The Success Trifecta: How Authorship, Podcasting,
and Summits Create the Ultimate UN-Marketing Strategy
How the Success Trifecta Transforms Your Business Authority
Carol shares her journey of discovering this powerful marketing combination that has fueled her business success through economic downturns and personal challenges. Learn how this three-pronged approach can:
- Position you as the go-to authority in your industry
- Create multiple revenue streams that work synergistically
- Provide consistent visibility to your ideal clients
- Build long-term business sustainability
The Power of Authorship: Becoming a Bestselling Author
Carol explains why writing a book should be your first step in the trifecta:
- Instantly elevates your perceived authority and expertise
- Creates a tangible product that can be leveraged in multiple ways
- Provides content foundation for your podcast and summit
- Opens doors to speaking opportunities and partnerships
- Generates direct revenue through book sales and related offerings
Creating an Influential Podcast That Attracts Ideal Clients
Discover how podcasting became Carol’s passion and powerful marketing tool:
- Gets you “in the ear” of your ideal clients consistently
- Positions you as an industry thought leader
- Creates opportunities to connect with potential clients and collaborators
- Builds an audience of engaged followers who know, like, and trust you
- Carol’s key tip: Interview people you want to work with or who can connect you to ideal clients
Hosting Expert Summits: The Visibility + Credibility Formula
Learn how virtual summits complete the trifecta by amplifying your reach:
- Showcases you alongside other industry experts
- Demonstrates your leadership and organizational abilities
- Creates opportunities for partnerships and collaborations
- Builds your email list with qualified prospects
- Can be monetized through premium access packages
Implementing the Trifecta: Your Action Plan
Carol challenges listeners to start implementing this strategy by:
- Planning your book concept – what expertise can you share?
- Developing a podcast strategy based on your book content
- Outlining a summit that brings together experts around your core topic
Tech Spotlight: Printful
- Create branded merchandise like t-shirts and mugs
- Sell directly from your website
- No inventory management – Printful handles production and shipping
- Instant payment processing
Member Spotlight: Dr. Lougenia J. Rucker
Carol celebrates the success of UN Marketing Academy member Dr. Lougenia J. Rucker:
- Overcame fear of video to become confident on camera
- Now regularly does Facebook Lives, Amazon Lives, and has a YouTube channel
- Featured in international publications in Ghana, Kenya, and London
- 4X bestselling author
- Her coaching clients have reached the million-dollar revenue milestone
Resources Mentioned:
- Grow Your Business Without Social Summit: csicorporation.com/gbws
- Get this book, “UN Market Your Business: Ten Ways for Savvy Entrepreneurs to Stand Out, Stop Struggling and Start Profiting”
- Free WOW! Website Planner: Csicorporation.com/planner
- Printful: printful.com
Coming Next Episode: “Level Up Branding That Gets Eyes and Buys” – The importance of visual branding for your business.
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Support this podcast: https://podcasters.spotify.com/pod/show/unmarketyourbusiness/support
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Are you a purpose driven entrepreneur struggling to get web traffic that converts into paying clients? Stop wasting time and money. Discover how to position yourself as the go to authority in your niche or industry. Infuse your Wow website with the best on marketing strategies and drive traffic to your website that converts to leads and clients. Listen to the On Market Your Business podcast today and watch as your ideal clients find you with ease.
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Let’s head into the studio now with our hostess with the Mostess, Carol J. Dunlop.
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Hey, everyone. How’s it going? How are you doing? I’m Carol De Dama, your online strategist, and you are part of the UN market. Your Business podcast. I’m so happy that you’re here. And guess what? We are on our way to 200 episodes.
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Right now, this is episode number 178. When I started this podcast, I never thought that I would have this many episodes, I guess.
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But in my previous podcast with the UN fit for Live radio, I want to say I did
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107 episodes, something like that. It was on for ten years, you know.
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So this is a great milestone. We’re heading to a great milestone. We passed 100 and 250 and now we’re headed to 200. I’m so excited. And I’m excited that you’re here.
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So let’s get into what we’re talking about today. And that is the success trifecta authorship, meaning writing a book and more.
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We’re writing a bestselling book,
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creating an influential podcast, and hosting an expert summit. All those three things together. The trifecta of marketing. I call it my best UN marketing strategy,
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because now is the best time for you to figure out what you want to do, where you want to go in your business, what’s going on, because I know a lot of you out there that are listening right now are no longer employed by the US government.
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Want run out, but do not lose heart because there are things that you can do. And number one, if you follow what I’m talking about today,
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excuse me, in this, in this episode today about the best and marketing strategy you could have your
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ticket to do whatever you want, whenever you want, wherever you want in your business.
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So I’m going to show you how we’re going to get to that in just a second. But before we get to that,
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do you think that social media is the only way for you to actually promote your business? Get the word out there. Find people to follow you. No no no it’s not. Now, I don’t have anything against social media.
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I’ve been kind of off of it. Not not really off, but not doing as much as I used to actually do. Way less than I used to because it was affecting my mental health.
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And we can’t have things affecting our mental health these days because that’s all we got, right? Just to be honest with you. So you don’t have to have social media and there’s nothing wrong with social media.
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It’s the people who run it are the people who are on it, the people who are in it, that type of thing.
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it’s not bad in and of itself. Like money is not bad in and of itself. It’s the love of money that is the root of all evil. So let’s not think that social media is terrible or awful because it doesn’t.
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Great things and people have found long lost loves. They have found loves they never had before. They found people they’ve been looking for. It has been a happy ending. There are all sorts of sad stuff on there. And then there’s the politics and religion where we’re not going to go into that today. But you know how it is.
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Social media is full of stuff. It’s just stuff out there. And when you get in your business, start it or grow in your business, you’re thinking, oh my gosh, I’m not on social media. How crazy is that? What am I going to do? Not to worry, I got something very special for you and it is to grow your business without Social Summit that I’m speaking at.
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And as a matter of fact, I’m speaking on this very topic that I’m talking about right now authorship, podcasting, and virtual summits. Except on the an interview that I did with Gabe, I will be going in much deeper than I am right now. So this is kind of a prelude to it. And then go and get your free ticket
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to the summit.
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You can get that back on to KCI corporation.com/g b w s grow your business with that social c s c s I corporation.com/g s that starts next week I think it is super next week or the week after that. But you got time. So do it now before you forget about it. Because I am among a select group of speakers who are talking about get social media out of here, get this in here and talking about all kinds of thing.
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And guess what? My biz bestie Nancy Mullins is also a guest there. There are a couple other people who are speaking who have been following for a long time. I can’t wait to this thing goes on. It’s just divine timing. It’s awesome. So get your ticket and stop thinking that you have to have social media in order to market.
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It is a choice. Yes. And it works. Yes. Till it does. Right. So get you some options in there
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is tech time.
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The technology I’m talking about today is printful or printful.com. Printful is a business organization platform. I say where you can create it, create all types of promo items like think ups, t shirts or pretty much anything.
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You you can put your logo on and you can sell it directly from your website. Now, I’ve been using Printful for a few years now. I love the way they operate. You can set it up to go through your website, so you can turn your website the whole thing into a store, or pass part of it into a store.
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Like I have some on marketing,
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t shirts and things like that. So, you know, if you want to get some, it can be like extra money.
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It can be a way for you to expand your brand, get visibility. You know, a lot of marketing goes on a t shirt. So I think about that in. The best thing about it is you can do it from your own website.
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All you gotta do is hook it into them and then when people buy, you get the part that’s supposed to be for you. And then Printful takes the part that they need, say, for instance, you know, it’s $30 and they’re going to pay, and this is just made up. They’re going to take ten and you get 20. There are different numbers in there.
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When you set it up you’ll see. But they’ll take it all. Then their part and they’ll do everything for you. They will ship it. You don’t have to worry about it. They’ll let you know if something happens, but you get your money upfront. That’s the one thing I didn’t like with other t shirt type services. You had to wait 30 days.
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Not 30, 90 days to get your money. But now with this, you get it instantly. I love it, and you will do.
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I need to do is go to print Vogue.com. Sign up is absolutely free. They don’t take any money from you upfront, which is good. They don’t make money until you make money. So go to print all that com and get started.
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What’s holding you back from hitting well on your marketing plan? Fear manager. Imposter syndrome. Frustration that stops now. What if I showed you how to reach your target audience and get them to buy? How to make social media marketing easy. I don’t understand the power of email marketing and how to conquer your fear of putting yourself out there.
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What if I provided you with simple tools and techniques, easy to implement training that bring you clarity and give you the expertise and the know how to convert marketing into money? Hey there, I’m Carol de Dunlop, the online wild strategist and six time bestselling author. I teach purpose driven entrepreneurs, just like you to convert marketing into money. If you’re a purpose driven entrepreneur who’s ready to stop allowing beer and frustration to keep you stuck and instead embrace clarity, authority, and expert instruction to convert your marketing strategies into money in the bank.
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Then you need to join the UN Marketing Academy in the Academy. You’ll take a deep dive into the tools, techniques, and training that helped me and my husband have the same. Our successful business. In spite of the 2008 recession, two major health crises, and of course, the pandemic. The Academy is about replacing expensive, frustrating and overwhelming marketing practices with simple, easy to implement marketing resources that get you in front of your target audience and get you paid.
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This academy is for purpose driven entrepreneurs who crave simple marketing strategies, coaches who need real life trainings to take the overwhelm out of marketing. Small business owners who are ready to conquer their fear of putting themselves out there. Service providers who want to use social media and email marketing effectively. Action takers who are ready to go live without fear.
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Marketing your business successfully takes work. And marketing without marketing. They don’t know you exist. If you’re ready to convert your marketing into money, you need to join the UN Marketing Academy.
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Join the UN Marketing Academy today by going to UN marketer business.com/join.
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Now as I said before, there is no guest today. It’s just me teaching you some of my strategies that have helped me in my business.
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And one of the best things has happened to me. To help me to market my business, make my business successful and keep rolling. Bring it and consistent. Money is the best on marketing strategy,
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which I called. That’s this all lumped together. And it is creating a best selling book,
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producing an influential podcast, and hosting an expert summits. So those three things that I’ve done over and over again, as you’ll see, I’m going to go through it
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and tell you all about it.
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This is what’s helped me to keep my business on top. You know, when you have both ups and downs and little slow periods and sometimes have to stay down, these are the things that has helped me to gain traction and to get continual money coming in. And I’m going to show you how you can do it as well.
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My business. Betsy, as I mentioned before, we’re going to be on the summit together. Naty Mullings, she loves these iterations of three. If she always says if something comes in threes, then you better wake up and look at it because it’s probably divinely aligned with you or it’s something to make you pay attention.
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And that’s exactly what this best and marketing strategy is, is three things that give you more visibility, help you expand your brand, help you get out there in front of the people who want to hire you and will pay you.
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Because that’s all. That’s what we’re all after, right? That’s why we started this business. So let me tell you how this thing all started. So first things first, I love podcasts, I love podcasts ever since I was introduced to them in 2009, when one of my friends and colleague
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did a podcast episode and sent it to me. She just interviewed, another business owner sent it to me.
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I had never heard of it. I didn’t know what it was. I was like, what the heck is this? What did you do? Tell me all about it? I think I called her right away. What did you do? What is this?
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when I saw how easy it was. I have a podcast set up in, like a week. My first one was called fit for Life Radio. I ran it for ten years, and like I said, I probably had about 450 episodes on that one, and it was great. I’d get like 10,000 downloads.
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An episode on the thing I brought eight times to Olympia Lee Haney on.
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We did a joint podcast for about two years, so it was great. I got to meet a lot of people. I got invited to a lot of things, and I made a lot of money through that. That’s why I love podcasts, because you can actually get in the ear of your ideal, perfect client. Each and every time your podcast comes out, because they’re waiting for it and they’re looking for it, and they’re like, what kind of new stuff you got to teach me today?
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Or what kind of thing, what thing are you going to expand on that’s going to help me in my business and my life? Whatever. So don’t sleep on podcast.
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So that was it. All right. Today I wanted to say today, between helping my clients start their podcast and me doing my own pockets, I’ve created ten different podcasts,
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since that time.
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And really, it was, that was the only podcast I was doing for a long time.
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after I got really good at it, I started, you know, you know, how you do you learn something and then you teach others and then you learn more and then you teach more. So that’s what I did. Podcast is my thing.
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Second thing that happened in 2013. I worked with a,
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coach, a colleague. She was a colleague, not really my coach at that time, but she was like, here, we need to do a summit. And I’m like, what’s the summit? And we actually did a audio summit, you know, now they do video and audio and all of that, but it was just audio.
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There wasn’t any video, not in 2013. That was before periscope. Just, just a little bit right about time of periscope that came out.
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So she helped me set up this whole thing, the summit and saw how you did the interviews. At that time, we were doing how you could, put the interview of 24 hours, take it down on each individual.
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What else? Too much hassle for me today. I don’t,
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do it that way. I do a one day summit and we just go through the whole thing one day, and each speaker is on for about 15 or 20 minutes. And it is wonderful. You get it all finished in one day, and you have these recordings that you can send to people, and you don’t have to kill yourself beforehand like you do with those regular summits where you’re recording and you put it stuff up and all that, but a summit is made for you to do it your way,
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just like a podcast is made for you to do your way.
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If you like some funky way or something that you’ve created, hey, go for it, it’s up to you. But just make sure you’re using this best UN marketing strategy. And then the final piece of this, which is now the first piece that I talk about, is authoring a book. So in 2017, after my very first solo book on Market Your Business Ten Ways for Savvy Entrepreneur is to stand out, stop struggling and start profiting.
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And, I felt like, how do I want to market this thing? Because even back then, boom, weren’t talking about social media so much. I knew that social media was only a part of it. It’s only a marketing tool. There’s only one piece in that toolkit. But I knew I needed to do some other things, so I was like, okay, let’s start a podcast.
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And what I can do is each I had ten chapters
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for the ten strategies, and I was like, every month I’m going to talk about one particular strategy and then move on to the next month. So that gave me ten months at least of content. I was like, okay, I’ll keep this going. You know, the whole thing was to keep the book in front of everyone so they could buy it and all that stuff.
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So that worked out really good.
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And then I said, also, what I think I can do is do a summit to help
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promote the book. So now I have the book, the summit and the podcast and just remind them a little bit. By the way, the book, as you probably know, went to number one international best seller on Amazon platform
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I have to date helped almost 100 purpose driven entrepreneurs to become bestselling authors.
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And then on my summit piece, I produced summits for myself and for my clients. About ten altogether. Ten? Yeah, about ten summits altogether. I mean, they have been so different. They’re always different. Everything’s different. Your books are different. Your podcasts are different. The summits are different. But it just comes back to that, that base where you start at that best and marketing strategy with those three tactics in there is really going to help you.
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Now, I know this system works and I’ve done it many times, put it together many times, and it works over and over and over again.
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So why does it work? Number one, with the book? And I suggest that you start with the book because it’s usually the easiest one to get going because you’re going to
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create this book, put it out there, it whether you put it on Amazon or any of those other platforms as Barnes and Noble and all these other things, it doesn’t matter.
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I’m actually revamping some stuff with my best seller lab because, you know, the boycott with Amazon just feeling some kind of way about it. But I don’t think it hurt Amazon that much. But, you know, it’s my inner workings, I guess. Well, what do I feel about things. So I’m looking at that. Still going to be best seller lab.
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You still going to produce a bestselling book. It’s just going to be on probably giving you the choice of some other platforms, not just Amazon, because we can’t put all our eggs in one basket, which is why we got three, three things right. So the book is going to help you create your authority. That’s what you start and get that book.
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And why? Because people are always looking at authors who said, oh my God, I wish I could do that. Oh my God, you’re an author. Wow. But when you tell people an author, you shoot up to the top,
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oh, in their mind, because a book is so hard to do, right? So get that book out there first. Sell it, you know, sell as many as you can.
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So the fact that you’ve done the book is great. It’s awesome. Start promoting that thing. I think this book, y’all, look at this book I did, this is why I did this book tell you story? Because people are interested in you, the author, in your book, why you wrote it, how it happened. And they want to know that whole story.
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So if they want to know that story, tell them, get them on your bandwagon, because that’s the whole thing. If they see you and they get to know you, they found out they like you, they start trusting you. Guess what’s next? Buying, buying from you. That’s what’s next. Second thing on the podcast. Now that you’ve got some momentum going behind you, some energy people know you can do big things.
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Start that podcast, get some guests on that podcast. And here’s one tip about a podcast. And I want everybody to think about it. It will help you speed up your success, and that is to interview the people who you want to work with or who can lead you to who you want to work with. That doesn’t preclude you doing any solo podcast episodes like I do, or a panel episode or any other kind of episode, but make sure that you put on your podcast
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people who you want to work with.
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Now, that may be a coach who has a following that may be that particular person you want to work with. Doesn’t matter, because guess what? They get to know, like, and trust you during the interview. When you’re asking them questions and you are asking questions that you want answered or that you already know the answer to, to help them help your audience do more, oh, that makes sense.
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Third thing the summit, the podcast helps you expand the reach. Sorry I didn’t say. The third thing is the summit. The summit? I put it this way. Visibility plus credibility equals sustainability. So now you’ve got the book, your bestselling author, or at least you put your book out there and you are an author. Hopefully you become a bestselling author.
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Now you got that podcast. Where are you getting in the ear of your people every week? You’re telling them something new and different and awesome, and they can’t wait to see who you’re interviewing or what you’re going to be talking about. Now, you got this summit,
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this one day summit where you have 20 to 30 speakers coming out, and you are the one who’s interviewing all of them.
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You’re in that interviewer’s seat. You’re asking them questions. Live. It is a live summit right there that people are watching. They’re watching your mannerisms. They’re watching how you take all this thing and you produce this whole thing, right? It doesn’t matter if you have a team behind you or not. You produce, say your name is out there. So that’s the way you do it.
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So now, like I said, visibility plus credibility equals sustainability. So if they’re looking at you like wow, this is amazing. Look at she’s interviewing these people. Look at the information that she’s getting out of these people. I needed this in my life. I’m so glad that I came to the summit that I found out about this person, that I’m following her.
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I’m not. Everybody is going to say that not all of your people that come are going to get on your list and say, but just think of it as weeding out the the stuff that you don’t want. The people who don’t stay and let them go because they can go find somebody else that you’ve got these great, awesome people here who you can help do what they need to do, what they need to do.
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Unknown
So what you’ve done with each element, the podcast,
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the book, the podcast and the summit is you have elevated yourself up another notch with each thing that you bring out, how you’ve done it. And people are looking at you like, wow, you’re amazing, right? Don’t you like when people say that I do. Now do you see how the best on marketing strategy can help you and your business and your brand to expand, to get known, to get seen, to get heard and to be higher?
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Because that is what we’re all about.
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All right. Now, my challenge to you with this whole thing, because you may be sitting there thinking like, wow, Carol, that doesn’t sound too bad. I think I can do that. I’m up to the challenge. I can do it. I have a purpose driven entrepreneur. I know you can. I know you can do it.
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Unknown
And this is how you’re going to do it, because this is the challenge to you to get this done. So the first thing is to start thinking about what type of book you want to put into the world to help you piece. What is it? Is it a journal? Because people love journals, we’re always writing in journals or something.
00:21:55:04 – 00:22:06:53
Unknown
Is it a planner and help them plan their day? Plan their business? Is it something else? What is the book that you want to put out there? The next thing is to think about how you can turn that book.
00:22:07:15 – 00:22:29:18
Unknown
Into a weekly podcast. Remember I said I took the chapters that was in my first book, and each month I went over a different chapter, had like 3 or 4 episodes or whatever that was about. So you could do something like that or take the concepts in the book, turn them into a podcast, bring the guests on who aligned with those concepts and magic.
00:22:29:18 – 00:22:32:01
Unknown
Magic happens. And then finally
00:22:32:01 – 00:22:56:24
Unknown
take your book and your podcast and look at how you can make a summit out of it. A seven is is just like a series of interview interviews, but you’re doing them that day. You’re teaching somebody. The main theme, the main theme needs to be that should be the theme of your book and how you’re helping people to do whatever it is you’re helping them to do.
00:22:56:29 – 00:23:18:02
Unknown
So think about the speakers that you can bring in that’ll break down the tiny little minutia parts that make it big. So when I was talking about they grow your business without social, I’m talking about the best in marketing strategy. There are other people talking about podcasts. There are other people talking about how to go around social media, how to do this, or how to focus on just one thing.
00:23:18:07 – 00:23:43:10
Unknown
So what can you create a summit about? Because people need to know this information. And when you’re creating the summit and when you present it, yes, you’re interviewing everybody and you’re presenting different ideas to people, but it’s going to help them come to the conclusion that you are the bomb.com, and they need to work with you. I mean, I’m telling you honestly, summits work, podcasts work, books work.
00:23:43:10 – 00:23:53:11
Unknown
I make money on every single one of the projects that I put out there. So I know you can do it too. And it’s really it’s really not that hard.
00:23:53:11 – 00:24:12:59
Unknown
Because this strategy, well actually get you out there, get you out of your app from behind your desk or whatever, because even if if you stay right in your own home office and you’re doing some of the pockets, nobody knows you just right there, right in front of them, telling them how you can help them, telling them what they didn’t even think they needed to know.
00:24:13:08 – 00:24:26:15
Unknown
But now they know it. All right. So to me, the best marketing strategy is I’ve, I’ve used it forever, and I’m going to keep using it in some way, shape or form or fashion. One
00:24:26:15 – 00:24:33:01
Unknown
thing that I did, I called it the UN Marketing Power Summit. I did this summit, I think it was last year or.
00:24:33:06 – 00:24:37:54
Unknown
Yeah, it wasn’t last year. 2024 was not. It was probably in 2023, let me tell you that.
00:24:37:54 – 00:24:40:09
Unknown
And I interviewed for some of the,
00:24:40:09 – 00:24:51:32
Unknown
members of the marketing Academy. It turned out awesome. I was just doing this little power summit so that I wanted to let people know about the UN Marketing Academy and how good it is.
00:24:51:32 – 00:25:09:36
Unknown
And these are the members of showcase, and each of them had a video and now I’ve taken that and repurposed it and turned it to so many different things. You’re going to see a lot of it coming out, those same people. I want you to promote them and I put them out there, put them on blast because they’re totally awesome.
00:25:09:36 – 00:25:25:01
Unknown
And you will see some of that coming up. If you’re on my email list, are, you know, my email list? If not, stay tuned. Go to the show notes and show show that show notes and you can get on that list.
00:25:25:01 – 00:25:48:07
Unknown
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00:25:48:12 – 00:26:18:40
Unknown
We don’t just build websites, we create conversion engines that work for you 24/7. Why choose CSI for your Wow website? We’re experts in authority marketing. We help you convert web visitors into paying clients with our proven UN marketing strategy. We offer complete protection. We’ll work hard to keep your website safe from hackers and accessible to all. And we offer purpose driven results custom designed for coaches and service providers who want to make a real impact.
00:26:18:44 – 00:26:47:49
Unknown
If you’re ready to make an impact with your website, download our free Wow Website Planner today. Inside this planner, it’ll give you all the information you need to create your own Wow website. Whether you use us or someone else, you need a website that converts web visitors into paying clients. So go to KCI corporation.com or slash planner right now and download the free Wow website planner.
00:26:48:02 – 00:27:01:44
Unknown
Something new that I’m doing now. The member spotlights in the UN Marketing Academy. And the very first member spotlight is doctor Jennifer J. Rucker.
00:27:01:44 – 00:27:06:16
Unknown
Doctor, doctor Rucker and I have been working together since 2015. I can’t believe it’s been that long.
00:27:06:16 – 00:27:18:24
Unknown
And we have created some major, major things. I’m so proud of her. And the UN Marketing Academy was a part of her journey, and I’m so happy about that as well.
00:27:18:37 – 00:27:22:54
Unknown
So let me just, tell you a little bit about what
00:27:22:54 – 00:27:24:14
Unknown
Doctor Rucker has done.
00:27:24:14 – 00:27:25:04
Unknown
So I am
00:27:25:04 – 00:27:26:18
Unknown
actually going to read this
00:27:26:18 – 00:27:36:01
Unknown
of the promotional image that we put out there to kind of put her in the spotlight. So you may see it on social media. So before, when Doctor Lou Junior Jay Rucker
00:27:36:01 – 00:27:45:01
Unknown
first met me in 20 asset 2017, but it’s actually 2015, she was terrified of going live on camera despite being a powerful faith leader and coach.
00:27:45:06 – 00:27:48:12
Unknown
The technology aspect of making her business, a lot
00:27:48:12 – 00:27:51:05
Unknown
of marketing her business online filled her with fear.
00:27:51:05 – 00:28:03:15
Unknown
She quote, quote, here I was actually challenged with fear, Doctor Rucker recalls. Carol called me for an interview and I was hiding in the bathroom. She really was. She was hiding in the bathroom. I didn’t know where she was. She just wasn’t coming out of that call.
00:28:03:15 – 00:28:12:49
Unknown
I was like, moved in. Where are you? Get on here. Get all this. And she comes up, you know. So I always like to tell this. That was so funny. You can even see just now rolling her eyes.
00:28:12:49 – 00:28:26:46
Unknown
And now today I can’t get her off video. And she is, marketing thing because after this is after she’s doing Facebook Live, Amazon lives, she has a YouTube channel and she does masterclasses and webinars.
00:28:26:51 – 00:28:39:11
Unknown
Right. This is all with her being out there. And she just had that fear. We had to knock it down. You know how you got to do is fear. You got to just kick it kick it away from you. Get it away from me because it doesn’t have any
00:28:39:11 – 00:28:43:46
Unknown
reason to be stopping you. Fear should not stop you.
00:28:43:51 – 00:29:13:42
Unknown
So also she’s she’s been featured in multiple international publications in Ghana, Kenya and London. She was featured in the 2025 calendar forces for Change Today’s Purpose Woman. She’s a four time bestselling author, including the visionary lead author of the bestselling anthology Digging Down, and also honored to work on that project. Some amazing stories came out of there. She transferred her one day signature event into a three day Royal experience.
00:29:13:44 – 00:29:22:47
Unknown
And this is so big. I tell her you’re going to see her coming up in another, and in an episode coming down the line, probably in a couple of weeks.
00:29:22:47 – 00:29:33:42
Unknown
I told her I felt like the grandmother because two of her game changer graduates hit the million dollar mark in revenue. But so I was like, okay, I taught you and you taught me.
00:29:33:47 – 00:29:34:40
Unknown
So I’m a grandmother.
00:29:34:40 – 00:29:41:08
Unknown
We had a good level. So funny. It was so funny. But I was so proud of Virginia. Congratulations to you.
00:29:41:08 – 00:29:51:32
Unknown
Hey there. Would you like to be a guest on the Unmask at Your Business podcast? Simple. All you need to do is go to UN market or business.com/podcast.
00:29:51:47 – 00:30:11:55
Unknown
Ready for your spotlight? Be on the lookout. All you need to do is be awesome by either being a client or by letting me know. You used to follow the advice you heard right here on a previous episode posted on social. And be sure to tag me at CSR Corporation and use the hashtag best Marketing Strategy.
00:30:11:55 – 00:30:18:20
Unknown
Now let’s restate this challenge that I have for you so you can start getting some dollars ducats.
00:30:18:20 – 00:30:42:06
Unknown
Call it whatever you call, whatever it is, gonna help you pay your bills and feel better about your life. Let’s start getting home. So I want you to. The challenge for you is to start thinking about the book you want to publish, the podcast you will produce, and the summit you will promote and gain access with and make money, gain access to and make money.
00:30:42:11 – 00:30:59:00
Unknown
So that’s it. The book, the podcast and the summit. It’s the trifecta. So I want you to think about what is your book going to be about, what are you going to take from that produce your podcast, and what are you going to put those two things together and create a summit about? You can do this.
00:30:59:00 – 00:31:00:10
Unknown
Now to recap.
00:31:00:15 – 00:31:35:23
Unknown
Number one, you don’t have to depend on social media to market your business because the best on marketing strategy works. Number two, all three of these tactics work to get you get you visible and credible so you can stay sustainable. And finally, the thing is, when using this strategy, you make money at every turn. You make money selling your book or people you know, selling your book directly, selling your book on whatever platform sell them from your website, selling when you’re on a a, conference or something,
00:31:35:23 – 00:31:45:35
Unknown
you can put your book into bundles and kind of sell it there, sell it as an club accompaniment to a program or course or something.
00:31:45:39 – 00:32:08:22
Unknown
Your podcast you can sell on that, sell your products or services and really sell yourself because you’re you’re on the stage auditioning yourself to work with these clients every single time you’re on there. And then your summit, you, you know, offer it free and sell the packages I made. So much money selling the packages to summit. It’s it’s incredible.
00:32:08:22 – 00:32:10:44
Unknown
Incredible. And I know you can do it.
00:32:10:44 – 00:32:19:48
Unknown
Would you like to get free coaching for me? Simple. All you need to do is go to on marketer business.com/podcast.
00:32:19:53 – 00:32:55:15
Unknown
Now y’all know what book this is that we’re going to get. And the book this time is, market Your Business ten ways for Savvy Entrepreneurs to Stand out, stop struggling and Start profiting. And it’s only fitting that I brought it out now because we’re talking about the trifecta. The three things that we did to that I just told you about, that you can do to get your business started off correctly in the beginning, or if you haven’t been doing anything lately, your business kind of want to start this, do this.
00:32:55:15 – 00:32:57:24
Unknown
It will work. I’m telling you.
00:32:57:24 – 00:33:20:25
Unknown
So I’ve talked about this book before. I keep coming back to this book because it started everything. Because in the book, the first chapter of the strategies is read a bestselling book. And then I talk about mastering social media. I talk about speaking out, speaking, making money from speaking. You can use your book to help set you up for the speaker gigs you want.
00:33:20:34 – 00:33:33:32
Unknown
And when you get up there, offer your book to them. You can offer it free are you get offer, get them pay for so many things you can do and if you’re confused about it, contact me and we will talk about it and see what you can do.
00:33:33:32 – 00:33:46:49
Unknown
So as I said, I have chapters in the book talking about podcasting and creating your book and of course, mixing in the virtual summit pieces, because I didn’t there’s not a chapter there that is directly about virtual summits.
00:33:46:50 – 00:33:51:16
Unknown
When I talk about virtual summits all through there, and really they’re just speaking,
00:33:51:16 – 00:34:13:50
Unknown
So next episode, we’re talking about leveling up, branding that gets as and but as the trend. Matt, here I think as I say it, you me to talk about how important visual branding is for your business. And we had the best time on there talking about visual branding, what it is, what it is and how it helps you helps your business.
00:34:13:50 – 00:34:30:01
Unknown
So be sure to tune in next week for that. Now, if you found value in this episode, please share it with your audience and go ahead and subscribe so you don’t miss a single episode. So thank you so much for tuning in today. I will see you next time. Bye for now.
00:34:30:01 – 00:34:58:47
Unknown
Thank you for listening to the UN Market Your Business podcast. Here’s something you want to take action on. Great. Check out the show Notes on Unmarketable business.com/podcast. Be sure to like and subscribe so you don’t miss a single episode. Please do me a favor and leave a review or on whatever platform you use to access this podcast. It really helps us to spread the word and get this podcast in front of the entrepreneurs that need it.
00:34:58:52 – 00:35:00:13
Unknown
See you next episode!