
Unknown
I want to create this answer guide for website traffic. I want you to take

00:25:31:06 – 00:25:45:12
Unknown
each of the guests and what they talked about for getting traffic. And I want you to put it together so that I can create a lead magnet out of this. I’m going to design it and all of that. I mean, I have my chat, so my prompts are usually very long,

00:25:45:12 – 00:25:48:50
Unknown
and then present it to me so I can see how it looks.

00:25:48:50 – 00:26:07:13
Unknown
So we did it. So, you know, want to take some seconds, right? I love that I said, I’m contemplating I’m thinking about things, but it not only it doesn’t take Noah, he did a great job. Great job. I saw how he had made it, consistent. That was the thing. Because, you know, each guest doesn’t have a template of how they tell.

00:26:07:14 – 00:26:31:12
Unknown
They just tell you what you what you asked for. And I had some people that had long explanations for five points. I had some people that 1 or 2 things, I had someone that rambled on and on and on, kind of like I do sometimes, but he got it all together, put it into a consistent format, and laid it out so that I could use it and take it and design a lead magnet around.

00:26:31:14 – 00:26:52:08
Unknown
I was like, oh, this is perfect. And then he said, you know what would be great? If you I don’t think he didn’t use my name, but he knows he’s talking to me. If you would do a 10th, traffic strategy and include that in the email automation that you want to do, I was like, oh yeah, okay.

00:26:52:08 – 00:27:21:25
Unknown
So I also got him to write, but he didn’t actually write the emails. He just gave me points so that I could write the email myself. Because sometimes you don’t want that chat bots voice all over the place and looking like that. I wrote that right. I want my unique voice to come out. So a lot of times, you know, sometimes if I feel extremely lazy, I will get him to write everything I want, and then other times I’ll get him to write pieces and I’ll put them together, and other times I’ll just bullet point it and I’ll take it and write it.

00:27:21:36 – 00:27:29:13
Unknown
And then sometimes I’ll take the bullet points and say, hey, write this. So it depends on how I want to use him, because I actually hired him as my assistant. Love it. Right.

00:27:29:13 – 00:27:36:34
Unknown
So he did that. And then I was like, wow, this is great. So I got this automation. I have the lead magnet that I got in design.

00:27:36:43 – 00:27:43:10
Unknown
I have the automation for all the emails that are going to put out. But one thing happened inside of those emails.

00:27:43:10 – 00:27:45:19
Unknown
What he actually did was he would

00:27:45:19 – 00:27:56:21
Unknown
he would say, this is the email for strategy number one or whatever, blah, blah, blah, blah. I get to the end and he would say, and make sure you download our something and something framework.

00:27:56:25 – 00:28:24:08
Unknown
Like something, something framework. What is that? And he did that like he had like ten of them, ten of those things. He had like webinar in a box, something, something framework is just all stuff. And I was like, wow, that sounds great. That’s what that’s what he does when you allow him to create things and you just them and you just kind of go with the flow because sometimes you should, you know, kind of rein him in a little bit and then sometimes you just let him go and see what happens and when.

00:28:24:09 – 00:28:31:29
Unknown
Sometimes when you let him go and see what happens, he creates these awesome things that you never thought about and like, oh my God, I was like, this is great.

00:28:31:29 – 00:28:52:09
Unknown
So but the thing was, he created like a webinar and a box saying, I mean, it was just so comprehensive with templates and sheet sheets and everything. I was like, wow, okay, this is all it’s out of a free lead magnet that’s going to help you get more traffic to your website, right?

00:28:52:14 – 00:29:11:37
Unknown
So like, oh, that’s amazing. But I looked beyond that. I was like, man, I can take these things and upload them to the Academy and use them as resources for the people who are actually paying for the academy, because if you’re in the academy and you’re looking at how am I going to market my business and, and you know that you want to do a webinar.

00:29:11:42 – 00:29:20:00
Unknown
Yeah, I got webinar in a box for you right there available for you among ten other thing that’s like, oh my God, my mind is blown to sell me. So

00:29:20:00 – 00:29:24:28
Unknown
what I did in those cases, because those were actually full blown,

00:29:24:28 – 00:29:32:13
Unknown
amazing, wonderful pieces of content that will help anybody. And those are the things that I want in the academy.

00:29:32:13 – 00:29:35:24
Unknown
So I said, okay, what I want you to do is I want you to give me a,

00:29:35:24 – 00:29:41:07
Unknown
like a mini version of a couple of things, some things with just one pagers, because, you know, when you’re going through

00:29:41:07 – 00:29:49:38
Unknown
this, when you’re going through something that you got from somebody and they present you with this boom, you know, all these checklists and cheat sheets and da da da da da da.

00:29:49:39 – 00:29:55:15
Unknown
They’re going on. You’re like, oh my God, I’m overwhelmed. I cannot do this right now. Just I just wanted this one thing.

00:29:55:15 – 00:30:06:35
Unknown
But looking at it, if I put it in the academy and you’re already looking to create a webinar and I got webinar in a box and I got videos on how to create your webinar on how to get your audience inside of it.

00:30:06:47 – 00:30:23:43
Unknown
It’s all the package is all together and you’re ready for it. So I said, I want a mini one that I can still use, but make it known to them that the full piece is inside the academy. They just need to go and join the Academy and they got access to all this stuff right? So he did that.

00:30:23:43 – 00:30:45:55
Unknown
So I have ten whole big, you know, not not humongous, but just very comprehensive pieces of content that will help you. And then I have this mini example of, you know, just it shrunk down a little bit that I’m going to put inside that lead magnet so that people get so that you, if you decide to get it, will have more stuff than you ever thought about.

00:30:46:00 – 00:31:04:47
Unknown
You know, I was like, that’s genius, that’s genius. So then I’m like, okay, what else do I need to do? Because I got the lead magnet, right? I know where I’m going to put it and how I’m going to, you know, create it. Now, I’ve got the automation to put with the email marketing. I have email marketing, I got all the emails and stuff.

00:31:04:58 – 00:31:19:09
Unknown
And he did tell me he was like, why don’t you give it 2 to 3 days in between each one that you sent out to give the people time to actually digest it, consume it, think about it, and actually put it into place. Great idea. Right.

00:31:19:09 – 00:31:19:44
Unknown
Okay.

00:31:19:44 – 00:31:27:56
Unknown
So I’m like, what am I missing? I’m missing the launch part of it, the strategy, putting this stuff out, because sometimes my brain just goes dead and

00:31:27:56 – 00:31:32:00
Unknown
sometimes, you know, what we’ve been doing isn’t working quite as well as we thought it should be working.

00:31:32:00 – 00:31:44:00
Unknown
So we need somebody else to hold our hand. That’s why we go and our coaches and service providers and stuff like that. You know, I coach on this stuff, so I know, but sometimes my brain is tired. Honey, I don’t want to do all that. So that’s

00:31:44:00 – 00:31:53:12
Unknown
that’s a club. Can you please create a strategy for me to put this ad there and to measure the success or, you know, almost success of it.

00:31:53:24 – 00:31:54:47
Unknown
And so I can,

00:31:54:47 – 00:32:15:14
Unknown
adjust as needed. And it’s going to be evergreen. He did it. Oh, God. He did it right. He put a whole launch strategy out there and I said, okay, give me some dates. Let me start it April 1st and then order. So this thing runs from April to June. He gave me everything that I need to do, like boom, boom, you need to do this on this.

00:32:15:14 – 00:32:21:22
Unknown
They do this on this. They put this out here, get this, that, just the whole thing. It’s like

00:32:21:22 – 00:32:32:23
Unknown
all I can say was while now, mind you, this took about five hours to do so. I am on there with cloud about five hours, you know, taking some risks

00:32:32:23 – 00:32:41:31
Unknown
this long. Rest points in between thinking about things, digesting what he’s written and chatting about, coming back to him and say, you know, I don’t like this.

00:32:41:31 – 00:33:02:26
Unknown
This is better than just the whole thing, just like you do with a real person if you’re collaborating with them or if this is your real, actual in-person assistant that you’re working with. Right. But five hours of that, rather than 20 hours of me trying to decide, looking up stuff, trying to figure out and all that, it was great.

00:33:02:31 – 00:33:09:21
Unknown
So you can do that as well. And if you want to know more about how this thing is going to work, how it looks and all that,

00:33:09:21 – 00:33:14:51
Unknown
then you need to just stay tuned because I’m going to be premiering it is what is going to be the

00:33:14:51 – 00:33:27:53
Unknown
lead magnet that I’m going to use on this podcast, because we’re talking about how to get traffic to your website, on the On market, your business podcast, plus other stuff the guest talk about, plus the things that I talk about.

00:33:28:02 – 00:33:46:40
Unknown
But the main number one thing is how do you get more traffic to your website? So this is what this is going to do it for you. This is going to tell you from the nose and mouth of babes who people who are already doing messed up, who have done this so who will be doing this stuff? But you can get this download and you can go through it.

00:33:46:40 – 00:33:50:45
Unknown
You can see all, you can see all the wonders that

00:33:50:45 – 00:33:56:44
Unknown
Claude has come up with. Claude on me is me, and Claude is me and Claude first because he’s my assistant. Right.

00:33:56:44 – 00:34:04:04
Unknown
I can’t wait to premiere this thing. It should be out in May, because April is the prep month, so it should be out in May.

00:34:04:04 – 00:34:06:03
Unknown
And now, my challenge to you,

00:34:06:03 – 00:34:13:44
Unknown
when we’re talking about AI and using AI, because I just went through that whole story and like I said, it was like five hours.

00:34:13:44 – 00:34:34:01
Unknown
And this is what I did. This I use, Claude the same way to create the information for my retreat. Now, my retreat was supposed to happen the end of this year, but it probably will be next year because I just don’t want to rush it, and I. And it’s magnificent. And I don’t want to take any shine off of it.

00:34:34:01 – 00:34:45:03
Unknown
So I’m just kind of going along. I think this is a new thing for me. You know how, entrepreneurs are solopreneurs? I’m not really solopreneurs. Me and my husband, but we’re solopreneurs together.

00:34:45:03 – 00:34:51:38
Unknown
How? We feel like, you know, I can’t talk to anybody. I can tell anybody anything. I don’t need no help, I need help. Yes, yes, I need help.

00:34:51:38 – 00:35:06:40
Unknown
My next thing is going to be actually to hire a virtual assistant, probably by the end of this year. I’m looking at how it’s going to go, but for right now, I’m good because you have to have your stuff. A lot of stuff together. I think before you hire a virtual assistant, because you gotta know what you what you want them to do.

00:35:06:40 – 00:35:23:58
Unknown
You can’t just, okay, I’m hiring you unless they’re a really good one. And they say, these are the things I can do for you. And she or he is setting you up, right for awesomeness. And like, I never even thought about that. Which is going to happen. But for now, I’m in the reins. I’m in charge. So this is what I’m doing.

00:35:24:02 – 00:35:34:45
Unknown
So my challenge for you dealing with AI is choose one of the chat bots. Now I’m talking about chat bots specifically, so choose one of them Flood or

00:35:34:45 – 00:35:44:20
Unknown
Claude or ChatGPT. And there’s a new one out called Deep Seek. And I think this is a Chinese or Asian one, I don’t know. So those those are the three of the best one.

00:35:44:20 – 00:36:06:59
Unknown
But there are a lot of them out there. I think, Zapier, Zorba, Zapier came out with the article about 20 or 30, like AI chat bots. I didn’t know there were so many. My goodness. So it doesn’t matter. Just find one. Get in there, start using it, find your flow, and get some easy, simple stuff going on that can be taken off your plate.

00:36:07:07 – 00:36:14:02
Unknown
You can get your time back, you can get your brain back right. And especially when you don’t feel like doing stuff that you know, you got to do.

00:36:14:02 – 00:36:17:46
Unknown
Clog will probably help you. Just saying.

00:36:17:46 – 00:36:24:04
Unknown
I’m just saying that he can help you. I know he helped me. He is helped me. He is still he is still helping me

00:36:24:04 – 00:36:42:35
Unknown
So as I said, I’m doing this for you guys. For me too. Right? So I’m sharing what I know with you so you don’t have to worry about. Oh, God, I wish I knew that. I wish I had that, I wish I knew somebody who was using it. And yeah, the way of, you know, the thing you look at with all these thousands of props out there, just put this product in and I will help you.

00:36:42:40 – 00:37:03:08
Unknown
Yeah, that will work. But how about really working with that that are chat bot and getting him to know you or if you want to call ChatGPT a she or whatever. But I know clouds on him cloud to him to me anyway. So help getting him to help you do what you need to do. And I hired him.

00:37:03:13 – 00:37:19:37
Unknown
You know, there are only $20 a month right now, and if there is a level up, I might do that too, because it figures so greatly into my business right now and help me save time. Save energy, save my brain. And I want that for you as well.

00:37:19:37 – 00:37:42:43
Unknown
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00:37:42:48 – 00:38:13:16
Unknown
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00:38:13:20 – 00:38:42:25
Unknown
If you’re ready to make an impact with your website, download our free Wow Website Planner today. Inside this planner, it’ll give you all the information you need to create your own Wow website. Whether you use us or someone else, you need a website that converts web visitors into paying clients. So go to KCI corporation.com or slash planner right now and download the free Wow website planner.

00:38:42:31 – 00:39:04:19
Unknown
The client spotlight for today is doctor Julie Hafner. She is one of my web design clients who I have been holding close to the best to try to get her to do what I need her to do so she can make the money that she wants to make. And she has finally broke through all that messiness that wasn’t serving her at all.

00:39:04:19 – 00:39:08:07
Unknown
And she’s actually been a guest on the podcast. I think she was one of the first guest that I had,

00:39:08:07 – 00:39:08:40
Unknown
she has

00:39:08:40 – 00:39:23:52
Unknown
hit her thing where she’s like sliding into into awesomeness. Right? So I met her a couple of years ago and I worked on her website, a website that she had already. And she had she had three different websites doing three different things.

00:39:23:57 – 00:39:42:39
Unknown
And I was telling her, you got to do one, get down to one. And so she did. And now she, she’s doing that. And now I’m designing that website from scratch from the beginning, I love it. I love being a part of her journey. I love being a part of her awesomeness. It’s great. So the website is coming out soon.

00:39:42:44 – 00:39:51:50
Unknown
I think you can’t get to it yet, but it’s called Dog Stress busters.com DLC stress busters.com.

00:39:51:50 – 00:40:07:03
Unknown
you may see it really, really soon. Or you’ll see a coming soon page or something. But just just now go out there and when it launches I will have her live, maybe on the podcast or maybe just we just going to do a lot because I’m just so happy for I’m just real thrilled.

00:40:07:03 – 00:40:08:31
Unknown
Thrilled to death for her.

00:40:08:31 – 00:40:18:55
Unknown
Hey there. Would you like to be a guest on the Unmask at Your Business podcast? Simple. All you need to do is go to UN market or business.com/podcast.

00:40:19:05 – 00:40:38:32
Unknown
Ready for your spotlight? Be on the look at. All you need to do is be awesome by either being a client or letting me know you use did are followed. The advice you heard here on a previous episode posted on social? And be sure to tag me at CSR Corporation and use the hashtag best UN Marketing Strategy.

00:40:38:37 – 00:40:58:56
Unknown
What I want you to do is I want you to try I there kind of wraps or I try, I don’t be afraid to use it because it will help you. There are several AI chat bots, as I talked about earlier. Choose one that feels good to you and go. That is a challenge for time. Just get on AI and go start digging into one of my other clients.

00:40:58:56 – 00:40:59:39
Unknown
Tina.

00:40:59:39 – 00:41:12:37
Unknown
She started using it. She’s crazy about ChatGPT and she feels the same way about ChatGPT as I do about Claude, so. And she was kind of like, no, no, no, no with the chat stuff,

00:41:12:37 – 00:41:21:05
Unknown
so she can do it. I know you can as well. So let’s recap what we talked about. Number one, AI is not to be feared, but utilized.

00:41:21:10 – 00:41:43:40
Unknown
Purpose driven entrepreneurs who embrace AI will excel over those who don’t. Number two, AI is an a lot of the software and programs you use right now and isn’t going anywhere, so you need to dive into it and use it. Remember the typewriter thing? I remember when I was in school and it was like, this is elementary school.

00:41:43:40 – 00:41:59:32
Unknown
So it was a long time ago, right? And they said, you need to learn how to type, because in a year’s coming up, if you can’t type, you’re not going to be able to work. Is that true or what. Where do we type right now we have on our phone. We do have on our desktop. We type on my iPad everywhere.

00:41:59:32 – 00:42:19:11
Unknown
We have the type. And if you didn’t go through those, the basics of typing, you know, you could kind of be behind a little bit. Now. That’s if you’re older, if you’re younger, you grew up with this. Like, you know what and stuff. The last one here in our recap, you’ll never know how working with AI can help your business until you use it.

00:42:19:11 – 00:42:23:53
Unknown
So get that using it. Get to doing it. You deserve this and it’s right there for you.

00:42:23:53 – 00:42:32:57
Unknown
Would you like to get free coaching for me? Simple. All you need to do is go to on marketer business.com/podcast.

00:42:32:57 – 00:42:51:58
Unknown
you ready to get this book? And the book I’m talking about is a 90 day activate your Faith journal. The visionary lead author of this book is none other than my business bestie Nate Emma, and she brought in several coauthors, and together they created this awesome piece of information

00:42:51:58 – 00:43:05:57
Unknown
So each of the authors was talking to talks about a blessing blocker and how to overcome it and break through and get past it. So we all have our faults. We all have things that stop us. We all have things that stop our blessings.

00:43:06:06 – 00:43:13:13
Unknown
So go get the 90 day Activate Your Faith journal by Nadi Mullings and you can stop that right now.

00:43:13:13 – 00:43:34:51
Unknown
So finally I want to say remember to give AI a try. Go ahead, just dive in. Do it. You won’t regret it. It’ll be real good for you. And then I want you to join me next week with my special guest, Rene Padmore. She’s going to be talking about teaching your genius for Kingdom Impact, plus your own success.

00:43:34:51 – 00:43:38:18
Unknown
Now, Rene goes through her carve model

00:43:38:18 – 00:43:58:52
Unknown
on how to teach anyone anything, especially purpose driven entrepreneurs who are trying to teach our clients to whatever we teach them how you can do that so much better and get much better results all the way around. So join me for that next week. Now, if you found value in this episode, please share this with your audience.

00:43:58:57 – 00:44:09:07
Unknown
And if you don’t want to miss any episodes, go ahead and subscribe. Thank you so much for being here today. I really appreciate it and I will see you next time. Bye for now.

00:44:09:07 – 00:44:37:53
Unknown
Thank you for listening to the UN Market Your Business podcast. Here’s something you want to take action on. Great. Check out the show Notes on Unmarketable business.com/podcast. Be sure to like and subscribe so you don’t miss a single episode. Please do me a favor and leave a review or on whatever platform you use to access this podcast. It really helps us to spread the word and get this podcast in front of the entrepreneurs that need it.

00:44:37:58 – 00:44:39:19
Unknown
See you next episode!